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Nowadays, tourism is one of the largest and dynamically developing

sectors of external economic activities. Its high growth and development

rates, considerable volumes of foreign currency infows, infrastructure
development, and introduction of new management and educational
experience actively afect various sectors of economy, which positively
contribute to the social and economic development of the country as a
The social and cultural ramifcations of tourism warrant careful
consideration, as impacts can either become assets or detriments to
communities. Infuxes of tourists bring diverse values to the community and
infuence behaviors and family life. Individuals and the collective community
might try to please tourists or adopt tourist behaviors.
The social impact on the receiving areas of tourism, can have positive
and negative efects. ith respect to frst, it is possible to emphasi!e the
recovery and conservation of cultural values that, but for the attractiveness
which it ofers to the visitors, would be gotten to lose. It is the case of the
preservation and historical monument rehabilitation and places, whose cost
the small communities cannot do in front.
Tourism can improve the "uality of life in an area by increasing the
number of attractions, recreational opportunities, and services. Tourism
ofers residents opportunities to meet interesting people, ma#e friendships,
learn about the world, and expose themselves to new perspectives.
$xperiencing diferent cultural practices enriches experiences, broadens
hori!ons, and increases insight and appreciation for diferent approaches to
living. In many places have seen appear again traditional customs that they
were had lost% fol#lore, crafts, festivals, gastronomy, etc. One of the more
important positive social aspects is the improvement in the facilities and
services: sanitary attention, means of transport, parks, etc.
&ut in spite of the undeniable social'cultural impulse that these
positive aspects represent, it is not necessary to forget that a negative
impact also exists. The frst remar#able negative aspect is the social
diferences between local population and visitors. In certain destinies, mainly
in those of the most underprivileged countries, the call developing countries,
the residents get to become true servants of the tourists. This creates
between the local population certain resentment towards the visitors and
appears areas of social tension. Thus the tourism establishes the bases of a
new form of colonialism based on the foreign currency dependency.
(s far as external wor#ers occupy the )obs, the uses that they re"uire
greater "ualifcation, being left the repaid wor#s worse for the local
population. (s a result of the indicated socioeconomic diferences it appears
what more negative of the tourism can be considered li#e the social impact%
the increase of prostitution, the game, the drugs, in general criminal aspects
that never had arisen without the appearance of the visitors. *nce again this
circumstance is more fre"uent in the developing countries, li#e% (fghanistan,
+hile, +osta ,ica, India, -aiti, .exico, Nicaragua, /oland, Thailand, Tur#ey
and so on.
The tourism also can cause a des'culturi!ation of the destiny. The local
population li#e superior considers the culture of the tourists. *f this form the
indigenous cultures try to adapt to the customs of the visitors and they are
possible to be ended up destroying the elements that at their moment
represented greater the attractiveness for the tourist.
Socio-cultural Impact of tourism in Thailand
0ince the income from tourism is much higher than what rural people
can earn from agriculture, tourism has been accepted willingly in many rural
areas in spite of its negative efects.
/oorly planned tourism can mean that villages are invaded by foreign
visitors with diferent values, disrupting rural culture. Traditional houses are
replaced by modern buildings, as the local culture is eroded. The agriculture
which was the basis of traditional life is replaced by, and becomes secondary
to, tourism. +oconut cultivation in 1oh 0amui, a popular tourist island in the
south of Thailand, and traditional farming practices in (yutthaya, a well2
#nown historic capital, have both decreased in recent years.
The higher standards of living in urban tourist destinations have
caused emigration from nearby rural neighbors, resulting in changes in the
demographic structure and possible culture shoc#. 3urthermore, employment
and education can have a negative social impact. The younger generation
may gain prestige that rivals that of their elders as they gain experience,
)obs and money from tourism.
It is widely recogni!ed that such negative impacts on rural
communities have become stronger, and that rural tourism must be modifed
to give rural people its benefts.