COMPANY BACKGROUND OF EURO PACIFIC LINK

INTERNATIONAL CORPORATION
Euro Pacific Link International Corporation is duly registered company in the Philippines which started doing
business in 1992. Euro Pacific started as the marketing arm for St. Patrick Commercial Inc. and has since
been expanded to handle the importation and distribution of European and Western products. It is the sole
distributor of ROTRING engineering supplies, ELBA filing system and STABILO pens and pencils, the company
carries European brands of art and technical products because they are well known for precision and besides,
there are no local manufacturers of such products because the market is small and cannot be sustained. As
one of the importers and distributors in the Philippine market today, the company has more than five hundred
dealers throughout the country. It has for its customer not only small or medium-size outlets and bookstores.
We also supply the needs of school, offices, libraries and the government. The company which started in its
office in Cubao has now branch out in Cebu. It is manned by officers and staff whose capability and dedication
led the business to where it is now. Included in its long range plan, Euro Pacific Link International Corporation
shall continuously provide its market with the best quality and highly technical products which its customers
truly deserve.
BRAND AND COMPANY BACKGROUND OF STABILO
Schwan-STABILO is a German maker of pens for writing, coloring and cosmetics as well as markers and
highlighters for office use. It is the world's largest manufacturer of highlighter pens, STABILO Boss.
The company was founded as Grossberger & Kurz Bleistiftfabrik (pencil company) in Nuremberg in 1855
and acquired by the Schwanhusser family in 1865. Taking the first part from the family name, the
company was renamed Schwan Bleistiftfabrik and started using the swan logo as one of the earliest
trademarks. In the 1930s, it expanded into cosmetic pencils, and this side of the business has grown to a
significant part of the company since the 1970s. In 1967, it started a German-Malaysian joint venture
called Swan Malaysia Sdn Bhd in Malaysia. The company changed its name to Schwan-Stabilo in 1976
and spawned Stabilo International in 2005. It has three manufacturing plants for pens, one in
Weienburg in Bayern, Germany, one in Johor Bahru, Malaysia, and since 1991, one in esk Krumlov,
Czech Republic. Cosmetics pens are manufactured at the company headquarters in Heroldsberg,
Germany, and in the Czech Republic and sold as OEM products, but not under the Stabilo brand. Total
employment in 2006 was 3000 people, and the company made 260 million that year. Stabilo introduced
fluorescent markers for highlighting in 1971 and is the European market leader in this product category.
When STABILO develop new writing instruments, STABILO of course pay attention to criteria such as
functionality , design and writing ergonomics. However, it is often only by looking out with the confines of
the writing market that interesting innovations come to light and new target groups can be tapped. What
drives society? What do consumers value? How is the way we live together changing? An equally hot
social topic is the way in which business deal with resources and environmental protection. STABILO
has been delighting its eco-conscious customers for years with sustainable, resource-friendly products.
STABILOs internal activities are less visible to the outside. For many years production processes have
been continuously optimized with respect to energy efficiency, water saving, waste prevention and
recycling-in all our locations nationwide. This commitment proves that we mean business when it
comes to sustainability.
STORY AS A DEALER BENEFIT
-STABILO is the first writing instruments manufacturer to focus on the concentrated work of consumer
benefits.
-Uniform selling point for almost all STABILO highlighter boosts sales.
-Unique product story increases interest and makes the decision to buy easier.
-Uniform and POS presentations increase the profile and competitiveness of the range.
-Innovation for increased desirability: STABILO is the first manufacturer in the industry with a QR Code
(Quick Response Code) on packaging and POS displays. Clients immediately receive additional product
information online via smartphone.
ADDITIONAL INFORMATION
-STABILO is a European brand, specifically a German brand.
-STABILO owns the first highlighter in the whole wide world which is the well known STABILO Boss.
-STABILO is an eco-friendly brand and company that uses 100% FSC-certified wood for their selected
colored and graphite pencils. Forest Stewardship Council ensures that forestry is ecologically sound
and sustainable. STABILO became the first manufacturer of writing instruments to be certified by FSC.
Plus, STABILO also do have pens that are made of 98% of recycled plastic, which is Polypropylene plastic
-STABILO also offers colored pencils and pens that complies with the European Safety Standard (CE),
which means all coloring ranges of STABILO are toxic free .STABILO Coloring Pens contains ink that is
super washable.
-Markers of STABILO are also toxic free , they do not contain harmful chemicals like Xylene and Toluene.
-STABILO also offers products with ergonomic technology, writing instrument for left and right handers
for different ages and applications. Relaxed comfortable grip prevents muscle fatigue and pain while
writing.
-STABILO have its Exam Grade Series which is made and designed especially for examination and to
help students minimize exam pressure.
-STABILO is an aspirational brand.
STABILOs Target Market:
Class A and B
Kids
School children
Students
Teenagers
Young Adults
Adults
Parents
Professionals
Swing Cool
TARGET GROUP:
School children and students and anyone whos young at heart and constantly on the go.
PRODUCT FEATURES:
-Flat pocket-sized model with a practical clip.
-Glossy and stripped look.
-Non-slip, matt-finish grip zone.
-Available in 8 flourescent colors.
-With two line widths
-Water based ink for paper, copy or fax.
-Ventilated cap
-With 4 hours anti-dry out protection.
-Attractive, up-to-date pen for school or on the move.
-Space saver in the pencil case
-Available in Wallet of 4s, Wallet of 6s, Wallet of 8s, Packs of 3s
STABILO Point 88
TARGET GROUP:
School children, students and professionals.
PRODUCT FEATURES:
-Europes number 1 fineliner.
-Available in 25 brilliant colors plus 5 neon colors.
-Unmistakable hexagonal striped design.
-Metal enclosed tip for long lifespan.
-Suitable for use with rulers and stencils.
-24 hours cap off time.
-Ventilated cap.
-Shell Life: 36 months
-Writing Length: 1000 meters
-Available in Wallet of 6s,Wallet of 10s, Wallet of 5s Neon, Wallet of 15s Neon, Wallet of 15s,
Wallet of 30s,Wallet of 20s,Point 88 Big point Box 20s, Point 88 Twin Pack 20s,Point 88 Color
parade 20s,Point 88 Rollerset 25s ,Point 88 Wallet of 25s,Point 88 Twister 19s,Point 88
Zebrui/Oval 20s,
STABILO Exam Grade Pencil
TARGET GROUP:
School children, students and professionals in exam situations.
PRODUCT FEATURES:
-Especially designed for examination and shading purposes.
-Easy read by exam sheet scanner.
-Minimum breakage and lesser lead-flaking.
-#1 Pencil is for general usage and #2 Pencil is for shading during exam.
-Does not come with an eraser on top, because STABILO do not want to incorporate poor
quality eraser. Must be with STABILO Exam Grade Eraser when use during exam.
-Available in 3+1 pack
STABILO Exam Grade Sharpener
TARGET GROUP:
School children, students and professionals in exam situations.
PRODUCT FEATURES:
-Razor sharp--for smooth sharpening to minimize lead breakage
-With anti rust bladefor longer sharpening
-Comes in containerto provide convenience of sharpening during exam.
-Available in two kinds, 4518BLE 21PHP and 458819.80PHP
STABILO 3.8 Premium
TARGET GROUP:
Kids, School Children, Students and Parents
PRODUCT FEATURES:
-Bigger lead, 3.8 lead diameter vs. normal of 2.9 mm
-Allow faster and wider coverage
-Soft rich intensity lead perfect for blending.
-Break resistant
-Complies to the European Safety Standard
-W/free sharpener in every box.
-With half and full length sizes.
-Available in Box of 12s (Half Length), Box of 12s (Full Length), Box of 24s (Full Length), Box
of 36s (Full Length)
STABILO Color
TARGET GROUP:
Kids, School children as well as students
PRODUCT FEATURES:
-Classic quality colored pencil-ideal for school
-Rich color application
-Lead diametr-2.5mm
-Received an award, spiel gut award
-Available in Wallet of 12s, Wallet of 18s, Wallet of 24s, Metal box 12s, Metal box 24s,
Cardboard box 12s, Cardboard box 18s and Cardboard box 24s
-
Here are the requirements, outputs and the list of creative materials we would like to have
from your behalf.
*Whole Integrated Marketing Campaign (including field and market survey)
-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point
88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium and
STABILO Color
*TV Commercial (15s or 30s)
-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point
88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium and
STABILO Color
-please also provide another TV Commercial which is a generic one that talks about
STABILO as a whole.
*Radio Ad (15s or 30s)
-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point
88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium and
STABILO Color
-please also provide another Radio Commercial which is a generic one that talks about
STABILO as whole.
*Jingle (15s or 30s)
-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point
88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium and
STABILO Color
-please also provide another jingle which is a generic one that talks about STABILO as a
whole.
*Print Materials
-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point
88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium and
STABILO Color
*Out of Home Ads
-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point
88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium and
STABILO Color
*Online Ads
-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point
88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium and
STABILO Color
*Advocacy Ads (12s or 30s)
-will focus mainly on STABILO Swing Cool
-please also provide another Advocacy Ad which is a generic one that talks about
STABILO as a
whole.
*Events (Event Proposals, Collaterals and Materials)
-will focus mainly on STABILO Swing Cool plus minimal details about STABILO Point
88, STABILO Exam Grade Pencil, STABILO Exam Grade Sharpener, STABILO 3.8 Premium and
STABILO Color
*AVP (15s or 30s)
-will focus on STABILO as a whole.
*Written documents with printed creative materials placed in clear books, colored red.
NOTE:
-For a kind request please do use Macromedia Flash for all your TVCs, Online Ads, Advocacy
Ads, Event Videos and AVPs and also please make all your creative materials digital.
-For the creative materials, you are not allowed to use human characters , please use
digital symbols and characters.
-Three (3) days before the final presentation, three (3) copies of the whole
campaigns written document with printed creative materials will be submitted to
STABILO.
-The presentation proper slides and materials or final output by each section should be
stored in CD or DVD and will be submitted to STABILO.
-Raw copies of files, videos and all the materials used by each section to make up their
campaigns should be stored in CD or DVD will also be submitted to STABILO.
STABILO Swing
Cool
STABILO Point
88
STABILO Exam Grade
Pencil
STABILO Exam Grade
Sharpener
STABILO 3.0
Premium
STABILO Color