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How to Outsource Without

Losing Your Freakin Mind!


5 Mistakes People Make When
Outsourcing for Profit


By Jason Fladlien & Veronica J. Kirchoff





5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com ii

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


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5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com iii

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


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5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com iv

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Table of Contents

Introduction ..................................................................................... 1
Mistake #1 - Not Being Ultra Specific ................................................. 2
Mistake #2 - You Get What You Pay For ............................................. 3
Mistake #3 - Organization (or Lack Thereof) .......................................4
Mistake #4 - Outsourcing What You Dont Understand ....................... 5
Mistake #5 - Outsourcing The Wrong Stuff ......................................... 7
Conclusion ...................................................................................... 9





5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 1

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Introduction

The way everyone does outsourcing is patently wrong, and this report is
going to clear up the most flagrant mistakes. Following my advice will not
only save you time and money more importantly it will save your sanity
(at least with regards to outsourcing).

If you grasp the system correctly and apply it, you will spend less time
going back and forth with your outsourcers, while getting higher quality
output.

Finally, what Im showing you today while valuable is just the tip of the
iceberg. We actually have a whole system we employ to do outsourcing
from the bottom level all the way to the top.

Weve struck that delicate balance between getting consistently high
quality and keeping costs down. If you want to know more about that, go
to http://www.OutsourceEnvy.com/special-offer

Without further ado, lets dive in.





5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 2

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Mistake #1 - Not Being Ultra Specific
The standard outsourcing interaction goes like this: You tell them what to
do. They do it completely wrong. You tell them to revise it. They fix about
10% of it correctly. You tell them to revise it again. They get about 10%
more right.
By the time you almost get it to what you want, they break something
significant and you go back to being just half done again. If you lasted long
enough to go through this process, after a long time you might get what
you want. Maybe.
There are two reasons this occurs. Well focus on the second reason later.
The first reason this occurs is your fault. You werent clear enough.
First, assume that anything you dont clearly specify will be wrong. That
means anything youre concerned about no matter how major or minor,
document it as specifically as you possibly can.
Second, before you send it to an outsource worker, send it to a friend, a
family member, or someone else to review first. Ask them if it was clear
and understandable. Bonus points if the person you send this to is
completely uninformed and has no knowledge of the specific task at hand
which youd like to outsource.
Lastly, documenting anything the first time is painful yet will save you
tons of time in the long run. Realize that once you do it correctly once, you
can use that specific instruction with a variety of outsourcers in the future.
Just make sure you document it in a way that is easy to update as you
and/or your outsourcer improve the process or things change.
We talk about this at length at http:// OutsourceEnvy.com/special-offer


5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 3

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Mistake #2 - You Get What You Pay For
This is so patently false its not even funny. Ive thrown a lot of money at
supposed top-notch outsourcers and gotten squat. Other times, on the
tiniest of budgets, Ive gotten stellar work. If only it was as easy as paying
more to get more. Its not.
You get what you get. There is no reliable way of knowing what you get
until you put the outsourcer to the test with a real world problem to solve
and a deadline to solve it in.
Now, for some people the first thing they outsource to new talent is a task
that they are not actually going to use or need to use. They just have it
ready to deploy as a test. The outsourcer, of course, doesnt know this. The
purpose of doing it this way is you have nothing riding on the results, so
you can be completely objective with your measurement of quality.
Also, consider making sure you give them small projects at first, so you can
quickly evaluate how they handle a project from start to finish. Our general
rule of thumb is we give them 3 tasks, all of which are somewhat complex
in application yet short in completion time, before we ever consider putting
them on any really important job.
The last thing to remember talent can go stale quickly. Just because they
put in good work for you the last six months straight doesnt mean that the
next 6 months will bring more of the same. Always measure their
productivity and value, versus what you pay them. Hire slow. Fire fast.
We break down this issue more specifically at
http://www.OutsourceEnvy.com/special-offer


5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 4

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Mistake #3 - Organization (or Lack Thereof)
How are you going to share, track, manage and archive the project at
hand? Sadly, we have found there is no one-size-fits-all solution. One thing
we do know is that email is horrible, and should only be used as a
redundancy.
For example we use a combination of Dropbox, Skype, Evernote, Github,
Jira, Trello, Amazon S3, Google Drive, and more. It depends on the task.
If youre working with a programmer, you need to maintain whats called a
version control system. Not only do they have a place to check in code, its
easy to compare it against previous versions and revert back if necessary.
And to track bugs. By the way, 90% of programmers hate to do this and
wont do it unless you are constantly on top of them. If you find the rare
programmer who commits their code after every serious change, you
probably have a winner.
Dropbox is nice for quick and easy file sharing, but it does have its
limitations. For example, its a pain to do real-time collaboration. For that,
we love Google Drive.
The greatest thing about Dropbox though is its simplicity. So its perfect to
use in a flash. However, if youre dealing with outsourcers from places like
Pakistan (which we do), then bigger files will take too long to sync back
and forth. For that, we use Amazon S3.
Trello is where we manage more complex projects that will have more than
one outsourcer working together concurrently. You can assign a project
manager, divvy up tasks, see who is doing what, how far along they are,
and how close they are to the deadline of the individual task. This is overkill
for simpler projects, but a must-have for anything else.
We break down specifically how we use every tool for organization and
project management at http://www.OutsourceEnvy.com/special-offer


5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 5

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Mistake #4 - Outsourcing What You Dont
Understand
Notice I didnt say what you personally cant do. I cant write any
sophisticated scripts involving PHP and JavaScript. However, I understand
why a programmer would consider using PHP or JavaScript when
programmatically trying to perform a task or solve a problem.
I also have a good understanding of the limitations of PHP and JavaScript
as well as the pros and cons of each.
Before you outsource any task, take the time to first familiarize yourself
with the pieces involved. For me, I go right to Wikipedia and spend about
20 minutes digging around. Then I do some Google searches and read up a
little bit.
Also, when I work with a programmer, I ask questions. Lots of them. I then
research their answers to make sure it checks out or at least has some
validity.
On the other hand, Im great at graphic design, yet I still have to outsource
it a lot of times. You think thatd make it easy right? It doesnt.
The problem is when you outsource something youre good at you might
find it hard to communicate (see mistake #1) because you assume too
much. The second problem is the person you outsource to will probably
never be as good as you, and youll want to micromanage.
The beautiful thing about programming is I cant do it so I cant get in the
trenches with it. However, Im smart enough to look at someones code
and tell if what they made for me is duct-taped and frankensteined
together and will break at the first real stress my customers put on it.


5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 6

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Yeah it takes time. But its time well spent. You should be able to have a
somewhat intelligent conversation with anyone you outsource to when
doing something, even if you personally have no clue how to do it yourself.
If you dont, then make sure to hire someone you feel is really good and
pay them a little extra to walk you through and educate you on why they
do what they do, and pepper them with tons of questions. Its totally
worth it.
We break down this whole process in much more depth at
http://www.OutsourceEnvy.com/special-offer


5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 7

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Mistake #5 - Outsourcing The Wrong Stuff
If you want to really stack the deck in your favor for success, here is what
you need to master. Doing 95% of stuff just well enough and doing 5% of
stuff better than anyone else.
This better than anyone else stuff is your competitive advantage. Its how
you can serve your marketplace better than your competition.
For me, Im damn good at doing webinars. I will not outsource that, even
though I could. In fact, others outsource the work to me for $50,000 for our
webinar writing service if youre a big player, we should have that
conversation, as many happily pay me that fee for what I do for them.
The point is I dont outsource anything when it comes to webinars I
design my own webinar presentations. I write every word on them. I handle
the webinar registration copy (almost always), as well as the landing page
copy of where Im going to send prospects at the end of the webinar. The
only thing I outsource is the proof reading, and that is to my business
partner, because I want very qualified eyes going over it.
I also dont outsource the emails I send to my list. Everything else though is
pretty much fair game, with rare exception. I even outsource the
outsourcing on many occasions!
There are certain things you should always outsource; other things you
should usually outsource; other things you should occasionally outsource;
and some things you should never outsource. You may not know exactly
what those are at first, but by being cognizant of this principle, in time you
should be able to review what is and is not being outsourced, and make
sure it makes sense.
The better you get at outsourcing, the more you will outsource. This gives
you more time to focus on that 5% of stuff that you personally do better


5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 8

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


than anyone else in your marketplace. Thats when you really win big with
outsourcing.
If youd like to get the full picture of every single important piece of the
outsourcing puzzle, you owe it to yourself to check out
http://www.OutsourceEnvy.com/special-offer


5 Mistakes People Make When Outsourcing for Profit
Copyright 2014 Rapid Crush, Inc. & www.OutsourceEnvy.com 9

How to Outsource Without Losing Your Freakin Mind!
by Jason Fladlien & Veronica J. Kirchoff


Conclusion

In this report, we covered these mistakes:
1. Specificity and how the less specific you are, the more time it will
cost you in the long run.

2. Getting what you paid for and why what you get and what you
pay for can often be two completely, non-related things.

3. Organization and why there is no single tool or project
management strategy that works for all outsourcing situations or
tasks.

4. Understanding and why you should never outsource a task you
cant talk about intelligently even if you cant personally do the
task yourself.

5. Outsourcing the wrong stuff this is perhaps the biggest mistake
people make, because they dont have a long-term vision of their
outsourcing efforts.
If you got a lot of value out of this free report, imagine what is waiting for
you if you spend just a bit of money on our complete, in-depth training on
all things outsourcing here: http://www.OutsourceEnvy.com/special-offer

Its worth checking out for sure.


-Jason Fladlien