VICKI CAHILL vicki.cahill1@gmail.

com
Colleyville, TX 76034 H: (817) 416-1007 C: (703) 887-3629

SENIOR ACCOUNT EXECUTIVE / MARKETING DIRECTOR / EXECUTIVE
EVENTS, TRAVEL, EMPLOYEE ENGAGEMENT

Thought Leadership
Strategic Insight
Marketing Strategy
Consultative Selling
Business Development
Sales Performance & Incentives
Employee Engagement
Communications Management
Rewards & Recognition
Travel Programs
Agency Management
Vendor Relations
Negotiations
Performance Metrics & Improvement
Hospitality & Entertainment Industries
Meeting Production / Media & Events

Seasoned and accomplished executive with extensive experience solving business issues relating to employee,
sales channel and customer engagement. Deep experience with proven ability to develop and execute performance
improvement initiatives, translating strategic goals into actionable programs that motivate and enable, drive
measureable and sustained results, and provide the critical link between marketing and sales. Consistently achieve
outstanding results by having an advanced understanding of people and human motivations, and by applying the
principles of behavior economics that drive engaged behavior to maximize performance against objectives.
Extensive experience in complex B2B consultative sales & marketing, typically working with C-suite executives, and
in forging high-impact strategic relationships.

Key Focus & Performance Areas:

- Implementing integrated incentive, recognition and communication platforms, boosting sales
- Reinventing sales strategies to meet rapidly changing market needs
- Leading the design/delivery of event marketing solutions, producing world-class events, working with
major hotels, entertainers, and producers
- Managing third-party agencies and vendors/suppliers, forming long-term strategic partnerships
Known as a visionary and transformational leader, with the capacity to relate to people from the boardroom to the
front-line. A creative thinker, consistently designing solutions that turn around underperforming sales efforts to
exceed objectives.
SELECTED ACCOMPLISHMENTS
Built a Major Client sales & marketing team. At Maritz, led the creation of a long-term strategy for developing business
relationships with new major account clients. Established a new Major Account Client Team and built new ongoing relationships
between target client executives and the Maritz sales & leadership team. Led the development of a Maritz Branding Campaign to
drive brand recognition at Fortune 100 companies, based around videos, apps, and other media, spotlighting Maritz innovation
and cutting edge capabilities. Established a new process for identifying opportunities and responding to RFPs.
Revitalized channel sales performance post-merger. GTE and Bell Atlantic merger necessitated integration and
formation of a unified culture and practices. Developed client-focused Center of Excellence, driving efficiency and synergy while
cutting expenses $2.7M (50%). Reduced head count from 48 to 23, and increased ROI across programs and resources.
Recognized as a strategic change agent in effective integration between the companies.
Designed and executed event marketing solutions. Through the years, continuously improved the travel and event
experience while containing costs. Produced a diverse suite of world-class innovative recognition program events, from intimate
VIP gatherings in Napa Valley to large complex international travel programs in London and Paris with unseasoned travelers.
Managed multi-million dollar budgets, multi-layer contract negotiations, produced A-List entertainers for red carpet events,
handled crisis management, all in such venues as Her Majestys Theatre in London and an antique circus warehouse in Paris.
Colleagues consider my expertise in the industry as legendary.
Transformational salesforce leadership. Radical shifts in technology, competition and regulations in telecom industry
required new strategic focus. Applied leadership lessons from the battle of Gettysburg, guiding 300 Verizon leaders through
intensive process of visioning/planning. Resulted in creating a unified sales team focused on winning in the marketplace.
Created multiple critical, high-impact strategic partnerships for agency services. Recognized need to increase
the breadth and effectiveness of national marketing programs to drive sales results. Transformed existing support vendor
relationships by putting a partnership-oriented package of innovative requirements to bid. Developed and awarded RFP, resulting
in greatly enhanced programs and negotiated cost savings of $33M over five years.

CAREER SUMMARY
Strategic Account Executive, Maritz Motivation Solutions
July, 2013 Present (1 Year)

Responsible for providing selected Fortune 100 clients, including Verizon Communications, with strategic and creative
employee motivation solutions that deliver a measurable, quantifiable ROI. Responsible for sales strategy and leadership and
business development, and for providing business solutions through targeted applications of sales incentives, employee
recognition programs, group travel and events, consumer loyalty, research, customer experience and rewards and recognition.
Cultivate and manage relationships with clients including C-Suite executives.

Progressively responsible positions for Verizon Corporation
Director, Go-To-Market - Consumer / Small Business, 2008 to 2010. Designed and executed national / regional
marketing strategy, improving sales effectiveness of consumer / small business channel in $1.5B division. Ensured channel
readiness through training and communication. Managed team of 62, $500K program budget.
National Director, Incentives, Recognition, Communications Retail Market, 2003 to 2008. Led national Center
of Excellence, designing performance improvement initiatives / employee communications approaches aligned with strategic
goals. Managed all travel recognition programs for Verizon Communications. Directed employee referral program for 50,000
employees. Led $100M program budget, team of 24.
National Director, Sales Compensation, Incentives, Recognition Channel Marketing, 2001 to 2003. Designed
integrated sales compensation plan for the new Verizon Corporation across consumer and small business lines of business.
Managed travel recognition programs and events and directed external agency relationships. Improved sales effectiveness for
21,000 sales reps. Oversaw $85M budget and staff of 32.
National Director, Sales Incentives, Recognition, Events, GTE Communications, 1999 to 2001. Promoted to create
and direct employee incentive and recognition programs, customer education events, employee communications and sales
referral program. Managed $40M budget and 19 staff.
Earlier: Senior Group Manager, Sales Incentives / Recognition; Staff Administrator, Marketing Communications; Senior
Sales Consultant, Small Business, GTE Communications.



SELECTED EDUCATION, AWARDS & RECOGNITION
Verizon Chairman's Leadership Award, GTE Leader Council Recognition Award, GTE Winner's Circles Sales
Recognition Program, GTE Sales Person of the Year.
Featured as Salesforce XP Cover Story; Inductee to Leadership America - National Organization of Accomplished
Women

Verizon Corporate Leadership Development Coursework (with Harvard Business School, Cornell, and University of
Michigan). Executive Leadership in Changing Environments, Leadership & Strategic Management, Business
Strategy, Achieving Competitive Advantage; Change Leadership, Leading Customer-Focused Teams; Strategic
Leadership for the Hospitality Professional, Hospitality Marketing

North Lake College, Business Administration Certification