Contents
Intellectual property and M&A
Intellectual property refers to intangible property that is the result of creativity such as patents or trademarks or
copyrights. With the increasing M&A activity in the dynamic business environment we observe intellectual
property issues in M&A transactions to be growing.…..
Click here to read more...
Featured M&As’
1. Disney acquired Marvel Entertainment Limited
2. Cadbury and Kraft
3. Glaxo eyeing stake in Dr.Reddy's
4. Alstom to partner BHEL- NPCIL, Joint Venture
5. NEC, Casio, Hitachi to merge cell phone operations
6. Bloomberg – UTV tie-up
7. PSA Peugeot Citroën and Mitsubishi tie up
8. IL&FS and Maytas Infra
Intellectual property refers to intangible property process. Due diligence involves a complete assess-
that is the result of creativity such as patents or ment of the IP portfolio, and involves examination of
trademarks or copyrights. With the increasing M&A the target’s IP-related files, consultations with the
activity in the dynamic business environment we target’s IP counsel, examination of the target’s ex-
observe intellectual property issues in M&A transac- clusivity positions, freedom to operate, IP license
tions to be growing. The importance of intellectual agreements, enforcement problems and other rele-
property and how it should be handled depends on vant IP issues. At this stage, the previously undis-
the various factors involved in the transaction. The closed or unappreciated IP risks could be uncovered
factual context drives many of the issues, including that in a worst-case scenario could prevent the clos-
the significance of technology or brands ing of the deal. It, illustrates why it should be con-
(trademarks) to the target, whether the technology or sidered bad practice to wait until this late stage of
trademark is owned or licensed, whether the target is the deal to first start looking into IP issues.
a stand-alone business or is a division or subsidiary
of a larger corporation and whether the purchaser During final M&A process: The IP-related terms
and conditions of the agreement should be carefully
will operate the target as an independent business or
worked out, and the IP portfolio should be carefully
expects to use its technology or trademarks with ex-
documented and organized. Extreme care must be
isting businesses or products.
taken to ensure that valuable pending IP rights are
Stages of M&A activity comprises of: The growth not impaired or lost during and immediately after
strategy identification, target selection and evalua- closing, especially if the IP portfolio is large. Fi-
tion, negotiation, IP due diligence, final negotiation/ nally, for the acquirer, IP integration is an important
execution of the deal and post closing integration. part of the post-closing stage of the M&A process.
At this point, the acquired patent portfolio should be
During the first stage: Acquiring new IP can en- carefully reviewed to determine which patents can
hance value by creating barriers for competitors try- potentially strengthen the acquirer’s patent position
ing to enter the market, ensuring freedom to operate, and which do not. Considerable value can be ob-
minimizing infringement risk via cross-licensing and tained after closing of the deal by selling or licensing
facilitating joint ventures and strategic alliances. IP assets that do not strengthen the acquirer’s patent
During the target selection and evaluation stage: position. The value of the combined IP portfolio can
IP plays an important role in as the target’s IP may be further enhanced by acquisition or licensing of
highlight if and how value can be obtained as a re- additional third party IP.
sult of combining IP portfolios. In certain instances,
Thus a competent and diligent evaluation of the tar-
the buyer can obtain considerable value after closing get’s IP portfolio throughout the M&A process can
of the deal by selling or licensing certain acquired IP provide significant value to the acquirer or prevent a
assets.
bad deal from happening.
During the due diligence stage: IP is considered
first during the due diligence stage of the M&A
Back to Contents
“I think that the main challenge is a question of ambition. It is about people not ac-
cepting that our job is done . I think it is also a question of mind-set. We need to
make sure that Nestlé's people are thinking about how we could be delivering better
growth, because growth is the basis of everything we do.”
Back to Contents
1. Good enough is good enough- According to a make sure you’re not missing good opportunities,
recent global study, many companies are far more you need a strong deal flow.
confident than they should be while making a deal.
To beat the odds, companies need to improve their 4. Acquisitions are the only deals that create
capabilities in every phase of the M&A process, value- Acquisitions are the glamorous side of M&A.
from pipeline management and deal execution to But divestitures can be just as important, especially
integration and ongoing operations. The goal is to in tough times. Unfortunately, too many CEOs want
make M&A fast, efficient, and repeatable and to to sell as quickly as possible so they can focus on
manage risk effectively. As deals become an increas- their core business. They want to dump underper-
ingly important part of corporate strategy, a “good formers quickly. After all, businesses that don’t fit
enough” approach to M&A probably isn’t. the strategy anymore are simply distractions.
2. Smart companies don’t do dumb deals- Many 5. Numbers don’t lie- In the old days; companies
companies start out with a clear rationale for any would determine a target’s value by slapping a stan-
particular transaction. But along the way, the deal dard multiple on EBITDA. But in today’s ultra-
takes on a life of its own and can keep moving for- competitive market, that traditional approach just
ward even when it doesn’t make sense. There are isn’t good enough. Most companies are pretty good
plenty of excuses for this behaviour. Corporate de- at assessing plain-vanilla deals involving mature
velopment team who are rewarded for doing deals, companies with stable earnings. However But re-
Investment bankers who get paid only if the deal member, a financial model is only as useful as the
closes. Company leadership that has painted itself insight it provides. Complexity for the sake of com-
into a corner by telling the board the deal is strate- plexity is a waste of time
gic. Whatever the reason, it’s easy for smart people
to ignore the danger signs and get sucked into a bad 6. Don’t worry about integration until the deal is
deal. Sometimes the best deal is one that doesn’t get done- Deal-making is hard, but integration is even
done harder. If you’re not careful, it can drag on months
after the transaction closes making it tough to cap-
3. M&A matters only during boom- Good deals ture the expected value. That’s because integration
are usually a function of strategy and execution not covers a huge range of areas: products, customers,
the economy. But that’s not to say companies should compensation, sales, performance measurement, IT
ignore broad economic conditions. Especially since systems, facilities, branding, and more. If things can
there’s less margin for error during lean times. Typi- go wrong, they will.
cal deal analyses examine a wide range of details
about operations and finances, but often take a fairly Contd...
static view of the overall business environment.
That’s a mistake. Consider a full range of scenarios
and how to manage risk in different situations. To
Back to Contents
7. This one looks clean. Just kick the tires- Some nore. Sellers may be more interested in closing a
companies subscribe to the idea that public compa- deal quickly than in securing top dollar. Create a
nies don’t require due diligence. Others cut so many compelling offer instead of just throwing money at
corners that they end up with a bad deal. Focus on the problem.
areas that have the greatest impact on value (your It’s okay to pay a premium on a specific opportunity,
financial model can show you where). Also, look for as long as you know exactly how it contributes to
deal-breakers hidden risks that are likely to have a your overall strategy and have a realistic financial
material impact on your decision. Dig deep, yes, but plan to make up the difference downstream.
don’t get lost in the weeds. Reference:
1 “The Big Deals: Promises Unfulfilled,” Chicago Tribune, March 2001.
2 Deloitte Research and EIU study. “Strategic Acquisitions Amid Busi-
8. It’s all about price- Many times deal-makers un- ness Uncertainty: Charting a Courfor Your Company’s M&A,” November
2007.
derstand what it takes to get a good deal done, it’s 3 Gerry McNamara, Jerayr Haleblian, and Bernadine Johnson Dykes.
“The Performance Implications of Participating in an Acquisition Wave,”
also worth reviewing the basics those principles that Academy of Management Journal Vol. 51, No. 1 (2008).
4 Michael E. Raynor. The Strategy Paradox (New York: Currency Dou-
most executives already know, but sometimes ig- bleday, 2007).
5 Deloitte Consulting study. “M&A—Sales and Marketing Effectiveness
Evaluation,” April 2006.
Nearly 5000 superhero has changed their home as sources into female favorites such as "Hannah Mon-
Disney has acquired the Marvel entertainment ltd tana" and the Jonas Brothers. While Marvel is a huge
(MVL). Considering the statistics of the deal, based brand between men and boys, with masculine super
on the closing price of Disney on August 28, 2009, heroes like Spiderman, Iron man etc.
Marvel shareholders would receive a total of $30 per Marvel had plenty of projects lined up for the future,
share in cash plus approximately 0.745 Disney and a DEEP pool of storylines and characters to
shares for each Marvel share they own. The transac- draw from for the future. They were not hard up for
tion value is $50 per Marvel share or approximately business. Before this deal went through, there were
$4 billion. Marvel will continue to be operated by (and still are):
longtime President and CEO Ike Perlmutter, who
I) Three more Spider-Man movies scheduled for
will oversee the brand but will not join the Disney
release by Columbia Pictures
board.
The deal is expected to close by the end of the year II) Future Movie Releases of X-Men, Fantastic
and marks Disney's biggest acquisition since it pur- Four, Silver Surfer, and Daredevil from 20th Cen-
chased Pixar Animation Studios Inc., the maker of tury Fox
"Up", “Toy Story 1, 2”, “A Bug’s Life”, “Wall E”, III) A five-picture deal for Marvel movies with
"Cars," for $7.4 billion in stock in 2006. Paramount Pictures
Buying Marvel is meant to improve Disney's follow- IV) An attraction at Universal Studios Florida
ing among men and boys. Disney acknowledges it called Marvel Super Hero Island.
lost some of its footing with guys as it poured re-
Back to Contents
The company formerly called as Cadbury Mars and Wrigley hold around 26%market share and
Schweppes demerged its Americas beverages busi- Hershley is one of the biggest competitors for Cad-
ness last year and disposed of its Australia Bever- burys in the North American Market. The deal
ages to Asahi Beverages of Japan in April. would help to sway the balance of power.
Cadbury has rejected the 17.7$billion bid from the
US company Kraft on the grounds that it underval- However it is said that Nestle might make a counter-
ued the British Company. bid for Cadbury. Hershley and Cadbury have a li-
censing agreement that allows Cadbury to sell Her-
Kraft is the world second largest food producing sheley products this includes Mounds candy bars,
company with 42$ billion in annual revenues. The York peppermint patties while Hersheley makes
union will thus enable the company to become a Cadbury chocolates in the United States.Hershely
powerhouse in snacks, confectionary and quick also has a licensing agreement with Nestle to make
meals. They are looking for leading positions in de- Kitkat bars and Rolo candies in the United States.
veloping markets like Brazil, Mexico, China and
Russia. In 2008 Cadbury has a 10.3 % share of the world
confectionary market, coming second to Mars Inc
Cadburys shares soared nearly 40% on the news. with 14.8% and Kraft was fifth at 4.5%.Cadbury cur-
Kraft foods Inc had on 7th September 2009 proposed rently has around 28.4% of the worlds gum market
a 10.2 billion pound takeover of Cadbury, but this and Kraft has 0.1%.
was rejected by the British manufacturer of choco-
Date (of the deal) 7th September 2009
lates and candies.
Acquirer Kraft Foods
Acquiree Cadburys
Kraft had proposed to pay 300 pence in cash and
Deal size $17.1 billion
0.2589 new Kraft Food shares per Cadbury share, by
Type (Merger/Acquisition) Takeover
valuing Cadburys share at 745 pence. It would give
Purpose (growth/expansion any other)- to lift the
investors nearly 15% market share in the world’s
revenues from 42 billion’s dollars to 50 billion dol-
largest confectionery company. The deal is roughly
lars and to make UK a net beneficiary in terms of
financed by cash and 60% stock. Cadbury has asked
jobs it would also enable Kraft to be the leading
Kraft to make the deal a little better by having more
powerhouse in confectionery, snacks and quick
cash. It hence also has decided to carry on, on its
meals.
own if a better deal doesn’t come their way i.e their
standalone policy.
GlaxoSmithKline is in talks to buy a 5 percent stake generic drug maker, Aspen Pharmacare in an asset-
in Indian drugmaker Dr Reddy's Laboratories in a transfer deal worth 3.47 billion rand ($465 million).
deal likely to be valued at $150 million.The report Dr Reddy's Laboratories has said the founders of the
lifted Dr Reddy's shares to a 3-1/2-year Indian drug maker had no plans to sell their stake in
high.Analysts said such a move would fit well with the company, denying media and market talk about a
British-based Glaxo's declared strategy of building possible deal with a global pharma major."The pro-
up its presence in key emerging markets and provide moters have no intention of diluting their stake in the
a fillip for Dr Reddy's.Dr Reddy's shares gained 3.6 company and it is purely a market speculation," Dr
percent, after earlier rising as much as 7.8 percent, Reddy's, India's No. 2 generic drug maker, said in a
while Glaxo added 2 percent. statement .
BHEL which is a state run power equipment maker Therefore there is no acquirer and acquire position
had signed a joint venture agreement with NPCIL in here. It’s an alliance among the three.
April 2008 for providing engineering, procurement The technological partner Alstom may be given eq-
and construction services in nuclear power sector. uity in the joint venture company. However the per-
BHEL the power equipment maker was searching centage of the equity and other details are not yet
for a third partner for its already existing joint ven- announced and not made known to the public as of
ture with the Nuclear Power Corporation. It was in now.
talks with foreign companies, including Alstom, for BHEL is focusing on nuclear power generation and
manufacturing turbines for nuclear power plants. for this purpose was looking for technology tie-ups
BHEL is still in talks with Alstom. According to for the manufacture of turbine and generator sets.
various sources it has finalized Alstom as its third The turbines would be manufactured at the com-
partner. The formal induction is likely to be formally pany’s Bhopal unit. The company already has a tie
announced next month. It is believed to have final- up with GE-Hitachi for making nuke reactors. It is
ized Alstom as its technological partner for its pro- manufacturing nuclear heat exchangers for the joint
posed joint venture with Nuclear Power Corporation venture company.
of India to undertake nuclear power projects. The main purpose for this joint venture is that it
Alstom, BHEL- NPCIL is a proposed joint venture. wants a technological partner for the manufacture of
BHEL wants to partner with the third company. turbine and generator sets.
NEC Corp., Casio Computer Co. and Hitachi Ltd. with 22%.
have agreed to merge their mobile-phone manufac- "We should take a chance to expand our business
turing operations with the aim of reducing develop- overseas" said Akihito Otake, NEC's executive vice
ment and manufacturing costs by integrating current president. By the fiscal year ending March 2013, the
manufacturing and research operations and pushing NEC-Casio-Hitachi alliance aims to sell 12 million
into overseas markets. handsets globally, seven million in Japan and five
The integration is likely to take place in April 2010 million overseas to grab a 23% market share in Ja-
giving rise to a new joint venture called NEC Casio pan and make it the biggest supplier at home.
Mobile Communications and will shift their stakes NEC supplies handsets to phone companies NTT
further to give NEC a 70.7% stake, Casio 20% and DoCoMo Inc and Softbank Corp, while Casio Hi-
Hitachi 9.3%. tachi Mobile Communications supplies KDDI Corp,
NEC, Casio and Hitachi together controlled about US firm Verizon and South Korea’s LG Telecom
20% that is sales of 505 billion yen ($5.6 billion) by Co.
shipments of Japan’s mobile phone unit sales in the Prior to the announcement, shares in NEC closed
year ended in March, according to research firm down 2.9%, in line with Tokyo’s electrical machin-
BCN Inc. The merger would nudge out No.2 Pana- ery index. Casio fell 4.5% and Hitachi 4.4%.
sonic Corp and come a close second to Sharp Corp,
Back to Contents
Bloomberg – UTV tie-up
By Swetha N and Deepthi K
UTV has decided to enter into an alliance with In addition Bloomberg will get a license fee, at the
Bloomberg. By doing this it hopefully desires to re- same time Bloomberg has sought a share of the
brand itself as Bloomberg- UTV. The co-branded UTVi channel’s revenues.
television is expected to deliver real time business,
political and economic news to the country. It is also ensured that India will have access to the
Bloomberg’s global feed supported by 145
UTVi, launched in 2008, is presently at the bottom Bloomberg news bureaus. Also the addition of 14-15
of the ratings list for business-news television chan- million television sets in India every year is expected
nels. It is interesting to note that UTVi channel has a to drive the business viewership in India.
content tie-up with ABC News, but UTVi has virtu-
ally stopped using the ABC News content. On the whole this collaboration believes that the au-
dience in India will strongly benefit from the news,
According to the deal between Bloomberg and UTV analysis and the world’s most powerful business
Software Communications, Bloomberg, reportedly, analytics tools that Bloomberg brings to forefront.
will get a 10% stake in UTV News Limited, the
business channel UTVi will get Bloomberg’s con-
tent and also will become a co-branded channel
named Bloomberg-UTV.
PSA Peugeot Citroen, the French auto maker, is con- get eventual annual global sales of 50,000 vehicles,
sidering a tie-up with Mitsubishi of Japan. Though PSA Peugeot Citroen spokesman Jean-Marc Sarret
there is no source the La Tribune quoted that Peu- said. Half of these sales will be made by Peugeot and
geot head Philippe Varin was "actively considering Citroen in Europe, the rest by Mitsubishi in Japan
an alliance with Mitsubishi. As soon as the news and elsewhere.
broke out the share prices of PSA Peugeot Citroen Peugeot and Citroen will announce the names of
jumped by 6.57% on 3rd September. their respective electric cars in the coming days, the
car will be able to drive for 130 kilometers (81
The two companies have already agreed to launch an miles) between charges, with a battery that can be
electric car in Europe by the end of 2010. The fully recharged in six hours, Sarret said.
French and Japanese car makers said that the un-
named vehicle will be based on Mitsubishi’s i-
MieV, which was launched in the Japanese market
in June this year.
Crossword
By Siddharth and Thomas
ACROSS
1 An Attorney who specializes in M&A transactions is a ____Attorney
2 Richest women in India
7 SAIL has a strategic alliance with this steel company
9 The Indian company with acquired Canada based Novelis for a deal worth $5982 million
12 Company that operates 'HOME' online play for gamers
14 Company acquired by Dell for software solutions
DOWN
3 This company has patented the number '31'
4 ______ mergers occurs when a private company buys a publicly listed shell company, usually one with no
business and limited asset
5 This bank has a special account 2611 where people can deposit funds for 26/11 victims
6 Daewoo electronics corp. was acquired by this company for a deal of $729 million
8 The company to be acquired by the Indian telecom giant Bharti belongs to which continent
10 A Indian company that tied up to have a particular brand to cobranded with Winnie the pooh
11 This is the first Google powered android handset launched in India by Samsung in partnership with Tata
Teleservices
13 French car maker Renault has partnered with this automobile company to launch a small car in India
Back to Contents
Mind Bender
By Supreetha S