FOR IMMEDIATE RELEASE

REALTORS AND BROKERS LEARN TRICKS OF THE ONLINE TRADE

Leading property platform Lamudi trains PRC-licensed brokers in online marketing
MAKATI CITY, JULY 21, 2014: Yolanda Asuncion is a seasoned realtor. For ! "ears, s#e #as
$een acti%el" &ro'otin( and sellin( land &ro&erties in A"ala Ala$an( t#rou(# #er relia$le
net)or*s, traditional ad%ertisin( and )ord o+ 'out#.
,ut, recentl", )it# t#e increasin( u&ta*e o+ ne) tec#nolo(", Yolanda +ound #ersel+ )antin( to
*no) #o) to &ut #er &ro&erties on t#e )orld )ide )e$.
-I.' not reall" (ood at Internet 'ar*etin(,/ s#e ad'itted. -,ut I t#in* it.s t#e easiest )a" to (et in
touc# )it# &eo&le no)ada"s./
Licensed real estate $ro*er Jose&#ine La0a(a #as also decided to 'o%e #er $usiness online.
As a no%ice in t#e real estate 'ar*etin( sector, s#e t#ou(#t t#at s)itc#in( online is t#e $est )a"
to $uild a $i((er net)or* to 'ar*et #er listin(s.
Bago pa lang ako sa field, hindi talaga ako magaling pagdating sa Internet,/ s#e said. 1I.' 2ust
ne) in t#e +ield. I.' not t#at internet3sa%%".4
Yolanda and Jose&#ine )ere a'on( 20 56C3licensed $ro*ers )#o recentl" attended an online
sales se'inar in t#e #eart o+ Ma*ati, #osted $" &ro&ert" &ortal La'udi 5#ili&&ines to teac#
a(ents t#e $asics o+ online 'ar*etin(.
Jac7ueline %an den 8nde, La'udi.s Co3+ounder and Mana(in( 9irector, s&ear#eaded t#e +ree
se'inar +or $ro*ers, t#e 10t# or(anised $" t#e co'&an".
-:e started t#is online sales trainin( +or our $ro*ers so t#at t#e" could learn #o) to e++icientl"
i'&ro%e t#eir online &resence and increase leads, t#ere+ore a'&li+"in( t#eir &otential to close
sales +or t#eir $usiness,/ s#e said.
-;o'e3$u"ers are s)itc#in( t#eir searc# 'et#ods. T#e" are startin( to rel" on Internet searc#
+or a%aila$le &ro&erties +or sale or rent. As a real estate &lat+or', )e at La'udi see t#e %alue o+
teac#in( and trainin( our &artner $ro*ers #o) to 'ar*et t#eir listin(s online, )#et#er t#rou(#
t#eir o)n )e$site or 'ore e++icientl" t#rou(# La'udi.co'.&#.
Going online
8<&erts a(ree t#at #o'e3$u"ers are (ettin( "oun(er and t#e 'a2orit" o+ t#e' no) #a%e online
e<&erience, es&eciall" in t#e 5#ili&&ines.
Internet anal"tics co'&an" co'=core +ound in its =out#east Asia 9i(ital Future in Focus 201
re&ort t#at >1? o+ t#e countr".s Internet users )ere less t#an ! "ears old.
83co''erce ad%ocate and Internet 'ar*etin( s&ecialist Janette Toral o+ 9i(italFili&ino.co'
noted t#at t#e 5#ili&&ines #as a #u(e online 'ar*et, es&eciall" +or t#e real estate industr".
-I t#in* &ri'aril" t#e 'ar*et #as e<&anded. :it# o++line 'ar*etin(, "ou #a%e to set u& a s#o&,
$uild a #u(e net)or* t#rou(# traditional 'eans. It can $e e<&ensi%e, $ut also li'ited. ,ut i+ "ou
s#i+t to online 'ar*etin(, &eo&le can disco%er "ou and (et results. For t#e a'ount o+ 'one" "ou
s&end in traditional 'ar*etin(, t#ere is so 'uc# "ou can do alread" online,/ s#e said.
Educating the bo!e"
,ut not all $ro*ers are co'+orta$le 'a*in( t#e s)itc#. Toral noted t#at (oin( online )ould
'ostl" $ene+it t#e ne) $ro*ers in t#e 'ar*et.
-Mahirap kumuha ng kliyente kung aasa ka lang sa networks. Limited lang ang mga kamag-
anak at kaibigan mo. 1It is #ard to (et clients )#en "ou rel" on "our net)or*s alone. Your +riends
and relati%es are li'ited.4
,ut )#en "ou (o online, t#ere.s alread" interest and curiosit" +ro' t#e &erson )#o searc#es
"our listin(s or &roduct. You can e<&and "our $usiness 'odel and ta& a $i((er 'ar*et,/ s#e
said.
-,ro*ers s#ould in%est in t#eir o)n online &resence and #a%e t#eir o)n )e$site +or t#eir listin(s.
T#e" s#ould also ta*e ad%anta(e o+ t#e real estate &lat+or's a%aila$le./
,ut +or t#ose )#o are 2ust $e(innin( to s)itc# online, li*e Jose&#ine and Yolanda, La'udi
&ro%ides t#ese $ro*ers and a(ents )it# t#eir o)n &ersonal 'icrosite.
-In addition to a trusted &lace +or licensed $ro*ers to 'ar*et t#eir &ro&erties, )e also (i%e t#e'
t#eir o)n +ree 'icrosite )#ic# allo)s t#e' to 'ar*et t#e'sel%es,/ %an den 8nde said.
La'udi.co'.&# , )#ic# started o&erations in Januar" t#is "ear, #as o%er !0,000 residential and
co''ercial &ro&ert" listin(s +ro' de%elo&ers and 56C3licensed $ro*ers. T#e co'&an" #as
acti%e o++ices in Manila, Ce$u and 9a%ao.
For more details about the online sales seminar for brokers, call Lamudi on !" #$% "&!''!$ or
!" #($ )"%$"*'.
ENDS#
ABO$T LAM$DI
Launc#ed in 201, La'udi is a (lo$al &ro&ert" &ortal +ocusin( e<clusi%el" on e'er(in( 'ar*ets.
T#e +ast3(ro)in( &lat+or' is currentl" a%aila$le in 2@ countries in Asia, t#e Middle 8ast, A+rica
and Latin A'erica, )it# 'ore t#an !0,000 real estate listin(s across its (lo$al net)or*. T#e
leadin( real estate 'ar*et&lace o++ers sellers, $u"ers, landlords and renters a secure and eas"3
to3use &lat+or' to +ind or list &ro&erties online. For 'ore in+or'ation, &lease %isit
))).la'udi.co'.&#
%i"it La&udi 'hili((ine" on Faceboo!) T*itte) Google+ and Lin!edIn#
NOTES
201 =out#east Asia 9i(ital Future in Focus:
#tt&:AA))).co'score.co'AInsi(#tsA5resentations3and3:#ite&a&ersA201A2013=out#east3Asia3
9i(ital3Future3in3Focus
MEDIA CONTACT
8lsie Cansino
56 Mana(er, La'udi 5#ili&&ines
8'ail: elsie.cansinoBla'udi.co'.&#
5#one: CD E2> 1!01