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Is Your Brain Limiting Your
Entrepreneurial Success?
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JULY 17, 2014
Are your entrepreneurial prospects inhibited
by your own thinking? That may be the case if
you dont regularly give your brain exercise.
According to scientific research, some of the
benefits of brain games and teasers include
the following: boosting brain activity,
providing emotional satisfaction and a sense
of accomplishment, enhancing memory and
processing speed, helping to slow decline and
reduce the risk of dementia, improving,
concentration and reducing boredom.
Related: How Brain Training Games Can Help
You Build Your Business
For example, whats the first word that comes
to mind when you read this brain teaser?
Johnnys mother had three children. The first
child was named April. The second child was
named May. What was the third childs name?
MEIKO PATTON
CONTRIBUTOR
Writer, consultant, blogger
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the sequence "April, May and June." But if a
person rereads the question and carefully
analyzes the data, the answer Johnny
becomes obvious.
Thanks to the way the human brain works,
people have a built-in tendency to see what
they want to see as well as what they expect to
see.
Consider the huge implications of this for
entrepreneurial pursuits.
Human brains are great at recognizing
patterns (April, May, June). Thats why people
tend to look for information that supports what
they already believe to be true. But in doing
so, they can miss information that exposes
alternative viewpoints, creative solutions or
competitive threats.
Related: Get Your Head in the Game: 3 Easy Skills to Master Your
Mind
Earlier this month, Entrepreneur.com contributor Neil Parmar
described how Lori Cheek has sunk upward of $120,000 of her own
money into her fledging startup dating service Cheekd. She has
recouped just $56,000.
Cheek landed a coveted spot on Shark Tank, but none of the Sharks
took a bite. Instead Barbara Corcoran gave her some sage advice:
Youve gotta move on! But Cheek said, Theres nothing thats going
to make me stop.
Indeed people tend to see things the way they always have. They miss
opportunities in the workplace, marketplace and in life. Thats why
some companies fade away. Their executives never saw the huge
challenges before them because they saw only what their brains
allowed them to see -- what worked in the past -- and ignored or
avoided new information.
Might that be the case with you? Are you stuck on a path that's not
working because your brain won't allow you to see anything
differently? Or are you afraid to start a venture because your brain
MEIKO PATTON
MEIKO PATTON
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Related: 2 Surefire Ways to Tell Whether Your Startup Can Win, If
You Avert Clouded Judgment
Humans are the least likely creatures to want to change," says author
Holly Green in her book Using Your Brain to Win In Todays
Hyper-Paced World. "Were much more likely to continue wanting to
do the same things over and over, even when all the data around us
says that everything else has changed.
Businesspeople today live in a hypersensitive, fast-paced world. What
catapulted an entrepreneur to success a week, a month or even a year
ago will not be the same in the future.
Relying solely on what you already know is like working for 30 years
but having just one years worth of experience repeated 30 times.
Use that 2.98 pounds of brilliance, also known as the brain, to lead
you where you actually want to be. Actively seek new ways of seeing
things. A great way to do that is by exercising the mind with brain
teasers. Deliberately expose your brain to new and different ways of
thinking.
Some believe that when a person is truly ready for something, it
appears. If your entrepreneurial endeavor has not yet been realized,
ask yourself, Am I truly ready for its appearance?
Related: Are Entrepreneurs' Brains Wired Differently?
Entrepreneurs Brainstorming Personal Health Leadership Qualities Brain
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