Dear respondent,

This survey is for understanding the impact of culture on consumer behavior

and it is strictly for our academic purpose. Please spare a few minutes in filling
the short survey, which would really help us in our cause.


Name-_________________________

Age-
o 15-20
o 21-25
o 26-30
o 30-35
o 36-40
o 40 and above

Gender
o Male
o Female

Region
o North
o South
o West
o East
o Others __________

Family Income (in lacs per annum)
o 2-5 Lacs
o 5-7 Lacs
o 7-9 Lacs
o 9 Lacs and above

Marital Status
o Married
o Unmarried


Marriage:

If answer to the above question is unmarried, then answer on the basis of any
marriage you have attended in your religion:
1) How many functions do you have in a marriage?
1
2
3
4
Above 4
2) Do you prefer alcohol in your functions?
Yes
No

3) Do you prefer Non-veg food in the functions?
Yes
No

4) Rank the following in order of importance that you give while planning
for weddings and other associated functions, where 1 being the most
important and 5 being least important:

Items Rank Given

Food
Decoration
Apparels
Jewelry
Gifts

Festival:

5) What is the main festival celebrated in your religion?
Diwali
Eid
Christmas
Baisakhi
Others _____________

6) On the basis of your answer in the previous question, what item do you
prefer to gift?
Cash
Sweets
Dry fruits
Silver Items
Other gift items

7) What do you purchase for personal consumption on festivals?
Apparels
Jewelry
Home Dcor
Consumer Electronics
Car
Other ___________



Food Habits

8) What do you mostly prefer to eat?
Vegetarian Food
Non-vegetarian Food

9) Do you prefer to eat ready to eat food?
Yes
No


10) What kind of oil is used in your house for cooking?
Coconut Oil
Refined Oil
Mustard Oil
Olive Oil
Desi Ghee
Others _____________

11) How do you rate the following components of meal in your food basket?
(1 being most important and 5 being least important)

Component 1 2 3 4 5
Spice
Sweet
Breads
Rice
Fruits
Fast Food
Dairy Products

Banking and Investment

12) Which bank do you prefer for your banking needs?
Public banks
Private banks

13) What all factors do you consider while choosing your bank? ( Rank in
order of the importance given where 1 is most important 8 being least
important)

Factors Rank
Interest Rate
Customer Services
Branch Location
ATM Convenience
Peer Influence
Locker Facility
Safety of Deposits
Advertisement and Promotion

14) Where do you prefer to invest?
Fixed Deposits
Gold
Real Estate
Stocks
Government Securities
Others______________



****Thank you!****