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Mall atmosphere and dcor are appealing

Age
strongly
agree Agree

disagree
no
response Total
Chi-square P-value
< 26 21 53 3 3 79
8.560
0.479
(Non
significant)
26-34 32 93 4 1 129
35-45 17 45 3 3 68
45 > 4 11 1 1 17
Total 72 202 11 8 292

The cross tabulation shows that only 11 respondents (3.76%) of respondents disagree that Mall
atmosphere & dcor are appealing, 93 (71%) respondents in the age group of 26 to 34 agree & 32
(24.41%) respondents in the same age group strongly agree that Malls atmosphere and dcor are
appealing. Thus we can say that majority of the respondents agree or strongly agree that Mall are
appealing.

In a Chi-square test for a 95% confidence level, if the significance level is greater than or equal to
0.05, it signifies that there is no systematic association between two variables in cross tabulation
and if the significance level is less than 0.05, then it signifies that there is a systematic association
between the selected variables. From the chi-square test table we see that a significance level of
0.479 has been achieved. This means the chi-square test is not showing a systematic association
between the above two variables even at 50% confidence level. Hence null hypothesis is accepted
and we conclude that at 95% confidence level, there is no systematic association between the age
of the respondents and perception towards mall atmosphere & dcor being Appealing. Thus
perception is same among all age groups that Mall atmosphere & dcor are appealing.



Mall atmosphere and dcor are appealing

Gender
strongly
agree agree

Disagree
no
response Total
Chi-
square
P-value
male
52 135 4 4 195
15.80

0.001*
female
20 67 6 4 97
Total
72 202 10 8 292
* Significant at 0.05 level

The cross tabulation shows that only 10 respondents (3.42%) of respondents disagree that Mall
atmosphere & dcor are appealing, 135 (69.23%) male respondents & 67 (69.07%) female
respondents agree that Malls atmosphere and dcor are appealing. Thus we can say that majority
of the respondents agree or strongly agree that Mall atmosphere & dcor are appealing.

From the chi-square output table we see that significance level of 1% has been achieved. This
means that chi-square table is showing systematic association between the above two variables at
99% level of confidence. Hence Null hypothesis is rejected and at 95% level of confidence we
conclude that there is a significant relationship between gender of respondents& perception
towards Mall atmosphere & dcor being appealing.