SURVEY QUESTIONNAIRE

(Regarding distribution channel)

1) The most important parameter for Mc donalds is
Service first, profit afterwards
Profit first, service afterwards
Customer is the king
Post selling is more concerned for.

2) If there is immediate unforeseen order of products for home delivery
You accept the order
You do not accept the order.

3) Has your Franchisee faced any issues with respect to information flow from the top
management? (If yes, how many times?)
Yes
No

4) Is the production and selling done at the same place? (if no, how far is the production place?)
Yes
No

5) How many warehouses are involved in case of your franchisee?

Answer - ________

6) Is there a separate employee or manager in your company just to look after the channel flow
of the organization only?

Yes
No

7) If the ingredients in the product are found to be defective, you

Replace the item
Reduce the cost of the item
Give it for free
Do not take any action


8) How would you rate your channel performance on a scale of 1- 10?

Answer - _______

9) How many people does it take to operate it, at any given point of time?

Answer - _______

10) Are there any efforts made by the employees in order to increase the customer base?

Yes
No

11) If there are any sales representatives in your company?

Yes (how many?)
No

12) Who is the head of your Company?

President
CEO
Managing Director
General manager

13) Are the employees given any vocational training?

Yes
No



14) a) Sales projection of last year? Answer -_________
14) b) Was it achieved?
Yes
No

15) Does your supervisor motivate you at your job?
Yes
No

16) Are your grievances timely redressed?
Yes
No

17) Working at McDonalds is challenging?
Yes
No

18) Does the work environment at McDonalds suit you?
Yes
No

19) How is negative feedback at work is handled by your employee?

Extremely well
Very well
Moderately well
Slightly well

20) How well does your employee share responsibility with other employees for tasks?
Extremely well
Very well
Moderately well
Slightly well
Not at all

21) Does anything motivate you at work?
Answer - _______


22) Whether you currently service at least 30% of the available customers?

Yes
No

23) Which according to you is a better system of serving
Franchisee system
Self owned outlets