PROJECT REPORT ON

Demat Account
Submitted to IIeBM in the partial fulfillment of the requirement
for degree of
Master of e-Business Management
(Finance)
By: -
Name Rau !o"al
International In#titute of e$Bu#ine## Management
Roll Number %&&'(MeB)(&*(&+'
MO,)-I
.ear $%&&+
1 / P a g e
PRE0)CE
The #u11e##ful 1ompletion of thi# proe1t 2a# a unique
e3perien1e for me be1au#e b" 4i#iting man" pla1e and
intera1ting 4ariou# per#on5 I a1hie4ed a better 6no2ledge
about #ale#7 The e3perien1e 2hi1h I gained b" doing thi#
proe1t 2a# e##ential at thi# turning point of m" 1areer thi#
proe1t i# being #ubmitted 2hi1h 1ontent detailed anal"#i# of
the re#ear1h under ta6en b" me7
The re#ear1h pro4ide# an opportunit" to the #tudent to
de4ote hi#(her #6ill# 6no2ledge and 1ompeten1ie# required
during the te1hni1al #e##ion7
The research is on the topic Angel Broking Demat Account
2 / P a g e

)16no2ledgement
It was a great opportunity for me to work with Angel Broking Lt!" pioneers in the fiel of
#inance Inustry! I am e$tremely grateful to all those who ha%e share their e$pertise an
knowlege with me an without whom the completion of this pro&ect woul ha%e 'een %irtually
impossi'le!
#irstly" I woul like to thank our (ompany )uie *r! Aitya Parmar" Training *anager who has
'een a constant source of inspiration for me uring the completion of this pro&ect! +e ga%e me
in%alua'le inputs uring my enea%or to complete this pro&ect!
I am also e$tremely grateful to *r! Aitya Parmar" Training *anager" to ha%e gi%en me this
opportunity to work with him an gain %alua'le insights!
I am ine'te to all staff of Angel Broking Lt for their %alua'le support an cooperation uring
the entire tenure of this pro&ect! ,ot to forget" all those who ha%e kept my spirits surging an
helpe eli%ering my 'est!
I thank my faculty guie *r!-*s! +ar'a&an .ingh who helpe me out at e%ery critical situation
that I face in my pro&ect an ga%e me his %alua'le a%ice to sol%e pro'lems!
I want to gi%e my special thanks to all mem'ers of IIeB*" for pro%iing me opportunity to work
on this pro&ect with this great organi/ation!
At last I woul like to thank all the responents met in the preparation" who ga%e their %alua'le
time to pro%ie us re0uire information an their honest support to complete our pro&ect in time!
1A23 )45AL
14LL ,4! 62778-*eBA-79- 7:8
; / P a g e
CERTI0IC)TE O0 COMP-ETION
This is certify that the #inal Pro&ect report entitle Demat Account8 su'mitte .ummer
training report of the re0uirement for the egree of *eBA" is a work carrie out 'y 1A23
)45AL" 1oll ,o! < 2778-*eBA-79-7:8 uner my super%ision an guiance!
Pro&ect )uie=
9:::::::::::::::::::::::;
> / P a g e
<EC-)R)TION
To
The Director"
International Institute of e6Business *anagement"
Phase61"
*ohali!
1especte .ir"
I here'y eclare that the .ummer Training 1eport" which is entitle Demat Account 85 is
compile an su'mitte 'y me is my original frame work! The Proceure in the report is 'ase
on the .tanars pro%ie in I.4 :771! I ha%e not copie the ata from any pre%ious report!
+owe%er" my Pro&ect )uie 1especte *r! Aitya Parmar helped me at %arious points while
preparing this report!
*1! 1A23 )45AL

? / P a g e
E=EC>TI?E S>MM)R.
Training an e%elopment is the essential &o' of human resources epartment of e%ery
organi/ation! It is necessary to help employees in ealing with the changes cause 'y the
changing 'usiness en%ironment!
I" 1A23 )45AL ha one my pro&ect in A,)@L B14AI,) LTD! which is a leaing company
in finance inustry! The main o'&ecti%e of my pro&ect was to Demat Account8!
The training esign inclue epartments" an their training nees" month of training" se0uence
of training an methos of training! A proper matri$ was forme ifferently for each le%el
highlighting the re0uirements to 'e traine!
It also inclues ifferent skills workshop incluing the contents" o'&ecti%es of the skills imparte
to the employees! *ost important in training process are the ice 'reakers an games which help
the trainees in feeling rela$e an refreshe!
@ach le%el in organi/ation was consiere as separate entity an training proceure for them was
also ifferent!
B / P a g e
TABLE OF CONTENTS FOR PROJECT
REPORT

Introdu1tion '
Compan" Profile +
S@OT )nal"#i# A'
<i#1u##ion on Training %&
<emat )11ount of )ngel Bro6ing %B
Bu"ing and Selling CD
Need for the #tud" C'
Competitor# C+
Obe1ti4e DC
Re#ear1h Methodolog" DD
<ata )nal"#i# and Interpretation D*
Ob#er4ation and 0inding B*
-imitation B+
Sugge#tion E&
Summar" and Con1lu#ion EA
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Bibliograph" E%
)NNE=>RE 91ontain# que#tionnaire; EC
Introdu1tion
Angel BrokingCs tryst with e$cellence in customer relations 'egan in 1:89! Toay"
Angel has emerge as one of the most respecte .tock6Broking an Dealth
*anagement (ompanies in Inia! Dith its uni0ue retail6focuse stock traing
'usiness moel" Angel is committe to pro%iing E1eal Falue for *oneyG to all its
clients!
The Angel )roup is a mem'er of the Bom'ay .tock @$change HB.@I" ,ational
.tock @$change H,.@I an the two leaing (ommoity @$changes in the country=
,(D@J K *(J! Angel is also registere as a Depository Participant with (D.L!
#.DA is into #I,A,(IAL PLA,,I,) which in%ol%es selling of financial
proucts like D6mat account" corporate #DGs" mutual funs an insurance!
Angel Broking lt < Transacting an in%esting simplifie! )et reay to change the
way you transact an in%est in financial proucts an ser%ices! Dhether you wish
to transact in e0uity" e0uity K commoity eri%ati%es" prefer to in%est in mutual
funs" life K general insurance proucts or a%ail money transfer an money
changing ser%ices" you can o it all through reliance money! .imply open a Angel
emat account an en&oy the con%enience of hanling all your key financial
transactions through this one winow7
In my pro&ect I e$plain in 'rief a'out the company" a'out financial planning" a'out
Demat Account" an almost all the things that I ha%e learne so that others can also
rea an learn from my e$perience!
8 / P a g e
COMP)N. PRO0I-E
)ngel Bro6ing ,ou#e -imited
COMP)N. B)CF!RO>N<
Philo#oph" of the Compan"
Angel 'roking lt! alreay has a presence in Inia through company Law"
incorporate on Decem'er" 1::9! It offers worl6class financial planning an a
wie range of wealth management proucts to mass affluent an affluent customer
segments! Angel Broking limite pro%ies a complete range of financial proucts
an ser%ices that inclue e0uity 'roking Hinternet 'ase online traing as well as
offline traingI" financial planning" insurance" in%estment proucts" e0uity
research" emat account an more!
)ngel Bro6ing -imited is one of the leaing an professionally manage stock
'roking firm in%ol%e in 0uality ser%ices an research! Angel Broking Limite is a
corporate mem'er of The .tock @$change" *um'ai!
The mem'ership of the company with The .tock @$change *um'ai was originally
in the name of *ukesh 1! )anhi" which was e%entually turne into a corporate
mem'ership in the name of Angel Broking Limite!
Angel Broking Limite is manage 'y *r! Dinesh Thakkar an he is well
supporte 'y *r! *ukesh )anhi" a fifteen years %eteran in the market!
The group is well supporte 'y a professional an 0ualifie research team an
efficient operations an 'ack office team" which comprises of highly eicate an
: / P a g e
0ualifie ini%iuals! Angel has an in6house" state of art research epartment!
Angel 'elie%es in reaching out to the customer at the farthest en rather than 'y
reaching out to them! The company in its enea%our to gi%e its client the 'est has
opene up se%eral 'ranches all o%er *um'ai" which are efficiently integrate with
the +ea 4ffice!
Angel Broking Limite is primarily into retail stock 'roking" with a customer 'ase
of retail in%estors" which has 'een increasing at a compoune growth rate of
177L e%ery year! The company has huge network su'6'rokers in *um'ai an
other places outsie *um'ai" registere with .@BI" who act as (hanel partners for
the company! The company presently has total staff strength of aroun 1?7
employees who are sprea accoringly across the hea office an all the 'ranches!
Angel has empowere its physical presence throughout Inia through %arious
strategies which it has 'een aopting efficiently an effecti%ely o%er a perio of
time" like opening up of 'ranches at %arious places" tie6ups with %arious agencies
an sales agents" 'uy6outs of smaller regional outfits an appointment of su'6
'rokers an franchisees! *oreo%er Angel has 'een tapping an incluing high net6
worth an self6employe ini%iuals it its %ast array of clients!
Angel has always stri%e in the irection of eli%ering ultimate client satisfaction
an e%eloping stronger 'ons with its customers an chose partners! Angel has a
%ision to introuce new an inno%ati%e proucts an ser%ices regularly! *oreo%er
Angel has 'een one among the pioneers to introuce the latest technological
inno%ations an integrate it efficiently within its 'usiness!
Mi##ionG
To create long term %alue 'y empowering ini%iual in%estors through
superior financial ser%ices supporte 'y culture 'ase on highest le%el of
teamwork" efficiency an integrity!
17 / P a g e
?ISIONG
To pro%ie 'est %alue for money to in%estors through inno%ati%e proucts!
Traing-In%estments .trategies
.tate of the art technology an personali/e ser%ice!
Cu#tomer Promi#e
They are passionate a'out their customersC success an promise to eli%er
e$ceptional ser%ice with e%ery meeting" interaction an ealing! They stri%e to
offer simple" straightforwar" frienly an trustworthy ser%ice! They are a financial
company with a ifferent attitue!
)N!E- <E)-IN! IN
11 / P a g e
EH>IT.
-I0E
INS>R)NCE
M>T>)-
0>N<
COMMO<IT
.
Mile#tone#
May, 2009
Awarded with 'Broking House with
Largest Distribution Network' and 'Best
etai! Broking House' at Dun " Bred
street #$uity Broking Awards 2009
August,
200%
&rossed '00000 trading accounts
No(ember,
200)
*Ma+or ,o!ume Dri(er- .or 200)
March,
200)
&rossed 200000 trading accounts
December,
200/
&reated 2'00 business associates
0ctober,
200/
*Ma+or ,o!ume Dri(er- award .or 200/
1e2tember
, 200/
Launched Mutua! 3und and 450
business
6u!y, 200/ Launched the 5M1 .unction
March,
200/
&rossed 700000 trading accounts
0ctober, *Ma+or ,o!ume Dri(er- award .or 200'
12 / P a g e
200'
1e2tember
, 2008
Launched 0n!ine 9rading 5!at.orm
A2ri!, 2008 4nitiated &ommodities Broking di(ision
A2ri!, 200: 3irst 2ub!ished research re2ort
No(ember,
2002
Ange!-s ;rst in(estor seminar
March,
2002
De(e!o2ed web<enab!ed back o=ce
so.tware
No(ember,
799%
Ange! &a2ita! and Debt Market Ltd>
incor2orated
December,
799)
Ange! Broking Ltd> incor2orated
Angel Broking +ouse
Boar of Director
Mr7 <ine#h Tha66ar 0ounder Chairman I Managing <ire1tor
The Angel )roup of (ompanies was 'rought to life 'y *r! Dinesh Thakkar! +e
%enture into stock traing with an intention to raise capital for his own inepenent enterprise!
+owe%er" he recognise the opportunity offere 'y the stock market to ser%e ini%iual
in%estors! Thus IniaGs first retail6focuse stock6'roking house was esta'lishe in 1:89! 3ner
his leaership" Angel 'ecame the first 'roking house to em'race new technology for faster" more
effecti%e an affora'le ser%ices to retail in%estors!
*r! Thakkar is %alue for his unerstaning of the economy an the stock6market! The print an
electronic meia often seek his %iews on the market tren as well as in%estment strategies!
1; / P a g e
Mr. Lalit Thakkar Director Research
*r! Lalit Thakkar is the moti%ating force 'ehin AngelGs highly acclaime
1esearch team! +eGs 'een a part of the senior management team since the Angel )roupGs
inception! +is technical an funamental outlook has pro%ie impetus to AngelGs market
research team! 1esearch6'ase K personali/e a%isory ser%ices are AngelGs forte" an *r! Lalit
Thakkar has unou'tely 'een the 'rain 'ehin it!
Dhen it comes to analy/ing the market" *r! Lalit Thakkar is truly a genius! +is hans6on
e$perience an funamental knowlege of the market can preict the market tren early! +is
%iews on the market tren are often 0uote in the print an electronic meia!
Mr. Ait Ma!"#ar Chie$ Strate%& O'cer
A chartere Accountant 'y 0ualification" *r! Amit *a&umar is a key mem'er of
AngelGs strategic ecision6making process! +e has 'een with the group since
August 277>! +e has hanle se%eral functions of the group like finance an operations" to name
a few! +e has rich e$perience in finance" in%estment 'anking" treasury" consultancy an a%isory
ser%ices!
*r! *a&umar has le many successful initiati%es for the group! Before &oining the Angel )roup"
*r! *a&umar has 'een associate with 1a'o Inia #inance" Am'it (orporate #inance an @rnst
K 5oung!
Mr. Ra!i( Pha#ke E)ec"ti(e Director *R + Cor,.
co"-icatio-s
*r! 1a&i% Phake has acti%ely contri'ute to the )roupGs growth o%er the last
four years! +oling a ma&or in #inance" *r! 1a&i% Phake is a strategic thinker
with e$pertise in the fiel of corporate planning" international marketing" financial ser%ices"
1> / P a g e
'ran6'uiling" +1D an 0uality management!
Dith o%er ;2 years of e$perience" *r! Phake has successfully le .B3s an financial
companies from concept to commissioning! +is career hori/on spans *otilal 4swal .ecurities"
Times )uaranty #inancials" ,agar&una .ecurities an Tata @$ports Lt! +e is also a well6known
speaker in the +1 an 'usiness e%elopment circuit an his %iews are feature on %arious
electronic meia as well!
Mr. .i-a& A%ra/al E)ec"ti(e Director E0"it& Broki-%
*r! Finay Agrawal leas the @0uity Broking 'usiness at Angel" which comprises
Business De%elopment" 4perations" Prouct De%elopment an @6'roking
initiati%e! +e is acti%ely in%ol%e in e$ploring new ways to aopt technology for
'usiness enhancement!
A (hartere Accountant 'y 0ualification" *r! Agrawal 'egan his career with the Angel )roup as
#inance an 4perations (onsultant" an since then heGs 0uickly clim'e up the corporate laer!
Mr. Nikhil Da)i-i E)ec"ti(e Director 1 Sales a-# Marketi-%
Dith an *BA in finance" *r! ,ikhil Da$ini has 'een instrumental in introucing
the concept of professional marketing of 'roking ser%ices at Angel! +is area of focus is Business
De%elopment" 1isk *anagement an 4perations!
*r! Da$ini has immense e$perience in the marketing of financial proucts an ser%ices! +e has
'een associate with +D#( Bank Lt! in the past!
Mr. *it"-%sh" De2-ath E)ec"ti(e Director 1 Distri2"tio- +
3ealth Ma-a%ee-t
1? / P a g e
A marketing professional an a British (he%ening scholar from the Lonon .chool of
@conomics" *r! +itungshu De'nath leas the Distri'ution an Dealth *anagement 'usiness at
the Angel )roup! It inclues the istri'ution of Insurance" mutual funs" IP4s" personal loans
an other wealth management proucts!
*r! De'nath has o%er 18 years of inustry e$perience! +e has 'een associate with Times
)uaranty #inancial Lt!" #ortress #inancial .er%ices Lt!" Alliance (apital Asset *anagement
an +D#( Asset *anagement Lt! in the past!
Mr. M"#it 4"lshreshtha E)ec"ti(e Director 1 B"si-ess
5-telli%e-ce + A-al&tics
*r! *uit Aulshreshtha heas the a%ance analytics an strategic 'usiness
intelligence i%ision at Angel! Dith a BachelorGs egree in @ngineering an PhD in @conomics"
*r! *uit Aulshreshtha has more than 12 years e$perience in the fiel of strategy an 'usiness
consulting!
+e has 'een associate with repute consulting firms like Deloitte (onsulting Inia" @rnst an
5oung" Arthur Anersen an D,. )lo'al! +e has a%ise se%eral 'ig clients in the 3!.! an
3!A! +e is also a known speaker at pu'lic seminars an conferences organi/e 'y (II"
,A..(4*" Inian .chool of Business an IIT!
Mr. Sa-ta-" S&a E)ec"ti(e Director 1 O,eratio-s
*r! .yam 'rings with him o%er 18 years of e$perience in the fiel of Transaction
Banking" Dholesale Banking" Treasury Banking" (onsumer Banking an (B.!
+e starte his career with A,M )rin lays Bank an he was also associate with .tanar
(hartere Bank in Inia as Director Transactional Banking!
1B / P a g e
*r! .yam followe up his @ngineering egree with an *BA! +e has also attene Banking K
Technology seminars organi/e 'y .(B .ingapore" B.@ Inia K @uro #inance!
Mr7 Fetan Shah )##o1iate <ire1tor $ Information Te1hnolog"
IT is a strategic function at Angel! An *r! Aetan .hah is in%ol%e in
the esigning of AngelGs IT policies an .trategies! *r! .hah leas all IT6relate
acti%ities from planning an 'ugeting to implementation an maintenance!
*r! .hah has o%er 18 years of inustry e$perience! +e has 'een in%ol%e in %arious
aspects of Business 4perations in his pre%ious assignments!
Ms. Pi-k& 4othari Associate Director 1 Sales A-#
Marketi-%
*s! Pinky Aothari is responsi'le for e%elopment an e$pansion of
the Angel )roupGs 'usiness in .outhern Inia! .he starte her career at Angel as
Business De%elopment @$ecuti%e! .he was then appointe the hea of .urat Branch
an the .outh )u&arat region" 'efore assuming the role of Associate Director!
A 0ualifie (ompany .ecretary an an *BA in #inance" *s! Aothari has %ast
e$perience in 'usiness e%elopment in the financial ser%ices inustry!
19 / P a g e
Mr. Na(ee- Math"r Associate Director
Coo#ities B"si-ess
A (#A of 1::9" *r! *athur hols a Post )rauation egree in
#inancial *anagement an Business #inance! +e 'rings with him o%er 1> years of
e$perience in the financial markets
+e ha 'een associate with 1eligare (ommoities" Aar%y (onsultants an with BLB
Lt in the past! +e has 'een in%ol%e in se%eral management acti%ities" treasury
operations" corporate an strategic planning" an research acti%ities in #utures an
4ptions markets in his past assignments!
*r! *athur is a regular speaker on all the prominent financial news channels!
SWOT ANALYSIS:-
StrengthG$
(o6operati%e an @$perience Branch *anagers
)oo Data'ase
1eliance Bran
Low pricing
@ea6ne##G$
Ine$perience .taff
Low awareness ue to lack of a%ertisement!
Lack of loyal clientage
De%eloping prouct!
18 / P a g e
Opportunit"G$
3ntappe *arket
Increase spening power
(hanging *inset of (ustomers
3npreicta'le .ense$
ThreatG$
1each
.tiff competit ion from e$isting players in the market
Better proucts
@,)T <OES )N!E- BROFIN! -T<7 O00ERS
A7 Per#onaliJed Ser4i1e
(ompany 'elie%es in pro%iing personali/e ser%ice an ini%iual
attention to each client to ensure that we unerstan their goals an
help them achie%e it!
%7 Profe##ional )d4i1e
(ompany offers e$pert a%ice on e0uity an e't portfolios with an
o'&ecti%e to pro%ie consistent long6term return while taking
calculate market risks! (ompanies approach helps clients 'uil a
proper mi$ of proucts" an not concentrate on &ust one ini%iual
prouct! +ence" ser%ing long6term o'&ecti%es in the 'est way!
C7 -ong$term Relation#hip
(ompany 'elie%es that long6term %ision is the only means to
steay wealth creation! +owe%er to achie%e this one also nees to
take a%antage of short6term market opportunities while not losing
sight of long6term o'&ecti%es! +ence it partners all its clients in
reali/ing their long6term %ision!
1: / P a g e
D7 )11e## to Re#ear1h Report#
(ompany pro%ies the clients with access to the e$pert opinion of
economists an analysts!
B7 Tran#paren1" and Confidentialit"
(ompanies clients recei%e regular portfolio statements from
relationship managers %ia email!

DISCUSSION ON TRAINING
Students work profie!roe "nd responsi#iities$
I worke there with A,)@L B14AI,) LTD! with a profile of sales trainee! This profile
offers me to unerstan the nee of customer an pro%ie them the 'est eal possi'le
with ma$imi/ation of the profit" 'oth for the company as well as for the customer!
The most important aspect for the role of trainee is trust! .o far fulfillment of the
targets one nees to=
(apitali/e on the ol an loyal clientage which can 'e 'uiling slowly 'y a%ising
people in the 'est possi'le way!
)enerating new leas through %arious acti%ities!
Gener"tion of e"ds
.ince I was new in the fiel so I ha to start from scratch an generate new leas
to sustain in the market!
27 / P a g e
(ol calling is one of the truste ways of getting to the customers without meeting them!
Although the rate of con%ersion remaine %ery less" for col calling the 0uality an
accent remains a %ery important criterion! this acti%ity gi%e me mi$e result! I often got
success an generate many leas through it 'ut it also lane me in awkwar position
where the customer were in ifferent moo an mae us hear wors for which a marketer
shoul 'e always prepare to hear! (orporate calls always remaine more ifficult to
crack with respect to retail sector!
The corporate were the most ifficult an most temping to get the 'usiness from! It
took me one one ay to crack +i6tech )ears!
At A,)@L B14AI,) LTD! after getting the prouct knowlege in the first week at the
'ranch I was also allotte istri'utor to work with! In the initial phase I was accompanie
'y more e$perience staff! After I 'ecame known to the market an proceure I starte
attening calls alone only!
After the thir week my performance also impro%e an I was a'le to get close to the
targets" though it looke ifficult to achie%e in the 'eginning! To get awareness of the
e%ery prouct I attene i%ersifie calls! This helpe me to implement cross selling to
get 'etter results!
-IMIT)TIONSG
1! (ol (alling
N Foice an accent plays a ma&or role!
N The right time to call a customer cannot 'e ecie" as the customer may in a
ifferent moo at the time of calling!
21 / P a g e
N Time consuming
N Less success rate
2! (orporate
N Time consuming
N (ontacts with higher authorities play a ma&or role
<e#1ription of li4e e3perien1e
I was suppose to use the ata'ase pro%ie 'y the company to make col calls or 'y
irectly meeting people to get new leas!
Dhile making col calls" we nee to ha%e=
N )oo (ommunication .kills HFoice 0uality is clear an articulateI
N Persistent an a'le to 'ounce 'ack from re&ection
N )oo organi/ational skills!
N A'ility to pro&ect a telephone personality H@nthusiasm" frienlinessI
N #le$i'ility= can aapt to ifferent types of clients an new situations!
22 / P a g e
3sing a goo ata'ase is %ery essential!
@ighty percent of our 'usiness comes from 27 percent of our customersO is a fre0uent
statement at any sales con%ention! ThereCs harly a sales e$ecuti%e who is not aware of
the 87-27 rule!
Dhile talking to customers" I analy/e their nees! Dhether they want to go for in%estment
purpose or insurance or 'oth! .uggest them the plan that 'est suits them! If they agree to
it then either we sen across the agents to close the eal or close it themsel%es.
2; / P a g e
Pro'lems face while selling proucts=
N (ustomer issatisfie with the ser%ices!
N People fear that Angel Broking Being a Pri%ate company an a new entrant may
'e a'le to sustain or not!
N Past e$perience" wor of mouth!
N *isguiance 'y agents!
N People o not want insurance proucts!
N Lack of knowlege an less awareness a'out emat account!
2> / P a g e
N People risk appetite is %ery low" so they are afrai of mutual fun as well!

S"ccess is a !o"r-e&6 -ot a
#esti-atio-77
AN8EL DEMAT ACCO9NTS
2? / P a g e
Overview of Demat Account
Demat account allows you to 'uy" sell an transact shares without the enless
paperwork an elays! It is also safe" secure an con%enient!
In Inia" a demat a11ount" the a''re%iation for dematerialiJed a11ount" is a type
of 'anking account which emateriali/es paper6'ase physical stock shares! The
emateriali/e account is use to a%oi holing physical shares= the shares are
'ought an sol through a stock 'roker!
This account is popular in Inia! The .ecurities an @$change Boar of Inia
H.@BII manates a emat account for share traing a'o%e ?77 shares! As of April
277B" it 'ecame manatory that any person holing a emat account shoul
possess a Permanent Account ,um'er HPA,I" an the ealine for su'mission of
PA, etails to the epository lapse on 2anuary 2779!
I# a demat a11ount a mu#tK
,ow a ay" practically all traes ha%e to 'e settle in emateriali/e form!
Although the market regulator" the .ecurities an @$change Boar of Inia H.@BII"
has allowe traes of up to ?77 shares to 'e settle in physical form" no'oy wants
physical shares any more! .o a emat account is a must for traing an in%esting!
@h" dematK
The emat account reuces 'rokerage charges" makes pleging-hypothecation of
shares easier" ena'les 0uick ownership of securities on settlement resulting in
increase li0uiity" a%ois confusion in the ownership title of securities" an
pro%ies easy receipt of pu'lic issue allotments!
It also helps you a%oi 'a eli%eries cause 'y signature mismatch" postal elays
an loss of certificates in transit! #urther" it eliminates risks associate with
forgery" counterfeiting an loss ue to fire" theft or mutilation! Demat account
holers can also a%oi stamp uty Has against 7!? per cent paya'le on physical
sharesI" a%oi filling up of transfer ees" an o'tain 0uick receipt of such 'enefits
as stock splits an 'onuses.
2B / P a g e
Step# in4ol4ed in opening a demat a11ount
#irst an in%estor has to approach a DP an fill up an account opening form! The
account opening form must 'e supporte 'y copies of any one of the appro%e
ocuments to ser%e as proof of ientity HP4II an proof of aress HP4AI as
specifie 'y .@BI! Besies" prouction of PA, car in original at the time of
opening of account has 'een mae manatory effecti%e from April 71" 277B!
All applicants shoul carry original ocuments for %erification 'y an authori/e
official of the epository participant" uner his signature!
#urther" the in%estor has to sign an agreement with DP in a epository prescri'e
stanar format" which etails rights an uties of in%estor an DP! DP shoul
pro%ie the in%estor with a copy of the agreement an scheule of charges for their
future reference! The DP will open the account in the system an gi%e an account
num'er" which is also calle B4 ID HBeneficiary 4wner Ientification num'erI!
The DP may re%ise the charges 'y gi%ing ;7 ays notice in a%ance! .@BI has
rationali/e the cost structure for emateriali/ation 'y remo%ing account opening
charges" transaction charges for creit of securities" an custoy charges %ie
circular ate 2anuary 28" 277?!
#urther" .@BI has %ie circular ate ,o%em'er 7:" 277? a%ise that with effect
from 2anuary 7:" 277B" no charges shall 'e le%ie 'y a epository on DP an
conse0uently" 'y a DP on a Beneficiary 4wner HB4I when a B4 transfers all the
securities lying in his account to another 'ranch of the same DP or to another DP of
the same epository or another epository" pro%ie the B4 Account-s at transferee
DP an at transferor DP are one an the same" i!e! ientical in all respects!
In case the B4 Account at transferor DP is a &oint account" the B4 Account at
transferee DP shoul also 'e a &oint account in the same se0uence of ownership!
Right#
1! 5ou can open more than one epository account in the same name with
single DP- multiple DPs!
2! ,o minimum 'alance is re0uire to 'e maintaine in a epository account!
29 / P a g e
;! 5ou can gi%e a onetime staning instruction to your DP to recei%e all the
creits coming to your epository account automatically!
Pro1edure
1! #ill account opening form Ha%aila'le with your DPI!
2! )i%e your DP the uly fille account opening form with introuction
ocuments as may 'e re0uire!
;! .ign agreement with DP Hagreement will state rights K o'ligations of 'oth
partiesI! The agreement will contain the fee structure of your DP! 5our DP
woul gi%e you a copy of this signe agreement for your recor!
>! DP woul gi%e you (lient I no! HAccount no!I 4nce your epository account is
opene! This (lient I no! along with your DP I no! #orms a uni0ue
com'ination! Both these nos! shoul 'e 0uote in all your future
corresponence with DP-,.DL - Issuing (ompany-their registrar K transfer
H1KTI agent!
?! 5our DP woul gi%e you pre6printe instruction slips for epository ser%ices
%i/!" emateriali/ation" eli%ery instruction for traes" etc!!Preser%e these
carefully!
B! 5our DP woul gi%e you a list of ealines for gi%ing instructions for %arious
epository acti%ities %i/!" transfer for effecting sale" purchase etc!! If not" check
with the DP!
Required <o1ument#
The e$tent of ocumentation re0uire to open a emat Account may %ary
accoring to your relationship with the institution! If you plan to open a emat
account with a 'ank" a sa%ings account holer has an ege o%er the non6account
holer! In fact" 'anks usually offer aitional incenti%es to customers who open a
emat account with them!
Along with the application form" your photographs Hwith co6applicantsI an proof
of ientity-resience-ate of 'irth ha%e to 'e su'mitte! The DPs also ask for a DP6
client agreement to 'e e$ecute on non6&uicial stamp paper! +ere is a 'roa list
Hyou wonGt nee all of them thoughI=
PA, car
28 / P a g e
A cance!ed check,
FoterGs ID
Passport
1ation car
Dri%erGs license
Photo creit car
@mployee ID car
Bank attestation
IT returns
@lectricity- Lanline phone 'ill
Dhile they only ask for photocopies of the ocuments" they will nee the originals
for %erification! 5ou will ha%e to su'mit a passport si/e photograph on which you
sign across!
Proce#"re
1! #ill account opening form Ha%aila'le with your DPI!
2! )i%e your DP the uly fille account opening form with introuction
ocuments as may 'e re0uire!
;! .ign agreement with DP Hagreement will state rights K o'ligations of 'oth
partiesI! The agreement will contain the fee structure of your DP! 5our DP
woul gi%e you a copy of this signe agreement for your recor!
>! DP woul gi%e you (lient I no! HAccount no!I once your epository account is
opene! This (lient I no! along with your DP I no! forms a uni0ue
com'ination! Both these nos! shoul 'e 0uote in all your future
corresponence with DP-,.DL - Issuing (ompany-their registrar K transfer
H1KTI agent!
?! 5our DP woul gi%e you pre6printe instruction slips for epository ser%ices
%i/!" emateriali/ation" eli%ery instruction for traes" etc!!Preser%e these
carefully!
B! 5our DP woul gi%e you a list of ealines for gi%ing instructions for %arious
epository acti%ities %i/!" transfer for effecting sale" purchase"etc!! If not" check
with the DP!
Angel Demat Account Services
2: / P a g e
Angel Broking < Transacting an in%esting simplifie! )et reay to change the
way you transact an in%est in financial proucts an ser%ices! Dhether you wish
to transact in e0uity" e0uity K commoity eri%ati%es" IP4Gs offshore in%estments
or prefer to in%est in mutual funs" life K general insurance proucts or a%ail
money transfer an money changing ser%ices" you can o it all through Angel!
.imply open a Angel account an en&oy the con%enience of hanling all your key
financial transactions through this one winow!
Benefit# of ha4ing an )ngel a11ount7
Its cost effective
?ou 2ay com2arati(e!y !ower transaction .ees> As an 4ntroductory
o@er, we in(ite you to 2ay a Aat .ee o. +ust s> )'0B< and transact
through Ange!>
: Its offers single
9hrough Ange!-s associates, you can transact in e$uity, e$uity and
commodities deri(ati(es, o@shore in(estments mutua! .unds,
450-s !i.e insurance, genera! insurance, money trans.er, money
changing and credit cards, amongst others>
: Its convenient
?ou can access Ange!-s ser(ices through
C9he internet
C9ransaction kiosks
C9he 2hone Dca!! " transactE
C0ur a!! F 4ndia network o. associates on an assisted trade>
: Its Safe &o"r account is sa.eguarded with a uni$ue
security number that changes e(ery :2 seconds> 9his number
works as a dynamics 2assword to kee2 your account eGtra sa.e>
;7 / P a g e
5t ,ro(i#e &o" (al"e1 a##e# ser(ices at
///.a-%el2roki-%.co6 &o" %et
C e!iab!e research, inc!uding (iews o. eGterna! eG2erts with an
en(iab!e track record
C Li(e news u2dates .rom euters and Dow 6ones
C &#0-s B eG2ert (iews on the economy and ;nancia! markets
C 9oo!s that he!2 you 2!an your in(estments, taG, retirement, etc>
in the 2ersona! ;nance section
C isk Ana!yHer .or ana!ysis o. your risk 2ro;!e
C Asset a!!ocators to bui!d an a22ro2riate in(estment 2ort.o!io
C 4nno(ati(e use o. techno!ogy .or .aci!itating
The 2e-e;ts<1
Be-e;ts o$ Deat Acco"-t
C A sa.e and con(enient way to ho!d securitiesI
C 4mmediate trans.er o. securitiesI
C No stam2 duty on trans.er o. securitiesI
C #!imination o. risks associated with 2hysica! certi;cates such as
bad de!i(ery, .ake securities, de!ays, the.ts etc>I
C eduction in 2a2erwork in(o!(ed in trans.er o. securitiesI
C eduction in transaction costI
C No odd !ot 2rob!em, e(en one share can be so!dI
C Nomination .aci!ityI
C &hange in address recorded with D5 gets registered with a!!
com2anies in which in(estor ho!ds securities e!ectronica!!y
e!iminating the need to corres2ond with each o. them se2arate!yI
C 9ransmission o. securities is done by D5 e!iminating
&orres2ondence with com2aniesI
C Automatic credit into demat account o. shares, arising out o.
bonusBs2!itBconso!idationBmerger etc>
C Ho!ding in(estments in e$uity and debt instruments in a sing!e
account>
Benefit For Investors
;1 / P a g e
Demat account has become a necessity .or a!! categories o.
in(estors .or the .o!!owing reasonsB bene;tsJ
1#B4 has made it com2u!sory .or trades in a!most a!! scri2-s to be
sett!ed in Demat mode> A!though, trades u2 to '00 shares can be
sett!ed in 2hysica! .orm, 2hysica! sett!ement is (irtua!!y not taking
2!ace .or
the a22rehension o. bad de!i(ery on
account o. mismatch o. signatures, .orgery o. signatures, .ake
certi;cates,
etc>
4t is a sa.e and con(enient way to ho!d securities com2ared to
ho!ding securities in 2hysica! .orm>>
No stam2 duty is !e(ied on trans.er o. securities he!d in Demat
.orm>
4nstantaneous trans.er o. securities enhances !i$uidity>
4t e!iminates de!ays, the.ts, interce2tions and subse$uent misuse
o. certi;cates>
&hange o. name, address, registration o. 2ower o. attorney,
de!etion o. deceased's name, etc> < can be a@ected across
com2anies by one sing!e instruction to the D5>
#ach share is a market !ot .or the 2ur2ose o. transactions < so no
odd !ot 2rob!em>
Any number o. securities can be trans.erredBde!i(ered with one
de!i(ery order> 9here.ore, 2a2erwork and signing o. mu!ti2!e
trans.er .orms is done away with> 4t .aci!itates taking ad(ances
against securities on !ow marginB!ow interest>
Point# To Remember
1! 5ou may choose your DP 'ase on your e%aluation of their reputation"
ser%ice stanars" charges" other con%eniences" etc!
2! 4pen epository account with the same holing pattern as there on e$isting
physical securities! 5ou will nee to open separate accounts for e%ery ifferent
com'ination of holing pattern! @g!= If 177 securities of company AB( K 277
securities of company PP1 are registere in the name of J as first holer K 5
as secon holer" one account in name of J as first holer K 5 as secon
;2 / P a g e
holer is sufficient! Dhereas" if 177 securities of company AB( are registere
in the name of J as first holer K 5 as secon holer K 277 securities of
company PP1 are registere in the name of 5 as first holer K J as secon
holer" you will nee to open two accounts" one in the name of J as first
holer K 5 as secon holer an the secon in the name of 5 as first holer
an J as secon holer!
;! Account opening proceure shoul typically take 26? ays!
>! In case of holings of a partnership firm" the account shoul 'e opene in
the name of the partnerHsI!
?! In case of holings of a +3#" the account shoul 'e opene in the name of
the Aarta!
B! In case of a minor" the epository account shoul 'e opene in the name of
the minor an the guarianGs name shoul 'e mentione! The guarian will
sign as signatory on 'ehalf of the minor! #or selling the securities of the minor"
a court orer shoul 'e o'taine!
9! In case of any ifficulties" contact your DP!
8! 4nly securities amitte 'y ,.DL can 'e emateriali/e! The list is
a%aila'le with your DP!
:! 4nly securities registere in the name of the account holer can 'e
emateriali/e!
17! Demateriali/ation is normally complete within 1? ays after the share
certificates ha%e reache the issuer-their 1KT Agent! Thus it may take you a
month from the ate you han o%er shares" to recei%e emat creit!
11! Demateriali/ation woul 'e one only when the issuer - their 1KT Agent is
satisfie of genuineness of securities K ownership status
12! All the &oint holers shoul sign the D1#!
1;! The pattern of holing in the D1# shoul match the pattern of holing on
the share certificate K the pattern in which account is opene!
1>! Demat re0uests with nameHsI not matching e$actly with the nameHsI
appearing on the certificates merely on account of initials not 'eing spelt out
fully or put after or prior to the surname" woul 'e processe" pro%ie the
signatureHsI of the clientHsI on the D1# tallies with the specimen signatureHsI
a%aila'le with the issuer- their 1 K T agent!
1?! If the signature in the D1# oes not match with the signature a%aila'le with
the issuer- their 1 K T agent" the issuer- their 1 K T agent may at the time of
emat confirmation" ask for aitional ocumentation Hlike 'ank attestation-
;; / P a g e
notari/ation" etc!I to pro%e that the certificate 'elongs to the person who
forware the D1#!
1B! In case there is any pro'lem in processing the D1#" contact your DP an if
he cannot resol%e the pro'lem you may contact ,.DL!
;> / P a g e
Bu"ing and Selling of <ematerialiJation
INTRO<>CTION
The proceure for 'uying an selling emateriali/e securities is similar to the
proceure for 'uying an selling physical securities! The ifference lies in the
process of eli%ery Hin case of saleI an receipt Hin case of purchaseI of securities!
In 1a#e of pur1ha#eG$
The 'roker will recei%e the securities in his account on the payout ay
The 'roker will gi%e instruction to its DP to e'it his account an creit
in%estorGs account
In%estor will gi%e E1eceipt Instruction to DP for recei%ing creit 'y filling
appropriate form! +owe%er one can gi%e staning instruction for creit in to
ones accounts that will o'%iate the nee of gi%ing 1eceipt Instruction e%ery
time!
In 1a#e of #aleG$
The in%estor will gi%e eli%ery instruction to DP to e'it his account an creit the
'rokerGs account! .uch instruction shoul reach the DPGs office at least 2> hours
'efore the pay6in as otherwise DP will accept the instruction only at the in%estorGs
risk!
Right#
;? / P a g e
1! Demateriali/e securities can 'e trae on those stock e$changes connecte
to ,.DL! At present" ,.@" B.@" (.@" D.@" L.@" B).@" 4T(@I" *.@" I.@
K A.@ are connecte to ,.DL! At these stock e$changes" two segments
woul 'e a%aila'le to trae in emateriali/e securities =
o >nified 9er#t2hile ph"#i1al; #egment 6 In this segment eli%ery
o'ligation can 'e met 'y eli%ering emateriali/e or physical securities at
the option of the seller! +owe%er" for a select list of securities prescri'e
'y .@BI" securities cannot 'e eli%ere in physical form in the unifie
segment" of stock e$changes connecte to ,.DL! This list presently
co%ers 1B7 securities! This list has 'een e$pane to co%er a total of 277
securities with effect from 2anuary 19" 2777! 4%er a perio" this list woul
co%er all acti%ely trae securities!
o E31lu#i4e demat #egment 6 In this segment eli%ery o'ligation
can 'e met 'y eli%ering emateriali/e securities only! Physical securities
cannot 'e eli%ere in the e$clusi%e emat segment!
2! Pro1edure
Traing in emateriali/e securities is one through your 'roker &ust like
traing in physical securities! After your 'roker e$ecutes the trae" your DP
will help to eli%er shares to your 'roker Hin case you sellI on the 'asis of
%ali instruction gi%en 'y you to your DP an recei%e shares from your
'roker Hin case you 'uyI on 'asis of %ali instruction gi%en 'y your 'roker
to his DP!
Bu" dematerialiJed #e1uritie#
;B / P a g e
1! 5ou purchase securities in any of the stock e$changes connecte to ,.DL
through a 'roker of your choice an make payment to your 'roker! *ake sure
you tell your 'roker you want only emat shares!
2! Broker arranges payment to clearing corporation- clearing house of the stock
e$change!
;! Broker recei%es creit in his clearing account with his DP on the pay6out
ay! +e can immeiately transfer these securities to your epository account"
pro%ie your account is alreay acti%e!
>! Broker gi%es instructions to his DP to e'it his clearing account an creit
your epository account!
?! 5ou gi%e instruction to your DP for recei%ing creit in your epository
account! If you ha%e gi%en staning instruction to recei%e creits" no separate
instruction for recei%ing creit will 'e re0uire!
B! If the instructions match" your account with your DP is creite!
Sell dematerialiJed #e1uritie#
1! 5ou sell your emateriali/e securities in any of the stock e$changes linke
to ,.DL through a 'roker of your choice!
2! 5ou gi%e instruction to your DP for e'it of your epository account an
creit of your 'rokers clearing mem'er account at least 2> hours i!e! one
working ay prior to the pay6in ate or 'efore the ealine prescri'e 'y your
DP" so that your 'rokers clearing account is creite at the time arrange with
him!
;! 4n the pay6in ay" your 'roker gi%es instruction to his DP for eli%ery to
clearing corporation-clearing house of the rele%ant stock e$change!
;9 / P a g e
>! The 'roker recei%es payment from the clearing corporation - clearing house!
?! 5ou recei%e payment from the 'roker for the sale in the same manner you
woul recei%e payment for a sale in the physical moe!
Point# To Remember
1! Traing continues to 'e through 'rokers! In case of any pro'lem in
e$ecution of trae" contact your 'roker an if he fails to resol%e the pro'lem
you may contact the stock e$change!
2! Dhen you 'uy securities through the stock e$change" your 'rokers clearing
account is creite to the e$tent of the securities purchase" on receipt of
instruction from clearing corporation- clearing house of the stock e$change!
5our epository account is creite only when your 'roker gi%es a eli%ery
instruction to his DP! .ecurities are not irectly creite to your account 'y the
clearing corporation- clearing house of the stock e$change! In case your 'roker
oes not gi%e a eli%ery instruction" contact him or concerne stock e$change
or .@BI! If your epository account is not creite" in spite of your 'roker
gi%ing %ali instruction to his DP" contact the DP an if he fails to resol%e the
same you may contact ,.DL!
;! Dhen you sell securities" you ha%e to gi%e a eli%ery instruction to your DP
to transfer the securities to your 'rokers clearing account! They are not
automatically e'ite from your account 'y ,.DL or 'y the clearing
corporation- clearing house of the stock e$change! In case the DP efaults in
e$ecuting your instruction" the DP is lia'le to compensate you for the loss
incurre" pro%ie your instruction was in
orer an has 'een su'mitte to the DP at least 2> hours i!e! one working ay
prior to the pay6in ate or 'efore the ealine prescri'e 'y DP! In case the DP
fails to resol%e your pro'lem" you can contact ,.DL!
;8 / P a g e
NEED OF T*E ST9D=
9he need o. the study arises because o. the reason that a
trainee must understand the com2any, its achie(ements and
tasks, 2roducts and ser(ices and a!so to co!!ect in.ormation
about its com2etitors, its 2roducts and ser(ices o@ered> 1o
that, a.ter understanding and co!!ecting in.ormation about
the organiHation and its com2etitors, a trainee wi!! be ab!e to
work we!! .or the organiHation>
3rom the study 4 ha(e !earned (ery much, about the com2any
as we!! as the strategy o. the customers, which he!2s me a !ot
at my working days>
;: / P a g e
COMPET5TORS
HD3& BANK is one o. the !eading De2ository 5artici2ant DD5E in
the country with o(er % Lac demat accounts>
HD3& Bank Demat ser(ices o@ers you a secure and con(enient
way to kee2 track o. your securities and in(estments, o(er a
2eriod o. time, without the hass!e o. hand!ing 2hysica! documents
that get muti!ated or !ost in transit>
HD3& BANK is De2ository 2artici2ant both with Nationa! 1ecurities
De2ositories Limited DN1DLE and &entra! De2ository 1er(ices
Limited D&D1LE>
Feat"res + Be-e;ts
As o22osed to the ear!ier .orm o. dea!ing in 2hysica! certi;cates
with de!ays in transaction, ho!ding and trading in Demat .orm has
the .o!!owing bene;tsJ
1ett!ement o. 1ecurities traded on the eGchanges as we!! as o@
market transactions>
1horter sett!ements thereby enhancing !i$uidity>
5!edging o. 1ecurities>
#!ectronic credit in 2ub!ic issue>
>7 / P a g e
Auto &redit o. ights B Bonus B 5ub!ic 4ssues B
Di(idend credit through #&1>
Auto &redit o. 5ub!ic 4ssue re.unds to the bank account>
No stam2 duty on trans.er o. securities he!d in demat .orm>
No conce2t o. Market Lots>
&hange o. address, 1ignature, Di(idend Mandate, registration o.
2ower o. attorney, transmission etc> can be e@ected across
com2anies he!d in demat .orm by a sing!e instruction to the
De2ository 5artici2ant DD5E>
Ho!ding B 9ransaction detai!s through 4nternet B emai!>
4n case you need any more in.ormation or ha(e any $ueries ,
.eedback " com2!aints , you may 2!ease mai! us at
d2he!2Lhd.cbank>com
1ecured " easy transaction 2rocessing
HD3& Bank Ltd 2ro(ides con(enient .aci!ity ca!!ed '15##D<e'
D4nternet based transactionE whereby account ho!der can submit
de!i(ery instructions e!ectronica!!y through 15##D<e website
Dhtt2sJBBs2eede>nsd!>comE> 15##D<e o@ers secured means o.
transaction 2rocessing e!iminating 2re2aration o. instruction s!i2s
and submission o. the same across the counter to the de2ository
2artici2ant> 9he '4D#A1' .aci!ity he!2s in (iewing the current
transactions and ba!ances Dho!dingsE o. Demat account on
4nternet on rea! time basis>
Disclaier<
Mhate(er ha(e been stated abo(e are in the good interest o. the
4n(estor B Demat A22!icants B ho!ders to 2ro(ide a brie. 2icture
about the de2ository system> ?ou are re$uested go through the
guide!ines o. the de2ositories be.ore taking any .urther action> 3or
detai!ed guide!ines, you are re$uested to a22roach your nearest
HD3& Bank branch> HD3& Bank wi!! not be res2onsib!e .or any
misunderstanding B act based on the abo(e> A!so HD3& Bank
>1 / P a g e
might ask .or additiona! in.ormation B documentation than what
has been stated abo(e to 2rocess your a22!ication B instruction>
5C5C5 D5RECT
4&4&4 Direct Dor 4&4&4Direct>comE is stock trading com2any o. 4&4&4
Bank> A!ong with stock trading and trading in deri(ati(es in B1#
and N1#, it a!so 2ro(ides .aci!ity to in(est in 450s, Mutua! 3unds
and Bonds>
9rading is a(ai!ab!e in B1# and N1#
5C5C5 Direct o>ers ? #i>ere-t o-li-e tra#i-% ,lat$ors to
its c"stoers T&,e o$ Acco"-t
@. Share Tra#i-% Acco"-t
1hare 9rading Account by 4&4&4 Direct is 2rimari!y .or buying and
se!!ing o. stocks in B1# and N1#>
9his account a!!ows &ash 9rading, Margin 9rading,
Margin 5LN1 9rading, 12ot 9rading, Buy 9oday 1e!!
9omorrow and &a!! and 9rade on 2hone>
4&4&4Direct>com website is the 2rimary trading 2!at.orm .or this
trading account> 9hey a!so 2ro(ide insta!!ab!e a22!ication termina!
based a22!ication .or high (o!ume trader>
>2 / P a g e
A. 3ise 5-(este-t Acco"-t
1! 0n!ine Mutua! .unds in(estment a!!ows in(estor to in(est on<
!ine in around 79 Mutua! 3und com2anies> 4&4&4 Direct o@ers
(arious o2tions whi!e in(esting in Mutua! 3unds !ike 5urchase
Mutua! 3und, edem2tion and switch between di@erent
schemes, 1ystematic 4n(estment 2!ans, 1ystematic
withdrawa! 2!an and trans.erring eGisting Mutua! 3unds in to
e!ectronic mode> 9his account a!so 2ro(ides .aci!ity to in(est
in Oo(ernment o. 4ndia Bonds and 4&4&4 Bank 9aG 1a(ing
Bonds>
2! Acti(e 9rader account gi(es more 2ersona!iHed in(estment
o2tions to the in(estors> 4t a!!ows in(estor to use on!ine and
oPine stock trading> 4t a!so 2ro(ides with inde2endent
market eG2ertise and su22ort through a dedicated
e!ationshi2 Manager .rom 4&4&4>
Acti(e Tra#er also ,ro(i#es coo#it&
tra#i-%.
Brokera%e a-# $ees
Acco"-t o,e-i-% $ees < s )'0B< D0ne time
nonre.undab!eE
Brokera%e< 4&4&4Direct>com brokerage (aries on (o!ume o.
trade and inc!usi(e o. demat transaction charges, ser(ice
taGes and courier charges .or contract notes> 4t ranges .rom
0>7Q to 0>7'Q .or margin trades, 0>2Q to 0>82'Q .or s$uared
o@ trades and 0>8Q to 0>%'Q on de!i(ery based trades>
>; / P a g e
Disa#(a-ta%es o$ 5C5C5 Direct
7> Oetting access to 4&4&4Direct>com website during
market session can be .rustrating>
OBJECT5.E
9o ;nd the market 2otentia! and market 2enetration o.
ange! broking 2roduct o@erings in 5anchku!a, Rirk2ur, and
!oca! area nearby them>
9o co!!ect the rea! time in.ormation about 2re.erence
!e(e! o. customers using Demat account and their
inc!ination towards (arious other brokerage ;rms e>g>
4ndia bu!!s, 1hare khan, 4ndia in .o!ine, e!igare, A!an< kit,
Nnicon>
9o eG2and the market 2enetration o. Ange! broking !td>
>> / P a g e
9o 2ro(ide 2ricing strategy o. com2etitors to ;ght cut
throat com2etition>
9o increase the 2roduct awareness o. Ange! broking as
sing!e window sho2 .or in(estment so!utions>
RESE)RC, MET,O<O-O!.
INTRO<>CTION
1esearch *ethoology refers to search of knowlege !one can
also efine research methoology as a scientific an systematic
search for re0uire information on a specific topic!
The wor research methoology comes from the wor a%ance
learner Es ictionary meaning of research as a careful
in%estigation or in0uiry especially through research for new
facts in my 'ranch of knowlege for e$ample some author ha%e
efine research methoology as systemati/e effort to gain new
knowlege!
>? / P a g e
T.PES O0 RESE)RC,
)N)-.TIC)- RESE)RC,G$
It has to use facts or information alreay a%aila'le an analy/e
these to make a critical e%aluation of material!
S)MP-E SILEG
(onsiering the constraints it was ecie to conuct the stuy
'ase on sample si/e of 177 people in specific age groups!
MET,O<S O0 <)T) CO--ECTION
In the pro&ect work Primary ata seconary ata H'othI sources of ata
has 'een use 7
A7 Primar" data 1olle1tionG
In ealing with real life pro'lem it is often foun that ata at han are inae0uate"
an hence" it 'ecomes necessary to collect ata that is appropriate! There are
se%eral ways of collecting the appropriate ata which iffer consiera'ly in conte$t
of money costs" time an other resources at the isposal of the researcher!
>B / P a g e
Primar" data 1an be 1olle1ted either through e3periment or
through #ur4e"7

The ata collection for this stuy was one in the following manner=
Through per#onal inter4ie2#G$
A rigi proceure was followe an we were seeking answers to many pre6
concei%e 0uestions through personal inter%iews!
Through que#tionnaireG$
Information to fin out the in%estment potential an goal was foun out through
0uestionnaires!
Through Tele$CallingG$
Information was also taken through telephone calls!
%7 Se1ondar" #our1e# of dataG
In the seconary sources of ata is use! HInternet " ma/a/ine "'ooks"
&ournals;
TOO-S O0 )N)-.SIS
In the pro&ect work 0uantitati%e techni0ue K percentage metho
are has 'een use!
>9 / P a g e
RESE)RC, <ESI!N
#or the proper analysis of ata simple 0uantitati%e techni0ue such as
percentage were use! It help in marketing more accurate generali/ation
#rom the ata a%aila'le !The ata which was collecte from a sample of
population was assume to 'e representing entire population was
intereste !Demographic factor like age" income an eucational
'ackgroun was use for the classification purpose !
<)T) )N)-.SIS )N<
INTERPRET)TION
HA7 In 2hi1h of the#e 0inan1ial In#trument# do "ou in4e#t
intoK
0inan1ial In#trument Per1entage of re#pondent
Mutual 0und *BM
Bond AEM
Online trading *M
<eri4ati4e %M
Resut of %referen&e of
In'est(ent
>8 / P a g e
InterpretationG
This shows that although the mutual funs market is on the
rise yet" the most fa%ore in%estment continues to 'e in the .hare *arket! .o" with
a more transparent system" in%estment in the .tock *arket can efinitely 'e
increase!
H%7 )re "ou a2are of online Share tradingK
)2are of online #hare trading Per1entage of re#pondent
.e# *%M
No %'M
Re#ult of a2arene## of online trading
>: / P a g e
Interpretation=
Dith the increase in cy'er eucation" the awareness towars online share traing
has increase 'y leaps an 'ouns! This awareness is e$pecte to increase further
with the increase in Internet eucation.
HC7 ,eard about )ngel Bro6ingK
)2arene## of )ngel Bro6ing
Per1entage of re#pondent
.e# D'M
No B%M
?7 / P a g e
InterpretationG
This pie6chart shows that reliance money has a reasona'le amount of Bran
awareness in terms of a premier 1etail stock 'roking company! This 'ran image
shoul 'e further le%erage 'y the company to increase its market share o%er its
competitors!
HD7 <o "ou 6no2 about the fa1ilitie# pro4ided b" )ngel
Bro6ingK
)2arene## of )ngel Bro6ing
#er4i1e#
Per1entage of re#pondent
.e# CEM
No EDM
?1 / P a g e
Interpretation=
Although there is sufficiently high 'ran e0uity among the target auience yet" it is
to 'e note that the customers are not aware of the facilities pro%ie 'y the
company meaning there'y" that" the company shoul concentrate more towars
promotional tools an increase its focus on prouct awareness rather than 'ran
awareness!
H 7B @hi1h ban6 i# ea#il" a4ailable e4er"2hereK
Compan" Name Per1entage of re#pondent
)ngel AB
ICICI %&
,<0C AB
?2 / P a g e
InterpretationG$
;7L ha%e responent of Angel Broking Lt" ;7L
ha%e responent of +D#(" >7L ha%e responent of I(I(I!
H7E @hi1h ban6ing <emat a11ount offered "ou a large no7
of #er4i1e#K
Compan" Name Per1entage of re#pondent
)ngel Bro6ing %%
,<0C A&
ICICI A'
INTERPRET)TIONG
?; / P a g e
>>L ha%e responent of Angel Broking Lt" 27L ha%e
responent of +D#(" ;BL ha%e responent of I(I(I!
H7* @hi1h ban6 pro4ide "ou a better email fa1ilit"K
Compan" Name Per1entage of re#pondent
)ngel Bro6ing AB
,<0C AC
ICICI %%
INTERPRET)TIONG
?> / P a g e
;7L ha%e responent of Angel Broking Lt!" 2BL
ha%e responent of +D#(" >>L ha%e responent of I(I(I!
H7' @hi1h 1ompan" pro4ide a le## BROF)R)!E rate K
Compan" Name Per1entage of re#pondent
)ngel Bro6ing %%
,<0C AA
ICICI A*
?? / P a g e
INTERPRTET)TIONG
DDM ha4e re#pondent of )ngel bro6ing
ltd75 %%M ha4e re#pondent of ,<0C5 CDM ha4e re#pondent
of ICICI7
H7 + @hi1h 1ompan" pro4ide "ou a large number of produ1t
and #er4i1e#K
Compan" Name Per1entage of re#pondent
)ngel Bro6ing %%
,<0C A&
ICICI A'
INTERPRET)TIONG$
DDM ha4e re#pondent of )ngel Bro6ing
-td75 %&M ha4e re#pondent of ,<0C5 CEM ha4e re#pondent
of ICICI7
?B / P a g e
Repre#ent a pie 1hart
?9 / P a g e
OBSER?)TION
To stuy the sales an istri'ution management an
impro%e the (ustomer Ac0uisition Process 'y analy/ing
the consumer 'eha%ior" response an minset towars
the prouct an ser%ices the company offers!
A7 Preferen1e of In4e#tmentG
(onsumers want to in%est 9?L in *utual funs" 1BL in
Bons" 9L in online traing an 2L in Deri%ati%es!
%7 )2arene## on Online Share Trading
92L consumers are aware of online share traing an
28L consumers are not aware of online share traing!
C7 )2arene## of )ngel Bro6ing
>8L consumers are know a'out Angel Broking an ?2L
consumers are not know a'out Angel Broking!
D7 )2arene## about fa1ilitie# pro4ided b" )ngel
Bro6ingG
;BL consumers are aware a'out the facilities pro%ie
'y Angel Broking an B>L consumers are not know
a'out the facilities pro%ie 'y Angel Broking!
B7 )4ailabilit" of Ban6
;7L ha%e responent of Angel Broking Lt" ;7L ha%e
responent of +D#(" >7L ha%e responent of I(I(I!
?8 / P a g e
E7 @hi1h ban6ing <emat a11ount offered "ou a large
no7 of #er4i1e#K
>L ha%e responent of Angel Broking Lt!" 27L ha%e
responent of +D#(" ;BL ha%e responent of I(I(I!
*7 Better email fa1ilit" pro4ided b" ban6
;7L ha%e responent of Angel Broking Lt!" 2BL ha%e
responent of +D#(" >>L ha%e responent of I(I(I!
'7 Pro4ide a le## BROF)R)!E rate
>>L ha%e responent of Angel Broking Lt!" 22L ha%e
responent of +D#(" ;>L ha%e responent of I(I(I!
+7 Pro4ide a large no7 of Produ1t# and #er4i1e#
>>L ha%e responent of Angel Broking Lt!" 27L ha%e
responent of +D#(" ;BL ha%e responent of I(I(I!
?: / P a g e
-IMIT)TION
The time constraint was one of the ma&or pro'lems!
The stuy is limite to the ifferent schemes a%aila'le
uner the Demat account selecte!
The lack of information sources for the analysis part!
)eographical locations!
@$treme %aria'ility in *A1A@T!
B7 / P a g e
S>!!ESTION
1! The Bran image of Angel Broking Lt! is goo in market 'ut
accoring to customer satisfaction the company has to pro%ie the
'etter ser%ice! An also change the *arket strategy!
2! They shoul focus on print an electronic meia a%ertisements to
make more people aware a'out them!
;! They shoul pro%ie proper guiance to their customers a'out
emat!
>! They shoul pro%ie shoul offers an facilities to their customers
to increase their attracti%eness a'out emat!
?! #or opening an account they re0uire lots of signatures in a kit"
which shoul 'e reuce!
B1 / P a g e
S>MM)R. )N< CONC->SION
SU))ARY O* L+ARNINGS +,%+RI+NC+
To get initial success in this fiel is %ery ifficult! Although the 'usiness
generation 'ecomes easier with time as we ser%e more people who then get ae
up in the loyal clientage! Thus time an ser%ice are two most factors to get in this
fiel!
N Also the corporate remains a %ery important segment which gets 'usiness in
'ulk 'ut retail cannot 'e ignore which makes your 'usiness ticking!
N (ustomer remains in the pi%otal position!
CONC->SION
Angel Demat Account is 'etter than other Demat account! Angel Broking Lt! ha%e
goo return of in%estment! A goo 'ran is always welcome o%er here people are
aware of 0uality so they go for reay to spen 'ucks of money!
At last all conclusion 'e conclue 'y that Angel Broking Lt! is still growing
inustry in Inia
Angel Broking Lt! account ha%e less 'rokerage rate !
It pro%ie a security with the use of special type of key !
B2 / P a g e
BIB-IO!R)P,.
@eb#ite#G
2227angelbro6ing71om
2227hdf171om
2227i1i1idire1t71om
2227demata11ount71om
2227google71om
Referen1e boo6#G
A7 0IN)NCI)- INSTIT>TIONS )N< M)RFETS
%7IN?ESTMENT M)N)!EMENT
B; / P a g e
)NNE=>RE
B> / P a g e
M)RFET RESE)RC, H>ESTIONN)IRE
P-E)SE TICF M)RF T,E )PPROPRI)TE
C,OICES
<EMO!R)P,IC
N)MEG
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN7
)ddre##
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
Phone noG
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN77
T"pe# of bu#ine##G
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN77
Gender
a7 Male
b7 0emale
Your annual income?
a7 &$D5&&5&&&
b7 D5&&5&&A$'5&&5&&&
17 '5&&5&&A$A%5&&5&&&
d7 A%5&&5&&A$AB5&&5&&&
B? / P a g e
H>ESTIONN)IRE
HA7 In 2hi1h of the#e 0inan1ial In#trument# do "ou in4e#t
intoK
Share# Mutual 0und# Bond#
<eri4ati4e#

H%7 )re "ou a2are of online Share tradingK
.e# No
HC7 ,eard about )ngel Bro6ingK
.e# No
HD7 <o "ou 6no2 about the fa1ilitie# pro4ided b" )ngel
Bro6ingK
.e# No
HB7 @ith 2hi1h 1ompan" do "ou ha4e "our <EM)T
a11ountK
)ngel Bro6ing ICICI <ire1t ,<0C
Other# 9plea#e #pe1if";
BB / P a g e
HE7 @hi1h ban6 i# ea#il" a4ailable e4er"2hereK
)ngel bro6ing
,<0C
ICICI

H*7 @hi1h ban6ing <emat a11ount offered "ou a large no7 of
#er4i1e#K
)ngel bro6ing
,<0C
ICICI
H'7 @hi1h ban6 pro4ide# "ou a better email fa1ilit"K
)ngel bro6ing
,<0C
ICICI
H+7 @hi1h 1ompanie# pro4ide a le## BROF)R)!E rateK
)ngel bro6ing
,<0C
ICICI
B9 / P a g e
HA&7 @hi1h 1ompan" pro4ide "ou a large number of
produ1t and #er4i1e#K
)ngel bro6ing
,<0C
ICICI
B8 / P a g e