Course overview This course develops the students creativity, design language and digital skills to create meaningful, attractive and communicative images. Students will come to understand contemporary industrial practices for the creation of poster prints as well as have an opportunity to be introduced to Adobe Illustrator and Photoshop software skills.
Course Objectives Creativity Design a creative yet practical posters for the target audience/s.
Design Theory and Design Asethetic Application of typography, colours, layout and grid.
Production Skills Ability to manipulate photo, text treatment and basic printing production knowledge.
Assignements 1. Process Journal 40% 2. Written Rationale 20% 3. Final Studio Project 40%
Process Journal (A4) Records all creative ideas from concept to final execution. Documents Mind-maps and captures the students investigation process. Gathering of research materials that consist of graphic references and theoretical references. Initial, developing sketches to final design of poster design. Test prints of poster design.
Written Rationale (A4) 800 to 1200 words rationale. Indicates WHO, WHY, WHAT and HOW.
a) Who is/are the target audiences? Why? b) What and who artist/designer reference are used? Why? c) What design application is used? Why? How? d) What are the design problems faced? e) What are the design experiences gained from this project?
Credits of all photos used Research materials applied
Final Studio Project (A)One A3 Logo Presentation Board One 100% Colour Logo One 100% Black and White Logo Size Variation from 10%, 30%, 50%, 80%, 100%) both colour and b/w logos. Logo Description.
(B) Three A3 Poster Design Poster must be printed in high quality finishing. Neat, sharp fonts and images. Poster must consist of title, images, bodycopy and logo.
Project Background Our world faces many environmental and social issues such as pollution, littering, youth alcohol abuse, poverty, depression and suicide etc.
You are an appointed designer for an organization that deals with one of these issues (you can select something that is close to your own heart)
You are required to design 3 posters to educate and create awareness based on your chosen social issue.
This task encourages a high order of thinking that will challenge your skills of visual communication by translating emotional and situational information onto a visual platform. Students will need to harness the 21 st Century skill of empathy to see, understand and visually speak about your chosen issue. It could be something as close to you as occurrences in your community or neighbourhood or situations happening globally.
Logo You are invited to design a new logo for the association that tackled today social issues.
Poster Design 3 A3 posters to create awareness and educate your target audiences on your chosen social issue.
Deadlines Logo 17th Sept (Wed) -6 th Lesson Posters 29 Nov (Wed)
9. Discussion of Work Development Development Sketches of Poster
10. Discussion of Work Developement Finalising Poster Design
11. Discussion of Work Development A3 Poster Colour Testprints
12. Submission and Presentation Submit all project items. Individual presentation of owns work. Critique Session-Questions will be asked by class and lecturer to evaluate their overall work.