INTRODUCTION

The Indian auto component industry is posed to be the next big success story from the IT
industry. The component sector has made significant inroads over the previous years. Roots
Industries India Limited is a leading manufacturer of air horns in India and 11
th
largest horn
producing company in the world.
Roots Industries India Limited was started as American Auto Service in 1970 which
promoted coil producing and winding services to electric producing horn companies. It is the
first company to produce servo brakes for light motor vehicles in the year 1972 .In the year 1990,
Roots Industries India Limited was established to take over the production of electric horns. Its
headquarters located at Coimbatore.
ROOTS have been a dominant player in manufacturing the horns and other products like
castings, cleaning machines. Since its establishment in 1970, ROOTS had a vision and
commitment to produce and deliver quality products adhering to International Standards.
ROOTS products have successfully made their presence loud and clear in the global
market. Roots horns are exported over 15 countries worldwide. A major share of the exports
goes to USA, Japan, Middle East and South America.
HISTORY OF THE COMPANY
Roots Industries India Limited at Coimbatore was promoted by Mr.K.Ramasamy , a
Master Degree Holder in Automobile Engineering from Lincoln Technical Institute, USA. He
established his reputation as a designer, inventor and innovator. Roots have been a dominant
player for the last 10 years in India. The Auto products has 60% of replacement market.
Roots are the first horn manufacturer to get ISI Approval for its horns. They are the first
horn company to get ISO/TS 16949, QS 9000 and VDA 6.1 Certification. Since its establishment
in 1970, Roots had a vision and commitment to produce and deliver quality products adhering to
International Standards. With a strong innovative base and commitment to quality, Roots
Industries India Ltd has occupied a key position in both international and domestic markets as
suppliers to leading OEMs . Roots vision is to become a world-class company manufacturing
quality products and excel in human relation.
Roots single minded pursuit of enhancing the quality of life has led to many other
diversifications. Roots, today is a multifaceted corporate entity with interests in automobile
accessories, cleaning equipment, castings, precisions tools, hi-tech engineering services,
healthcare and education.
SCOPE OF THE STUDY
The organization study at Roots Industries India Limited aims at getting accustomed to
the business environment for a period of one month. The study was conducted to understand the
structure, function and process of various departments and their interdependence.
OBJECTIVE OF THE STUDY
The organization study was carried out in Roots Industries India Limited, situated at
Coimbatore to achieve the following specific objectives:
To familiarize with organization structure and its functioning.
To familiarize with different departments in the organization.
To understand key business processes carried out in an organization.
To understand the extent of technology adoption in various activities of the organization.
To understand the growth and diversification strategies of the organization.
To study the overall performance of the organization.
To understand various employee welfare activities and training activities.
To understand the steps taken to increase the productivity of the organization.
To conduct SWOT analysis to the organization.
NETWORK
Roots products have successfully made their presence loud and clear in the global
market. Roots horns are exported to over 15 countries worldwide. A major share of the exports
goes to USA, Japan, Middle East and South America. Roots is the only Indian company that
meets the demanding standards of the Japanese markets. Roots cleaning equipment and die cast
parts, etc. are exported to USA, Europe, Australia, Japan, Far East, South America and several
other advanced countries.
MISSION
The mission of Roots has always been to locate and mould exceptional leaders and to
extend organisation solutions to customers worldwide and there by enhance the Roots
competitive advantage. The company is deeply committed to human relations based on the key
values like activity focus, discipline, experience, innovation, integrity, introspection,
professionalism, quality culture and team work.
VISION
We will stand technologically ahead of others to deliver world-class innovative products
useful to our customers. We will rather lose our business than our customers' satisfaction. It is
our aim that the customer should get the best value for his money.
Every member of our company will have decent living standards. We care deeply for our
families, for our environment and our society. We promise to pay back in full measure to the
society by way of selfless and unstinted service.
ENVIRONMENTAL POLICY
With due concern towards maintaining and improving the Quality of Life, Roots is
committed for sustainable development by minimising pollution and conserving resources.
This will be achieved through continual improvement in Environmental Awareness
of all employees & associates , Legal Compliance and Objective towards Environmental
Protection.


ROOTS FAMILY

S.NO

ROOTS GROUP OF COMPANIES

PRODUCTS
1 Roots Industries India Limited Electric Horns
2 Roots Cast Private Limited Aluminium & zinc pressure die cast
3 Roots Multiclean Ltd Cleaning machines
4 Roots Polycraft Plastic components
5 Roots Precision Products Pvt Ltd Dies, Tools, Jigs, & Fixtures
6 Roots Auto Products Pvt Ltd Air horns, Switches & controllers
7 Roots Metrology Laboratory Instrument calibration, Quality system,
Consultancy
8 R K Nature Cure Home Nature therapy,Yoga and Massages
9 Satchiananda Jothi Nikethan International School
10 Integral Yoga Institute Yoga and Meditation
11 Roots Industries Malaysia Sdn. Bhd Electric Horns

ROOTS INDUSTRIES INDIA LIMITED
Roots Industries India Limited places a premium on original technology and innovation.
Its technical collaboration with Robert Bosch S.S Spain in 1995 has helped it to further
strengthen its R&D activities and technical competence. This collaboration along with roots
indigenous talent has kicked off a spree of growth unmatched in the history of automobile OE
manufacturers.


ROOTS CAST PRIVATE LIMITED
Roots Cast Private Limited was established in 1984 to meet the captive requirements of
the Roots group. With its ever probing eye on the needs of the market, the company in the late
80s expanded its operations to manufacturer high pressure die cast aluminum and zinc
components to the exacting needs of various customers in automobile and textile industries with
a high degree of quality and perfection. RCPL, now has established itself as a major player in the
die cast component manufacturing. The expertise built the core activities like tool design, tool
making and pressure die cast component manufacturing.
Manufacturers of Aluminum and Zinc based alloy components through High Pressure
(HPDC) & Gravity Die Casting (GDC) processes, having dedicated facilities for Assemblies &
Sub-assemblies with complete test benches.
ROOTS POLY CRAFT
Roots polycraft was established in 1988 to manufacture plastic components. It is
equipped with latest microprocessor injection molding machines to maintain consistent process
parameters.
ROOTS PRECISION PRODUCTS PRIVATE LIMITED
Roots Precision Products were established in 1987 to address the in-house tooling needs
of the diverse industries in Roots resources, the company has become self-sufficient. It is
catering to the needs of various industries. RPP acts as a one-step solution for tooling and
precision machining.
Products & Services
Fixtures
Jigs
Plastic Injection Mold
Press Tools
Pressure Die Casting Dies
ROOTS AUTO PRODUCTS PRIVATE LIMITED
Roots Auto Products Private Limited, the largest supplier of Air Horns in India caters to
the needs of several OEMs. Roots Auto Products Private Limited was established in the year
1975 at Coimbatore Tamil Nadu and since then we are engaged in the manufacturing, exporting
and supplying of Auto Electrical Accessories, Auto Electrical Holders, Switches & Wiring
Harnesses, Automotive Relays, Cables, Automotive Safety Products, Air Horns and Air Horn
Accessories. Owing to the industrial expertise of our team we are able to fabricate a range of
products that is as per the market demands and expectations of the customers. Our range
comprises of Extra Safety Hoses, Two Wheeler Security Systems, Blade Fuse Holders,
Automotive Flashers, Automotive Fuses, Reverse Light Switches, Battery Booster Cables, Horn
Relays and many more.
ORIGINAL EQUIPMENT MANUFACTURER
The horns manufactured by ROOTS INDUSTRIES INDIA LTD are employed as Original
Equipment by a number of vehicle manufacturers.
Ashok Leyland
Kamaz Vectra
Volkswagen India
Hindustan Motors
Mahindra & Mahindra
Mitsubishi Lancer
Tata Engineering
Harley Davidson
Toyota Kirloskar
Mercedes Benz India
Volvo India
Caterpillar India
Skoda Auto India
Navistar
ALLIANCES
GLOBAL ALLIANCES FOR COMPETITIVE ADVANTAGE
Roots is a leading Original Equipment supplier to major vehicle manufacturers like
Mercedez Benz, Mitsubishi, Mahindra & Mahindra, Toyota, Fiat, TELCO, Harley Davidson,
Navistar etc. The ever demanding requirements of Customer satisfaction has strengthened the R
& D activities and increased Roots technical competence to International Standards.
Roots Multiclean Ltd. (RMCL) is a joint venture with Hako Werke & Co., Germany, one
of the largest cleaning machine manufacturers with global operations. RMCL is the sole
representative in India and SAARC countries for Hako Werke's entire range of cleaning
equipment. The quality of RMCL products are well established that Hako buys back a major
portion for their global market.
RMCL also represents several global manufacturers of cleaning products and is gearing
itself up to provide customized, total cleaning solutions.
LIMITATION OF THE STUDY
There were some limitations in conducting the organization study at Roots Industries
India Limited as follows,
There were difficulties in obtaining data from executives and managers due to their busy
work schedule.
An in-depth study of the company could not be carried out due to shortage of time.
The reliability of study largely depends upon the information given by the company
executives.
The company has the limitation to disclose their financial details, so the detailed analysis
of the financial performance of the company is not possible.

COMPANY PROFILE
Registered office of the company : Roots Industries India Limited,
R.K.G. Industrial Estate,
Ganapathy,
Coimbatore-641006.
Factory : Kathirnaicken palayam road,
Thoppampatty post,
Coimbtore-641017
Year of Establishment : 1970
E-mail Address : info@roots.co.in
Website Address : www.rootsindia.com
Name of the Chairman & : Mr.K.Ramaswamy
Managing Director
Chief Executive Officer : Mr.O.A.Balasubramaniam
Chief Finance Officer : Mr.K.Ravi
Head Corporate HRD : Mr.Kavidasan.
Name Of the Auditor : Mr. Subramanian,
Vasudev & Co,
Chartered Accountants,
Salem.
Name of the Bankers : State Bank of India, National Bank, City Bank etc.
Main product manufactured : Electric horns, Vaccum cleaner, swippers, etc
Machines Available : Synthesis, meteor etc
Main Exports : Japan, USA, Middle East and South America
Principle ethics of a company: Quality policy, KAIZEN.
ORGANISATION CHART:
















Executive Chairman/ Managing
Director
Mr. K. Ramasamy
Roots Industries
(Malaysia) Sdn. Bhd
Director Operations
B. Bharathkumar
Roots Industries India
Limited
Director
S. Kavidasan
Roots Multiclean
Limited
Vice President
K. Guhan
Roots Cast
Private Limited
Roots Polycraft
Chief Executive
Officer
O.A.
Balasubramaniam
Roots Auto Products Private
Limited
Director Operations
K. Saravanasundaram

Roots Precision Products
Private Limited
Chief Executive Officer
D. Sivaprakasam
OWNERESHIP PATTERN:
Chairman

Company Secretary

Manager

Assistant Manager

Associates

DEPARTMENTS
VARIOUS DEPARTMENTS
Human Resource Department
Finance Department
Production Department
Purchase Department
Stores Department
Quality Department
Marketing and Sales Department
Export department
Information Technology Department

HUMAN RESOURCE DEPARTMENT
At present there has been growing awareness for the importance of human force in
corporate enterprise. The main objective of the human resources department is to utilize the
human resources efficiently and effectively to improve the growth of the business organization.
Human Resources Department is a management function that helps the company to recruit,
select, train and develop staff members. HR department is concerned with the peoples
dimension in organization. The functions and principles of HRD are applied to develop, maintain
and compensate the employees in organization.
HRD PRACTICES IN ROOTS
Focuses
Learning
Knowledge
Skill
Positive Attitude

Performance
Performance = Skill*Motivation*Opportunity

Approches
Accepts & Appreciates
Educate & Elevate
Enrich the Potential
Balanced & Leadership
Accept noble failure industrial Responsible Citizen

HR Objectives
Customer Satisfaction
Concern for Society
Concern for Employees Satisfaction
Customer Satisfaction
Through Employees Satisfaction
Development and Skill
Developing pro customer approach
People for future
Future for people
Development of staff
Job enrichment
Empowerment
Concern for Society
Safety
Health
HR Philosophy
Openness and mutual trust
Team culture
Customer first WIN WIN strategy
Empowerment
Welfare Activities
Marriage loan
Group Insurance Scheme

The company HR department follows two functions. They are as follows:
Managerial Function
Planning
Organizing
Motivation
Controlling
Operative Function
Procurement, recruitment, selection.
Job analysis and design.
Performance appraisal function.
Compensation
Employee training and development.
Integration
Maintenance and communication.
Roots have strong people oriented work culture that can be seen and felt across of its
members concern. Whether they work in group or in an isolation their effort is well-appreciated
and achievements are well-rewarded. They have sense of belonging and they reveal in an
environment of openness and trust.
Roots as learning organization systematically train all its employees at all levels. Train
them to meet new challenges and can share ideas, feelings and opinion. Best suggestions are
rewarded. At Roots, people across group companies interact at working and seminars and get to
know each other individually.
HR Policies
Personal Culture
The management has been encouraging and promoting a very informal culture, "Personal
touch", sense of belonging, enabling employees to become involved and contribute to the success
of the company. The top management also conscientiously inculcates values in the people.
Work Environment
Special and conscious efforts are directed towards house keeping of the highest order.
Renovation and modernization of office premises and office support systems are carried out on
an on going basis.

Training
Roots believe in systematic training for employees at all levels. As a part of the
Organizational Development efforts, training programmes are being conducted in-house, for
employees at all levels. In addition, staffs are also sponsored for need based training programmes
at leading Management Development Institutes.
Total Quality Management
Customer Focus is not merely a buzzword but it has become an important factor of every
day work and has got internalized into the work environment. There is an equal emphasis on
internal customer focus leading to greater team efforts and better cross-functional relationship.
Quality Circle Movement
To ensure worker participation and team work on the shop-floor, Roots Industries
Limited has a very effective Quality Circle Movement in the organization. As on today Roots
Industries Limited has 3 operating Quality Circles having 24 members and some of them have
won awards at different conventions and competitions.
Through interaction with workmen in these sessions, a process of 2-way communication
has been initiated and valuable feedback has been received on worker feelings, perception,
problems and attitudes. Simultaneously management has communicated the problems faced by
them and the plans to overcome these problems.
Good Morning Assembly
The management aims in operator's mental & physical fitness and it is ensured through
the GMA.
The operators and shift supervisor, assemble before the I shift beginning and do
occupation of fitness exercise, discuss about the Quality Safety & Production aspects of the
previous shifts and take Quality / Safety oath.
Through interaction with workmen in these sessions, a process of 2 way communications
has been initiated and valuable feedback has been received on worker feelings, perception,
problems and attitudes. Simultaneously management has communicated the problems faced by
them and the plans to overcome these problems.
Lasting relationship will evolve only when people know that their work is valued and that
they contribute meaningfully to the growth of the organization. At Roots, people across the
group companies, through interactions at workshops and seminars, get to know each other
individually, share their common experiences and learn something about life.
FINANCE DEPARTMENT
Finance is the blood of every business. Finance is that activities which is concerned with
acquisition and conversion of capital funds in meeting the financial needs and overall objectives
of business enterprises. The main function of finance department is referred to the process of
raising the funds and utilities of funds or provides finance to various departments as per the
requirements.
A finance department is the heart of the company. Finance is required as day to day
affairs of the concern. Any business cannot be started without finance. Maintaining of accounts
and finance is important and risky affair. This department has overall responsibility for financial
department all purchases and sales activated are connected with the new techniques in preparing
new accounts. In this department all the activities like finance, accounts and secretarial functions
are carried out. The finance department is working efficiently in the concern. The records
maintained in the company are cash book, petty cash book, bills receivable book, bills payable
book, pass book and other general books.
Roots Industries deals with almost advanced banks. So that they can take loans like short
term or long term, whenever they face immediate finance. If they want to raise immediate funds,
they receive letter of invitation from every banks regarding the terms and conditions of loans, so
that they can compare and choose the best service provided by the concerned banks.

Objectives of the Department
To make a decision concerning the use of limited resources including identification
of crucial decision and determination of objectives and goals.
To effectively direct and control the organization, human and material resources.
To maintain and report on the custodianship of resources.
To facilitates the social function and control.
Banks of Roots Industries India
State Bank of India.
Canara Bank
Punjab National Bank
HDFC Bank
ICICI Bank
Citi Bank
Indian Overseas Bank etc.
Software Used
SAP (System Analysis and Program Development)
RIMS (Roots Intergrated Management System)
ERP
Be f or e us i ng SAP Sof t wa r e Root s I ndus t r i e s ha d us e d MRP 9000
Sof t wa r e . I t i s mostly used for materials, only to rephrase it SAP have introduced.
SAP Software used in all the kind of the transactions. SAP is a German based Software
Company they developed the software and named it as SAP.
RIMS Software is developed by the Roots Industries
RIMS are used in Roots Multiclean, Roots Polycraft, Roots Cast and Roots
Precision Industries.





Department Structure:














Main Activities Carried in Finance Department
Companies fund
Consists of paid up capital, reserves and surplus, loans and advances, shares and
premium accounts etc.
Maintaining funds
Main function is to maintain funds and run business successfully.
To check optimum level of fund is always present.
Continuous monitoring mechanism to keep track of collection period.
VP Finance
Deputy Manager
Assistant Manager
Senior Officer Associates
Officers
Finance Director
To purchase raw materials, components, salary to staffs, payment to creditors, payment
of taxes for the funds are maintained.
Budgeting
It is made every year in the month of January or February. It is prepared by comparing
previous years record. The demand and various other factors are stored according to cost
incurred and profit obtained.
Payment to vendors
It is an important activity of finance department. Company maintains a standard period
of 60 days from date of bill passing and 30 days in case of some special occasions. They make
payment through cheque. The company also has a grace period of 5 days in case of default in
payment.
Types of Payment:
Cheque
Real time gross settlement
National electronic fund transfer
Telegraphic transfer( transferring funds overseas)
Debtors Collection
Like creditor payment, debtors are also allowed a period of 60 days from date of passing
of bill to make payments. The company also offers special cash discounts to parties who makes
payments faster. The customers who play immediate payment are allowed 2.5% cash discount
and if a party pays within 20 days he/she is allowed 2 % cash discount and if party defaults in
paying debt will be charged 18% overdue on bills.
Preparation of BRS
A Bank Reconciliation is a process that explains the difference between the bank balance
shown in an organization bank statement, as supplied by the bank and the corresponding amount
shown in the organization own accounting records at a particular point of time. BRS is written in
cheque when issued in our book but it will take time in the bank. BRS is an important report in
finance statement.
Preparing MIS reports
Management Information System records every month management of profit and loss
account, creditors and debtors payment, and budget analysis. In MIS creditors account will take
60 days. If it goes above 90 days, it will have to face questioning. Debtors are also similar to
creditors. MIS report also support decision making and it helps to integrate the decision maker
and the quantitative model being used.
Keeping records
Purchase Journal
Sales Journal
Cash Book
Bank Book
Expenses Ledger
Stock Registers
Bills should be maintained for 10 years pertaining to all expenses and assets
Audit
Internal Audit
External Audit

Returns filing
Sales Tax Return Monthly Monthly
TDS Filing Quarterly
Income Tax Filing Yearly Once
Central Excise and Service Tax Return Filing
Issue of C forms for inter-state purchase.
Collection of C forms for inter-state sales.
Issue of TDS certification (FORM 16A).
PRODUCTION DEPARTMENT
Production process is a part of the company which is concerned with the transformation of
a range of input into the required output having the requisite quality level. In this company they
produce various models of horns with QA 100% and the following is the method or procedure in
the production department.
The process in production department
Press shop
Powder coating
Coil winding
Assembly
Despatch
Various Products
Roots Industries India Limited specializes in the manufacturer of a wide range and line-up of
automobile horns. Roots is a leading supplier to all the major vehicle manufacturers like Ford,
Daimler Chrysler, Mitsubishi Lancer, Mahindra & Toyota, Tata Motors, Fiat Uno and Siena,
TELCO, TVS Motor company, Kinetic Honda, etc. Roots Industries India Limited places a
premium on original technology and innovation.
Wide Tone
Vibrosonic
Cleartone
Roots 90
Megasonic
Smartone
Spider
R 70
Sensors
Air Horns
Controllers
Switches
Relays
Electronic Flashers
Relays
Melody Makers
Security Systems
Mobile Charger.
PURCHASE DEPARTMENT
Proper buying of material and merchandise are of great importance in any business. If the
raw material is not of requisite quality, the cost of production would rise, profit will decline,
quality of finished products may go down etc. If raw materials are purchased in excessing
requirement there is an unnecessary tie-up of working capital with loan of interest, inaccuring
of storing and safe guarding expenses, the risk of obsolescence and deterioration of the raw
material is more. Hence Roots Industries Ltd takes careful steps in purchasing the materials at
the right time with adequate quality.
The purchase order shall contain a clear description of the products, drawing number,
quality, rate, delivery, schedules, terms payment, mode of dispatch and other relevant data.
Functions and authority of head purchase
To ensure smooth authority of purchase.
To develop subcontractors to ensure supply of quality materials.
To interact with other functional heads as when required.
To ensure implementation of ISO 9001:2000 quality systems in purchase.
To approve and revise procedures related to purchase.
To identify training needs of department persons.
To ensure department objectives are met out & continual improvement in the
department.


Frequency of purchase
Lesser the ability more the frequency of purchase.
More the ability less the frequency of purchase.

SUPPLIERS
There are 250 vendors all over India, the vendor supplies 4000 components based on the 5
product range.
Some of the Major suppliers of raw materials are:
JSW Steel Ltd.
Tata Steel.
Kalpana Engineering works.
Jyothi Rubbers.
Lancer Lader Tech Pvt. Ltd.
Green Technology Corporation.
Navodaya Industries.
Bisco Power Coating.
Jupiter Tools.
Sri Krishna enterprises
Power sonic electricals
Sealed Air India pvt ltd
Dirak India Panel Fittings
STORES DEPARTMENT
Stores management is a part of material function.The task of keeping relates to the study
of custody and preservation of material stock to their receipt, issue and accounting. The main
objective is to provide right material at right time when it is required and in the condition in
which it is required.

Functions:
Identification of all materials, receipt of incoming goods, inspection of all goods, storage
accounting, material handling, packing and dispatching, maintenance and stock record, stock
taking and disposal of scrap.
QUALITY DEPARTMENT
Roots are committed to provide world class products and services with due concern for
environment and safety of the society. This is achieved through total employee involvement,
technology up-gradation, cost reduction and continual improvement.
Quality Policies
We are committed to provide world-class products and services with due concern for the
environment and safety of the society.
This will be achieved through total employee involvement, technology up gradation, cost
reduction and continual improvement in,
Quality of the products and services
Quality Management system
Compliance to QMS requirements
Quality will reflect in everything we do and think
Quality in behavior
Quality in governance
Quality in human relation
Quality an all pervasive entity
Roots is committed to manufacture customer-centric and technology-driven products as
per the International Quality Standards. For example, the horns manufactured undergo a rigorous
life-cycle test and are subjected to an endurance of over 200,000 cycles of performance while the
industry norm requires only 100,000.
Roots believes in a quality culture that goes beyond just products. Equal emphasis is
given to quality in human relation and quality in service. Roots in its journey towards Total
Quality Management has reached important milestones: ISO 9001, QS 9000, VDA 6.1, ISO/TS
16949 and ISO 14001 Certification, presently in the process of obtaining NABL accreditation
for our Metrology lab. The Group's TQM policy has a well-integrated Quality Circle.
Department Structure:












Implementation of 5S methodology:
5S is the name of a workplace organization method that uses a list of five Japanese words:
seiri, seiton, seiso, seiketsu, and shitsuke. The employees are given training on how to organize a
work space for efficiency and effectiveness by identifying and storing the items used,
maintaining the area and items, and sustaining the new order.
Manager- Quality
Engineering
Manager- Quality
Assurance
Associates
Assistance
Associates
Assistance
Department Head
There are five primary 5S phases:
Seiri (sort):
Remove unnecessary items and dispose of them properly
Make work easier by eliminating obstacles
Reduce chance of being disturbed with unnecessary items
Prevent accumulation of unnecessary items
Evaluate necessary items with regard to cost or other factors.
Seiton (straighten or streamline):
Arrange all necessary items in order so they can be easily picked for use
Prevent loss and waste of time
Make it easy to find and pick up necessary items
Ensure first-come-first-serve basis
Make workflow smooth and easy
Can also be translated as "set in order"
Seiso (shine):
Clean your workplace completely
Use cleaning as inspection
Prevent machinery and equipment deterioration
Keep workplace safe and easy to work
Can also be translated as "sweep"
Seiketsu (standardize):
Maintain high standards of housekeeping and workplace organization at all times
Maintain cleanliness and orderliness
Maintain everything in order and according to its standard.

Shitsuke (sustain):
To keep in working order.
Also translates as "do without being told"
Making the 5S philosophy a way of life so that the organization can maintain the gains
that have been achieved
SHITSUKE focuses on defining a new status quo and standard of work place.
Additional S's:
Safety:
The phase, "Safety", is sometimes added. There is debate over whether including this sixth "S"
promotes safety by stating this value explicitly, or if a comprehensive safety program is
undermined when it is relegated to a single item in an efficiency-focused business methodology.
Security:
The phase, "Security", can also be added. To leverage security as an investment rather than an
expense, the seventh "S" identifies and addresses risks to key business categories including fixed
assets (PP&E), material, human capital, brand equity, intellectual property, information
technology, assets-in-transit and the extended supply chain. Techniques adapted from those
detailed in Total security management (TSM) or the business practice of developing and
implementing comprehensive risk management and security practices for a firms entire value
chain.
ENGINEERING RESEARCH CENTRE (ERC)
It is involved in the continuous improvement and enhancement of design to increase
performance and reliability. The ERC functioning under three distinct heads cater to the needs of
Roots Industries, Roots Multiclean and Roots Auto Products.
Though there is a three-pronged operational ethos, the ERC is integrated and meshed
seamlessly with one single objective: that of design research and performance monitoring.
Through extensive product engineering, the ERC cell of ROOTS achieves the following:
Designing and developing new products with customer focus.
Conducting required tests to ensure product reliability.
Initiating necessary corrective and preventive action for ensuring peak performance
Fine-tuning products with available components to satisfy customer requirements
The ERC consists of the best talent that includes engineering graduates, ITI brains and design
engineers. The team works with top-notch tools like
Proe2000i2 - for solid modeling
AutoCAD 2000 - for Drafting
CorelDraw V 8.0 - for Graphical Applications
MARKETING AND SALES DEPARTMENT
Roots Industries India Ltd focus on 3 kinds of market for their products namely,
Original equipment manufacturer (OEM)
Replacement market.
o Intrastate (within tamilnadu)
o Interstate (outside tamilnadu)
Export oriented market.
In the replacement market the major role is played by the mechanics. The mechanics word
of mouth is very important for the selling of the products to the customers. But to those
customers who are loyal to the products of the company, it doesnt get affected at all, the
particular companies product prescribed by the mechanics determines the selling of the products
in the replacement market.The main aim of the company is to enhance the value and convenience
of the existing products and thereby attracting new customer and retain the existing customer.
From the company the distribution it is termed as the primary sales. Since it is the direct
sales.
From the distribution to the dealer it is termed as the secondary sales, from these sales
onwards it is not direct sales.

Department Structure:













From the dealer to the customer it is termed as the territory sales, where the mechanics are
playing a vital role in the selling of product to the customer.
The product are mainly exported to more than 15 countries such as Argentina, brazil,
Canada, Finland, Germany, Holland, Italy, Japan, Malaysia, Philippines, Singapore, Spain, Sri
Lanka, UAE, USA.
Sales Promotional Activities
Participating in International Marketing Exhibitions.
Advertising in news paper and magazines.
Giving discounts, warranties and after sales services.
Van campaigns

Chief Marketing
Officer

Marketing Manager
Assistant
Manager
Associates
Assistants
Distribution of products in replacement market:
Distribution in Coimbatore
Dealer
Retailer
Mechanics
Customers
Sales Procedures
Customer requirements
Order from customers
Verification or Evaluation
Order confirmation
Production
Delivery

EXPORT DEPARTMENT
In the global market EXIM departments has more importance for the success of
organization, because they are playing with foreign exchange activities. Roots Industries has
both Imports and Exports. Some of the most advanced products importing from various countries
and 60% the Roots products are exported to the major developed countries like North America,
Germany, UK, Canada, Japan, Holland, South Africa, Middle east countries etc.

Export Procedures
Receipt of order.
Approach Bank for Pre-Shipment Credit (such as packing credit).
Obtain ECGC.
Prepare post-shipment document.
Post Shipment Credit.
Liaison with C&F agent for completing shipment facilities.
Advice customer insurance.

INFORMATION TECHNOLOGY DEPARTMENT
It is widely developed in country which has greater impact in company also. The
company adopts SAP ERP package. It is being used in company for more than 6 years. SAP
plays a vital role in establishing an inter-network connection between various branches of
concern.
Process using SAP:
Log in to SAP by giving ID and password which is provided.
Select the required modules from available modules.
Perform function required.
Save the process and log out from SAP.
Modules:
FICO (Financing and controlling)
Main activity carried out are the entry recording relating to sales, production and all
payments. Journal entries are automatically posted in module. The external report generation
account receivable, account payable, general ledger were also done in module.
Human resource
Completely integrated system for supporting the planning and control of personnel
activities.
Materials Management (MM)
The complete inventory maintenance is performed by this module, purchase order,
quotation etc are made through this module.



Department Structure:












Quality Management (QM)
Helps in monitoring the total quality control for manufacturing process and raw materials
procurement.
Production Planning
Concerned with manufacturing activities like bill of materials, MRP, routing, shopfloor,
control production order, product costing.
Sales and Distribution
Activities like business information warehouse, strategic enterprise management.

Manager- IT
(SAP)
Manager- IT
(RIM)
Associates Associates
Assistance Assistance
Information Technology
Head
SWOT ANALYSIS
Strengths of the Company:
Roots Industries have vast manpower and skilled engineers.
Capability to assimilate new technologies and handle large projects.
Advanced and modified equipments to meet the requirements.
Experienced and Long term serviced management and employees.
Heavy investment on Manpower and Machinery.

Weakness of the Company:
Insufficient deployment on marketing.
Lack of individual initiative.

Opportunities of the Company:
Increasing setting up of global automobile manufactures in India.
Introduction of newer technologies provides safety to drives.
Skilled buyers who blooms out with genuine spare and spurious and conditioned spares.
Flexible manufacturing operations enable the industry to enhance in the global market.
More opportunities for diversification.

Threats for the Company:
High competition from East European countries and other Asian countries.
Huge labour force resulting in high labour charges.
Emerging of new competitors.







MILESTONES
1970

Promotes American Auto Service for manufacture of Electric Horns.

1972

First to manufacture Servo Brakes for Light Motor Vehicles.

1984

Roots Auto Products Private Limited was established to manufacture Air Horns.
Die Casting Unit commences commercial operations.

1988

Polycraft, a unit for Plastic Injection Molding was established.

1990

Roots Industries India Ltd takes over Electric Horn business.

1992

RMCL enters into Techno-Financial collaboration with M/s. Hako Werke GmbH.

1992

Roots Industries India Ltd obtains the National Certification - ISI mark of quality.

1994

Production of floor cleaning equipment commences.
Roots Industries India Ltd wins American International Quality Award.

1999

Becomes the first horn manufacturer in Asia to obtain QS 9000

2000

Becomes the first horn manufacturer in Asia to obtain VDA 6.1 and the first in the world to win
ISO / TS 16949

2000

The first to introduce digitally controlled air horns and low frequency, low decibel irritation free
Jumbo Air Horns.

2003

Roots Industries India Ltd., Horn Division is accredited with ISO 14001 : 1996

2003

Roots Industries India Ltd., upgraded its ISO / TS 16949 from 1999 version to 2002 version

2004

Roots Industries India Ltd (RIL) opens its 100% exclusive Export Oriented Unit at their Horn
Division, Thoppampatti, Coimbatore to cater the needs of Ford, North America.

2004

RIL's EOU commences its supplies to Ford, North America

2004

Roots Multiclean Limited (RMCL) inaugurates its 100% EOU Plant at Kovilpalayam, Coimbatore

2004

Roots Cast Private Limited (RCPL) inaugurates its Unit II at Arugampalayam,

2004

Roots Auto Products Pvt Ltd (RAPPL) expands with its Machining Division at Arugampalayam,
Coimbatore

2004

RIL successfully launches its Malaysian Plant

2004

The group company American Auto Service is accredited with ISO 9001 : 2000

2005

Roots Industries India Ltd., is certified with MS 9000, a pre-requisite for Q1 award for Ford
Automotive Operations Suppliers. Focus on Systems and Processes

2005

Roots Metrology & Testing Laboratory has been accredited by National Accreditation Board for
testing & calibration in the field of Mechanical Linear & Angular

2005

Roots Industries India Ltd., is awarded Q1 by Ford Motor Company

2005

Roots Industries India Ltd., Horn Division upgraded its ISO : 14001 from 1996 version to 2004
version.










FINDINGS

The organization is running in a systematic and organized manner.
Human Resource department of Roots Industries India Ltd., utilizes the man power
efficiently and effectively.
Roots Industries India Ltd., deals with almost all advanced banks.
Roots products are highly available in the market.
Export is higher than import in the Roots Industries.
Workers health and safety are given primary importance.
The employees are satisfied with the working conditions and working hours of the
organization.
The manufacturing unit is well-maintained, clean, hygiene.














SUGGESTIONS
ROOTS can add some recreational activities for the employees.
ROOTS can design and execute CSR activities.
Job Rotation can be done for the employees to gain knowledge.
The initial pay of the employees is considered to be less compared to other industries so the
organization can reform their salary packages.
















CONCLUSION
I feel very proud to think that I had a chance to do my internship programme at ROOTS
INDUSTRIES INDIA LIMITED which is one of the largest concerns in India. It helped me to
familiarize with organization structure and its functioning with various activities in different
departments.
In the concern every unskilled worker is given proper training to work effectively. All the
staff is well trained with computer knowledge. All the machineries are well planned and arranged
and so manual operation is less.
The internship programme helped in improving practical knowledge. I learnt about day to day
activities of the accounts and finance department. The company helps me to learn about the group
of companies in the organization. The finance departments function efficiently brings the company
into leading position. The company gives information which would be truthful in all terms and
helped me to gain confidence and awareness.