Please feel free to contact me for a chat

or to arrange a meeting.

Gary Howard
T. +44 (0) 2074 626 161
M. +44 (0) 7973 304 459
E. Gary.Howard@tangentsnowball.com
Tangent Snowball
84-86, Great Portland Street
London W1W 7NR
www.tangentsnowball.com
INTEGRATED MARKETING PLATFORM
A
t the same time, theyve also
made marketing more complex
than ever, with many relationships
to nurture and manage. Of course,
theres ever-increasing volumes of
data to collect and analyse too.
As these challenges continue
to evolve, marketing and sales
departments often nd themselves
under increased pressure to deliver
more with less: less budget, less
people, and less time.
MULTIPLE CHANNELS,
RETAILERS AND
PARTNERS HAVE
MADE MARKETING
MORE EXCITING,
MORE DYNAMIC, AND
OPENED UP MORE
OPPORTUNITIES FOR
BRANDS.
CREATING
CONNECTIONS
C
arlsberg, Wolseley, Citroen and
The Labour Party have all faced
these challenges and conquered
them with the help of Tangent
Snowball and the TS Connect
integrated marketing platform.
Combining industry expertise with
exible technology, TS Connect uses
marketing tools, loyalty systems,
data management, ecommerce,
reporting and a community platform
to bring brands closer to their
customers.
Benets for the brand
Reduce time to market for
campaign distribution
Improve campaign
implementation in the eld
Regional, local and single
customer reporting views
Improve marketing effectiveness
reporting
Automate marketing fulfllment
Reduce costs as campaign
materials are more effectively
delivered
Take offine relationships online
Benets for the customer
Direct access to the brand
Access to quality, branded assets
for local marketing initiatives
24/7 access to product and
campaign information and training
Rewards for loyalty and effective
campaign implementation
Competitions, prizes and
incentives for free or discounted
products
Access training and education as
well as promotions
Shop online
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MARKETING IS
MOST EFFECTIVE
WHEN ITS
TARGETED AND
RELEVANT.
U
sing a mix of modules or the
complete suite of TS Connect
marketing tools, you can empower
customers to become excellent
marketers in their own right.
By giving customers access to
pre-approved brand assets such
as email and direct mail templates,
imagery and copy, they can create
targeted communications to suit the
product range they hold, a special
offer they want to run or a specic
market segment. Even the smallest
outlet has access to high quality,
professional materials.
This decentralised approach to
campaign implementation speeds
up the time to market by removing
the need to go through head ofce
while ensuring national campaigns
are aligned across multiple outlets.
It also reduces wastage and
therefore costs as customers
order only what they plan to use.
All campaigns created with
TS Connect are tracked; giving a
view on whos doing what, where
and when.
This information can be used
to guide future campaigns and
encourage those customers who
arent taking actions.
INFLUENCE BRAND
ACTIVATION AT
STORE LEVEL
TS Connect marketing tools
POS shop
Bespoke print creation and
ordering
Product and promotion
information pages including
videos and guides
Web-to-print direct mail
Email creation, distribution and
tracking
SMS creation, distribution and
tracking
Prospect data from Experian
or Salesforce or integration with
existing customer database
Dashboard to view customer
sales data
Benets for the brand
Encourage local marketing
initiatives
Central portal for disseminating
all marketing and campaign
information and materials
Monitor and report on regional,
local and individual customer
marketing activities
Benets for the customer
Easy central access to product
and campaign information
Access to high quality, inexpensive
marketing materials
Ability to track campaigns and
sales via customised dashboard

LOYALTY IS ONE
OF THE MOST
VALUABLE
ASSETS IN
A SALES
PORTFOLIO.
B
ut loyalty has to be earned.
Customers want to feel
supported and more importantly,
rewarded for their efforts in
supporting your brand.

TS Connect has a loyalty program
that recognises and rewards
engagement with content, marketing
activation and repeat behaviour.
It encourages customers to learn
about your products, effectively
implement campaigns, share data
and results with you, and share
learnings with each other.
The program utilises the concept of
gamication where small incentives
are offered on a regular basis. It
takes the form of a points scheme
where customers collect points
whenever they use the site or fulll
a specied task. For example,
correctly implementing POS in their
stores. The accumulated points can
be redeemed for discounted or free
products, promotional merchandise
or personal prizes. The incentives
can be customised by customer
groups ensuring that the program
remains relevant and interesting for
each of your customer segments.
Benets for the brand
Build enriched data on customers
and outlets to tailor how you sell to
them
Gain new business referrals
through positive word of mouth
Create a point of difference to your
competition
Benets for the customer
Rewarded for marketing efforts
Get ideas from the marketing
activities of other local retailers
Use rewards to market their
business or treat themselves
BUILD CUSTOMER
LOYALTY
In a channel where wholesalers
form a crucial role in the
distribution of products, TS
Connect can be aligned with
wholesalers for product sales
and offer redemption.
W
here brands do have the
opportunity to sell directly
to customers, TS Connects
ecommerce functionality can
support the ordering and invoicing
process. Having created a central
hub for interacting with clients and
empowering them to be active in
their marketing, brands are in the
perfect position to sell products
directly. The platform can support
customised offers across regional,
local and even an individual basis.
Benets for the brand
Sell at the point when the
customer is already engaged with
the brand
Expose customers to product
ranges or related products
Customise offers depending on
location, current product range or
previous spend
Benets for the customer
Easy ordering process
Offers tailored specifc to them
Access to spot deals and
promotions
TAKE OFFLINE
SALES ONLINE
Make data work for you
W
e integrate your data and
business systems with TS
Connect and give everyone in your
organisation a single view of sales
and marketing actions at the local,
regional and national levels.
Dashboard reporting can reveal
a variety of data such as sales,
purchase history, campaign
engagement, site visits and dwell
times. Armed with this information
you can more easily monitor
campaign performance, spot gaps
in product purchasing and trigger
campaigns to address this. You can
track ROI and publish reports to
target lapsed or underperforming
customers and reward your loyal
ones.
Make data work for your
customers
Sales and prospect data can
provide business and customer
insights that help inform decisions
about segmentation strategies,
product and customer engagement
as well as monitor current campaign
performance.
The system can integrate with
prospect data from multiple
proprietary and third party
databases, providing access to
targeted business and consumer
leads.
Benets for the brand
Aligning data across the
organisation to help build a single
customer view for sales teams
Ability to run targeted data driven
campaigns based on real time
data
Easier reporting on campaign
activity and ROI
Benets for the customer
Access to sales data helps
to guide business and marketing
decisions
Ability to create personalised
direct marketing campaigns
Easily track effectiveness
of campaigns and identify new
opportunities
JOIN THE DOTS
WITH DATA
We can help you create a
professional networking
platform where customers can
share learnings and campaign
materials. This walled garden is
also a powerful listening tool.
B
y monitoring and responding
to conversation youll always
appear one step ahead, having
anticipated their needs with
practical advice or solutions.
You can also run polls and surveys
to gain quick and cost effective
feedback from the eld.
Benets for the brand
Instant feedback tool for market
research on new products and
promotions
Valuable listening tool
to understand issues and identify
opportunities in the eld
Benets for the customer
A place to share ideas, ask for
help or sell materials like
shop ttings
Provide direct customer feedback
about campaigns
FOSTER A
COMMUNITY SPIRIT
EVERY CLIENT IS
DIFFERENT, SO
WE HAVE A THREE
STAGE APPROACH
TO UNCOVER
EXACTLY WHAT
IT IS YOUR
BUSINESS NEEDS.
INSIGHT
We work with you to understand
the problems and opportunities
individual to your business, and
outline the business objectives of
the system.
INNOVATION
We turn the insights into marketing
strategies and help you put together
the TS Connect system that will help
you achieve your business goals.
INFLUENCE
We launch your TS Connect system,
supporting you with any training
requirements and marketing
activities to drive uptake of the
system. We keep a close eye on
its performance and meet regularly
with you to discuss areas that can
be improved and new insights weve
discovered.
HOW DOES IT
ALL CONNECT
TOGETHER?
PAYMENT GATEWAY
INTERFACE
FULLY FEATURED
ECOMMERCE
COMMS
BUDGETS
SOCIAL REPORTING
CMS
EVENTS AND
CALENDARING
EGC
LOYALTY
ACCOUNTS
FULFILLMENT / WHM
INTERFACE
CATALOGUE
MANAGEMENT /
INTERFACE
CUSTOMER
SERVICES
CRM AND LIST MANAGEMENT
ONE
TWO
THREE
THE SYSTEM
E
M
A
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D
M
P
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M
S
&
D
ue to the recession, Plumb
Center and Parts Center found
they had fewer customers to trade
with, and each had less to spend.
We helped them increase revenue
by turning low-spending customers
into repeat, high-spending
customers during the key autumn
season and beyond.
A project we took very personally
Using local branch knowledge,
customer proles and transaction
histories, we gathered data on
prospects and got branch-level
buy-in before the campaign even
launched.
Our key insight was discovering
that almost half of Plumb Center
and Parts Center customers bought
single items. This informed our
strategy to increase revenue by
engaging with customers through
cross-selling and up-selling.
The dash for success
Every branch of Plumb Center and
Parts Center had its own dashboard
to help them create marketing
initiatives.
Staff could view customer details
including profession, offers received
and spend target to unlock the next
level of discounts. In this respect,
the dashboard sat at the heart of
Plumb Center and Parts Center
brand positioning of best local
merchant.
The campaign excelled,
generating a return on investment
of 4:1. For every pound spent,
they received four back. Total
sales in the last measured
campaign equated to 46.5% of
Plumb Center and Parts Center
total sales. More than this:
13,000 trade customers registered
for the scheme (over half the
targeted customer base)
Average spend per account
was 93% higher than those not
participating in the campaign
We saw a 5% increase in average
sales value
For customers registered on
myplumbcenter.co.uk this
increased to 10%
HELPING
WOLSELEY TAP
INTO VALUABLE
CUSTOMER
DATA AND
TURN IT INTO A
PROFIT STREAM
BUILDING LOYALTY
FOR WOLSELEY
TOOLS TO BUILD
STRONGER CHANNEL
PARTNERSHIPS
We helped Carlsberg distinguish
itself from other drinks sellers
by becoming a genuine business
partner to the places that sell its
beer.
W
e Deliver More, a web portal
built on the TS Connect
platform, has helped Carlsbergs on
and off-trade customers increase
sales, save business costs and
manage staff.
The rst platform was designed
and built for Carlsberg UK. It
provides their customers with
access to customisable, high quality
Carlsberg branded marketing
materials via email, direct mail, POS
and SMS tools.
Its incentivised with Carlsberg
Credits to encourage repeat use
and shift sales from ofine to online.
Each time someone places an order
they receive Carlsberg Credits,
which can be redeemed for over
3,000 gifts.
Expanding on the success of the
UK platform, Carlsberg has started
a global roll-out to 27 countries.
The global implementations bring
together sophisticated ecommerce
technology and full integration with
Carlsbergs SAP processes to let
landlords and store owners do
everything from order drink stock to
create promotional materials.
We Deliver More has become the
main gateway to all of Carlsbergs
online transactions across the world.
It has helped increase market share
of Carlsberg drinks, direct new
business and boost volume. Well
drink to that.
EMPOWERING
CHANNEL
PARTNERS TO
BE YOUR MOST
EFFECTIVE
MARKETERS
The center of politics may be in
Westminster, but its at a local
level where people engage. We
helped Labour put local issues
at the heart of their campaign by
creating an engagement platform
for hundreds of thousands of
party members.
L
abour Member Centre is where
the party held data on its
members, former members and
donors at local and regional level. In
some cases, this was stored on PCs
and laptops. We collated the data
and stored it centrally and securely,
making it accessible for MPs and
those working and volunteering at
Labour Party HQ.
Along with this, we established
a livelink to pull data in from the
electoral role, using an external
supplier that helped local groups
identify others who would be
sympathetic to their campaigns.
We then empowered party members
with a web-to-print system that
gave them access to high quality
professional materials such as
leaets, SMS, email templates and
posters that they could adapt to
reect local concerns. Regional and
national approval systems were built
in to ensure messaging reected
that of the party at HQ level.
The results are difcult to gauge.
Weve seen hundreds of thousands
of campaign materials produced,
but the real result will be in by-
elections and at the next general
election.
TAKING THE HARD WORK
OUT OF LABOURS
CAMPAIGN CREATION
Cross-selling accessories is a
key revenue generator for new
car dealerships. Citron dealers
wanted more support to help
educate their new customers
on the optional extras for newly
purchased vehicles.
Citron HQ needed to ensure the
communications were on-brand
and easy to execute.

TS
Connect gives each
dealership access to a
variety of marketing tools including
email, microsites and direct mail,
all populated with pre-approved
marketing assets. Communications
are sent on behalf of the dealers
on a daily basis through these
channels. The campaigns vary in
content and messaging depending
on what vehicle the customer has
purchased and what optional extras
are available. The system can also
manage the varying costs for parts
per dealer and populates the assets
automatically with the correct pricing.
The results were outstanding. In
the frst 12 months 26,000 emails
were sent by dealers, 11,000 were
opened, 7,000 customers clicked
through to the microsites and 1,300
placed orders. The average spend
per order was 65 and the total
turnover generated far exceeded
expectations.
ACCELERATING
CITRONS CRM