Data Analysis for Customer

Sr
No
Sr1
No
2
3
14
25
36
4
5
6
7

Age group of
Customers
Profession
of
10-20
Customers
21-30
31-40
School
41-50students
College
51-60 students
Teachers
60 & above
Bankers/
Bank
Total
Employers
Government
employers
Retired
Others
Total

AA

AB

04 AA 11.4 AB 04
12
34.3
06
Freq
%
Freq
%
06
17.1
02
04
11.422.904
20
08
03
08
22.9
03
15
02
5.7
04
0 8.6 03
15
03
01
05
14.3
01
5
35
100%
20

20
AC
30
Freq 10%
03 1521.4
02 2014.3
50
0
100%

07

20

03

21.4

02
09
35

5.7
01
25.7 06
100 20

5
01
30
05
100 14

7.1
35.7
100

02

10

AC
03
04
02
03
01
01
14

21.4
28.6
14.3
21.4
7.1
7.1
100%
Tables:

Location
Aurangabad
1) Age

wise

distribution
2)

Sr
No

Gender
Preferences
to SM

Status

AA

AB

Gender

Male

Freq
15

%
Freq
42.9 08

%
40

Freq
06

%
42.9

Female

20

57.1 12

60

08

57.1

100

100 14

100

Total
35
3)Selection of supermarkets

20

Area & No of selected & Name of SM Selected

Total No of SM
Aurangabad (3/14)

AC

AA:Sapna Supermarket
AB: Spencers Supermarket
AC: Vankatesh Supermarket

Total

4) Profession of the respondents

No of respondents selected
2(HM), 25(E), 35(C)
1(HM), 26(E), 20(C)
1(HM), 23(E),14(C)
147

5) Liking attributes of the customers

Sr
No

Preferences to
SM

AA

AB

AC

1. Service

Freq %
Freq %
Freq %
12
19.4 13
27.7 10
26.3

2. Quality of goods

09

14.5 05

10.6 06

15.8

3. Variety of goods

04

6.5

05

10.6 04

10.5

4. Display of items/ 08
good
5. Discounts & offers 13

10.9 08

17.2 07

18.4

21

04

8.5

02

5.3

6. Waiting for billing

3.2

02

4.3

01

2.6

02

7. Behavior/Manners 14
of staff
Total
62

6) Average expenditure at SM

22.6 10

21.2 08

21.1

100

100

100

47

38

Sr
No

Average
expenditure
at SM

AA

AB

AC

1. 100-500

Freq %
07
11.7

Freq %
Freq %
09
19.6 05
13.5

2. 501-1000

09

15

3. 1001-1500

08

4. 1501-3000

26.1 08

21.6

13.3 08

17.4 3

18.9

10

16.7 07

15.2 06

16.2

5. 3001-5000

12

25

06

13

07

18.9

6. 5001-7000

11

18.3 04

8.7

04

10.8

7. 7000-Above

03

Total

60

5
100

46

4
100

DA for employees
1) Age wise distribution of employees

37

100

Sr
No

Age group
of
employees
20-30
31-40
41-50
50 & above
Total

AA
Freq
12
08
03
02
25

AB
%
48
32
12
08
100

Freq
10
12
03
01
26

AC
% Freq
09
08
04
02
23

%
38.5
34.8
17.4
8.7
100

2) Profession of the employee

Sr
No

Profession of
employees

AA

Freq
Floor Manager
04
Supervisors
03
Cashiers
03
Comp Operators 01
Store Manager/ 02
Keeper
Helpers/
08
Workers
Security guards
04
Total
25

AB

AC

%
16
12
12
4
8

Freq
02
04
02
01
02

%
7.7
15.4
7.7
3.8
7.7

32

12

46.15 09

39

11.5
100

8.7
100

16
03
100 26

Freq
03
02
02
02
03

02
23

%
13
8.7
8.7
8.7
13

3) Motivational factors for employees( Y or N frequencies are counted for each row)
Sr No
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

AA(25)
AB(26)
Freq
% Freq %
Ambience
Enjoying
the
work
Appreciation
Wages/
Emoluments
Other benefits
Compensations
Objectives
of
SM
Job security
Recognition
Promotions
Training
&Development
Work load

22
20
21
22
18
16
23
20
24
23
19

14

25
17
22
20
19
14
22
21
25
20
20
16

AC(23)
Freq
%
22
19
21
20
18
17
22
20
19
19
17
13

4) Employee satisfaction at the work place

Sr No
1.

AA(25)
AB(26)
Freq
% Freq %
Satisfaction at work place

AC(23)
Freq
%

26

23

25

21

25

22

24

23

23

22

20

21

26

23

24

23

25

21

22

22

23

22

20

24

21

2.
3.

Duration of shift & shift

allotment
3
Structural hierarchy
5

4.

Communication
used at SM

channel
3

5.

Supporting
equipments

facilities/

6.

Lighting & Cleanliness

7.

Occupational health care

8.

Training & re training

3
0
5
2

9.
10.
11.
12.

Monetary
management

Reward

Non-monetary
management

Reward

Leadership
style
supervisor/hr manager

of

Clearly
communicated
information
by
supervisor/hr manager

For HR Manager
There are four HR Managers of all selected SMs and the frequency of Y or N are
counted collectively by combining
AA+AB+AC

Sr
No

Performed task by
HRM

YES

Freq
2
of 4

Leadership
Communication
objectives
Motivational aspects
Demonstrate positive
attitude
Effectively lead &
Manage
change
process
Improvise
the
process/
Create
an
environment
that
promotes innovation,
empowerment
&
process improvement
Meet
with
direct
reports on a regular
basis & hold them
accountable
to
assigned tasks and
mutually agreed upon
goals
Provide performance
feedback
in
a
constructive & timely
manner
Develop employees
through
mutual
agreed-upon
development plans,
challenging
assignments

NO
% Freq %
2
0

1
2

3
2

Build effective teams 2

through the use of
common
goals,
performance metrics
Manage
emotional 4

The training program 1

should be designed
to focus on job

empowering
delegations with clear
objectives
and
completion dates

responses and ask

good questions to gain
the right information
and
assure mutual
understanding
Communicate in a way
that respects gender,
age, sexual orientation,
culture and ethnicity

Sr
No
1
2
3
4
5
6

Age group of
Customers
10-20
21-30
31-40
41-50
51-60
60 & above

Group Group One

AA
04
12
06
08
02
03

3.33

SD

3.71

1.75

SEM

1.51

0.71

Age group of
Customers
10-20
21-30
31-40
41-50
51-60
60 & above
Total

04
06
02
03
04
01

%
20
30
10
15
20
5

Group Two

5.83

Sr
No
1
2
3
4
5
6

AB

11.4
34.3
17.1
22.9
5.7
8.6

Mean

AB
04
06
02
03
04
01
20

%
20
30
10
15
20
5
100%

AC
03
04
02
03
01
01
14

%
21.4
28.6
14.3
21.4
7.1
7.1
100%

Unpaired t test results

P

value
and
statistical
significance:
The
two-tailed
P
value
equals
0.5780
By conventional criteria, this difference is considered to be not statistically significant.
Confidence

interval:

The
95%

mean
of
confidence

Intermediate
t
df
standard

Group

Group
interval

One
of
this

values

minus
Group
Two
equals
difference:
From
-4.82
to
used

in

=
error

Group One

of

difference

1.71
8.25

calculations:
0.5719
12
2.998

Group Two

Mean

5.71

4.00

SD

6.50

4.55

SEM

2.46

1.72

Motivation and satisfaction

Sr No
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

AA(25)
Freq
%
Ambience
Enjoying
the
work
Appreciation
Wages/
Emoluments
Other benefits
Compensations
Objectives
of
SM
Job security
Recognition
Promotions
Training
&Development
Work load

Sr No

22
20

1.
2.

21
22

3.
4.

18
16
23

5.

20
24
23
19

6.
7.
8.
9.
10.
11.

14

12.

Satisfaction at work place

Duration of shift & shift
allotment
Structural hierarchy
Communication channel used
at SM
Supporting
facilities/
equipments
Lighting & Cleanliness
Occupational health care
Training & re training
Monetary
Reward
management
Non-monetary
Reward
management
Leadership
style
of
supervisor/hr manager
Clearly
communicated
information by supervisor/hr
manager

AA(25)
Freq
%
24
23
25
23
23
20
25
22
24
23
22
20

P value and statistical significance:

The two-tailed P value equals 0.0005
By conventional criteria, this difference is considered to be extremely statistically significant.
Confidence interval:
The mean of Group One minus Group Two equals -2.67
95% confidence interval of this difference: From -3.86 to -1.48
Intermediate values used in calculations:
t = 4.9271
df = 11
standard error of difference = 0.541

Group Group One

Group Two

Mean

20.17

22.83

SD

3.01

1.64

SEM

0.87

0.47

12

12

value
and
statistical
significance:
The
two-tailed
P
value
equals
0.0002
By conventional criteria, this difference is considered to be extremely statistically significant.
Confidence
The
mean
of
95%
confidence
Intermediate
t
df
standard

Group
interval

One
of
this

values

minus
Group
Two
equals
difference:
From
-5.41
to
used

in

=
error

of

difference

interval:
-3.83
-2.26

calculations:
5.3540
11
0.716

AB
25
17
22
20
19
14
22
21
25
20
20
16

AB
26
25
25
24
23
20
26
24
25
22
23
24

Paired t test results

Group

Group One

Mean

Group Two

20.08

23.92

SD

3.32

1.73

SEM

0.96

0.50

12

12

AC
AC
22
23
19
21
21
22
20
23
18
22
17
21
Paired t test results
22
23
20
23 value
P
and
statistical
significance:
19
21
The
two-tailed
P
value
equals
0.0003
19
22
By conventional criteria, this difference is considered to be extremely statistically significant.
17
22
13
21
Confidence
The
mean
of
95%
confidence
Intermediate
t
df
standard

Group
interval

One
of
this

values

used
=

error

minus
Group
Two
equals
difference:
From
-4.37
to

of

in

=
difference

interval:
-3.08
-1.80

calculations:
5.2857
11
0.583

Learn more:
GraphPad's web site includes portions of the manual for GraphPad Prism that can help you learn
statistics. First, review the meaning of P values and confidence intervals. Then learn how to interpret
results from an unpaired or paired t test. These links include GraphPad's popular analysis
checklists.
Review your data:

Group
Mean
SD

Group One Group Two

18.92

22.00

2.50

0.85

SEM

0.72

0.25

12

12