NeuroCom

International, Inc.
YOUR BALANCE
PROGRAM
Program Development and Design
Developing the Right
Balance Program for Your Community
NeuroCom

International, Inc. 9570 SE Lawnfield Road Clackamas, Oregon 97015-9611 Telephone +1-503-653-2144
Toll-free (USA only) +1-800-767-6744 Fax +1-503-653-1991 www.onbalance.com
Choice of a successful balance program design is based on consideration of clinical
factors, market position, and financial impact. These factors are inter-related:
advantages in one will impact potential advantages in the others.
Effective management of patients with balance and mobility disorders requires a multidisciplinary team
approach to care, drawing as needed on specialists from Otolaryngology, Audiology, Neurology, Physiatry,
Rehabilitation, and more.
Successful balance services include two essential components: comprehensive assessment of the balance
system and treatment clearly linked to both the medical and impairment findings.
The balance team is the core of balance services, but the program itself can take several forms:
Comprehensive Programall balance team members are located within one facility. The
goal of Comprehensive Programs is to identify, manage, and treat patients with balance,
mobility, and dizziness disorders offering a one-stop-shop for patients. In addition to
providing a full range of services, Comprehensive Programs can attract referrals for
evaluation from other rehabilitation providers, who in turn use the assessment data to
establish specific targets for rehabilitation.

Balance Rehabilitation Programbalance rehabilitation services are part of other existing
patient services. Balance Rehabilitation programs may depend on referrals from Diagnostic
Programs and refer to outside services for comprehensive assessment. Balance Rehabilitation
programs can add incremental patient populations to an established facility.

Each program design requires a different level of initial investment,
and each offers different clinical and financial return.
Balance Program Models: A Multidisciplinary Approach
Planning a balance program requires careful consideration of three factors (clinical factors, market
position, and financial impact) to determine the best fit for your facility and patient population.
A Starting Point
Each program design offers value both to your patients and your practice.
Where do you want to fit?
Diagnostic Programthe primary focus is diagnostic assessment, utilizing an established
outside referral network for the rehabilitation component. Programs provide state-of-the-art
diagnostic services, combined with objective assessment of underlying balance impairments.
Complete patient information is used to manage patient care and establish a treatment plan.
Effective patient management and positive outcomes are the ultimate goals of any balance program or
service. The best patient outcomes result when assessments are comprehensive, rehabilitation is
targeted based on the assessment, and evidence of patient progress through treatment is available to
the entire balance team. Each program design offers a different degree of control over these elements.
Clinical Factors
Primary care physicians and other potential referral sources are often seeking reliable solutions to
treat patients with balance disorders. Each program design offers varying solutions to meet this
need. Your unique program will impact how your services are differentiated from your competitors,
and how readily recognized and supported your balance program is within your community.
Market Position
Each program design requires a different level of resource investment (staff, facilities, technology,
etc.) and each offers a distinct financial return.
Financial Impact
Best available assessment
matched with the best
available specialized
treatment.
All balance team members are
located in one facility.
High control over all clinical
steps leads to best outcomes.
Highly differentiated program.
Combined assessment and
focused treatment offer a
complete solution to meet
market demands.
Readily identified as a
community resource; marketing
is easy to plan.
A higher level of investment
in technology and specialized
staff is required.
Financial return is high and
can be achieved more
quickly.
Initial investment may be
substantial, but utilizing
staff and instrumentation
that is already in place may
reduce initial investment.
Financial return is good, but
modest growth means
longer time to achieve.
Marketed to potential referral
sources as an extension of their
existing services.
A complete solution requires
the coordination of rehabilitation
services.
Best available assessment
to develop a complete diagnostic
and impairment picture.
Depends on a network of
outside rehabilitation providers
to achieve the best patient
outcome.
Challenge: to match the quality
of the treatment with the quality
of the assessment.
Initial investment is
relatively low compared
to Comprehensive or
Diagnostic Programs.
Financial return is good, but
modest growth means
longer time to achieve.
Balance services can be
marketed as one of a
bundle of services for a
variety of patient
populations.
Challenge: to differentiate
services from competitors
making similar claims.
Focused rehabilitation,
working with specific
patient assessment data
from a Comprehensive
or Diagnostic Program.
Early identification of
patients can direct them
to early intervention and
result in better patient
outcomes.
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Comprehensive
Diagnostic
Balance Rehab
Whether your interest is in balance assessment, balance retraining therapy or
comprehensive balance services, NeuroCom

can help you.

Recognized as the leader in the assessment and management of balance disorders,
NeuroCom

International, Inc. has supported the development of successful programs for

clinics throughout the United States.
We provide the best support in the industry:
Advanced Assessment Technology
Clinical Support
Clinical Education and Training
Patient Management Skills
Broad Patient Applications
Support for
Business Planning
Program Development
Marketing
Access to
Nationwide Network of Balance Specialists
Current Research and Clinical Developments
NeuroCom

International, Inc.
9570 SE Lawnfield Road Clackamas, Oregon 97015-9611
Telephone +1-503-653-2144 Toll-free (USA only) +1-800-767-6744
Fax +1-503-653-1991 www.onbalance.com
What works best for you?
Contact NeuroCom

International, Inc. for more information,

800-767-6744 or (503) 653-2144.
Every balance program is unique and can be developed to meet the goals and needs of your community.
This questionnaire is a starting point to help you identify the best option, what you need to move forward,
and how a NeuroCom representative can help you develop your program. (Please print.)
A Beginning...
Name:_______________________________ Title: ________________________
Facility: _____________________________ Web: ________________________
Department:___________________________________________________________
Address: ______________________________________________________________
City: ______________________________ State: _______ Zip: _______________
Phone:_________________ Ext.: ____________ Fax: _________________________
E-mail: __________________________________________
What patient populations do you see?
_________________________________
_________________________________
_________________________________
How many patients with balance or
dizziness problems are you currently
seeing per month? __________
Are you satisified with your current
clinical methods and outcomes?
(not) 1 2 3 4 5 (very)
What do you see as your best balance
program opportunity?
Initial Long-Term
Comprehensive Comprehensive
Diagnostic Diagnostic
Balance Rehab Balance Rehab

We have the experience and the tools to help you in the
planning and justification of your balance program.
Complete this form and mail or fax it to NeuroCom International, Inc. at (503) 653-1991 (fax) or
contact a NeuroCom representative for more information, 800-767-6744 or (503) 653-2144.
What team members do you currently
have in place?
Rehab Medical
Audiology Administrative
Other________________________
AUD
MD
PT
OT
_____
What is important to you clinically?
Complete patient information
Improved outcomes
Targeted treatment plans
Control of the entire process
What is important to you regarding
your market position?
Offering a complete solution
Meeting market demand
Complementing existing services
Attracting new patient populations
What is important to you financially?
Level of investment required
Rate of growth and return
NeuroCom

International, Inc.
NeuroCom International, Inc.
9570 SE Lawnfield Road, Clackamas, OR 97015
www.onbalance.com
Setting the Standard in Balance & Mobility

Your Balance Program Planning Begins Here

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