S SI IL LA AB BU US S

S SK KS S : : 2 2
M MA AT TA A A AJ JA AR RA AN N : : E EK KO ON NO OM MI I M MA AN NA AJ JE ER RI IA AL L ( (M MA AN NA AG GE ER RI IA AL L E EC CO ON NO OM MI IC CS S) )
K KO OD DE E M MA AT TA A A AJ JA AR RA AN N : : M MG GM MT T 5 51 10 09 93 3
P PE ER RI IO OD DE E : : S SE EM ME ES ST TE ER R G GA AS SA AL L ( (S SE EP P- -D DE ES S 2 20 01 13 3) )

T TU UJ JU UA AN N P PE EN NG GA AJ JA AR RA AN N

Tujuan mata ajaran adalah untuk meningkatkan kemampuan para peserta dalam memahami dan
menggunakan pengetahuan dan perangkat analisis mikroekonomi dan organisasi industri untuk
merumuskan strategi bisnis perusahaan. Selain itu, penetapan strategi bisnis harus
mempertimbangkan aturan main yang ada, seperti persaingan usaha yang sehat.


M ME ET TO OD DE E P PE EN NG GA AJ JA AR RA AN N

Metode pengajaran mata kuliah ini mengacu pada PCL (participant-centered learning), yang terdiri
atas tiga komponen yaitu kuliah kelas, partisipasi mahasiswa dan tugas kelompok. Dalam
pertemuan kelas, mahasiswa diwajibkan hadir sesuai dengan peraturan program, mahasiswa
diharuskan membaca materi kuliah sebelum kuliah dimulai.


B BA AH HA AN N B BA AC CA AA AN N B BU UK KU U Utama

Baye, M.R., Managerial Economics & Business Strategy, 7
th
ed., Irwin-McGraw Hill,
2010 (MB).

Besanko, D., D. Dranove, M. Shanley dan S.Schaefer, Economics of Strategy, 4th ed., John
Wiley & Sons, Inc., 2007 (BD)

Bakan, J., The Corporations: The Pathological Pursuit of Profit and Power, Free Press,
2004. (BJ)

Besanko, D., dan R.R. Braeutigam, Microeconomics, 2
nd
ed., John Wiley & Sons, Inc, 2006.
(BR)

B BU UK KU U T TA AM MB BA AH HA AN N

Greenwald, B., dan J. Kahn, Competition Demystified: A Radically Simplified Approach to
Business Strategy, Portfolio, Penguin Group, 2005 (GK)

UU No. 5/1999 tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat.


S SI IS ST TE EM M P PE EN NI IL LA AI IA AN N

Penilaian mahasiswa dicerminkan melaui kinerja individu, kemampuan bekerja sama dalam
kelompok, kemampuan berargumentasi dalam kelas maka bobot penilaian mata ajaran ini adalah
sebagai berikut:

Ujian Sisipan 35%
Ujian Akhir 35%
PARTISIPASI 20%
Tugas Kelompok 10%


Sep-Des 2013





U UR RU UT TA AN N S SE ES SI I, , T TO OP PI IK K B BA AH HA AS SA AN N D DA AN N S SU UM MB BE ER R B BA AH HA AN N B BA AC CA AA AN N


S SE ES SI I T TO OP PI IK K B BA AH HA AS SA AN N B BA AH HA AN N B BA AC CA AA AN N



1-2 Esensi Ek Manajerial dan Mekanisme Pasar MB: Ch. 1,2

3-4 Analisis Kuantitatif dan Teori Perilaku Konsumen MB: Ch. 3,4

5-6 Proses Produksi dan dan Biaya MB: Ch.5

T TU UG GA AS S M MA AK KA AL LA AH H: : E ES ST TI IM MA AS SI I P PE ER RM MI IN NT TA AA AN N/ / / / P PE EN NA AW WA AR RA AN N D DA AN N B BI IA AY YA A

7-8 Organisasi Perusahaan dan Industri BD: Ch 1-3
MB: Ch. 6,7

9-10 Struktur Pasar MB: Ch. 8
BD: Ch. 6,10

U UJ JI IA AN N T TE EN NG GA AH H S SE EM ME ES ST TE ER R


11-12 Basic Oligopoly, Game Theory Inside oligopoly MB: Ch. 9,10

13-14 Strategi Penentuan Harga dan Bisnis Strategik MB: Ch. 11, 13

T TU UG GA AS S M MA AK KA AL LA AH H: : P PE ER RS SA AI IN NG GA AN N H HA AR RG GA A D DA AN N N NO ON N- -H HA AR RG GA A

15-16 Economics of Information MB: Ch. 12

17-18 Posisi Strategis dan Mempertahankan Keunggulan BD: Ch. 11-13
Kompetititf MB: Ch. 13

19-20 Market Failure dan Peran Pemerintah dalam ekonomi MB: Ch. 14

U UJ JI IA AN N A AK KH HI IR R S SE EM ME ES ST TE ER R






PLAGIARISM

Plagiarism often results from careless note-taking from other sources during writing process, with
intentionally unwilling, or unintentionally forget, to put references around students original words.

Plagiarism is defined as:

Using someone elses words or idea without proper documentation;
Copying some portion of your text from another source without proper recognition;
Borrowing another persons specific ideas without documenting the source;
Turning in a paper written by or copying from someone else, from service business, or from a World
Wide Web Site (reproductions of such essays or papers).

Maintaining intellectual integrity:

In the learning and writing processes, it is important that students learn how to work with sources
without plagiarizing, either intentionally or accidentally. Intellectual endeavor emphasizes sharing
knowledge and information for advancing knowledge.

Students need to develop autonomous thinking to reach their opinion and conclusions. To encourage
that practice, students can read, synthesize and write about other peoples work. However, students are
obligated to give reference on these texts whenever they quote them directly, paraphrase the authors
point or points, or use the authors ideas to help clarify, sustain, support, or organize their own ideas.

Using other sources for a paper, students must document ideas or words derived from them both by
listing the sources, both in a bibliography at the end of the paper and by citing sources in the main text
itself.

To cite a source is to make clear to the reader 1) who originated the idea or quotation that you have
used; and 2) where it can be found. This then allows the reader to do further research or check your
evidence.
Sanction. A practice of plagiarism is considered a serious offense and major infringement of academic
values which is subject to academic sanctions, on which the lecturer shall give the paper a grade at the
most 50, unless the Management prefers other sanction