Annual Marketing Budget YEAR COST CENTER #

JAN FEB MAR Q1 APR MAY JUN Q2 JUL AUG SEP Q3 OCT NOV DEC Q4 FY
Misc - Department Specific (mktg) - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $
MARKET RESEARCH & MEMBERSHIPS
Analyst Fees - $
Analyst Group Membership #1 - $
Analyst Group Membership #2 - $
Industry Organization Fees - $
Industry Org #1 - $
Industry Org #2 - $
MARKETING COMMUNICATIONS
Corporate Brand Development - $
Messaging / Brand Framework - $
Corporate Identity Standards - $
Corporate Templates - $
Corporate PPT / sales presentations - $
Marketing Agency - $
Management Fees - $
Special Projects - $
Public Relations - $
Agency Fees (or Consulting Retainer) - $
Wire Services - $
Clipping Services (if not included in above) - $
Analyst Tour - $
Article reprints/usage rights - $
PR campaign support - $
Brand Awareness / Lead Generation - $
Print advertising - $
Online advertising - $
Keyword / SEO Program - $
Industry Buyers Guides Insertions - $
Other interactive programs
Website / Interactive - $
Website development (or redesign) - $
SEO program maintenance - $
Website traffic reporting tool - $
Webinars - $
Direct / Email Marketing
Events - $
Month Dates City Event #1 - $
Event #2 - $
Event #3 - $
Event #4 - $
Event #5 - $
Event #6 - $
Event #7 - $
Event #8 - $
Event #9 - $
Event #10 - $
Event #11 - $
Event #12 - $
Event #13 - $
Event #14 - $
Event Support - $
Booth property - $
Graphics & Signage - $
Giveaways & Apparel - $
Sales Support - $
Collateral - $
Sales / Customer Videos - $
Printing and other printed materials - $
Sales Demo - $
Miscellaneous Discretionary - $
Marketing Travel - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $
Trip #1 - $ - $ - $ - $
Trip #2 - $ - $ - $ - $ - $
Trip #3
Trip #4
Trip #5
Trip #6 - $ - $ - $ - $ - $
Sub-Total ACCOUNTABLE Spending - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $
YTD ACTUALS - $ - $ - $ - $ - $ - $ - $
MARKETING SPEND BY FUNCTION AS % OF TOTAL BUDGET (GRAPH AS PIE CHART RESULTS)
[Use the below line items to transfer totals from each primary spend category above and create a pie chart for a useful executive snapshot]
membership fees - $
consulting $
brand development - $
advertising - $
public relations - $
web/interactive - $
events - $
sales support - $
T&E - $
misc other - $
TOTAL - $
41st Parameter Confidential Annual Marketing Budget 8/20/2014