Minnesota Judicial Branch Style Guide

Introduction
This document is provided as an
overview of the Minnesota Judicial
Branchs new formalized name and its
corresponding visual identity guidelines.
These standards were developed to
provide a consistent and cohesive face
for our organization when as we present
ourselves to the public and other
government entities via print and the
internet. By adhering to these guidelines
when producing documents and
publications, the Minnesota Judicial
Branch will be able to increase and unify
the visibility of the branch and the
agencies and boards within.
All attempts should be made to adhere
to these guidelines when developing
materials for public and internal
consumption. This will enable the
Minnesota Judicial Branch to maintain
a consistent presence at all times. Any
deviation from these standards should
be reviewed by the Court Information
Office prior to production.
Our New Name
When referring to the court system, the
title Minnesota Judicial Branch should
be used at all times. This reminds the
viewer that we are a unified state entity,
as well as one of the 3 important
branches of state government.
document is provided as an
view of the Minnesota Judicial
chs new formalized name and its
sponding visual identity guidelines.
e standards were developed to
de a consistent and cohesive face
ur organization when as we present
elves to the public and other
rnment entities via print and the
net. By adhering to these guidelines
n producing documents and
cations, the Minnesota Judicial
ch will be able to increase and unify
isibility of the branch and the
cies and boards within.
ttempts should be made to adhere
ese guidelines when developing
rials for public and internal
umption. This will enable the
esota Judicial Branch to maintain
nsistent presence at all times. Any
ation from these standards should
viewed by the Court Information
e prior to production.
N N
Minnesota Judicial Branch Style Guide
Wordmark and Logo
Several wordmark and logo ideations
were explored before deciding on the
final mark that incorporates the state
of Minnesota with the Scales of Justice.
The new logo is highly stylized and
provides a unique look compared to the
exostomg practice of using inconsitent
scale and state imagery.
The wordmark replaces the various
blackletter typefaces found on many of
our printed pieces (business cards,
letterheads, etc.). The typeface used is
Futura. Designed in 1927, it retains a
contemporary feel with its formal
simplicity.
The entire logo is set inside a solid block
of color to provide a solid visual
foundation.
g
e explored before deciding on the
mark that incorporates the state
Minnesota with the Scales of Justice.
new logo is highly stylized and
vides a unique look compared to the
tomg practice of using inconsitent
e and state imagery.
wordmark replaces the various
kletter typefaces found on many of
printed pieces (business cards,
erheads, etc.). The typeface used is
ura. Designed in 1927, it retains a
emporary feel with its formal
plicity.
entire logo is set inside a solid block
olor to provide a solid visual
ndation.
Minnesota Judicial Branch Style Guide
Colors
The logo may be printed in one color or
two colors. When printed in two colors,
MJB Red (Pantone 195) and MJB Green
(Pantone 5783) should be used.
Alternative colors may be used when
printing the logo in one color, but should
be approved by the CIO office prior to
printing or publishing.
MJB
Red
MJB
Green
Pantone 195
0c 100m 60y 55k
117r 41g 54b
hex: #752936
Pantone 5783
6c 0m 28y 27k
176r 181g 140b
hex: #b0b58c
Placement
It is preferred that a clear space equal
to 1/5th the width of the mark or larger
be left on all four sides to provide
maximum clarity. The one exception is
that one side of the mark may abut the
page edge or the edge of a bounding
object.
The logo should appear on the front of
all publications whenver possible. If
this is not always possible, the mark
should appear on the back cover or
inside first page.
1x
1x
5x
clear space
clear space
Size
The preferred size of the logo when
printed is 1 inch or larger. The minimum
size is 3/4 inch.
On the Web, the minimum size is 100
pixels.
Where smaller applications are needed,
consider using one of the accepted
alternative configurations.
Preferred size =1 inch or larger
Minimum size =3/4 inch
g y p
lors. When printed in two colors,
ed (Pantone 195) and MJB Green
ne 5783) should be used.
ative colors may be used when
g the logo in one color, but should
proved by the CIO office prior to
ng or publishing.
MJB
Red
MJB
Green
Pantone 195
0c 100m 60y 55k
117r 41g 54b
hex: #752936
Pantone 578
6c 0m 28y 2
176r 181g 1
hex: #b0b58
cement
eferred that a clear space equal
h the width of the mark or larger
on all four sides to provide
um clarity. The one exception is
ne side of the mark may abut the
dge or the edge of a bounding
go should appear on the front of
blications whenver possible. If
not always possible, the mark
appear on the back cover or
first page.
1x
1x
5x
clear space
clear space
e
Minnesota Judicial Branch Style Guide
Alternative
Configurations
While the 2-color, solid block logo is
preferred, there are times when a
different configuration would better
suited. There are several approved
configurations that may be used.
Standard 2-color
logo
Standard
black/white logo
If printing 2-color where one color is not
black, you may print the logo in a solid
alterative color.
For horizontal applications, the logo, with or
without the icon may be used.
When there are space constraints, a text-
only version may be used.
In certain cases, the block of color may not
be practical (embroidery or signage, for
instance). In those situations, these
configruations may be used.
e the 2-color, solid block logo is
erred, there are times when a
rent configuration would better
d. There are several approved
gurations that may be used.
Standard 2-color
logo
Standard
black/white lo
If printing 2-color where one color is n
black, you may print the logo in a soli
alterative color.
there are space constraints, a text-
ersion may be used.
ain cases the block of color may not
Minnesota Judicial Branch Style Guide
Inappropriate Usage
This page shows examples of logo usage
that does not adhere to the guidelines.
While this is not an exhaustive list, these
may be common errors that should be
avoided.
Do not print a 2 color
logo in non-standard
colors
Do not change the
typeface.
MINNESOTA
JUDICIAL
BRANCH
Do not download GIFs or JPGs from the web
site to use for printed pieces.
Do not use other scales or state imagery to
create a mark.
Dont change shape or distort the logo
SUPREME
C O U R T
Do not change the logo to represent internal
groups, agencies and departments.
p g p g g
does not adhere to the guidelines.
le this is not an exhaustive list, these
be common errors that should be
ded.
Do not print a 2 color
logo in non-standard
colors
Do not chang
typeface.
MINNESO
JUDICI
BRANC
Do not download GIFs or JPGs from th
site to use for printed pieces.
t use other scales or state imagery to
e a mark.
D t h h di t t th l
PREME
O U R T
t h th l t t i t l