Summer internship report on

LOGISTICS AND TRANSPORTATION INDUSTRY IN

INDIA
With reference to
!r"etin# !n!#ement of $LR In%i! Pri&!te Lt%' Chenn!i
1
Table of content
O$()CTI*) O+ STUDY'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
LIITATION O+ T,) STUDY''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
R)S)ARC, )T,ODOLOGY''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
INTRODUCTION-''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
OVERVIEW......................................................................................................................
The Logistics & Transportation Industry...................................................................
INDIA LOGITI!& TRAN"ORTATION IND#TR$% &1'( )ILLION GOLD*INE..............
IND#TR$ !ENARIO%.....................................................................................................
!+ANGING LOGITI! LAND!A"E IN INDIA..................................................................
T+IRD "ART$ LOGITI!...............................................................................................
TRANSPORTATION AND LOGISTICS'''''''''''''''''''''''''''''''''''''''''''''''''
A"E!T O, TRAN"ORT................................................................................................
*ODE AND !ATEGORIE...............................................................................................
LOGISTICS IN+RASTRUCTUR) IN INDIA-'''''''''''''''''''''''''''''''''''''''
A$OUT $LR'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
+ITOR$%........................................................................................................................
COPANY PRO+IL)-''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
ORGANI.ATION STRUCTUR)'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
S)R*IC)S O++)R)D $Y $LR'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
TRAN"ORTATION OL#TION%.......................................................................................
WARE+O#ING & DITRI)#TION OL#TION...............................................................
'
INTERNATIONAL ,REIG+T *ANAGE*ENT......................................................................
AR/)TING I0 O+ $LR''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
"ROD#!T........................................................................................................................
"RI!E..............................................................................................................................
"LA!E.............................................................................................................................
"RO*OTION....................................................................................................................
"EO"LE...........................................................................................................................
"RO!E.........................................................................................................................
IN+RASTRUCTUR) O+ $LR''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
)LR O,,I!E NETWOR-.................................................................................................
!OR"ORATE O,,I!E........................................................................................................
)LR ,LEET.....................................................................................................................
)ONDED WARE+O#E..................................................................................................
GENERAL WARE+O#E................................................................................................
)ONDED TR#!-ING........................................................................................................
)LR IT !A"A!IT$..........................................................................................................
.#ALIT$ AT )LR...........................................................................................................
AR/)TING D)PART)NT STRUCTUR)'''''''''''''''''''''''''''''''''''''''
CLI)NTS O+ $LR''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
AWARDS AND AC,I)*))NTS-'''''''''''''''''''''''''''''''''''''''''''''''''''''''''
SWOT ANALYSIS''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
SWOT ANALYSIS O+ $LR'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
TRENGT+....................................................................................................................
WEA-NEE.................................................................................................................
/
O""ORT#NITIE..............................................................................................................
T+REAT.........................................................................................................................
PRO$L)S 1C,ALL)NG)S O+ INDUSTRY2'''''''''''''''''''''''''''''''''''''
CONCLUSIONS AND R)CO)NDATIONS''''''''''''''''''''''''''''''''''''
!ON!L#ION..................................................................................................................
RE!O**ENDATION0#GGETION...............................................................................
$I$LIOGRAP,Y 3 W)$ILIOGRAP,Y'''''''''''''''''''''''''''''''''''''''''''''''
1
O45ecti&e of stu%6
To present an introductory pro2i3e o2 $LR In%i! Pri&!te Lt%'
To pro4ide introductory pro2i3e o2 the product5 process5 and other
technica3 aspects o2 production
To gi4e o4era33 in2or6ation a7out 8 9ith re2erence to g3o7a3 and
nationa3 en4iron6ent
To study in depth the 6ar:eting 6anage6ent o2 $LR In%i! Pri&!te
Lt%'
To dra9 a conc3usion regarding 6ar:eting 6anage6ent o2 $LR In%i!
Pri&!te Lt%'
To study genera3 6anage6ent and organi;ation o2 $LR In%i! Pri&!te
Lt%'
Limit!tion of the stu%6
This study is 3i6ited to $LR In%i! Pri&!te Lt%'
This study is specia33y re3ated 9ith 6ar:eting 6anage6ent in
particu3ar
This study is presented on the 7asis o2 in2or6ation and :no93edge
9hich cou3d 7e gained during the course o2 I" at $LR In%i! Pri&!te
Lt%'
,6pothesis
<shou3d 7e positi4e e.g. 9hether =y; has adopted princip3e o2 scienti2ic
6anage6ent>
(
Rese!rch etho%o7o#6
To 6a:e this pro?ect t9o approaches are used pri6ary and secondary data.
Prim!r6 D!t!- This in2or6ation is co33ected 7y inter4ie9ing those 9ho are 9or:ing
in 2or the 3ogistics and transportation industry.
Secon%!r6 D!t!- This data is co33ected 2ro6 4arious sources such as internet5
di22erent 7oo:s5 ne9spapers and 6aga;ines on 3ogistics and transportation industry.
a6p3e
tate6ent and signi2icance <o2 product and co6pany>
@
Intro%uction-
Overview
The ter6 3ogistics is o2ten 6isinterpreted to 6ean transportation. In 2act5 the
scope o2 3ogistics goes 9e33 7eyond transportation. Logistics 2or6s the syste6 that
ensures the de3i4ery o2 the product in the entire supp3y pipe3ine. This inc3udes
transportation5 pac:aging5 storage and hand3ing 6ethods5 and in2or6ation 23o9.
The industria3 po3icies in India ha4e pro6pted 6anu2acturers to 7ui3d p3ants in
re6ote5 7ac:9ard areas due to ine=pensi4e 3and and ta= 7ene2its. This poses so6e
serious 3ogistica3 pro73e6s. Apart 2ro6 a poor road and transportation net9or:5 the
e=isting co66unications syste6 in India 3ea4es a 3ot to 7e desired 7y any
internationa3 standard. It is in this conte=t that 3ogistics has to 7e considered in India.
Logistics ca33 2or an understanding o2 the tota3 supp3y chain5 the e3e6ents o2
9hich inc3ude in4entories5 pac:ing5 2or9arding5 2reight5 storage and hand3ing.
Logistics is responsi73e 2or a33 the 6o4e6ent that ta:es p3ace 9ithin the organi;ation
9hether it is in7ound 3ogistics o2 inco6ing5 ra9 6ateria3s or 6o4e6ent 9ithin the
co6pany or the physica3 distri7ution o2 2inished goods5 3ogistics enco6passes a33 o2
these.
Typica3 3ogistics 2ra6e9or: 6ain3y consists o2 "hysica3 upp3y5 Interna3
Operations and "hysica3 Distri7ution o2 Goods and er4ices. To put it 6ore si6p3y5
the 6ateria3 supp3y 3ogistics starts 2ro6 the 7ase 3e4e3 o2 Ageneration o2 the de6andB5
through the Aprocess o2 purchaseB and Asupp3y o2 6ateria3 2ro6 the 4endorB right
through to A2ina3 acceptanceB and Apay6ents to the supp3ierB and Aissue to the
indenterB and has to 7e considered as a Aone 9ho3e acti4ityB 9ith each stage ha4ing
an i6pact on price0cost o2 6ateria3 supp3y.
Logistics is5 in itse325 a syste6C it is a net9or: o2 re3ated acti4ities 9ith the
purpose o2 6anaging the order3y 23o9 o2 6ateria3 and personne3 9ithin the 3ogistics
channe3.
D
Tra4e3 and Transportation 2or6s the 7ac:7one o2 in2rastructure 8 the 6a?or
sector o2 any econo6y. *i33ions o2 peop3e and 7usinesses re3y on an e=tensi4e5 interE
re3ated net9or:. The transportation industry is in an era o2 unprecedented change.
*ar:ed 7y unending de6ands 2or increased ser4ices and se4ere3y 3i6ited 7udgets 2or
in2rastructure5 the industry 2aces continuous cha33enges. The tra4e3 industry is
e=p3oring ne9 hori;ons in the 9ay it does 7usiness5 than:s to techno3ogy. Today5 9ith
the he3p o2 techno3ogy the tra4e3 industry is creating ne9 propositions 2or its
custo6ers E on3ine 7oo:ing5 re6ote tra4e3 6anage6ent5 and ne9 age !R* progra6s.
On the other hand5 /"L and Logistics pro4ider industry that is hea4i3y
dependant on in2rastructure set 7y transportation has 7een e67ryonic to o22er greater
scope and 6ore co6p3e= so3utions. E=pansion o2 net9or:s through rapid
g3o7a3i;ation 9ith 6ergers and acFuisitions a6ongst 3ogistics pro4iders and need to
2u32i33 co6p3e= g3o7a3 contracts ca33s 2or higher per2or6ance through greater and
deeper endEtoEend integration and state o2 the art 4isi7i3ity too3s. The under3ying
o7?ecti4e is5 sea63ess 23o9 o2 in2or6ation across the co6p3e= and gro9ing 4a3ue
chains5 3eading to e22ecti4e and 2aster decision 6a:ing 9hich in turn 3eads to 7etter
transparency and 4isi7i3ity.
The Logistics & Transportation Industry
G3o7a33y5 the 3ogistics industry is 4a3ued at #& /.( tri33ion.
The #..5 9hich contri7utes to o4er '(G o2 the g3o7a3 industry 4a3ue5 spends
c3ose to HG o2 its GD" on 3ogistic ser4ices.
The Indian Logistics Industry is present3y esti6ated at #& HI 7i33ion'
The industry has generated e6p3oy6ent 2or 1( 6i33ion peop3e in the country in
co6parison 9ith the IT and ITe sector 9hich e6p3oys appro=i6ate3y 1./
6i33ion peop3e.
It is 2orecast to gro9 at a !o6pound Annua3 Gro9th Rate <!AGR> o2
appro=i6ate3y JG o4er the ne=t three to 2i4e years.
J
Third "arty Logistics </"L> o3utions5 is s3ated to gro9 at a co6pound annua3
gro9th rate <!AGR> o2 o4er 1@G 2ro6 'IIDE1I. !onseFuent3y5/"L ser4ice
pro4iders are e=pected to corner an increased share o2 the Indian Logistics pie5
2ro6 @G in the year 'II@ to 1/G in the year 'I115 at a !AGR o2 '(G
The pri6ary gro9th dri4ers o2 this industry are as under%
In4est6ents in the in2rastructure sector a6ounting to #& /(I 7i33ion
Increased e22iciency and producti4ity o2 the transport syste6 9ou3d resu3t in 3o9er
transit ti6es.
trea63ining o2 the indirect ta= structure%
The introduction o2 Va3ue Added Ta= <VAT> and the proposed introduction o2 a
singu3ar Goods and er4ices Ta= <GT> are e=pected to signi2icant3y reduce the
nu67er o2 9arehouses 6anu2acturers are reFuired to 6aintain in di22erent states5
there7y resu3ting in a su7stantia3 increase in de6and 2or integrated 3ogistics
so3utions.
Ro7ust trade gro9th
trong econo6ic gro9th and 3i7era3i;ation ha4e 3ed to considera73e increase in
do6estic and internationa3 trade 4o3u6es o4er the past 2i4e years. !onseFuent3y5
the reFuire6ent 2or transportation5 hand3ing and 9arehousing is gro9ing at a
ro7ust pace and is dri4ing the de6and 2or integrated 3ogistics so3utions.
G3o7a3i;ation o2 6anu2acturing syste6s
G3o7a3i;ation o2 6anu2acturing syste6s coup3ed 9ith ad4ance6ents in
techno3ogy are increasing3y co6pe33ing co6panies across 4ertica3s to concentrate
on their core co6petencies and a4ai3 the cost sa4ing potentia3 o2 outsourcing. This
is e=pected to contri7ute to an increase in the need 2or integrated 3ogistic
so3utions5 9hich is the niche o2 e4ery
H
India Logistics& Transportation Industry: $125 Billion
Goldmine
IndiaKs 3ogistics 6ar:et is a33 set to e=perience a period o2 e=p3osi4e organic
gro9th5 ?udging 7y independent 6ar:et ana3yst Data6onitorKs 3atest research. The
Data6onitor report5 LIndia Logistics Out3oo: 'IIDE'IIJL predicts high dou73eEdigit
gro9th rates 2or 7oth outsourced and contract 3ogistics in India.
With IndiaKs gross do6estic pro2it <GD"> gro9ing at o4er HG per year and the
6anu2acturing sector en?oying dou73e digit gro9th rates5 the Indian 3ogistics industry
is at an in23ection point5 and is e=pected to reach a 6ar:et si;e o2 o4er &1'( 7i33ion in
year 'I1I.
trong gro9th ena73ers e=ist in India today in the 2or6 o2 o4er &/II 7i33ion
9orth o2 in2rastructure in4est6ents5 phased introduction o2 4a3ueEaddedEta= <VAT>5
and de4e3op6ent o2 organi;ed retai3 and agriEprocessing industries. In addition5 strong
2oreign direct in4est6ent in23o9s <,DI> in auto6oti4e5 capita3 goods5 e3ectronics5
retai35 and te3eco6 9i33 3ead to increased 6ar:et opportunities 2or pro4iders o2
3ogistics ser4ices in India.
+o9e4er5 as a resu3t o2 the underEde4e3oped trade and 3ogistics in2rastructure5
the 3ogistics cost o2 the Indian econo6y is o4er 1/G o2 GD"5 co6pared to 3ess than
1IG o2 GD" in a36ost the entire Western Europe and North A6erica.

As 3eading 6anu2acturers rea3ign their g3o7a3 port2o3ios o2 6anu2acturing
3ocations5 India 9i33 ha4e to 9or: on such syste6ic ine22iciencies5 in order to attract
and retain 3ongEter6 rea3 in4est6ents.
/"L0outsourced 3ogistics is the outsourcing o2 a co6panyKs 3ogistics operations
to a specia3i;ed 2ir65 9hich pro4ides 6u3tip3e tactica3 3ogistics ser4ices 2or use 7y
custo6ers as opposed to the respecti4e co6pany ha4ing a 7usiness unit inEhouse to
o4ersee its supp3y chain and transportation o2 goods.

With increased geographica3 distri7ution o2 inco6es in India5 the consu6er
6ar:ets are e=tending 7eyond the 2i4e 6etros o2 *u67ai5 De3hi5 )anga3ore5 !hennai
1I
and +ydera7ad. +o9e4er5 rather than 7eing preEe6pti4e5 the co6panies are on3y
2o33o9ing 9ith ne9 distri7ution out3ets. As such5 the increased co6petition across
industry 4ertica3s is 2orcing 2ir6s to 2ocus on product distri7ution5 and 3ogistics
outsourcing is gaining 2urther 6o6entu6 9ith this.

At ?ust a7o4e oneEFuarter o2 the entire &HI 7i33ion Indian 3ogistics 6ar:et5 is
s3ated to gro9 at a co6pound annua3 gro9th rate <!AGR> o2 o4er 1@G 2ro6 'IIDE1I.
11
Industry cenario:
The recent econo6ic changes are proo2 enough to esta73ish India as an
e4o34ing super po9er. The se4enthE3argest nation in ter6s o2 geographica3 area and a
pro6inent 2orce a6ong e6erging countries in ter6s o2 techno3ogy and in2rastructure5
India is no9 9e33 ahead on the gro9ing cur4e o2 the 9or3d econo6y
In 9a:e o2 this5 India is 9itnessing a renaissance o2 sorts across a33 sectors5
especia33y 6anu2acturing5 te3eco66unications5 retai3 and ser4ices5 as g3o7a3 as 9e33 as
3oca3 p3ayers con4erge to cater to the 9or3dMs 7iggest 6ar:etp3ace and consu6er
co66unity. As India surges ahead on trans2or6ing itse32 2ro6 a Nde4e3opingM nation to
a Nde4e3opedM state5 one o2 the core sectors that is a crucia3 part o2 an up9ard s9ing is
E 3ogistics.
As 7ig 6oney gets pu6ped into 6anu2acturing and other gro9thEcentric
sectors5 especia33y retai3 8the ro3e and potentia3 o2 3ogistics co6panies is on the
ups9ing as crucia3 7usiness operations 3i:e supp3y chain 6anage6ent and contract
3ogistics 7eco6e :ey issues o2 6anaging the titanic surge in nationa3 7usiness5 7oth
3oca33y5 nationa33y and g3o7a33y.
As 6ore and 6ore organi;ations thin: and act Ag3o7a3B5 it is ti6e 2or third
party 3ogistics ser4ice pro4iders to 2o33o9 suit 7y esta73ishing net9or:s and 3ogistics
in2rastructure across Asia.
On the 3ogistics 2ront5 India has pic:ed up good 6o6entu6 o4er the 3ast
decade. With an esti6ated 6ar:et 9orth Rs. '@I5III crores5 the industry contri7utes
1/ per cent to the nationa3 GD".
1'
!"anging logistics landscape in India
India is a3ready a hea4y9eight g3o7a33y in the ser4ices sector. *anu2acturing
sti33 6a:es up on3y a re3ati4e3y s6a33 proportion o2 GD"Oa7out 'I per cent
co6pared to !hinaKs 1( per centO7ut it is gro9ing5 7oth in ter6s o2 do6estic 2ocus
and e=ports. IndiaKs container trade has 7een gro9ing at around 1( per cent o4er the
past 2i4e years. That 6eans the 3ogistics ser4ices 7usiness 9i33 7e gro9ing at a
6u3tip3e o2 the 7o= trade5 pro7a73y around 'I per cent and 6ore per year. The gro9th
in de6and presents signi2icant opportunities 2or the 3ogistics industry5 as a3so
cha33enges.
Loo:ing ahead5 India is going to p3ay an increasing3y i6portant ro3e in dri4ing
9or3d econo6ic trade5 6ay7e e4en ri4a3ing the pheno6ena3 gro9th and
trans2or6ation o2 !hina a 6anu2acturing superpo9er.
IndiaKs current trade pro2i3e pro4ides i6portant c3ues a7out the de4e3op6ent o2
3ogistics industry
In India the 3ogistics costs are sti33 higher than in the de4e3oped 6ar:ets. The
transportation cost accounts 2or near3y 1I per cent o2 the cost o2 production5 9ith
6ore than ha32 the goods in India 7eing 6o4ed 7y road.
G!ps th!t In%i! Post c!n fi77
Li6ited presence o2 operators in rura3 and se6iEur7an areas that are gro9ing
6ar:ets
Lac: o2 door to door ser4ice
Lac: o2 a nationa3 3e4e3 integrated ser4ice pro4ider5 and
E=istence o2 6u3tip3e contact points 3i:e 2reight 2or9arders5 aggregators5
transport agents5 6u3tip3e transporters.
1/
T"ird #arty Logistics
To put si6p3y5 /"L <Third "arty Logistics> re2ers to the outsourcing o2 a
3ogistics 2unction. It cou3d 7e the use o2 a transportation carrier5 a 9arehouse5 or a
third party 2reight 6anager to per2or6 a33 or part o2 a co6panyMs production
distri7ution 2unctions.
The industry has 7een at the recei4ing end o2 increasing interest 2ro6 the
pri4ate eFuity sector. The year 'IID 9itnessed ?ust under #& 1 7i33ion in pri4ate
eFuity in4est6ents in this industry5 representing appro=i6ate3y DG o2 tota3 pri4ate
eFuity in4est6ents during the year5 against /G in the pre4ious year
The princip7e re!sons of for this function !re !s un%er-
P G3o7a3i;ation o2 sourcing5 6anu2acturing and distri7ution 3eading to an
increase in the co6p3e=ity o2 6ateria3 6o4e6ent.
P !o6petition that has 2orced co6panies to9ards 6ore responsi4eness and a
reduction in in4entories. An increased need 2or s6a33 7ut 2reFuent ship6ents
9ith 1II percent re3ia7i3ity5 reFuiring core co6petence in 3ogistics
6anage6ent.
P Resource constraints that reFuire co6panies to concentrate on3y on their core
6anu2acturing or ne9 product de4e3op6ent acti4ities

The Indian 3ogistics industry is characteri;ed 7y do6inance o2 a disorgani;ed
6ar:et. Transporters 9ith 23eets s6a33er than 2i4e truc:s account 2or o4er t9oEthirds
o2 the tota3 truc:s o9ned and operated in India and 6a:e up JIG o2 re4enues. The
2reight 2or9arding seg6ent is a3so represented 7y thousands o2 s6a33 custo6s 7ro:ers
and c3earing & 2or9arding agents5 9ho cater to 3oca3 cargo reFuire6ents.
In order to reduce 3ogistics costs and 2ocus on core co6petencies5 Indian
co6panies across 4ertica3s are no9 increasing3y see:ing and using the ser4ices o2
thirdEparty 3ogistics ser4ice pro4iders </"Ls>.
Rea3i;ing the potentia3 in the contract 3ogistics 6ar:et5 /"L ser4ice pro4iders
are e=panding their 7as:et o2 ser4ices as co6panies are no9 3oo:ing 2or 6ore than
11
?ust transportation o2 their products and ra9 6ateria3s. Truc:ing and courier
co6panies are no9 3e4eraging their net9or: to pro4ide e=press distri7ution and
9arehousing. i6i3ar3y5 2reight 2or9arders are 6o4ing to9ards o9ning assets in the
2or6 o2 !ontainer ,reight tations <!,>5 In3and !ontainer Depots <I!D> and
container trains.
,urther6ore5 /"Ls are a3so increasing in4est6ents to 7eco6e endEtoEend
integrated p3ayers. As per the in4est6ent p3ans o2 the 3eading /"Ls in India5 the
3ogistics industryKs capita3 e=penditure is progressi4e3y increasing to a36ost 6atch its
re4enue gro9th5 a strong indicator o2 7oth /"Ls desiring to 7eco6e integrated ser4ice
pro4iders and the industry en?oying in4est6entEdri4en gro9th.
In2rastructure congestion% the :ey cha33enge According to Data6onitor5 the
3ogistics industry in India is current3y ha6pered due to poor in2rastructure such as
roads <o4er DI G o2 2reight transportation in India is 4ia roads>5 co66unication5 ports
and co6p3e= regu3atory structures.
The Nationa3 +igh9ays <N+> 2or6 on3y 'G o2 the entire road net9or: in
India5 7ut hand3e o4er 1IG o2 the nationa3 road 2reight tra22ic5 putting enor6ous
pressure on the high9ay in2rastructure. A3so5 on an a4erage a co66ercia3 4ehic3e in
India runs at a speed o2 'I 6i3es per hour <6ph> co6pared to o4er @I 6ph in the
6ature 3ogistics 6ar:ets o2 Western Europe and the #A.
In addition5 the t9e34e 6a?or ports o2 India hand3e 4o3u6es higher than their
2u33 capacity5 resu3ting in preE7erthing de3ays and 3onger ship turnEaround ti6e
co6pared to e4en the East Asian counterparts 3i:e !hina and outh -orea.
With the co33ecti4e econo6ic interaction o2 gro9ing per capita disposa73e
inco6es5 2ast gro9ing 6anu2acturing and organi;ed retai3ing sectors5 increasing
e=terna3 6erchandise trade5 in2rastructure in4est6ents 7y the go4ern6ent and /"L
cape= p3ans5 7oth IndiaKs 3ogistics industry and the /"L sector o2 this 6ar:et are set to
9itness e=p3osi4e gro9th 7y 'I1'
1(
Tr!nsport!tion An% Lo#istics
TRANSPORTATION - Tr!nsport!tion is the 6o4e6ent o2 peop3e and
goods 2ro6 one p3ace to another. The ter6 is deri4ed 2ro6 the Latin trans <LacrossL>
and portare <Lto carryL>. Industries 9hich ha4e the 7usiness o2 pro4iding transport
eFuip6ent5 transport ser4ices or transport are i6portant in 6ost nationa3 econo6ies5
and are re2erred to as tr!nsport in%ustries.
$spects o% transport
The 2ie3d o2 transport has se4era3 aspects% 3oose3y they can 7e di4ided into
in2rastructure5 4ehic3es5 and operations. In2rastructure inc3udes the transport net9or:s
<roads5 rai39ays5 air9ays5 9ater9ays5 cana3s5 pipe3ines5 etc.> that are used5 as 9e33 as
the nodes or ter6ina3s <such as airports5 rai39ay stations5 7us stations and seaports>.
Vehic3es tra4e33ing on the net9or:s 9i33 inc3ude auto6o7i3es5 7icyc3es5 7uses5 trains
and aircra2t. The operations dea3 9ith the 9ay the 4ehic3es are operated on the
net9or: and the procedures set 2or this purpose inc3uding the 3ega3 en4iron6ent
<La9s5 !odes5 Regu3ations5 etc.> "o3icies5 such as ho9 to 2inance the syste6 <2or
e=a6p3e5 the use o2 to33s or gaso3ine ta=es> 6ay 7e considered part o2 the operations
1@
&odes and categories
*odes are co67inations o2 net9or:s5 4ehic3es5 and operations5 and inc3ude 9a3:ing5
the road transport syste65 rai3 transport5 ship transport and 6odern a4iation.
Air transport
!a73e transport
!on4eyor transport
+u6anEpo9ered transport
+y7rid transport
Ne9 *o7i3ity Agenda
Rai3 transport
Road transport5 inc3uding hu6anEpo9ered transport such as 9a3:ing and
cyc3ing
hip transport
pace transport
ustaina73e transportation
Transport on other p3anets
"roposed 2uture transport
Lo#istics - Lo#istics is the 6anage6ent o2 the 23o9 o2 goods5 in2or6ation and
other resources5 inc3uding energy and peop3e5 7et9een the point o2 origin and the
point o2 consu6ption in order to 6eet the reFuire6ents o2 consu6ers <2reFuent3y5 and
origina33y5 6i3itary organi;ations>. Logistics in4o34e the integration o2 in2or6ation5
transportation5 in4entory5 9arehousing5 6ateria3Ehand3ing5 and pac:aging.
The si6p3est 9ay to descri7e 3ogistics is to say that it is a33 a7out 9ays and
6eans o2 6eeting the de6and 2or 6ateria3s i.e. satis2ying the custo6er 9ith 9hat he
9ants5 9hen he 9ants5 9here he 9ants etc.
De2inition inc3udes out7ound5 in7ound5 interna3 and e=terna3 6o4e6ents and returns
o2 6ateria3 2or en4iron6enta3 purposes. The 3ogistics concentrate on dyna6ic
processes5 re3ated to the 23o9 o2 6ateria3s and the re3ationship 7et9een the 6ateria3s
and their use at di22erent 2aci3ities.
The 6ost 9ide spread de2inition 2ro6 counci3 o2 Logistics *anage6ent says
that ALogistics is the part o2 the supp3y chain process and p3ans5 i6p3e6ents and
contro3s the e22icient5 e22ecti4e 23o9 and storage o2 goods5 ser4ices and re3ated
1D
in2or6ation 2ro6 the point o2 origin to the point o2 consu6ption in order to 6eet
custo6ers reFuire6ents.B.
*a?or cost e3e6ents
Transportation /(G
In4entories '(G
Losses 11G
"ac:aging 11G
+and3ing and Warehousing HG
!usto6ersM shopping @G
P Transportation /(G
P In4entories '(G
P Losses 11G
1J
Lo#istics Infr!structure in In%i!-
Logistics in4o34ed g3o7a3 6o4e6ent o2 6ateria3s5 in2or6ation and 2unds 2ro6
country to country
ReFuires e=ce33ent state o2 the art in2rastructure airports5 sea ports5 Internet
and other re3ated 2aci3ities
Indian in2rastructure is poor as co6pared to de4e3oped and de4e3oping
countries and stands at (1 a6ongst the (H countries.
Road QQQQQQQ(@0(H
Rai3QQQQQQQQ'(0(H
eaportQQQQQQ..(10(H
AirportQQQQQQ...1I0(H
The under3ying institutiona3 pro73e6
,rag6entation and o4er3apping o2 responsi7i3ities a6ong 4arious
go4ern6ent agencies.
!o6p3e=ity o2 internationa3 trade docu6entation process and 3ac: o2
IT in2rastructure.
!o6p3e= ta= 3a9s
Lac: o2 pro2essiona33y co6petent 3ogisticians
Industry readiness% 9ea: asset or syste6 6anage6ent s:i33s
Road9ays
Nationa3 +igh9ay De4e3op6ent "ro?ect <N+D">5 # &1/ 7i33ion5 1HHJE'IID
,our0si= 3aning o2 the high9ay connecting *u67ai
NorthEouth and EastEWest corridors <NEEW>
-ash6ir to -anya:u6ari and i3char to "or7andar
The end to end transport to 7e opti6i;ed 7y contro33ing 3oading densities
through pac:aging and pa33eti;ing standards and 3oading and un3oading
ser4ices auto6ation.
1H
3o9 speeds5 tra22ic congestion5 high 9ear and tear o2 4ehic3es are so6e o2 the
pro73e6s
Air
The air cargo consists o2 e=press 6ai35 co6puters5 chips5 e3ectronic and optica3
eFuip6ent5 precision instru6ents and perisha73e 2ood stu22s.
The si= 6a?or airports carry JJG o2 the tota3 cargo.
"ri4ati;ation o2 the 6a?or airport5 air3ines is a popu3ar head3ine.
Rai39ays
During the year 'II@E'IID the Indian Rai39ay carried
(1/.( 6i33ion tones o2 2reight Rs '/5/I( crores <@HG>
JHG o2 its 2reight is co66odities 3i:e coa35 2erti3i;ers5 ce6ent5
petro3eu6 products5 2ood grains5 2inished stee35 iron ore and ra9
6ateria3 to stee3 p3ants.
(51(I 6i33ion passengers5 Rs 115'1/ crores </1G>
+igh Density Net9or: <+DN> connecting )o67ay5 De3hi5 !a3cutta5 and
*adras5
!arries @(G o2 the tota3 rai3 2reight and ((G o2 passenger tra22ic.
!oncur in the ,3ag ship route
,reight is 6o4ing a9ay 2ro6 Indian rai39ay a3though cheaper
'I
eaports
Vast coast 3ine o2 D(1D:6s hand3es H(G o2 2oreign trade
1' 6a?or ports and 1J1 other <6inor & inter6ediate> ports
Tra22ic in 6a?or ports % 'IIDEIJ 9as /// 6i33ion tones
P +and
'1
A4out $LR
'istory:
r' L'C' Goe7 <a22ectionate3y ca33ed L!G>5 a se32E6ade 6an5 a great 4isionary
o2 strong 4a3ues5 started a s6a33 truc:ing 7usiness in the 1H@J.
+is shortEter6 goa3 9as to esta73ish a road transport 7usiness 7et9een his
nati4e p3ace and the co66ercia3 capita3 o2 India. The co6pany 9as 4ery apt3y na6ed
$om4!6 Lu%hi!n! Ro!%8!6s5 catering to the transportation needs o2 the custo6ers
in these stations and the stations enroute.
With his a73e 3eadership and great 4ision5 L!G nurtured the nascent
organi;ation into an India 9ide Transport !o6pany catering to the 4ery need o2 the
custo6ers nationa33y. .ua3ity5 Integrity and ocia3 responsi7i3ity are the 4a3ues that he
practiced5 preached and i67i7ed in the cu3ture o2 )LR.
In 3ine 9ith his 6ission5 he had gro9n the 7usiness steadi3y to a7out INR '
crores 7y 1HJH. )y that ti6e5 the 'nd generation had a3ready 7een groo6ed to ta:e the
reigns o2 the 7usiness. *r. Asho: Goe35 a !o66erce Graduate 2ro6 *u67ai
#ni4ersity5 ?oined the ,a6i3y 7usiness in 1HJ( started 7y his 2ather *r. L ! GOEL.
Through his a73e 3eadership5 he has trans2or6ed $LR into an INR '/( crores
co6pany 9ith a net9or: o2 6ore than JI o22ices spread across the 3ength & 7readth
o2 the country.
*r. Asho: Goe3 is an acti4e 6e67er o2 4arious de4e3op6enta3 industry 7odies
& associations 3i:e Indian Road Transportation De4e3op6ent Association <IRTDA>5
A33 India Transport We32are association <AITWA> and )o67ay Goods Transport
Association <)GTA> and is acti4e3y in4o34ed in industry regu3ations necessary 2or the
de4e3op6ent o2 the transport in2rastructure in the country.
Comp!n6 Profi7e-
''
et up as a s6a33 truc:ing 7usiness in 1H@J5 7y a 4isionary *r. L! Goe35 )LR
has shi2ted gears to 7eco6e one o2 the 3argest & 6ost re3ia73e Transportation &
Logistics co6panies in India.
,ro6 a one 6an operating and 6anaging in a sing3e o22ice in 1H@J5 the
co6pany gre9 steadi3y to a si;ea73e 7usiness o2 a7out INR ' crores <INR 'I *i33ion>
and three o22ices 7y 1HJH.
1HHIs sa9 the spurt o2 gro9th in )LR as the co6pany gre9 2ro6 a INR '
crores in re4enues 2ro6 three o22ices to 1'I crores <INR 1.' 7i33ion or #D 'D
6i33ion> out o2 a net9or: o2 6ore than JI o22ices a33 o4er India at present. The
!o6pany has 6o4ed up the 3adder through inno4ation & conso3idation and today
9ith a 1(IEpeop3e strong 2a6i3y5 )LR has 7eco6e one o2 the 6ost sought a2ter
Transportation & Logistics co6panies in India. The 2act is 9e33 endorsed 7y the
custo6ers nationa33y.
With a 23eet o2 6ore than /(I 4ehic3es inc3uding truc:s5 trai3ers & L!Vs and
9ith a net9or: o2 9arehouses in 6a?or cities in India5 )LR o22ers a tru3y integrated
Logistics er4ices to its custo6er. !usto6 )ondedE9arehousing5 7ondedEtruc:ing and
e=cise 7onded 9arehousing are additiona3 uniFue 2eatures o2 )LRKs o22erings to
co6p3ete the 7ouFuet o2 tota3 Logistics er4ices.
)LR is co66itted to ser4ice the custo6ers 7y o22ering co6p3ete 3ogistics &
supp3y chain so3utions. In order to 2aci3itate this5 )LR has pro6oted )LR Logistics to
cater to the Logistics 0 upp3y !hain reFuire6ents o2 the custo6ers. )LR Logistics is
7eing 3ed 7y pro2essiona3s 9ith 4aried corporate 7ac:grounds and rich industria3
e=perience
'/
N!me of comp!n6 - $LR In%i! Pri&!te Lt%'
Corpor!te Office - )E11(011D5
Vir9ani Ind. Estate5
Western E=press +igh9ay5
Goregaon <E>
*u67aiE*aharashtra
"in- 1III@/

Phone1o4i7e
I11 E /'(1(1/H5 H/J11(1IIH
A%%ress
No. 37/182,K.J.P. Complex, Porur, Chennai - 600016 an! "ar#: Near DL, I.T. "ar:
)m!i7
ripun.:apurR73r3ogisti:s.co6
We4site
999.73rindia.co6
Cont!ct Person
Ripun -apur
C!te#ories
"ac:ers and *o4ers
T)L)P,ON) - ''E1I11HIHI5 @@HJ1J115 HJ@H/I''1I
)9AIL - 999.73rindia.co6
'1
Or#!ni:!tion Structure
r'
oh!n
e#hn!ni
<E=ecuti4e
Director>
r'
oh!n
e#hn!ni
<E=ecuti4e
Director>
s'
Ni7u Goe7
<Director
,inance>
s'
Ni7u Goe7
<Director
,inance>
r'P'D'
Sh!rm!
<Director
Transport &
"ricing>
r'P'D'
Sh!rm!
<Director
Transport &
"ricing>
r'
!nsin#h
(!s8!7
<Director
a3es &
*:tg>
r'
!nsin#h
(!s8!7
<Director
a3es &
*:tg>
r'
G!ut!m
Suri
<Director
Operations>
r'
G!ut!m
Suri
<Director
Operations>
r'Asho"
Goe7
;!n!#in#
Director<
r'Asho"
Goe7
;!n!#in#
Director<
'(
)st!47ishe% 46 !n% on-
r' L'C' Goe7 <a22ectionate3y ca33ed L!G>5 a se32E6ade 6an5 a
great 4isionary o2 strong 4a3ues5 started the 7usiness in the
1H@J.
Na6ed )o67ay Ludhiana Road9ays
1 o22ice in 1H@J
*r. Asho: Goe3 ?oined the ,a6i3y 7usiness in 1HJ(
@/ o22ices a33 o4er India at present
Pro%uct c!te#or6-
)LR India "ri4ate Ltd. pro4ides co6p3ete LOGITI! AND
TRAN"ORTATION so3utions. )LR o22ers a tru3y integrated Logistics
er4ices to its custo6er. !usto6 )ondedE9arehousing5 7ondedEtruc:ing
and e=cise 7onded 9arehousing are additiona3 uniFue 2eatures o2 )LRKs
o22erings to co6p3ete the 7ouFuet o2 tota3 Logistics er4ices.
Pro%uct r!n#e-
)LR India "ri4ate Ltd. pro4ides a 4ariety o2 ser4ices to its custo6ers
that inc3udes Transportation so3utions5 Warehousing & Distri7ution
o3utions5 Internationa3 ,reight *anage6ent Logistics & upp3y !hain
o3utions
'@
Ser&ices Offere% $6 $LR
Transportation solutions:
)LR has the capa7i3ity to pro4ide Transportation to a33 :ind o2 6ateria3 9ithin
India. The 7road3ine seg6entation o2 Transportation er4ices is as 7e3o9C
o Do6estics Transportation
o )onded Truc:ing
o "ro?ect Transport
o chedu3ed Transport
o *u3ti *oda3 Transport
o !usto6ised Transport <*i3: run5
+u7& po:e etc.>
'D
(are"ousing & )istri*ution olutions
The ranges o2 9arehousing ser4ices current3y o22ered to the custo6ers are 2o33o9ingC
)onded Warehousing <!usto6 7onded and e=cise 7onded>
Genera3 Warehousing <2or a33 industry types>
E=port tu22ing 9arehouse
E=port Vendor !onso3idation
'J
International +reig"t &anagement
)LR through its 3ogistics ser4ices entity does the co6p3ete progra66e
6anage6ent 2or the internationa3 ,reight *anage6ent. We dea3 9ith the 2o33o9ing%
Air E=port ,reight *anage6ent
Air I6port ,reight *anage6ent
Ocean E=port ,reight *anage6ent
Ocean I6port ,reight *anage6ent
"ro?ect Transportation
'H
!r"etin# mi= of $LR
The ser4ice 6ar:eting 6i= co6prises o22%
P "roduct
P "rice
P "3ace
P "ro6otion
P "eop3e
P "rocess
The a7o4e 6entioned 6ar:eting 6i= used 2or
ser4ice 6ar:eting can a3so 7e e=p3ained 9ith
the gi4en diagra6%
/I
Process
Peop7e
Promotion
P7!ce
Price
Pro%uct
Ser&ice
!r"etin#
i=
#roduct
)LR India "ri4ate Ltd. pro4ides co6p3ete LOGITI! AND
TRAN"ORTATION so3utions. )LR o22ers a tru3y integrated Logistics er4ices to its
custo6er. !usto6 )ondedE9arehousing5 7ondedEtruc:ing and e=cise 7onded
9arehousing are additiona3 uniFue 2eatures o2 )LRKs o22erings to co6p3ete the
7ouFuet o2 tota3 Logistics er4ices.
#rice
On recei4ing the tender 2ro6 the c3ient the 6ar:eting depart6ent 2or9ards the
detai3s to the operations depart6ent in order to ascertain the transportation cost. The
operations depart6ent 9hi3e deter6ining the cost ta:es into consideration%
Nature o2 Goods <consu6er5 dura73e5 perisha73e etc>
Weight o2 Goods
+eight o2 Goods
Go4ern6ent regu3ations
Distance to 7e co4ered
*ar:et "rice
Loading & un3oading ti6e
,ue3 prices <rise in 2ue3 prices adds to the tota3 cost>
Transportation cost
"ro2ita7i3ity
Insurance
/1
#lace
$LR IndiaMs net9or: e=tends to a36ost e4ery 6a?or state and city o2 India.
)LR has 6ore than JI 7ranches a33 around the country 2ro6 north to south and 9est
to east. o6e o2 the 7ranches are in Vapi5 urat5 "une5 Ah6eda7ad5 A:o3a5
Auranga7ad5 )anga3ore5 )aroda5 )e33ary5 )hopa35 !hennai5 Gurgoan5 +ydera7ad5
Indore5 -anpur5 "anipat etc. The corporate o22ice o2 )LR India "ri4ate Ltd.is in
Goregaon
#romotion
)LR India "ri4ate Ltd 7eing a co6p3ete 3ogistics and transportation ser4ice
pro4ider in order to pro6ote their ser4ices uses the 2o33o9ing pro6otiona3 too3sC
Ne8sp!pers%
)LR India "ri4ate Ltd in order to 6ar:et its ser4ices ad4ertises in the
2o33o9ing ne9spapers%
Econo6ic Ti6es
E=i6 India
)usiness tandard
DNA *oney

!#!:ines 3 (ourn!7s-
)LR India "ri4ate Ltd in order to 6ar:et its ser4ices ad4ertises in a
6aga;ine ca33ed as Transportation and the Ti6es hipping Sourna3.
Internet%
)LR India "ri4ate Ltd in order to 6ar:et its ser4ices a3so has its o9n
dedicated 9e7site ca33ed as 999.73rindia.co6
)LR India "ri4ate Ltd a3so sends eE6ai3s on a regu3ar 7asis to its
e=isting custo6ers to 3et the6 :no9 a7out their ne9 o22ers.
/'
#eople
An essentia3 ingredient to any ser4ice pro4ision is the use o2 appropriate sta22
and peop3e. Recruiting the right sta22 and training the6 appropriate3y in the de3i4ery
o2 their ser4ice is essentia3 i2 the organi;ation 9ants to o7tain a 2or6 o2 co6petiti4e
ad4antage. !onsu6ers 6a:e ?udg6ents and de3i4er perceptions o2 the ser4ice 7ased
on the e6p3oyees they interact 9ith. ta22 shou3d ha4e the appropriate interpersona3
s:i33s5 aptititude5 and ser4ice :no93edge to pro4ide the ser4ice that consu6ers are
paying 2or. It te33s consu6ers that the sta22 is ta:en care o22 7y the co6pany and they
are trained to certain standards.
An i6portant 6ar:eting tas: is to set standards to i6pro4e Fua3ity o2 ser4ices
pro4ided 7y e6p3oyees and 6onitor their per2or6ance. Without training and contro3
e6p3oyees tend to 7e 4aria73e in their per2or6ance 3eading to 4aria73e ser4ice Fua3ity.
One o2 the 7iggest assets 2or $LR In%i! Pri&!te Lt%.is its peop3e. )LR is a
p3ace 9here e6p3oyees are 2u33y a9are o2 their ?o7 duties and responsi7i3ities and
posses the reFuired :no93edge and s:i33s to per2or6 their day to day acti4ities. It
adopts an open door po3icy 9here e6p3oyees can direct3y co66unicate their 4ie9s
and ideas to the top 3e4e3 6anage6ent. The peop3e 9or:ing in the 6ar:eting
depart6ent direct3y report to the 6anaging director and there is no hierarchy as such
that pre4ai3s in the depart6ent. Each indi4idua3 is a9are o2 the ro3e they need to p3ay
in order to contri7ute to indi4idua3 and organi;ationa3 success. )LR as an
organi;ation 7e3ie4es in satis2ying its interna3 custo6ers <e6p3oyees> 9hich in turn
9ou3d :eep the u3ti6ate custo6er <e=terna3 custo6ers> satis2ied.
//
#rocess
Re2ers to the syste6s used to assist the organi;ation in de3i4ering the ser4ice.
"rocess 8 this 6eans procedures5 6echanis6 and 23o9 o2 acti4ities 7y 9hich a
ser4ice is acFuired. "rocess decisions radica33y a22ect ho9 a ser4ice is de3i4ered to
custo6ers. It inc3udes se4era3 processes e.g. 2irst contact 9ith custo6ers5
ad6inistrati4e procedure regarding course de3i4ery5 preparation5 de3i4ery and
e4a3uation o2 the courses.
The process at $LR In%i! Pri&!te Lt%%
ensures that 6ar:eting happens at a33 3e4e3s 2ro6 the 6ar:eting depart6ent to
9here the ser4ice is pro4ided
considers introducing 23e=i7i3ity in pro4iding the ser4iceC 9hen 2easi73e
custo6i;e the ser4ice to the needs o2 custo6ers
recruits high Fua3ity sta225 treats the6 9e33 and co66unicates c3ear3y to the6
the attitudes and 7eha4ior o2 the e6p3oyees are the :ey to ser4ice Fua3ity and
di22erentiations
atte6pts to 6ar:et to e=isting custo6ers to increase their use o2 the ser4ice5 or
to ta:e up ne9 ser4ice products
sets up a Fuic: response 2aci3ity to custo6er pro73e6s and co6p3aints
e6p3oys ne9 techno3ogy to pro4ide 7etter ser4ices
uses 7randing to c3ear3y di22erentiate ser4ice o22ering 2ro6 the co6petition in
the 6inds o2 target custo6ers
/1
Infr!structure of $LR
BL, O%%ice -etwor.
$LR IndiaMs net9or: e=tents to a36ost e4ery 6a?or state and city o2 India. Our
endea4ourer is to de3i4er co6p3ete and su7t3e 3ogistic so3utions to each and e4ery
corner o2 the country. )LR has 6ore than JI 7ranches a33 around the country 2ro6
north to south and 9est to east. o6e o2 the 7ranches are in Vapi5 urat5 "une5
Ah6eda7ad5 A:o3a5 Auranga7ad5 )anga3ore5 )aroda5 )e33ary5 )hopa35 !hennai5
Gurgoan5 +ydera7ad5 Indore5 -anpur5 "anipat etc. The 7e3o9 gi4en 2igure e=p3ains
the sa6e%

/(
!orporate O%%ice
)E11(011D5
Vir9ani Ind. Estate5
Western E=press +igh9ay5
Goregaon <E>
*u67aiE*aharashtra
PIN-1III@/
/@
BL, +leet
With a 23eet o2 6ore than /(I 4ehic3es inc3uding Truc:s5 Trai3ers and L!Vs5
)LR has the capa7i3ity to carry a33 types o2 goods 2or transport 9ithin India. The
pro2i3e o2 )LR custo6ers 4aries 2ro6 G3o7a3 *N!s5 Indian *N!s5 Indian !orporate
house5 tart Trading house5 Trading houses and I6porters & E=porters.
The industries and the products that )LR caters to current3y inc3ude
phar6aceutica3s5 !he6ica3s5 Lu7ricants5 Engineering5 Auto6oti4e5 E3ectronics5 Ne9s
"rint5 "apers5 ,i7ers5 "o3y6ers5 tee35 "ro?ect 6achinery5 "3ant & EFuip6ents5 odd
di6ensiona3 cargo and I6port & E=port containers.
With thorough :no93edge o2 Indian Transport regu3ations5 custo6ers trust
)LR and entrust 9ith responsi7i3ities to de3i4er goods in ti6e5 e4ery ti6e.
Bonded (are"ouses
)LR is Go4t. appro4ed !usto6E7onded 9arehouse operator 9ithin India and
is operating !usto6E7onded and E=cise )onded 9arehouses around the country. )LR
is a3so adding (I5III sF 2t stateEo2Eart 7onded 9arehouse space in Ne9 De3hi to the
e=isting net9or:.
An E=ciseE7onded 9arehouse o2 'I5III sF 2t is a3so 7eing p3anned 2or e=port
container stu22ing at *u67ai and Ludhiana.
General (are"ouses
)LR o22ers 9arehousing and distri7ution ser4ices to its custo6ers. With a
9arehouse space o2 6ore than 1II5III sF 2t and 9ith a strong transport net9or:
around the country5 )LR has the capa7i3ity to pro4ide integrated 3ogistics & supp3y
chain ser4ices to its custo6ers in India.
/D
Bonded Truc.ing
)LR has 7een appro4ed 7y !ON!OR <!ontainer !orp o2 India>5 a "# o2
Go4t. o2 India5 to operate 7ondedEtruc:ing ser4ices 9ithin India and is one o2 the 2e9
transportation co6panies in the pane3 o2 !oncor to o22er this ser4ice. )LR has 7een
gi4en this appro4a3 7y !ON!OR a2ter a due di3igence on the capa7i3ity5 security and
Fua3ity para6eters.
BL, IT !apacity
)LR has a dedicated inEhouse tea6 o2 pro2essiona3s to 6anage the IT syste6s.
)LR is using 4arious 6odes o2 techno3ogy to support the 7usiness. A33 the
o22ices are 3in:ed through the e6ai3 net9or:.
)LR uses +igh9ay Vehic3e Trac:ing yste65 Ad4anced !o6puter and
!o66unication techno3ogy to 3in: its net9or: o2 7ranches nation 9ide.
On3ine trac:ing syste6 is in p3ace 2or trac:ing the 6o4e6ent o2 truc:s and
ship6ents.
)LR is co66itted to in4est in 3eadingEedge IT capa7i3ity to support the ga6ut
o2 3ogistics ser4ices o22ered and to gi4e a rea3 ti6e Trac: & Trace 4isi7i3ity to
our custo6ers.
/J
/uality at BL,
)LR is an IO HII1%'III certi2ied co6pany. )LR has a Fua3ity po3icy in
p3ace 9hich ensures that each 6e67er o2 the )LR 2a6i3y co6p3ies 9ith the set
Fua3ity nor6s.
A33 the processes that 9e underta:e ha4e an interna3 Fua3ity standard. E4en
our dri4ers are ensured to 7e co6p3iant 9ith the nor6s set 2orth 2or sa2ety5 security
and Fua3ity. The processes are thorough3y 6onitored and regu3ar3y audited.
We at $LR In%i! Pri&!te Lt%' constant3y endea4or to gi4e ut6ost
atis2action to a33 custo6ers at co6petiti4e costs in a33 spheres o2 our 7usiness
acti4ity5 achie4ing the highest standards o2 Fua3ity and ser4ice5 7y ethica3 6eans5
constant3y upgrading our s:i33s through training and 6oti4ation and continua33y
i6pro4e the e22ecti4eness o2 the Fua3ity 6anage6ent syste6s
Our 6ission is to pro4ide sa2e and pro6pt ser4ices as part o2 co6p3ete and
cost e22ecti4e so3utions to our c3ientMs 3ogistic reFuire6ents.

Our 4ision is to 7eco6e INDIAK 3eading transport co6pany and p3ay an
i6portant part in the econo6ic gro9th o2 the co6pany
/H
!r"etin# %ep!rtment structure
1I
r'Asho"
Goe7
*anaging
Director
r'
!"!r!n%
/u7"!rni
r'
!hesh
Shet6e
r'
Go&in%
Sh!rm!
r'
/rishn!n
C7ients of $LR
)LR India "ri4ate Ltd. has a huge custo6er 7ase. )LR India "ri4ate Ltd. Dea3s 9ith
4ariety o2 goods and ser4ices 3isted 7e3o9%
Consumer Goo%s-
ony India Ltd
"id3ite Industries Ltd
)a?a? E3ectrica3s Ltd
+ & R Sohnson Ltd
VI" Industries Ltd
Nest3e India Ltd
LG E3ectronics
Gu?arat G3ass <"> Ltd
a6sung
Po76mers-
Re3iance Industries Ltd
I"!L Ltd
G,! Ltd
Pro5ect !chineries-
Wartsi3a ND India Ltd
*a;agaon Doc:s Ltd
Larsen & Tou7ro Ltd
Stee71Cooper-
)ir3a !ooper Ltd
Vi:ra6 Ispat Ltd
Aarti tee3s Ltd
)hushan tee3 tripes Ltd
Sinda3 Iron & tee3
Automo4i7es-
11
+onda ie3 !ars India Ltd
Ph!rm!ceutic!7s-
*ed3ey "har6a
Agio "har6aceutica3s
Lupin La7oratories
A?anta "har6a
Da7ur
A#ro Chemic!7s-
E.I. Dupont <I> Ltd
E.I.D "arry <I> Ltd
E=ce3 Industries Ltd
Custom ,ouse A#ent-
LEE & *uirhead Ltd
S.*. )a=i !o.
)a= G3o7a3 India Ltd
*aers: Logistics "4t Ltd
#T Wor3d9ide
E=ce3 India "4t. Ltd
Y!rn1+i4re1Te=ti7e-
Nahar Group o2 Industries
Vardha6an pg. *i33s Ltd
S!T Ltd
Grasi6 Industries Ltd
Go4ern6ent #nderta:ing%
!ontainer !orporation o2 India Ltd
!otton !orporation o2 India Ltd
1'
We !re prou% to h!&e these Popu7!r $r!n%s !s our customers











1/
A8!r%s !n% Achie&ements-
Nationa3 Trade E=ce33ence A9ard
Re23ects the e=ce33ence in )LR 9ay o2 9or:ing
a6a?shri A9ard
Re23ects the co66it6ent o2 )LR to9ards the socia3 responsi7i3ity
Appreciation A9ards 2ro6 AI*T!I
A33 India *otor Transport !ongress on *arch 'II(
Appreciation A9ard 7y )GTA <Thrice>
)o67ay Goods Transport Association% ept 'II/5 ept 'II15 No4 'II(
11
SWOT An!76sis
WOT Ana3ysis is a strategic p3anning 6ethod used to e4a3uate the Strengths5
Wea:nesses5 Opportunities5 and Threats in4o34ed in a pro?ect or in a 7usiness
4enture. It in4o34es speci2ying the o7?ecti4e o2 the 7usiness 4enture or pro?ect and
identi2ying the interna3 and e=terna3 2actors that are 2a4oura73e and un2a4oura73e to
achie4ing that o7?ecti4e. In WOT5 strengths and 9ea:nesses are interna3 2actors and
opportunities and threats are e=terna3 2actors.
SWOT An!76sis of $LR
trengt"s
trong )rand I6age
.ua3ity and re3ia7i3ity.
uperior per2or6ance 4s co6petitors in ter6s o2 de3i4ery.
o6e sta22 has e=perience o2 endEuser sector.
Direct de3i4ery capa7i3ity.
"roduct inno4ations ongoing.
*anage6ent is co66itted and con2ident.
Wi33ingness o2 sta22 to adapt to change
(ea.nesses
!usto6er 3ists not tested.
"aper9or:
We cannot supp3y endEusers a7road.
Need 6ore sa3es sta22.
Re2resher training not practiced.
De3i4eryEsta22 need training.
1(
Opportunities
Large5 "otentia3 Do6estic and Internationa3 *ar:et
!ou3d e=tend to o4erseas.
Ne9 specia3ist app3ications.
!ou3d see: 7etter supp3ier dea3s
T"reats
!o6petition 2ro6 other de4e3oping countries5 especia33y !hina.
)ad roads
Retention o2 :ey sta22 critica3.
Vu3nera73e to reacti4e attac: 7y 6a?or co6petitors
1@
Pro47ems 1Ch!77en#es of in%ustr62
There are a nu67er o2 pro73e6s 2aced 7y the 3ogistics and
transportation industry 9hich are discussed 7e3o9%
>' Cut Thro!t Competition %
The 3ogistics and the transportation industry ha4e 7een e=posed to cut
throat co6petition 2ro6 the Indian and the o4erseas co6petitors in the recent
past. Due to g3o7a3i;ation the industry has seen entries o2 ne9 co6panies 2ro6
the o4erseas 6ar:ets 9hich o22er e=ce33ent ser4ices at co6petiti4e rates.
Though there has 7een a signi2icant gro9th in the sector 3ogistics ana3yst
7e3ie4e it is an era o2 sur4i4a3 o2 the 2ittest.
?' ,e!&6 !inten!nce cost-
The 3ogistics and the transportation industry is concerned 9ith the
6o4e6ent o2 goods 2ro6 the p3ace o2 6anu2acturing to the p3ace o2
consu6ption 2or this it reFuires truc:s5 trai3ers5 3o9 7ed trai3ers5 9e33 7ed
trai3ers5 9hich 4ary 2ro6 'I 2eet to 1I2eet depending on the c3ients
reFuire6ents. The cost incurred to 6aintain these 6odes o2 transports
contri7utes to a 3arge a6ount o2 the tota3 e=penses incurred.
The cost o2 co6ponents and accessories5 such as tyres and 7atteries5
has esca3ated tre6endous3y.
@' Ch!n#in# #o&ernment Po7icies-
A change in go4ern6ent po3icies regarding transportation5 octroi5
2reight is a a3so one o2 the 6a?or cha33enges 2aced 7y the 3ogistics and
transportation industry. !hange in these po3icies 3ead to increase in the tota3
cost incurred 7y an organi;ation
A' ,e!&6 A%&ertisement cost-
1D
In order to 6ar:et its products a huge a6ount is spent in the
ad4ertise6ents in 7usiness ne9spapers 3i:e the econo6ic ti6es5 E=i6
ne9spaper etc in order to 6ar:et its products and 6a:e ones presence 2e3t in
todayMs high3y co6petiti4e 6ar:et
B' )ntr6 of +orei#n Comp!nies-
Due to g3o7a3i;ation5 pri4ati;ation and 3i7era3i;ation the 3ogistics and
the transportation sector in the recent past has seen ne9 co6panies 2ro6 the
o4erseas 6ar:et entering in the sector. This has resu3ted in cut throat
co6petition 9hich u3ti6ate3y directs a co6pany to achie4e e=ceptiona3
custo6er e=perience and generating 7rand 3oya3ty a6ongst their c3ients.
C' Incre!sin# +ue71Diese7 prices %
The 3ogistics and the transportation is pri6ari3y concerned 9ith 6o4e6ent
o2 goods and ser4ices 2ro6 one p3ace to another. To achie4e this it reFuires the use
o2 truc:s5 trai3ers etc and to run these 4ehic3es 9e reFuire 2ue3. With a constant rise
in 2ue3 prices <petro3 and diese3> the o4era33 cost increases as 9e33. Rise in 2ue3
prices is one o2 the 6a?or cha33enges 7e2ore the transportation and 3ogistics
industry.
D' Cre%itors Co77ection Perio%-
On a nu67er o2 occasions the industry pro4ides credit 2aci3ity to the c3ients
& 2aces the pro73e6 o2 not recei4ing the pay6ent 2ro6 its creditors on ti6e. In
todayMs cut throat co6petition era it is i6portant to pro4ide credit 2aci3ities to the
custo6ers and on the other hand a inappropriate credit po3icy can 3ead to 73oc:age
and idea3i;ation o2 2unds 9hich in turn 9ou3d ha6per the Organi;ations success.
1J
E' A&!i7!4i7it6 of in!%eFu!te infr!structure f!ci7ities-
A4ai3a7i3ity o2 adeFuate in2rastructure 2aci3ities is 4ita3 2or the acce3eration o2
the econo6ic de4e3op6ent o2 a country. One o2 the greater cha33enges India is
2acing today perhaps is that o2 de4e3oping and dep3oying countryMs in2rastructure
to :eep pace 9ith constant change that is re4o34ing around us. !onditions on
Indian road are 4ery 7ad and ha;ardous. They tend to reduce speed o2 4ehic3es5
9hich 3eads to 9astage o2 natura3 transport capacity.
The Indian Go4ern6ent has accorded a high priority to in4est6ent in sectors
such as the roads5 rai39ays5 po9er5 ports and airports. The Go4ern6ent has ta:en
apprecia73e initiati4es 3i:e 7ui3ding the go3den Fuadri3atera3 7ut it is 3i:e a drop in
the ocean. The industry is sti33 coping 9ith an inadeFuate and poor Fua3ity o2
in2rastructure net9or: and su22ers 2ro6 a near a7sence o2 techno3ogica3
i6pro4e6ents. A33 these act as econo6ic 7ott3enec: i6pending gro9th across
transportation industries.
Eg. Trucks get stuck in muddy roads, work sites remain
unapproachable, and serious vehicular accidents are caused,
Obstruction by Trees on highways while carrying goods which are
taller in nature etc.

1H
D!t! An!76sis !n% Interpret!tion
The data co33ected through the Fuestionnaire are ana3y;ed to :no9 a7out the
respondents opinions a7out 4arious particu3ars as:ed in the Fuestionnaire. The data
co33ected 2ro6 the Fuestionnaire 9as entered into spread sheet and the data has 7een
interpreted. The Fuestionnaire co6prises o2 2ourteen Fuestions 9ith su7parts 2or
each.
The topics co4ered are 9ith decisions o2 each operationa3 area5 e6p3oyee nu67ers o2
each 2ir65 pro2ita73e area in operation5 catering 3ocation5 ser4ice o22ering5
organi;ationa3 e22ecti4eness5 in4entory5 3ocation5 product a4ai3a7i3ity and custo6er
satis2action.
(I
a> Which are the 3ogistics ser4ices organi;ations o22ersT
Ta73e E1 er4ice O22er
S7' No' Ser&ice Percent!#e
> +rei#ht >GG
' Warehousing JH
/ !rossdoc:ing JJ
1 Net9or: Design @@
B *!7ue A%%in# HE
!hartE1 er4ice O22er
The pie chart a7o4e sho9s the ser4ice o22er o2 each organi;ation. The chart sho9s
that 1IIG o2 the respondents pro4ide 2reight ser4ice and a36ost HIG pro4ide
Warehousing and !rossdoc:ing. On3y @@G 9ere pro4iding ser4ice o2 Net9or:
Design. Other ser4ice inc3udes 4a3ue adding5 9hich represents HJG o2 the sa6p3e.
It inc3udes pac:aging5 3a7e3ing etc.
7> Operating 9ith other 3ogistica3 pro4iders and reasons 2or decisions.
(1
Ta73e E' Operate With Logistica3 "ro4iders
Sr' No' Decisions Percent!#e
1 Operationa3 ta7i3ity 11
' !ost E22ecti4eness 1I
/ !usto6er Needs /@
A Other HC
!hartE' Operate With Logistica3 "ro4iders
The pie chart a7o4e sho9s the operationa3 decisions and reasons 2or operations
9ith other 3ogistica3 pro4iders. The chart sho9s that H@G o2 the respondents
operate 9ith other ser4ice pro4iders 2or di22erent reasons 3i:e coordination5
c3earance5 7u3: operations etc. A36ost /@G ha4e operations 9ith other pro4iders
as per custo6er needs. On3y 11G and 1I G 9ere pro4iding ser4ice a3ong 9ith
other pro4iders 2or the purpose o2 operationa3 sta7i3ity and cost e22ecti4eness
respecti4e3y. It is stated that H@G o2 organi;ations operate 9ith other 3ogistica3
pro4iders and re6aining 1G as standa3one.
c> What is the 6ode o2 decisions regarding the operationsT
Ta73eE/ *ode o2 Decision
('
S7'
No'
Oper!tion!7 Decision Percent!#e
1 trategic /D
? T!ctic!7 EE
/ Operationa3 @/
!hartE/ *ode o2 Decision
The pie chart a7o4e sho9s the 6ode o2 decisions regarding the operations. The pie
chart sho9s JJG o2 organi;ations ta:e tactica3 decisions 2o33o9ed 7y @/G 9ith
operationa3 decisions and /DG strategic decisions. *ost o2 the organi;ations ha4e a
6i=ture o2 a33 the decisions in their day to day as 9e33 as in 3ong and short ter6 p3ans.
d> Which is the area o2 the acti4ity5 that organi;ations 2ee3 7est in their ser4iceT
Ta73eE1 )est Acti4ity
S7' No' Ser&ice Percent!#e
> +rei#ht HE
' Warehousing J@
(/
/ !rossdoc:ing JD
A Net8or" Desi#n A
( Va3ue Adding HD
!hart E1 )est Acti4ity
The pie chart a7o4e sho9s the 7est acti4ity 9hich organi;ation 2ee3s in their
operations. The pie chart sho9s HJG o2 organi;ations ha4e 2reight in the predo6inant
area5 2o33o9ed 7y J@G o2 9arehousing. Another signi2icant area is !rossdoc:ing 9ith
JDG as 7est acti4ity. There is on3y a 6inor acti4ity 7ased on net9or: design 9ith 1G
in pie graph. *ost o2 the organi;ations ha4e a 6i=ture o2 a33 the acti4ities in their day
to day and HDG o2 organi;ation says other acti4ities 7ring in 6ore re4enue and the
7est o2 their acti4ities5 9hich inc3udes pac:aging5 3a7e3ing etc.
e> Nu67er o2 e6p3oyees in each type o2 the ser4ice rendered o2 the organi;ations
Ta73eE(i E6p3oyees
S7'
No'
Dep!rtments In Or#!ni:!tions Num4er of
Peop7e in )!ch
Percent!#e
1 Top *anage6ent 1(' 11
' Operations 1@J 11
/ Accounts 0 ,inance 1(1 11
(1
1 *ar:eting (1D 1/
B ,um!n Resource @D> GH
C Document!tion 1Others >EAD AB
Ta73eE (ii E6p3oyees in )LR India "ri4ate Ltd
S7'
No'
$LR In%i! Pri&!te Lt%- Dep!rtments Num4er of
Peop7e
Percent!#e
1 Top *anage6ent / 11
' Operations 1 1J
/ Accounts 0 ,inance 1 1J
1 *ar:eting / 11
B ,um!n Resource G G
C Document!tion 1Others E @C
Ta73eE(iii E6p3oyees G o2 7oth.
Top
!n!#e
ment
Oper!tio
ns
Acc'1+in!n
ce
!r"etin
#
,R
Docu
ment
!tion1
Other
s
)LR India
"ri4ate
LtdE6p3oyees
"ercentage 11 1J 1J 11 I /@
Other
Organi;ation
E6p3oyees G 11 11 11 1/ H 1(
!hartE(i E6p3oyees
((
The 3ine charts a7o4e sho9s the co6parison o2 e6p3oyees in each 2unctiona3 di4ision
o2 organi;ation 9ith )LR India "ri4ate Ltd ,reight and Logistics. The 3ine chart
sho9s around 11 percentages o2 peop3e 7e3ong to top 6anage6ent and industry
standards has 11 percent5 2o33o9ed 7y 1JG 2or operations and industry standards has
11G. +u6an Resource has to 7e enhanced and need to 7e 2urther i6pro4ed or need to
start in the organi;ation. Docu6entation a3so needs to 7e 2urther strengthened.
*ar:eting co6prises o2 11G 9or:ing in the said area. *ost o2 the organi;ations ha4e
a 6i=ture o2 top 6anage6ent 9ith 6ar:eting in their acti4ities and 2unctiona3 area.
+u6an Resource co6prises o2 /D1 peop3e and other 6ain area is docu6entation and
9or:ers in the areas o2 3oading5 operationa3 area. This co6prises o2 on3y /@G and
industry standards are o2 1(G.
2> What are the 3ocations to 9hich the co6pany caters toT
Ta73eE @i !atering Locations
S7' No' C!terin# Loc!tions Percent!#e
1 Asia 1II
? )urope C
/ #A JH
1 Austra3ia J@
B Afric! D>
@ Russia HJ
D *idd3e East HJ
J Other HI
(@
Ta73e 8 @ii !atering Locations
Asi! )urope USA Austr!7i! Afric! Russi! ) Other
)LR India
"ri4ate Ltd
,reight 1II G 1II 1II G 1II 1II 1II
Other
Organi;ations 1II C JH J@ D> HJ HJ HI
!hartE @i !atering Locations
!hart 8 @ii !atering Locations
The pie chart a7o4e sho9s each organi;ations catering 3ocation in the 9or3d. The
chart sho9s 1IIG o2 organi;ations cater to Asian region 2o33o9ed 7y @G to Europe
and JH G to #A. Each organi;ation has tre6endous catering 3ocations 9ith J@G to
(D
Austra3ia5 D1G to A2rica5 HJG to Russia5 HJG to *idd3e East5 and HI G to other
3ocations. Locations 6entioned as other is co6pany catering 2reFuent3y 9ith repeat
orders o2 custo6ers. !hart @ii sho9s )LR India "ri4ate Ltd ,reight and Logistics can
enter European 6ar:ets and other 2a4oura73e 6ar:et is A2rica. This can 7e 3oo:ed into
4ery serious3y in 2uture 7usiness.
g> Which di4ision o2 3ogistica3 acti4ity earns the 6a=i6u6 rate o2 pro2it 2or each
organi;ation on a sca3e o2 1E1I and o4era33 pro2it o2 each organi;ationT
Ta73eEDi E*a=i6u6 Rate o2 "ro2it <)LR India "ri4ate Ltd !o6pared 9ith
Industry A4erage>
"ro2it ca3e <1 E 1I> +rei#ht
W!rehou
sin#
Cross%oc"i
n#
Net8or"
Desi#n
Othe
r
)LR India "ri4ate
Ltd"ro2it ca3e H 1 ( I @
Industria3 "ro2it A4erage D @.11 ( ( @
!hartEDi E *a=i6u6 Rate o2 "ro2it
(J
Ta73eEDii 8"ro2it o2 Organi;ation <A33 er4ices !o67ined>
$LR In%i! Pri&!te Lt% In%ustr6 St!n%!r%s
"ro2it Le4e3 in "ercentage 1/ 1(./H
!hart E Dii 8"ro2it o2 Organi;ation <A33 er4ices !o67ined>
(H
The 7ar chart sho9s each organi;ations 6a=i6u6 rate o2 pro2it in each area on sca3e
o2 1E1I5 9here 1 denotes 3east pro2it and 1I denotes the ser4ice that 2etches e=ce33ent
pro2it. The chart sho9s )LR India "ri4ate Ltd has a6p3e a6ount o2 pro2it in ,reight
area 2o33o9ed 7y !ross doc:ing and other 4a3ue adding acti4ities 9ith H and @ in
sca3e. The chart Di sho9s industry a4erage 4a3ue is D 2or 2reight 2o33o9ed 7y @.11 2or
9arehousing. It is in2erred that 2reight is gi4ing a6p3e a6ount o2 pro2it and !rossE
Doc:ing5 Other inc3uding 3a7e3ing and pac:aging has industry standards. The chart Dii
sho9s pro2it percentages said 7y each organi;ation. We can in2er that o4era33 pro2it
percentage 2or )LR India "ri4ate Ltd has './H percentages 3esser co6pared to
industry a4erage. The organi;ation shou3d i6p3e6ent 6ore strategies to reach
industry 6ar:.
h> !o6parison o2 ser4ice o22ered 7y )LR India "ri4ate Ltd ,& L and rating o2
other organi;ation in the industry on a sca3e o2 IE 1.

Ta73eEJ er4ice !o6parison <ca3e IE1>
)!se of
Ser&ice
C7ient
,!n%7in#
Customer
Ser&ice
We4site )mp7o6ee
)fficienc6
)LR India "ri4ate Ltd / A A ' /
Industry A4erage /.J1 @'DC @'E? /.'H /.J/
@I
!hartEJ er4ice !o6parison
The chart sho9s Ease o2 er4ice is not up to the 6ar:5 it sho9s on3y / 2or )LR
India "ri4ate Ltd and the industry standards is /.J1. o organi;ation can increase
their Ease o2 er4ice. !3ient hand3ing is satis2actory co6pared 9ith industry
standards. !usto6er ser4ice a3so has re6ar:a73e 4a3ue co6pared 9ith industry.
*a?or area to 3oo: into is We7site easiness5 E6p3oyee E22iciency. It can 7e
7rought up 9ith a considera73e e22ort 7y proper hand3ing o2 hu6an acti4ities 7y
+u6an Resource Depart6ent.
i> What is the signi2icant 3eadEti6e 2or each ser4ice rendered 9ith pre4ious years
data o2 each organi;ationT
Ta73e 8 Hii Lead Ti6e in Days
LEAD TI*E IN
DA$<LT>
+rei#ht LT W!rehou
sin# LT
Cross%oc
"in# LT
Net8or"
Desi#n LT
Other
LT
)LR India "ri4ate Ltd ?> ?G /I I '1
Industry A4erage ?@ ?? '1 1I '1
!hart 8 Hii Lead Ti6e in Days
@1
The a7o4e chart sho9s the ser4ice e=ecuted 3ast year in 3ogistics area and the
signi2icant 3eadEti6e o2 each area. The chart sho9s 11'' nu67ers o2 2reight ser4ice
?o7s has 7een e=ecuted 9ith a4erage 3eadEti6e o2 '1 days. i6i3ar3y 9arehousing ?o7s
9ith ''1 and 3eadEti6e o2 '' days. Whi3e co6paring 9ith industry standards ,reight
is do6inating and si6i3ar3y the 6ain 3ucrati4e area is other <"ac:aging5 La7e3ing
etc.>5 9hich has J// in nu67er and '1 days 3eadEti6e. Organi;ations 3eadEti6e is
e=ce33ent e=cept 2or !ross doc:ing. ,ocus shou3d 7e to reduce 3eadEti6e and increase
6ore ser4ice.
?> A4erage e3apsed ti6e 7et9een order recei4ing and de3i4ery o2 the ser4ice
<In4entory>.
Ta73eE11 E3apsed Ti6e
$LR In%i!
Pri&!te Lt%
In%ustr6 St!n%!r%s
E3apsed Ti6e / @.H
!hartE 11 E3apsed Ti6e
@'
The a7o4e chart sho9s the physica3 4eri2ication chec: and a4erage e3apsed ti6e
7et9een order recei4ing and de3i4ery o2 the ser4ice. The chart sho9s JHG o2
organi;ations ha4e physica3 4eri2ication. A4erage e3apsed ti6e 7et9een order
recei4ing and de3i4ery o2 ser4ice has an a4erage o2 @.H days. The tota3 4a3ue o2
e3apsed ti6e is @1/ days 2or JH organi;ations5 hence the a4erage days are @.H as
e=p3ained in the 2igure 2or Industry a4erage. )LR India "ri4ate Ltd e3apsed ti6e is
re6ar:a73e co6pared to industry standards.
:> Were there any shortage0 e=cess o2 stoc:s noted5 in the 3ast 4eri2ication doneT
Ta73e E1'i In4entory hortage

$LR In%i!
Pri&!te Lt% In%ustr6
In4entory hort 1' 1H.J
!hartE1'i In4entory hortage
@/
Ta73eE 1'ii In4entory E=cess

$LR In%i!
Pri&!te Lt% In%ustr6
In4entory E=cess I 1.J
!hartE1'i In4entory E=cess
The a7o4e charts sho9 the In4entory E=cess and hortage 2aced 7y organi;ation
during 4eri2ication. It is e4ident that shortage 2aced 7y )LR India "ri4ate Ltdis 3ess
co6pared to industry standardsC there is a di22erence o2 J. Another aspect is regarding
the e=cess o2 in4entoryC in this scenario5 )LR India "ri4ate Ltdhas a re6ar:a73e 3ead
9ith co6parison to industry.
3> A4erage nu67er o2 custo6er co6p3aints generated and industry a4erage.
Ta73eE 11 !o6p3aints <)LR India "ri4ate Ltd 9ith Industry A4erage>
$LR In%i! Pri&!te
Lt% In%ustr6 A&er!#e
@1
!o6p3aints Generated Last
$ear
'HI 1DH.D1
!hart 8 11 !o6p3aints <)LR India "ri4ate Ltd 9ith Industry A4erage>
The a7o4e chart sho9s a4erage nu67er o2 co6p3aints. The co6p3aints 2or )LR India
"ri4ate Ltdis 'HI and 9hereas to industry a4erage is around 1JI in nu67er. +ence
organi;ation shou3d try to reduce the co6p3aints arising. This can 7e achie4ed 7y
increasing ne9 6odern 6ethods and 2aci3ities to custo6ers. Organi;ation need to
hea4i3y 2ocus onto the issue to reduce nu67er o2 co6p3aints arising in operations5
custo6er satis2action and other si6i3ar areas.
6> +o9 does the organi;ation 2o33o9 up to retain custo6ers.
Ta73eE1( !usto6er Retention
S7' No' Ser&ice R!tin#
1 !usto6er !o6p3aints gi4en pre2erence 1II
' "hone 1II
/ er4ice Inti6ation 1II
1 Gi2ts /
( E6ai3 1II
@ ,a= 11
D Other 1II
@(
!hartE1( !usto6er Retention
The a7o4e chart sho9s pre2erence o2 co6p3aints and ho9 organi;ation 2o33o9 up to
retain custo6ers. Its 7een noted that cent percent o2 organi;ation 2o33o9 up 9ith
custo6ers 2or custo6er co6p3aints. *ost o2 the pre2era73e 6ethods 2or contacting
custo6ers 2or ne9 ser4ice inti6ation and custo6er rea3tionship are te3ephone5 e6ai3
and other 6ethods 3i:e 6ar:eting 0 sa3es5 custo6er o22ice 4isit 9ith 1II rating. The
3east pre2erred are gi2ts and 2a= 9ith / and 11 in rating.
n> Does the organi;ation has proper syste6 2or hand3ing custo6er hand3ing5 and
does custo6er :no9 9ho6 to contact 9hen a pro73e6 arises5 ascertain the
3e4e3 o2 satis2action5 2eed7ac: 7y custo6er and is custo6er suggestion gi4en
pre2erence in the organi;ationT

Ta73eE 1@ "roper yste6
S7 No' Ser&ice R!tin#
1 "roper yste6 1II
' !usto6er -no9 1II
/ !ontact Who6 H1
@@
1 !usto6er ,eed7ac: JJ
( !usto6er uggestion J/

!hartE1@ "roper yste6
The a7o4e chart sho9s a33 organi;ation in sa6p3e has propers syste6 2or hand3ing
custo6er co6p3aints. Its 7een re4ea3ed that 1IIG 2ro6 sa6p3e5 custo6ers :no9 the
syte6 o2 hand3ing custo6er co6p3aints in the 2ir6. Who6 to contact in case o2
co6p3aints is ha4ing rating o2 H1. !usto6er 2eed7ac: and custo6er suggestion is
ha4ing rating o2 JJ and J/ respecti4e3y.
Conc7usions !n% Recommen%!tions
!onclusion
Logistics is the one i6portant 2unction in 7usiness today. No 6ar:eting5
6anu2acturing or pro?ect e=ecution can succeed 9ithout 3ogistics support
Logistics is i6portant in India 7ecause o2 the countryKs si;e5 geography5
popu3ation 4ariety5 natura3 and 6anE6ade ca3a6ities etc. The transport 2aci3ities are
inadeFuate in India and roads are 7ad. India 3ac:s a 9e33Ede4e3oped road net9or: and
9ater9ays are sti33 une=p3oited.
@D
Due to co6petition5 g3o7a3i;ation and in2or6ation a4ai3a7i3ity5 3ogistics has
gained e=tra i6portance. ,irst% the days are gone 9hen a 6anu2acturer had a 7etter
ra9 6ateria3 supp3ier than co6petitors. Then5 the operations in a 6anu2acturing
process are 9e33 :no9n to a33. The processes are 6ore or 3ess standard. A3so5
techno3ogy is a4ai3a73e to a33. The on3y area 9here one can score o4er co6petitors is
3ogistics. I2 3ogistics cost is reduced5 there is a gain.
Logistics is a critica3 2actor 2or e22ecti4e 6ar:eting too% 2or5 i2 a co6pany
cannot reach the right thing at the right p3ace etc.5 then5 regard3ess o2 the 6ar:eting
e22orts5 the 7usiness co6es do9n
Logistics is one o2 the areas o2 the supp3y chain i.e. gro9ing at a tre6endous
case as the Internet and EE!o66erce is drastica33y changing the range5 de3i4ery ti6e
and the speed o2 in2or6ation as 9e33 as ordering and pay6ent process. Due to the 7ig
7oon o2 in2or6ation techno3ogy5 great3y in23uencing and enhancing the e22ecti4eness
o2 3ogistics5 the ti6e is not 2ar 9hen 3ogistics ser4ices 9ou3d pro4e to 7e one o2 the
6a?or contri7utors to the Nationa3 Inco6e.
The industria3 po3icies in India ha4e pro6pted 6anu2acturers to 7ui3d p3ants in
re6ote5 7ac:9ard areas due to ine=pensi4e 3and and ta= 7ene2its. This poses so6e
serious 3ogistica3 pro73e6s. Apart 2ro6 a poor road and transportation net9or:5 the
e=isting co66unications syste6 in India 3ea4es a 3ot to 7e desired 7y any
internationa3 standard.
With increased geographica3 distri7ution o2 inco6es in India5 the consu6er
6ar:ets are e=tending 7eyond the 2i4e 6etros o2 *u67ai5 De3hi5 )anga3ore5 !hennai
and +ydera7ad. +o9e4er5 rather than 7eing preEe6pti4e5 the co6panies are on3y
2o33o9ing 9ith ne9 distri7ution out3ets. As such5 the increased co6petition across
industry 4ertica3s is 2orcing 2ir6s to 2ocus on product distri7ution5 and 3ogistics is
gaining 2urther 6o6entu6 9ith this.
@J
,ecommendations0uggestions
>' !r"et Rese!rch
The Logistics and Transportation industry is one o2 the 7oo6ing sectors o2
the Indian Econo6y and IndiaKs 6ar:et is a33 set to e=perience a period o2
e=p3osi4e organic gro9th and thus 6ar:et research p3ays a 4ita3 ro3e in the
e=pansion o2 the Industry.
*ar:et research is the process o2 syste6atica33y gathering5 recording and
ana3y;ing data and in2or6ation a7out custo6ers5 co6petitors and the 6ar:et.
The co6pany can go ahead and conduct a syste6atic 6ar:et research so as
to understand and e=p3ore the potentia3 6ar:ets 9here 6ore 7usiness can 7e
generated.
*ar:et in2or6ation is 6a:ing :no9n the prices o2 the di22erent
co66odities in the 6ar:et5 the supp3y and the de6and. In2or6ation a7out the
6ar:ets can 7e o7tained in se4era3 di22erent 4arieties and 2or6ats.
E=a6p3es o2 6ar:et in2or6ation Fuestions are%
Who are the custo6ersT
Where are they 3ocated and ho9 can they 7e contactedT
What Fuantity and Fua3ity do they 9antT
?' Time76 Super&ision of *ehic7es-
The 3ogistics and the transportation industry is concerned 9ith the
6o4e6ent o2 goods 2ro6 the p3ace o2 6anu2acturing to the p3ace o2 consu6ption
2or this it reFuires truc:s5 trai3ers5 3o9 7ed trai3ers etc The cost incurred to
6aintain these 6odes o2 transports contri7utes to a 3arge a6ount o2 the tota3
e=penses incurred.
)LR 6ay appoint a Dedicated Vehic3e super4isor to 3oo: a2ter the
rep3ace6ent5 6aintenance5 per2or6ance etc o2 the 4ehic3es on a regu3ar 7asis. This
in turn 9ou3d he3p in deter6ining 9hen the 4ehic3es needs to 7e ser4iced5 9hether
they need to 7e rep3aced etc 9hich 9ou3d he3p in reducing cost to a great e=tent.
The appoint6ent o2 a 4ehic3e super4isor 9ou3d de2inite3y 3ead to regu3ar
@H
6aintenance and in turn 9ou3d reduce the cost and to 6ini6i;e 9astages 9hich in
turn 9ou3d contri7ute to the Organi;ations success.
@' Appropri!te Cre%it Po7ic6-
There shou3d 7e an appropriate credit po3icy de4e3oped as per the
con4enience o2 the organi;ation. As a higher credit co33ection period can 3ead
to id3e 2unds and contri7ute to the ine22iciency o2 the organi;ation5 credit
shou3d 7e assigned to the c3ient 7ased on so6e research done a7out the
turno4er5 2inancia3 position etc o2 the c3ient. With proper assign6ent o2 credit
one can a4oid the 73oc:age o2 2unds 9hich in turn can 7e used 2or other
7usiness acti4ities and in turn 9ou3d contri7ute to the organi;ations success.
When the ser4ices are
pro4ided 7y the co6pany on credit
7asis5 the !o6pany shou3d :eep a
record o2 the nu67er o2 days the
c3ient ta:es to pay the a6ount 7ac:5
say a c3ient in particu3ar has 7een
de3aying pay6ents on a regu3ar
7asis5 the co6pany shou3d consider
a3tering its credit po3icy 2or the
particu3ar c3ient 6ay 7e 7y 9ays o2
as:ing 2or a greater a6ount o2
ad4ance or 6ay 7e co6p3ete3y on
cash 7asis etc
DI
Gener!7 m!n!#ement
Competitors-
$LR In%i! Pri&!te Lt% 9hich pro4ides co6p3ete Logistics so3utions 2aces cut
throat co6petition 2ro6 co6panies 2ro6 India. With G3o7a3i;ation at present
and the rea3i;ation o2 the huge a6ount o2 potentia3 2or the 3ogistics and
transportation industry in India there are co6panies 2ro6 other countries
entering into the 3ogistic 7usiness in India.
Some !5or Competitors-
)est Road9ays.
!ara4an Road 3ines.
D1
Pro%uct photos
LC*
CONTANIRIS)D LC*
TRUC/S

D'
Open Truc"
AG +eet Tr!i7er
Lo8 $e% Tr!i7er

D/
We77 $e% Tr!i7er
Distri4ution
W!rehousin#

D1
,indings
i< The Fua3ity o2 ser4ice as rated is a7o4e a4erage in the case o2 )LR India
"ri4ate Ltd co6pared to industry. )ut the organi;ation shou3d
continuous3y try to i6pro4e the Fua3ity aspect as is 7eing done 7y other
p3ayers in the 2ie3d. This is Fuite a necessity as other9ise the 2igures 6ay
2a33 do9n. !ontinuous i6pro4e6ent is a 6ust so that the custo6ers 9i33
pre2er )LR India "ri4ate Ltd ,reight & Logistics )LR as their 2irst choice
in Logistics and ,reight industry category. This can 7e achie4ed 9ith 6ore
6odern eFuip6ents and proper guidance to e6p3oyees and the rating can
go high to e=ce33ent ser4ice.
ii< "ricing o2 ser4ice is satis2actory5 9hich organi;ation can 2urther enhance
9ith proper 6anage6ent. "resent e6p3oyee strength is satis2actory
co6pared to other organi;ation 7ut 6ore 2ocus shou3d 7e 6ade to
docu6entation areas 9here the 2ir6 has 3esser e6p3oyees co6pared to
other organi;ations.
iii< Net9or: Design is an area that the organi;ation shou3d not start
i66ediate3y due to 3o9 rate o2 returns is recorded as the industria3
a4erage. Design o2 ne9 9arehouse areas and proper a33ocation o2 9or:
9ith 6ore sophisticated so2t9are 2aci3ity can 7e done through outsourced
9ay during i6p3e6entation.
i&< Decision 6a:ing is e=ce33ent 2or organi;ation 9ith respect to other
organi;ation in the industry.
&< Operation 9ith other 3ogistica3 pro4iders shou3d 7e gi4en 6ore pre2erence
to achie4e cost e22ecti4eness.
&i< Rearrange6ent o2 e6p3oyees 6ay 7e a 7etter so3ution. Do9n si;ing o2
personne3 in the ,inance and Accounts section and dep3oying the6 2or the
+R 2unction separate3y is reco66ended.
D(
&ii< The organi;ation c3ient hand3ing5 ease o2 ser4ice and custo6er ser4ice is
ha4ing re6ar:a73e di22erence 2ro6 the industry standards. The 6ain 2ocus
need to 7e on the ease o2 9e7site and e6p3oyee e22iciency. ,ro6 the data
9e can in2er that areas 9hich need to 7e i6pro4ed are We7site and
e6p3oyee e22iciency. E6p3oyee e22iciency can 7e i6pro4ed 9ith a proper
+u6an Resource depart6ent.
&iii< er4ice o22er present3y has good i6pact 9ith other organi;ations ser4ice
o22ers. The re6ar:a73e areas are ,reight5 !rossdoc:ing5 and Va3ue Adding.
!o6pany can 2urther enhance operations o2 Va3ue Adding through proper
6ethods.
i=< As 3ogistics industry is concerned ,reight is the do6inant ser4ice 2o33o9ed
7y Warehousing and !rossEDoc:ing. Another i6portant area 9here
organi;ations 2ee3s 4ery 3ucrati4e is Va3ue Adding .
=< It is o7ser4ed that 6ost o2 the organi;ations operate 9ith other 3ogistica3
pro4iders. H@G o2 organi;ations are doing it and re6aining 1G
organi;ations stays independent. It is in2erred that 2or e22icient 3ogistica3
acti4ity5 support 2ro6 other organi;ations is essentia3.
=i< Tactica3 decisions are 6ost3y 2o33o9ed 7y organi;ations 2o33o9ed 7y
operationa3 and a 2e9 strategica3.
=ii< ,reight and Va3ue Adding is considered to 7e the 7est ser4ice 9hich
organi;ations o22er in industry. Another 6a?or o7ser4ation is a7out
Net9or: Design5 it has 3o9 4a3ue and no organi;ation 2ee3s it to 7e
3ucrati4e area in industry.
=iii< Organi;ation can enhance operations to European areas and another 6a?or
2a4oura73e area is A2rica. ,ro6 data )LR India "ri4ate Ltd can get good
6ar:et share i2 they cater to A2rican regions.
=i&< Organi;ation pro2it is good co6pared to industry standards 2or 2reight and
can 2urther 9or: on 9arehousing. This sho9s a di22erence o2 ' points 2ro6
D@
industry standards. Whereas 2or !ross Doc:ing it sho9s sa6e as to
industry standards.
=&< !o66enting on ease o2 ser4ice5 9e7site and e6p3oyee e22iciency5 the
organi;ation needs to 2urther i6pro4e.
=&i< ,reight er4ice 9hen co6pared 9ith other industry 2reight ser4ice has got
6ore 4a3ue. Warehousing has a di22erence o2 /I and is neg3igi73e 7ut
!rossEDoc:ing need to 7e re4ie9ed. Another 2a4oura73e area as 6entioned
ear3ier is Va3ue Adding and it sho9s a di22erence o2 11D 9or:s done
co6pared to industry standards.
=&ii< ,ro6 the o7ser4ation JH organi;ations ha4e in4entory 4eri2ication. The
3o9est o7ser4ed days 2or e3apsed ti6e 2or )LR India "ri4ate Ltd ,&L are
/ days and industry standards 9ith @.H days. +ence it is a re6ar:a73e 4a3ue
2or )LR India "ri4ate Ltd ,&L.
=&iii< In the sa6p3e ta:en on3y a 2e9 organi;ations has in4entory short and
e=cess. Va3ues are 11H and 'H 2or shortage and e=cess. )LR India "ri4ate
Ltd ,&L had shortage5 7ut no e=cess in in4entory and 9hi3e co6paring
9ith industry )LR India "ri4ate Ltd ,&L ha4e re6ar:a73e 4a3ue.
=i=< The e22icient 6ethods 2or retaining custo6ers are "hone5 E6ai35 a3es
Agents and 3east pre2erred 6ethods are ,a= and Gi2ts.
DD
uggestions
i< Organi;ation can 2urther strenghten the e6p3oyee strength in the
docu6entation depart6ent. This can 3ead to 2urther rapidity 2or operations.
ii< Organi;ation can initiate +u6an Resource Depart6ent to 2urther
enhance e6p3oyee 6oti4ation. This 9i33 ha4e 2a4oura73e i6pact 2or the
operationa3 as 9e33 as tota3 strenghtening o2 organi;ation
iii< Decision 6a:ing is Fuite e22ecti4e and can 7e 2o33o9ed 2or 2uture
operations
i&< Operations 9ith other 3ogistica3 pro4iders need to 7e enhanced 2urther
2or operationa3 e22ecti4eness5 6ore 2ocus shou3d 7e gi4en to custo6er
de3ight and cost e22ecti4eness.
&< .ua3ity o2 ser4ice can 7e 2urther enhanced to increase custo6er
de3ight.
&i< !3ient hand3ing and ser4ice need to 7e 2o33o9ed in the sa6e 9ay and
can 7e 2urther enhanced 9ith 6ore support. This can 7e achie4ed 7y
proper guiding o2 e6p3oyees and other 9or:ers in the 3ogistica3 area
&ii< )LR India "ri4ate Ltd can enter other 6ar:ets in the *idd3e East
especia33y to audi Ara7ia 9here the potentia3 o2 6ar:et is 4ery high 2or
Logistics industries and can e4en di4ersi2y to other areas in 3ogistics.
&iii< )LR India "ri4ate Ltd can 2ocus to A2rican regions 2or 2reight hand3ing5 as
2ro6 the data the potentia3 6ar:et is high 2or those regions.
DJ
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