Advertising Management Project

Project Topic: Advertising Strategy & Effectiveness of Deutsche Bank

Name of the Student:
Batch: ________________ Sec: ________________
Signature
Project Report Guidelines
The Objective of a Project Report should be to provide a practical solution to a theoretical
perspective based on both literature review and case study method. The report must display a
students complete mastery over a given topic.
Time Frame to submit the report ithin 15 days from the date of topic approval
Project iva ! The !nstitute will conduct viva on a case to case basis and reserves the right to
withhold mar"s and as" for further details if not convinced about the study.
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The report should be written in Times #ew Roman $%& 'ont (i)e* . +ach page should be serially
numbered. , -ard copy of the same /spira0 bound1 along with a soft copy $./* should be
submitted to the e0amination department. The report shou0d be proper02 formatted-
)over Page 3 This page should contain the following details
#ame of the !nstitute with 1ogo
(tudents details $#ame2 3atch2 Phone #o2 +mail !d and (ection)
#ame of the 'aculty and (ubject
Project Title and date of submission.
Abstract - !t should contain a brief about the entire report.
Ac4no50edgement $optional* 4 !t generally includes ac"nowledgment of assistance received
from various persons.
Project Topic Approva0 ! , .opy of Project Topic ,pproval should be attached with the
Report.
!!P5 +0amination /ept. Page 1
Advertising Management Project
Tab0e of )ontents .ontents with page numbers.
(ntroduction to the Topic $% & pgs* 3 6nder this section the student must provide a brief
introduction to the project topic as given by the !nstitute.
*esearch &bjectives , Methodo0og2 $& pgs* 5ention the research objectives and
methodology used for the project.
'iterature *evie5 78 479 pgs* 3 This section must include review of all relevant and available
literature on the area of research and should be written in ones own language /an2 0iterature
direct02 copied from the internet is not acceptab0e1. !ts ultimate goal is to bring the reader up
to date with current literature on the topic. , well4structured literature review is characteri)ed by
a logical flow of ideas: current and relevant references with consistent2 appropriate referencing
style. (tudents have to include the profile of the company also in this section.
Findings , Ana02sis $%8 pgs* ! (upport with some $preferably* primary findings to add value
to the research. (tudents should use e0amples and case studies to support the research.
*ecommendations , )onc0usion $%4& pgs*
Bib0iograph2
!!P5 +0amination /ept. Page 2