Anda di halaman 1dari 5

CHAPTER THREE

METHODOLOGY
3.1 Research Design
This study based on the effect of Corporate Social Responsibility on the brand trust of
ELC (Pvt) Ltd. The research conceptual framework build on consist with main four
factors which influence on Brand Trust, A questionnaire which contains 2 sections within
5 parts, in section 1 the Part A aim to collect general information regarding of the
employees. In section 2 Part A, B, C,& D consist respectively; Employee, Ethical,
Legal, and Economics that influence to Brand Trust. Finally Part E represents how to
measure level of brand trust.
3.3 Types of Data
This research study use different types of data for instance quantitative and qualitative
data, Numerical and Non-Numerical data, descriptive facts etc. The data can be
categorized as primary & secondary data, both kinds of data are necessary to identify
actual circumstances of Brand Trust level.
3.3.1 Primary Data
Primary data are collect through the questioner which is design for obtain information in
relevant to research objectives. Main Primary data source is Questioneers and direct
observation reports are another primary data that used to research.
3.3.2 Secondary data
The secondary data was collected from exits financial report, company annual report and
other world web base source.





3.4 Data Collection Methods
3.4.1. Collection of Primary Data
The primary data were collected by questionnaire from the selected staff members of the
company.

3.4.1.1 Population
ELC (Pvt) Ltd currently working with 150 staff members. They are count as 100
members to customer service department and 30 members to operation department and
20 finance departments. Therefore the population of this study consist the all the
members at the Customer service, Operation and finance Department. Here especially
attention for select the sample, the researcher selected company staff and all staff
members are being a part of the society. Therefore every person include to research
model at least one part.

3.4.1.2. Sampling Method
The data collection was based on random sample method. The researchers selected 25
staff members and 25 outside people using the sample frame. Sample frame was design
through entire staff member list.

3.4.1.3 Research Instrument
The questionnaires main research instrument it helps to collect actual data from the staff
members.






Section 01- Part A
Part I of the questionnaire, consist six questions to get the general information required to
the research. Other than those are not a direct combination between general information
and the information related to the dependent and independent variables,
The questions are as follows;


1. Age
2. Gender
3. Service period
4. Education Qualification
5. Marital Status

Section 02
Part A
Part A of the questionnaire, comprised the information related to ELC contribution for
employee. This part consists of five questions all the questions are based on the measure
how to treats ELC to their employee.
These five questions were categorized as follows.

1. Company support for additional education
2. Skill development
3. Flexible working policies
4. Consideration about employee needs & wants
5. Managerial decision

Part B
Part B of the questionnaire, comprised the questions related ELC consideration about
ethics it is find out how to ELC respect to ethics. This part consists of five questions.
These five questions were developed to measure the company ethical behavior.
1. Company provide accurate information to the customers
2. Consideration of consumer rights
3. Customer satisfaction
4. Importance of Social responsibility to society
5. Contribute to campaign and projects to promote well being of the society


Part C
Part C of the questionnaire, comprised the questions related interaction with legal
atmosphere.
This part consists of five questions. These questions were developed to measure the brand
trust intention level of legal factors as follows;
1. Employment opportunities
2. Obey to tax regulation
3. Complies with legal regulation
4. Cooperate with competitors
5. Avoids unfair completions
Part D
Part D of the questionnaire, comprised the questions related contribution for economy.
This part consists of four questions. These questions were developed to measure the
brand trust intention level of economics factors as follows;
1. Consideration about natural environment
2. Participation of environmental protection activities
3. Consideration of future generation
4. Investment for future generation
Part E
Part E of the questionnaire, comprised the questions related to forecast level of brand
trust. This part represents the dependable variable of the Research model. This part
consists of six questions. These questions were developed to check whether CSR
activities affect to create strong brand trust.
1. Product Quality
2. Really offer best solutions
3. Innovations
4. Consider customer satisfaction
5. Customer value
6. Providing necessary information

3.4.2. Collection of Secondary Data
Researcher used various in formations which related to the objectives of the study,
Annual reports, company internal training reports etc.

Anda mungkin juga menyukai