2014/2/26 1

HKYDTA
Completion Report
Guideline
Completion Report Guideline
How to use this Completion Report Guideline

EXAMPLE
Text in GREEN color is a rough
demo of what you should write
on your completion report in
each parts.

NOTES
Text boxes in BLUE color list all
the important notes for writing
your completion report.

OUTLINE
Text in GREY color is the title of
each chapter and its elaboration.
2014/2/26 Completion Report Guideline 2
2014/2/26 Completion Report Guideline 3
Reference Books
1. Vijay Kumar. October 9, 2012 (1 edition). 101 Design Methods: A Structured
Approach for Driving Innovation in Your Organization. Publisher: Wiley.
http://www.101designmethods.com/

Description:
The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating
new products, services, and customer experiences as a science, rather than an art, providing a
practical set of collaborative tools and methods for planning and defining successful new
offerings.

Strategists, managers, designers, and researchers who undertake the challenge of innovation,
despite a lack of established procedures and a high risk of failure, will find this an invaluable
resource. Novices can learn from it; managers can plan with it; and practitioners of innovation
can improve the quality of their work by referring to it.

Note: This book is available in HKDC Design Library.
http://www.hkdesigncentre.org/en/services/library.asp


2014/2/26 Completion Report Guideline 4
Outline
1. Executive summary

2. Introduction

3. Background

4. About the work attachment(s)
4.0 Introduction
4.X Project 01 / Task 01 / Visit 01 involved
4.X Project 02 / Task 02 / Visit 02 involved
4.X etc.

5. Analysis
5.0 Introduction
5.1.X provide framework and methods to analyse the stated experiences
5.2.X elaborate the process of analysis

6. Findings
6.0 Introduction
6.1.X provide synthesis to identify any commonality, differences, difficulties,
problems and solution etc.
6.2.X any theory, knowledge, know-how derivated from the findings

7. Insights
7.0 Introduction
7.1.X connect the insights with local and other experiences
7.2.X elaborate any inspirations and aspirations etc.

8. Solution and Conclusion
8.0 Introduction
8.1.X solution / conclusion of your stated topic(s)
8.2.X how those theory, knowledge, know-how will be turned into personal
philosophy
8.3.X include what you have learnt, Reflection etc. in general

9. Future Plan and Contribution
9.0 Introduction
9.1.X propose a plan after a year overseas experience
9.2.X how will you contribute Hong Kong creative industry?

Research Method(s)
Analysis
Stated Topic(s)------------------------------>Findings
Findings -----> Insights
Insights -----> Solutions / Conclusion
Solutions / Conclusion -----> Self-reflection
2014/2/26 Completion Report Guideline 5
Outline
1. Executive summary
1-to-2 page summary focus on important points on 6, 7, 8 and 9

2. Introduction
Short description of 3, 4.0, 5.0, 6.0, 7.0, 8.0, 9.0

3. Background
Background of the whole overseas experience

4. About the work attachment(s)
You should describe each project / task / visit* during your work attachment or study
individually.

*Visit = each design related events or activities overseas, including seminars, exhibitions, museum visit,
etc., you attended)

4.0 Introduction
Generally describe your whole work attachment or study
4.X Project 01 / Task 01 / Visit 01 involved
4.X Project 02 / Task 02 / Visit 02 involved
4.X etc.

Example 1
4.1 I was involved in an advertising campaign of a popular sports brand X during my
work attachment in ABC company. The advertising brief aims to New advertising
strategy for sports brand X with an apps for smart phone, brand X...

Example 2
4.1 For the final project of my overseas study in the XXX course in London, I planned
to create a mens wear collection inspired by aesthetic essence Tong Dynasty in Chinas
history

Example 3
4.1 After my visit to XXX museum in Japan, I would like to find out cultural insights
from Japanese design culture and turn those insights into my own design philosophy in
product design

Notes:
Before you define your topic in each Project / Task / Visit, you are recommended to study at all the
changes happening in business, technology, society, culture, policy, etc., that can affect your topic area.

In 101 Design Methods, Vijay (2012) introduces 7 modes of the Design Innovation Process, Mode1:
Sense Intent provides a set of research methods and tools to help you to rethink your problem / topic.
The whole Design Innovation Process is nonlinear and interactive, requiring many cycles through the
process, and often through one or more modes (cycles within cycles), rather than being a direct
sequential push. Please refer to 101 Design Methods for more details.
Briefly describe each Project / Task / Visit you
involved
For each Project / Task (e.g. client project
brief or school project brief), you should
clearly state the topic you are going to
analyse
For each Visit, you should define the topic
based the content of the Visit.
Topic you are going
to analyse
You have to define at least 2 topics to analyse in your completion report
2014/2/26 Completion Report Guideline 6
5. Analysis
You should elaborate the framework and methods that applied to analyse the topic(s)
stated in Part 4.
Notes:
In 101 Design Methods, Vijay (2012) introduces Mode 2: Know Context and Mode 3: Know People
with a set of tools and methods for research and analysis:



















You have to apply at least 6 method(s) (3 for Context; 3 for People) to analyse stated topic. You are
highly recommended to apply above method(s) introduced by Vijay (2012).

5.0 Introduction
You should generally describe the whole process of analysis.
5.1.X provide framework and methods to analyse the stated topic(s)
5.2.X elaborate the process of analysis

Example 1
5.0
To analyse the context about sports brand X, I applied following methods and tools:
Eras Map
SWOT
Interest Groups Discussion..

To analyse the people (i.e. potential customer) of sports brand X, I applied following
methods and tools:
Research Participant Mapping
Five Human Factors
POEMS




Outline
Mode 2: Know Context
>Contextual Research Plan
>Popular Media Search
>Publications Research
>Eras Map
>Innovation Evolution Map
>Financial Profile
>Analogous Models
>Competitors - Complementors Map
>Ten Types of Innovation Diagnostics
>Industry Diagnostics
>SWOT
>Subject Matter Experts Interview
>Interest Groups Discussion
Mode 3: Know People
>Research Participant Mapping
>Research Planning Survey
>User Research Plan
>Five Human Factors
>POEMS
>Field Visit
>Video Ethnography
>Ethnographic Interview
>User Pictures Interview
>Cultural Artifacts
>Image Sorting
>Experience Simulation
>Field Activity
>Remote User Research
>User Observations Database
The methods selected in the example is only for
reference. You are strongly recommended to
apply other appropriate research methods
according to the attributes of your stated topic(s).
2014/2/26 Completion Report Guideline 7

Example 1 (contd)
5.1.1 Eras Map of sports brand X
- Framework:
I aims to derive historical perspective to sports brand X. Understanding how the brand
change over time offers a fuller picture of the context and helps me rethink about
what opportunities of advertising campaign might exist.

The Eras Map highlights the key characteristics of brand X in each relevant period,
shows how each era is different, and indicates how much they have changed over
time. Constructing such overview map helps me see the overall patterns of change in
the history of brand X.

STEP 1: Define the attributes and time periods to track
I captured behavioral changes of customer of brand X over time. I determine the time
period as 30 years for recognizing clearly distinguishable eras.

STEP 2: Research the historical context
I found historical information in following way:
Internet (please list out)
Books (please list out)
Industry experts (please list out)


STEP 5: Look for insights from findings
Eras Map derived:








I studied the Eras Map and try to extract insights by

The Eras Map analysis helped me pinpoint the behavior (e.g. online shopping) of
existing customer of brand X as an area to explore new advertising strategy......


5.1.2 SWOT of sports brand X
- Framework:
The SWOT analysis aims to evaluate brand X strengths, weakness, opportunities and
treats




Outline
Era 1
Brand X sports wear as gear for
professional sport player
1980 - 1990
Era 2
Brand X sports wear as gear
for pubilc
1990 - 2000
Era 3
Brand X sports wear as fashionable
clothing
2000 - present
Relation to owner Professional gear Gear for sport / casual wear Fashionable clothing
Owner Type Professional sport player Families Families, young people
Product Trends Hi-tech material and details Plain, cozy Colorful, trendy, impressive pattern
Retail Flashship store Department store On-line shop, department store

Outline: Chapter 6
6. Findings
In this chapter, you should extract insights from findings derived from research stated in
Chapter 5.




You should move from researching and collecting data to applying various analytical method /
tools to the data so that you can organize your thinking and gain a clear perspective about your
stated topic(s).

In 101 Design Methods, Vijay (2012) introduces Mode4: Frame Insights with following methods and tools for
distilling research findings into few key insights, and then turn those insights in to concise, actionable principles for
innovative solution:














You have to apply at least 3 method(s) to distill findings to insights in your stated topic(s).

6.0 Introduction
You should generally describe the whole process of framing insights.
6.1.X provide synthesis to identify any commonality, differences, difficulties, problems and
solution etc.
6.2.X any theory, knowledge, know-how derivative from the findings

Example 1
6.0
To distill the findings in chapter 5 into insights, I applied following methods and tools:
Observation Sorting
Symmetric Clustering Matrix
User Journey Map

Methods / tools of framing insight
Findings ---------------------------------------------------- > Insights
Mode 4: Frame Insights
> Observations to Insights > Asymmetric Clustering Matrix
> Observations Sorting > Activity Network
> User Observation Database queries > Insights Clustering Matrix
> User Response Queries > Semantic Profile
> ERAF System Diagram > User Groups Definition
> Descriptive Value Web > Compelling Experience Map
> Entities Position Map > User Journey Map
> Venn Diagramming > Opportunity Framework
> Tree / Semilattice Diagramming > Design Principles Generation
> Symmetric Clustering Matrix > Analysis Workshop
The methods selected in the example is only for reference.
You are strongly recommended to apply other
appropriate methods according to the attributes of your
stated topic(s).
2014/2/26 Completion Report Guideline 8
Outline: Chapter 7
7. Insights
In this chapter, you should explore solution / conclusion for your stated topic(s) from insights
gained in previous chapter.





In 101 Design Methods, Vijay (2012) introduces Mode 5: Explore Concepts, Mode 6: Frame Solutions, Mode 7:
Realize Offerings, which specifies that exploring innovative solution / conclusion ought to be built for the user and
context needs. Explorations happen in nonlinear, continuous, an d iterative cycles until new and valuable solutions
an strategies are generated.






















You have to apply at least 3 method(s) to explore solution / conclusion your stated topic(s).

7. Insights
7.0 Introduction
You should generally describe the whole process of exploring solution / conclusion.
7.1.X connect the findings with local and other experiences
7.2.X elaborate any inspirations and aspirations etc.

Methods / tools of exploring solution / conclusion
Insights ----------------------------------------------------------------------------- > Solution / conclusion
Mode 5: Explore Concepts Mode 6: Frame Solutions Mode 7: Realize Offerings
> Principles to Opportunities > Morphological Synthesis > Strategy Roadmap
> Opportunity Mind Map > Concept Evaluation > Platform Plan
> Value Hypothesis > Prescriptive Value Web > Strategy Plan Workshop
> Persona Definition > Concept Linking Map > Pilot Development and Testing
> Ideation Session > Foresight Scenario > Implementation Plan
> Concept Generating Matrix > Solution Diagramming > Competencies Plan
> Concept Metaphors and Analogies > Solution Storyboard > Teaming Plan / Initiatives Plan
> Role-play Ideation > Solution Enactment > Vision Statement
> Ideation Game > Solution Prototype > Innovation Brief
> Puppet Scenario > Solution Evaluation
> Behavioral Prototype > Solution Roadmap
> Concept Prototype > Solution Database
> Concept Sketch > Synthesis Workshop
> Concept Scenarios
> Concept Sorting
> Concept Grouping Matrix
> Concept Catalog
2014/2/26 Completion Report Guideline 9
Outline: Chapter 7
8. Conclusion
In this chapter, you should turn the solution / conclusion gained in the previous chapter into
self-reflection.



8.0 Introduction
8.1.X solution / conclusion of your stated topic(s)
8.2.X how those theory, knowledge, know-how will be turned into personal philosophy
8.3.X include what you have learnt, Reflection, etc. in general.
In this part, you should include
A table to compare the difference and improvement of after your overseas
A list of people related to design industry that your met in your overseas work attachment
and study

9. Future Plan and Contribution
9.0 Introduction
9.1.X propose a plan after a year overseas experience
9.2.X how will you contribute Hong Kong creative industry
Solution / conclusion ----- > Self-reflection
2014/2/26 Completion Report Guideline 10