Website: sardaruchika.web.officelive.

com

Ruchika Sarda Cell no: +91 9924746526

Interaction / Interface Designer mailto:ruchikasarda.nid@gmail.com
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Objective:
Seeking a challenging Design position to utilize my problem solving & creative thinking skills to design & implement effective solutions.
Summary:
 Interested more in interaction/Interface design and new media design.
 Excellent team player with good communication skills and a quick learner.
 Have my own passion for photography.
 Expertise in softwares like Adobe Creative Suite, Sound Forge, Corel Draw, 3Ds Max.

Keywords:
Interaction Design | Tangible Interface | User Interface | Gestural Interface | Gestural Interaction | Story Boarding |
Conceptualization | Icon Design | Graphic Design

Education:
Post Graduate Diploma in New Media Design, June 2008 – present
National Institute of Design (NID), Gujarat, India
Arena Multimedia Specialist, Arena Multimedia, Gujarat, India June 2005 – December 2006

Bachelors in Commerce, Gujarat University, Gujarat, India June 2005 – April 2008

Employment:
 Assistant Designer: April 2007 – July 2007
o Collaborated on 2 projects with freelance designer, Anjali Vasa.
 Indian Institute of Management Brochure
o Designed brochures for various IIM workshops and IIM departments.
o Created the characters to be embedded in the brochures.
o Performed image and text settings for the brochures.
o Tools Used: Adobe Photoshop, Adobe In design, Corel Draw
 Deepkala Web Site
o Created the layout for various site pages and reviewed them with customer
o Customized and refined the images to be host on the site.
o Tools Used : Adobe Photoshop
 Multimedia Software Trainer: August 2006 – July 2007
o Conducted class sessions for students and taught Adobe Suite and Corel Draw.
o Reviewed class projects and guided them with different design options.
o Explored the newer versions of the software in the curriculum.

Project Experience:
 Dice 6 weeks
o Developed and conceptualized a gestural interaction of a multi utility cube shaped product “Dice”.
o Certain functions such as music player, attachable radio player and attachable function of date, time, alarm and
temperature.
o Interaction and interface design of the “Dice”.
o Deliverable: Video Prototype
o Technology: Tilt sensors, Micro controller, OLED Display.
o Tools Used: Adobe Premier Pro, Adobe Illustrator, 3Ds max
 Kahaani 5 weeks
o Developed Interactive Floor “Kahaani”, for children; capable of creating and telling stories which integrates physical play.
o Paper accepted at the conference “Designing For Children”.
o Deliverables: Software Prototype, Video Prototype and a small scaled Model.
o Specifics:
a. Team size: 2
b. Target Group: Children of 5 to 7 years
c. Technology: Pressure sensors, Micro controllers
o Tools Used: Adobe Flash, Adobe Premier Pro, Adobe Photoshop, Adobe Illustrator, 3Ds max.
  The Glyphs 4 weeks
o Developed a Game “THE GLYPHS” which provides the information about the Egyptian Language Hieroglyphs.
o Study of the Egyptian Culture and the Hieroglyph Language along with the study of game designing.
o Included aspects like story boarding, character design, interface design, story building, user study etc.
o Deliverable: Video Prototype.
o Target Group: 15 to 20 years old users
o Tools Used: Adobe Photoshop, Adobe Premier Pro, and Adobe Illustrator.
 Inky 1 week
o Made an installation to explain the main design element of the product “PARKER Pen” after complete analysis of the Pen.
o Critically analyzed the product understanding its uniqueness.
o Deliverable: Working Installation made for the analyzed product a Parker Pen
o Tools Used: Regular ink and day to day things used as the nibs to write or draw.
 Automated Teller Machine(ATM) Compatible for Visually Impaired Users 2 weeks
o Ergonomically designed the ATM Model, and defined the screen according to the visual ergonomics.
o Added features like Braille Keypad, Audio & Haptic Keypad, Motion sensors in the usual ATM thus making it compatible
for the visually impaired.
o Deliverable: Small Scaled Model and a Software Prototype of the screens of the ATM, showing the working of the regular
ATM for the Visually Impaired users also.
o Specifics:
a. Team size: 2
b. Target Group: Normal & Visually Impaired Users
o Tools Used: Adobe Flash, Adobe Photoshop, Adobe Illustrator
 Typography 2 days
o Adaption of different scripts and knowledge of the font in the product.
o Experimented with different font faces and font history.
o Deliverable: Layout created for a two sided page for a magazine.
o Tools Used: Adobe In design

Workshops:
 Cultural Probes and Icon Design 22nd Sept- 2nd Oct, 2009
o Introduced to the Non - Intentional design and also Cultural Probes for User Participation and generative design tools
were used to do the space design of the canteen called "khopcha".
o Compared icon sets from different nations according to their users and then designed icons for the same things in the
Indian context, also examined the cross cultural differences occurring from that.
o Conducted By: Geisha Joost and Jan Lindenberg (Deutsche Telekom, Germany)
 Bodies In Space 24th-29th August, 2009
o Learned the usage of space, idea of alignment, breath, focus, sense of gravity, and multiple spaces that operate in our
movement and the notion of wiring the body in different ways through the concept of energy distribution to various part of
the body.
o Conducted By : Attakalari at Bangalore
 Electronic Music 16th-20th December, 2008
o Were taught the basics of “CHUCK” Language which made us aware about the sound frequencies and in creating sound
with the help of the Language.
o Learned the basics of sound theory.
o Made us familiar with the electronic music by sharing their performance interface of Dilruba and Sitar
o Deliverable: Small Sound Track
o Conducted By: Ajay Kapur and Curtis Bahn (Cal Arts, California)
th th
 Information Architecture 11 -15 December, 2008
o Knowledge of organizing and labeling web sites, and software to support fundability and usability was acquired.
o Deliverable: Paper Prototype of a food website.
o Conducted By: NID Bangalore
nd th
 Film Making 22 - 24 February, 2008
o Gained the knowledge of various basic rules of film making, editing, handling the camera and producing the final
output in front of the crowd with a message.
o Deliverable: Made a short Film in a group of 11 members.
o Conducted By: First Time Filmakers (FTFM)
 Photography
o Understood the basic rules of framing, compositions, camera angles, and also about the camera working.
o Basic knowledge about the types of lightings, effects of shadows, ISO, aperture and shutter speed.
o Deliverable: Photographs
o Conducted By: Mehul Upadhyay