1

Summer I nternship Project Report

ON

Comparative study of Authorised person/sub-broker of Raghunandan Money and
other broking companies.



I SO 9001:2000 CERTI FI ED
MAKI NG MORE POSSI BI LI TI ES FOR FI NANCI AL MARKETS

A report submitted to
Asian Business School, Noida
as a partial fulfillment of Full time
Post Graduate Diploma in Management (PGDM)
(Approved by AICTE, Ministry of HRD)






Submitted to : Ms. Sunita Verma Submitted by :Shivangi Mishra
Batch :PGDM(2012-2014)
Roll No. :0B12100




(2012-14)






Asian Business School (ABS)
A2, Sector 125, Noida
Website : www.abs.edu.in







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ACKNOWLEDGEMENT

I wish to express my deep gratitude to Mr.Rupesh Verma & Mr.Jalaj Rai for acting as a guide
and providing me with continuous support and guidance. It gives me great pleasure in presenting
this report to the ASIAN BUINESS SCHOOL.This report could not have been completed
without the inputs and the words of advice from his far which I shall always remain grateful to
them I wish gratitude to my members of Department of Management, for taking Interest in my
project work when required. I fall short of words to express my gratitude to Raghunandan
Industries Pvt. Ltd., Lucknow for giving me the opportunity to work in this prestigious
organization. I acknowledge my deep sense of gratitude to Mr.Rupesh Verma &Mr. Jalaj Rai for
his generous guidance & advice before and also in analyzing the work. My overriding debt is to
my parents who provide me with the moral support & inspiration needed to prepare this report.


SHIVANGI MISHRA
























3

EXECUTIVE SUMMARY

The present report is prepared for the partial of PGDM and as a part of curriculum. The survey is
an attempt to determine and analyze the market condition of RAGHUNANDAN INDUSTRY
PVT.LTD. To pursue this research, Lucknow was choosen, where the survey was conducted
through telephonic interview along with personal interaction with A.Ps (Authorized Person).
The data collection is analyzed and some practical tools were applied to get inference from the
survey.

The research report has two sections in its first section company and industry profile is given,
where as second section research methodology is given which includes sample design analysis
on sample & presentation is in the form of diagram and charts.

This project gave me a great learning experience and at a same time it gave me enough scope to
implement my analytical ability. The analysis and advice presented in this project is based on
market research on the basis of saving and investment.

This internship program helped me in building strong forte in the field of Portfolio Management.
This gave me in-depth knowledge related to basic financial terms such as stock market , mutual
fund and insurance .













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CERTIFICATE
This is to certify that Ms. SHIVANGI MISHRA a student of ASIAN BUSINESS
SCHOOL has completed project work on COMPARITIVE STUDY OF
AUTHORISED PERSON/SUB-BROKER OF RAGHUNANDAN MONEY &
OTHER BROKING COMPANIES under my guidance and supervision.

Date- Mr. Rupesh Verma
Raghunandan Money
Office No:6, Ground Floor
Saran Chamber-1
5-Park Road
Hazratganj, Lucknow- 226001
























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DECLARATION
I hereby declare that this Project Report entitled Comparitive study of Authorised Person
/Sub-broker of Raghunandan Money and other Broking Companies submitted in the
summer internship report of POST GRADUATE DIPLOMA IN MANAGEMENT
(PGDM) of ASIAN BUSINESS SCHOOL, NOIDA is based on primary & secondary data
found by me through various departments , personal interviews and websites collected by
me under guidance of MR. RUPESH VERMA & MR.JALAJ RAI.



DATE: SHIVANGI MISHRA
PGDM(2012-2014)


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TABLE OF CONTENTS




1. EXECUTIVE SUMMARY 3
2. INTRODUCTION 9
3. INDUSTRY PROFILE 10-15
4. OBJECTIVES & SCOPE 16
5. RESEARCH METHODOLOGY 17

6. LITERATURE REVIEW 18-46
7. DATA ANALYSIS AND INTERPRETATION 47-55
8. CONCLUSIONS 56
9. QUESTIONAIRE 57
10. BIBLIOGRAPHY 58




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INTRODUCTION


STOCK MARKET

A stock market is a public market for the trading of company stock and derivatives at an agreed
price; these are securities listed on a stock exchange as well as those only traded privately.
The size of the world stock market was estimated at about $36.6 trillion US at the beginning of
October 2008.The total world derivatives market has been estimated at about $791 trillion face
or nominal value, 11 times the size of the entire world economy. The value of the derivatives
market, because it is stated in terms of notional values, cannot be directly compared to a stock or
a fixed income security, which traditionally refers to an actual value.
Moreover, the vast majority of derivatives 'cancel' each other out (i.e., a derivative 'bet' on an
event occurring is offset by a comparable derivative 'bet' on the event not occurring.).
Many such relatively illiquid securities are valued as marked to model, rather than an actual
market price. The stocks are listed and traded on stock exchanges which are entities of a
corporation or mutual organization specialized in the business of bringing buyers and sellers of
the organizations to a listing of stocks and securities together.
The stock market in the United States includes the trading of all securities listed on the NYSE
Euronext, the NASDAQ, the Amex, as well as on the many regional exchanges, e.g. OTCBB and
Pink Sheets. European examples of stock exchanges include the London Stock Exchange, the
Deutsche Brse.

HISTORY
In 12th century France the courretiers de change were concerned with managing and regulating
the debts of agricultural communities on behalf of the banks. Because these men also traded with
debts, they could be called the first brokers. A common misbelief is that in late 13th
century Bruges commodity traders gathered inside the house of a man called Van der Beurze,
and in 1309 they became the "Brugse Beurse", institutionalizing what had been, until then, an
informal meeting, but actually, the family Van der Beurze had a building in Antwerp where
those gatherings occurred;
[7]
the Van der Beurze had Antwerp, as most of the merchants of that
period, as their primary place for trading. The idea quickly spread around Flanders and
neighboring counties and "Beurzen" soon opened in Ghent and Rotterdam.

In the middle of the 13th century, Venetian bankers began to trade in government securities. In
1351 the Venetian government outlawed spreading rumors intended to lower the price of
government funds. Bankers in Pisa, Verona, Genoa and Florence also began trading in
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government securities during the 14th century. This was only possible because these were
independent city states not ruled by a duke but a council of influential citizens. Italian companies
were also the first to issue shares. Companies in England and the Low Countries followed in the
16th century.

The Dutch East India Company (founded in 1602) was the first joint-stock company to get a
fixed capital stock and as a result, continuous trade in company stock occurred on the
Amsterdam Exchange. Soon thereafter, a lively trade in various derivatives, among which
options and repos, emerged on the Amsterdammarket.
Dutch traders also pioneered short selling - a practice which was banned by the Dutch
authorities as early as 1610.

FUNCTI ON AND PURPOSE

The stock market is one of the most important sources for companies to raise money. This
allows businesses to be publicly traded, or raise additional financial capital for expansion by
selling shares of ownership of the company in a public market. The liquidity that an exchange
affords the investors gives them the ability to quickly and easily sell securities. This is an
attractive feature of investing in stocks, compared to other less liquid investments. Some
companies actively increase liquidity by trading in their own shares.

History has shown that the price of shares and other assets is an important part of the dynamics
of economic activity, and can influence or be an indicator of social mood. An economy where
the stock market is on the rise is considered to be an up-and-coming economy. In fact, the stock
market is often considered the primary indicator of a country's economic strength and
development.
Rising share prices, for instance, tend to be associated with increased business investment and
vice versa. Share prices also affect the wealth of households and their consumption.
Therefore, central banks tend to keep an eye on the control and behavior of the stock market and,
in general, on the smooth operation offinancial system functions. Financial stability is the raison
d'tre of central banks.
Exchanges also act as the clearinghouse for each transaction, meaning that they collect and
deliver the shares, and guarantee payment to the seller of a security. This eliminates the risk to an
individual buyer or seller that the counterparty could default on the transaction.
The smooth functioning of all these activities facilitates economic growth in that lower costs and
enterprise risks promote the production of goods and services as well as possibly employment. In
this way the financial system is assumed to contribute to increased prosperity


9


INDUSTRY PROFILE

BOMBAY STOCK EXCHANGES


This stock exchange, Mumbai, popularly known as BSE was established in 1875 as The
Native share and stock brokers association, as a voluntary non- profit making association.
It has an evolved over the years into its present status as the premiere stock exchange in the
country. It may be noted that the stock exchanges the oldest one in Asia, even older than the
Tokyo Stock Exchange, which was founded in 1878.

The exchange, while providing an efficient and transparent market for trading in securities,
upholds the interests of the investors and ensures redressed of their grievances, whether against
the companies or its own member brokers.
It also strives to educate and enlighten the investors by making available necessary informative
inputs and conducting investor education programmers.

A governing board comprising of 9 elected directors, 2 SEBI nominees, 7 public representatives
and an executive director is the apex body, which decides the policies and regulates the affairs of
the exchange.

The Executive director as the chief executive officer is responsible for the day today
administration of the exchange. The average daily turnover of the exchange during the year
2000-01(April-March) was Rs 3984.19 crores and average number of daily trades 5.69 Lakhs.
However the average daily turnover of the exchange during the year 2001-02 has declined to Rs.
1244.10 crores and number of average daily trades during the period to 5.17 Lakhs.
The average daily turnover of the exchange during the year 2002-03 has declined and number of
average daily trades during the period is also decreased.
The Ban on all deferral products like BLESS AND ALBM in the Indian capital markets by SEBI
with effect from July 2, 2001, abolition of account period settlements, introduction of
compulsory rolling settlements in all scripts traded on the exchanges
with effect from Dec 31, 2001, etc., have adversely impacted the liquidity and
consequently there is a considerable decline in the daily turnover at the exchange.
The average daily turnover of the exchange present scenario is 110363(laces) and
number of average daily trades 1057(laces).


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BSE I NDI CES

In order to enable the market participants, analysts etc., to track the various ups and downs in the
Indian stock market, the Exchange has introduced in 1986 an equity stock index called BSE-
SENSEX that subsequently became the barometer of the moments of the share prices in the
Indian Stock market.
It is a Market capitalization weighted index of 30 component stocks representing a sample of
large, well-established and leading companies. The base year of Sensex is 1978-79.
The Sensex is widely reported in both domestic and international markets through print as well
as electronic media. Sensex is calculated using a market capitalization weighted method.
As per this methodology, the level of the index reflects the total market value of all 30-
component stocks from different industries related to particular base period. The total market
value of a company is determined by multiplying the price of its stock by the number of shares
outstanding.
Statisticians call an index of a set of combined variables (such as price and number of shares) a
composite Index. An Indexed number is used to represent the results of this calculation in order
to make the value easier to work with and track over a time.
It is much easier to graph a chart based on Indexed values than one based on actual values world
over majority of the well-known Indices are constructed using Market capitalization weighted
method.
In practice, the daily calculation of SENSEX is done by dividing the aggregate market value of
the 30 companies in the Index by a number called the Index Divisor. The Divisor is the only link
to the original base period value of the SENSEX. The Divisor keeps the Index comparable over a
period or time and if the reference point for the entire Index maintenance adjustments.
SENSEX is widely used to describe the mood in the Indian Stock markets. Base year average is
changed as per the formula new base year average = old base year average*(new market
value/old market value).
NATI ONAL STOCK EXCHANGE

The NSE was incorporated in Now 1992 with an equity capital of Rs 25 crores. The International
securities consultancy (ISC) of Hong Kong has helped in setting up NSE.
ISE has prepared the detailed business plans and installation of hardware and software systems.
The promotions for NSE were financial institutions, insurances companies, banks and SEBI
capital market ltd, Infrastructure leasing and financial services ltd and stock holding corporation
ltd.
It has been set up to strengthen the move towards professionalisation of the capital market as
well as provide nation wide securities trading facilities to investors.NSE is not an exchange in
the traditional sense where brokers own and manage the exchange.
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A two tier administrative set up involving a company board and a governing aboard of the
exchange is envisaged.NSE is a national market for shares PSU bonds, debentures and
government securities since infrastructure and trading facilities are provided.
NSE-NI FTY
The NSE on April 22, 1996 launched a new equity Index. The NSE-50. The new index, which
replaces the existing NSE-100 index, is expected to serve as an appropriate Index for the new
segment of futures and options.
Nifty means National Index for Fifty Stocks. The NSE-50 comprises 50 companies that
represent 20 broad Industry groups with an aggregate market capitalization of around Rs.
1,70,000 crs.
All companies included in the Index have a market capitalization in excess of Rs 500 crs each
and should have traded for 85% of trading days at an impact cost of less than 1.5%.

The base period for the index is the close of prices on Nov 3, 1995, which makes one year of
completion of operation of NSEs capital market segment. The base value of the Index has been
set at 1000.

NSE-MIDCAP INDEX

The base period for the index is Nov 4, 1996, which signifies two years for completion of
operations of the capital market segment of the operations. The base value of the Index has been
set at 1000. The NSE madcap Index or the Junior Nifty comprises 50 stocks that represents 21
aboard Industry groups and will provide proper representation of the madcap segment of the
Indian capital Market.
All stocks in the index should have market capitalization of greater than Rs.200 crores and
should have traded 85% of the trading days at an impact cost of less 2.5%.
Average daily turnover of the present scenario 258212 (Laces) and number of averages daily
trades 2160(Laces). At present, there are 24 stock exchanges recognized under the securities
contract (regulation) Act, 1956. They are:-

NAMES OF THE STOCK EXCHANGS

Bombay Stock Exchange (BSE)
National Stock Exchange of India (NSE)
Indian Commodity Exchange (ICEX)
United Stock Exchange of India (USE)
Multi Commodity Exchange (MCX)
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Over the Counter Exchange of India (OTCEI)
Inter-connected Stock Exchange of India (ISE)
Madras Stock Exchange (MSE)
Coimbatore Stock Exchange (CSX)
Ahmedabad Stock Exchange (ASE)
Bhubaneshwar Stock Exchange (BhSE)
Cochin Stock Exchange (CSE)
Hyderabad Stock Exchange (HSE)
Calcutta Stock Exchange (CSE)
Delhi Stock Exchange (DSE)
Bangalore Stock Exchange
Madhya Pradesh Stock Exchange, Indore
Jaipur Stock Exchange (JSE)
Magadh Stock Exchange, Patna
UP Stock Exchange (UPSE)
Vadodara Stock Exchange,Vadodara (VSE)
Guwahati Stock Exchange Ltd
Ludhiana Stock Exchange Association Ltd
Kanara Stock Exchange Ltd
Mangalore Stock Exchange Ltd
Pune Stock Exchange Ltd
Saurashtra Kutch Stock Exchange Ltd
Meerut Stock Exchange Ltd
Intrex Trade Exchange Ltd
United Stock Exchange of India


COMMODI TY EXCHANGE

1. Multi Commodity Exchange of India Limited (MCX)
2. National Commodity & Derivatives Exchange Limited (NCDEX)
3. Indian National Multi-Commodity Exchange (NMCE)
4. Commodity Exchange Limited ICEX.


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OBJECTIVES OF STUDY



Primary Objective:

To undertake a comparative study on Authorized Persons service at Raghunandan
Pvt Ltd in comparison to other broking companies.

To analyze the services provided by Raghunandan Pvt Ltd Authorized Persons to its
customer.




Secondary Objective:

To understand the position of Authorized Person in stock Market.

To summarize the process carried out to influence customers to invest.













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METHODOLOGY

In order to achieve the above stated objective a detailed analysis of stock market
was conducted based upon secondary data along with collection of some primary
data.

Data Collection:

Primary Data : In order to accomplish above stated objective data was collected through
questionnaire given to APs of Raghunandan Money.


Secondary Data : Apart from the primary data collected through questionnaire the
data was also extracted from various sources such as magazines to form a
substantial based of literature review.
Sampling Technique: Convenience Technique

What is convenience Technique?

A statistical method of drawing representative data by selecting people because of the ease of
their volunteering or selecting units because of their availability or easy access. The advantages
of this type of sampling are the availability and the quickness with which data can be gathered.
The disadvantages are the risk that the sample might not represent the population as a whole, and
it might be biased by volunteers.


Sample Unit: LUCKNOW

Sample Size: 20

Data Analysis And Interpretation : Data analysis and interpretation is done through pie chart and
Bar diagram.



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LIMITATIONS OF STUDY


1. The time constraint was one of the major problems.

2. The study is limited to the different schemes available under the mutual funds selected.

3. The study is limited to selected authorised persons services provided by Rghunandan Money
and other companies.

4. The lack of information sources for the analysis part.









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Literature Review

Role of Stock market for economic development
There might be no consensus about the important role played by Stock markets in any given
economy and the ability of these markets in steering that economy into certain economic cycles
that ensure enhancing the growth of national economies. Stock markets also play an important
role in shaping the financial, economic and monetary policies, plans and programmes.
The establishment of stock markets in Arab countries came in line with the Arab governments'
policies and programmes. It came also after such governments realised the importance of the role
played by such markets in enhancing the comprehensive development processes taking place in
their countries especially the capital market experience in many countries has been very
successful.
It is a truth universally acknowledged that economic development at any country would require
large capitals to achieve the prospective growth rates in their budgets. Stock markets may
therefore become the ideal mean for collecting funds and channeling them into the different
investment channels. They may also act as communication links among the sectors that have
surpluses and other sectors that are in need for liquidity to fund their investments. This balance
will definitely bring benefits to any country.
The main role of the stock markets is thus to avail funds needed to finance the projects promoted
by existing or under development at reasonable terms that bring benefits for everyone.
Due to lack of financial resources and low capitals, especially in countries whose financial
resources are limited, stock markets may be the only source and main provider for the capitals of
such projects.







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COMPANY PROFILE

http://www.rmoneyindia.com/






THE BACKGROUND

Raghunandan money is one of the prominent integrated financial services group providing
exhaustive range of financial and investment related products to our clients and associates
The company offers a complete financial services spectrum ranging from equity, equity
derivatives , Commodities derivatives, Depository services, Insurance broking, Currency
derivatives and distribution of mutual funds.Raghunandan's retail network is speard mainly
across Uttar Pradesh, Madhya Pradesh,Uttranchal, Harayana, Delhi/NCR, Bihar, Jharkhand,
Gujrat and Rajasthan and is heading towards pan India presence.
Raghunandan group is a member of NSE (Cash, F&O and Currency), BSE (Cash and F&O) ,
MCX, MCX-SX, NCDEX, NMCE, ICEX , USEIL , depository participant of CDSL and direct
broker (IRDA) .Raghunandan is also a member of NCDEX SPOT EXCHANGE & NSEL.
At Raghunandan, We believe in the power of knowledge and the entrepreneurial spirit that
makes it profitable. Raghunandan has a professional management team and ranks amongst the
best in technology and operations. We at Raghunandan have been working hard to bring to the
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reach of the retail investor, the opportunities of the wealth creation presented by the financial
markets.
Raghunandan started its operations in august 2004 with four people running the operations.
Focus on customer first attitude , respect for professionalism and implementation of cutting edge
technology has enabled us to blossom into an almost 800 member team.
Raghunandan's distribution network spreads over 300 towns and cities comprising 800 business
associates mainly across Uttar Pradesh , Madhya Pradesh , Uttranchal ,
Harayana,Delhi/NCR,Bihar,Jharkhand, Gujrat and Rajasthan and is heading towards pan India
presence.




MI LESTONE






2004
NOVEMBER
:Acquired trading cum clearing membership of Multi
Commodity Exchange Ltd.
AUGUST
:Acquired Trading cum membership of National
Commodities and Derivatives
Exchange ltd.

2005
AUGUST : Acquired Direct broker license approved by IRDA

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2008
NOVEMBER
: Acquired trading membership of MCX Stock Exchange
Ltd. in Currency futures segment
OCTOBER : Acquired trading membership of NSE (Cash and F& O )
SEPTEMBER
: Acquired trading cum clearing membership of NCDEX
Spot Exchange Ltd.
JULY : Acquired trading cum clearing membership of National
Spot Exchange Ltd.

Acquired trading cum clearing membership of National
Multi-Commodity Exchange
of India Ltd.

2009
JANUARY
: Acquired trading membership of NSE in currency derivative
segment


2010
AUGUST
: Acquired trading membership of united stock exchange for
currency derivative segment
JULY : Acquired trading membership of BSE ( Cash and f & O)

JANUARY
: Acquired trading cum clearing membership of : Indian
Commodity Exchange Limited


2011
AUGUST : HDFC Mutual Fund Declared us as Start Key Partner
FEBRUARY : Became the DP participant of CDSL
JANUARY : Our Company has certified by ISO 9001 : 2008








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2012
AUGUST : Implement Drishti Solutions
JULY : Register as Self Clearing Member in NSE (F&O) Segment

Sales Head Office Shifted To Noida
JANUARY : Registered Intermediary of CLV, NDML & DOTEX

Implement CRM Software Talisma in Sales




2013
MARCH : Number of Business Associates800 +
FEBRUARY : Number of Employees500 +
JANUARY : Register as Trading Member in MCX-SX Cash Segment &
As Self Clearing Member
in MCX-SX (F&O) Segment

Implement CRM Software Talisma in Operations






















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SOCIAL RESPOSIBILITY

Raghunandan believes that it has a responsibility beyond its basic responsibility towards its
stake holders , a responsibility towards a larger constituently - the society .there are many who
may not be as privileged as we are and we consider it as our duty to help those deserving , to
provide them with opportunities and enhance their lives. It is an investment for the future of the
society

We are associated with the Ekal vidhalaya foundation which is a charitable trust that initiates ,
supports and runs non formal one teacher school (popularly known as Ekal vidyalayas) all over
the country with the participation of numerous non profit organization . This program has
become the greatest non governmental education movement in the country.























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THE PROMOTERS

MR. SAURABH MITTAL (DIRECTOR)
Founder and promoter of the Raghunandan Money Group, Mr. Saurabh Mittal is a Management
Graduate having rich and extensive experience of more than 15 years. He has an in-depth
knowledge and strong understanding of various intricacies of Financial Markets. It is through his
exceptional leadership skills and outstanding commitment towards the group that Raghunandan
Money today has become the leading Broking House with extensive client base and wide spread
network of sub brokers & branches. His efforts have led to the diversification of group
businesses from Equity & Commodity Broking to Depository Services, IPOs & Mutual Funds
distribution, Insurance Products, Wealth Management, Advisory Services and Financial
Education. Under his leadership, the organization has rapidly expanded and made a widespread
presence across India and has seamlessly grown into a financial services company par excellence


MR. KAPIL MITTAL (DIRECTOR)

Mr. Kapil Mittal, co-promoter of the company, is an Engineering and Management Graduate
having more than 12 years of experience. He is heading the Research and Product Development
division of the company. His great dedication and devotion to his work is an inspiration for his
team. A man of great intellect, his ideas have helped Raghunandan in the introduction of new
financial services such as distribution of Mutual Funds, IPOs and Insurance Products. His style
of working is highly motivational to his team members. Mr. Mittal is a person with unmatched
sharp calculative skills and analytical bent of mind.


MR. DEEPANKAR SETH (HEAD OPERATIONS)

Mr. Deepankar Seth is a fellow member of the Institute of Chartered Accountants of India (ICAI)
having more that 12 years of experience in the Indian Financial Markets. Mr. Seth leads the
Broking Operations of Raghunandan Group including, Back office operations, entire
technological functioning of the business, Risk Management & Surveillance, Legal &
Compliance, Corporate Communications & Brand Management and IT & Software
Development.

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MR. RAJESH KUMAR SINGH (DIRECTOR)

Mr. R K Singh is an Associate Member of Association of Certified Chartered Accountants
(ACCA, UK) & a Management Graduate having diversified experience of 11 years and has
worked with the leading institutions ICICI, HDFC, UTI, SMC & most recently with IFCI. He
has worked across all parts of India and has excelled in business development and strategy. At
Raghunandan, he is heading Business Development and Marketing division.

MEMBERSHIP

Raghunandan Capital (P) Ltd.: Member-NSE; BSE; MCX-SX; USEIL;
Depository Participant (CDSL)
NSE:TMID-13176 SEBI Regn. No: NSE (CASH):INB231317638;
NSE (F&O) I NF231317638;NSE(CURRENCY):INE231317638
BSE: TMID-6112 SEBI Regn. No.: BSE (CASH): INB011317634;
BSE (F&O) INF011317634
MCX-SX: TMID-52400 SEBI Regn.No :INE261317638
USEIL: TMID-13176 SEBI Regn.No. : INE271317633
CDSL DP: DPID : 12069700 SEBI regn. number : IN-DP-CDSL-607-2011

Raghunandan Industries (P) Ltd.: Member-MCX; NCDEX ; NMCE; ICEX; NSEL ; NCDEX
Spot

MCX:TMID- 16825 FMC Code No.:MCX/TCM/CORP/0050
NCDEX:TMID- 00189 FMC Code No.:NCDEX/TCM/CORP/0295
NMCE:TMID- CL0267 FMC Code No.:NMCE/TCM/CORP/0185
ICEX:TMID- 1107 FMC Code No.:ICEX/TCM/CORP/0120
NSEL:TMID- 10440
NCDEX Spot:TMID-10043

Raghunandan Insurance Brokers (P) Ltd.:Direct Broker-IRDA

Direct Broker Code : IRDA:DB/352


24


RAGHUNANDAN MONEY GROUPS
















25

EQUITY

Investing in shares or stock market is inarguably the best route to long-term wealth accumulation.
However, it can also be a very risky proposition due to high risk-return trade-off prevalent in the
stock market. Hence, it is more appropriate to take help of an experienced and trustworthy expert
who will guide you as to when, where and how to invest.

Raghunandan provides guidance in the exciting world of stock market with suitable trading
solutions and value-added tools and services to enhance your trading experience.

Online Trading

Customized single screen Market Watch for multiple exchanges
Real-time rates
Flash news & intra-day calls
Intra-day & historical charts with technical tools
Online research
E-broking & back-office software training
Quality Research
Wide range of daily, weekly and special Research reports
Expert Sector Analysts with professional industry experience

Advisory
Real-time market information with News updates
Investment Advisory services
Dedicated Relationship Managers

Support
24x7 Web-enabled Back Office
Centralized customer care
Live Chat support system



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EQUITY DERIVATIVES

The derivative segment is a highly lucrative market that gives investors an opportunity to earn
superlative profits (or losses) by paying a nominal amount of margin. Over past few years, Future
& Options segment has emerged as a popular medium for trading in financial markets. Future
contracts are available on Equities, Indices, Currency and Commodities.

Raghunandan being the member NSE and BSE Derivatives Segment, provides you a gateway to
the exciting world of derivative market.



CURRENCY DERIVATIVES

The global increase in trade and foreign investments has led to inter-connection of many national
economies. This and the resulting fluctuations in exchange rates, has created a huge international
market for Forex rendering investors another exciting avenue for trading. The Forex market offers
unmatched potential for profitable trading in any market condition or any stage of the business
cycle.

BENEFITS

Low Commissions: Brokerage fees are very low as the market is highly competitive.

No Middlemen : Futures/Options currency trading does away with the middleman and allows
clients to interact directly on the exchange platform.

Standardized Lot Size : In the futures markets, exchanges determine lot or contract sizes which
are fixed in nature. This allows traders to trade in multiple lots.

Low Transaction Cost : The retail transaction cost (the bid/ask spread) is typically less than
0.1% under normal market conditions. In large deals, the spread could be as low as 0.07%.

High Liquidity : With an average trading volume of over $4 trillion per day, Forex market has
high liquidity. It means that a trader can enter or exit the market at will in almost any market
condition.
Instant Transactions:This is a very advantageous by-product of high liquidity.
27


Low Margin, High Leverage: These factors increase the potential for higher profits (and losses).

Online Access: The big boom in Forex came with the advent of online trading platforms.

Interbank Market: The backbone of the Forex market consists of a global network of dealers.
They are mainly major commercial banks that communicate and trade with one another and with
their clients through electronic networks and by telephone. There is no organized exchange to
serve as a central location to facilitate transactions the way the New York Stock Exchange serves
the equity markets. The Forex market operates in a manner similar to that of the NASDAQ market
in the United States. Thus, it is also referred to as an over-the counter (OTC) market.

Self-Regulatory: The Forex market is so vast and has so many participants that no single entity,
not even a Central Bank, can control the market price for an extended period. Even interventions
by mighty Central Banks are becoming increasingly ineffectual and short-lived. Thus, Central
Banks are becoming less and less inclined to intervene and manipulate currency prices.

No Insider Trading: Because of the Forex market's size and non-centralized nature, there is
virtually no chance for ill effects caused by insider trading. Fraud possibilities, at least against the
system as a whole, are significantly less than in any other financial instruments.

Limited Regulation: There is limited governmental influence via regulation in the Forex markets,
primarily because there is no centralized location or exchange.










28

Advantages of Raghunandan :


Raghunandan provides user friendly online platform for currency trading in the leading currency
exchanges
Online Trading
Single screen customized market watch for currency derivatives with
BSE/NSE/MCX/NCDEX and NMCE
Streaming quotes


Top Quality Research
Exclusively daily commentary and research reports by our currency analyst team
Regular updates on Dollar INR movements with calls to buy and sell
Special consultancy to exporters , Importers & corporate for their forex transaction


Pro-Active Relationship Management
Active advisory desk
Receive education on the products through seminars / con-calls organized by
Raghunandan
Your margin with Raghunandan capital can be used for either segment equity / currency








29



SPOT

Commodity spot products (e series products) consists of a series of investment products in
commodities, which are designed for retail investors. These products, innovated by NSEL , allow
investors to put in their funds into commodities in smaller denominations and hold them in demat
form. These products are available for electronic trading on the pan-India electronic trading
platform set up by NSEL, which can be accessed through members of NSEL. Commodity spot
products (e-series products) provide a unique opportunity to buy, accumulate, hold and liquidate
commodities with easy entry and exit facility, besides a right to convert them into physical
deliveries in a seamless manner


Features
Promotes Systematic Investment & Savings
Investment can be as low as 1 gm of Gold, 100 gms of Silver and 1 Kg of Copper
Convenient, Secured and ease of Buying & Selling on electronic platform just like shares
Conversion to Physical gold/silver/copper possible
Flexibility of trade timings from 10 m to 11:30 pm - Monday to Friday
Single day contract with Settlement on T+2 basis
Arrangement with NSDL & CDSL as the depository for holding commodity units in Demat
form
Benefits
Transparent Pricing: e-Series is available on the order-driven electronic platform where
investors are allowed to quote their own buying and selling price. The same price is
available across the country. The impact cost is as low as 10 paise. The price quoted on the
screen is actionable price at which investors can buy or sell. This ensures transparency,
credibility and authenticity of pricing.
Uniform Pan-India Pricing: e-Series products provide the benchmark uniform price for
commodities that is valid in the entire country. In physical market, the price varies from
place to place. e-Series remove such regional bias, disparities and ambiguities and provide
a uniform price for the entire country. Hence, e-Series is the first
instrument in the country that implements the doctrine of Common
Indian Market.
Low custodian charges and transaction fee: The cost of holding e-Series units is zero.
Hence, investors can hold on to them for as long as they desire, without having to incur any
storage or holding cost.
Elimination of storage risk/ theft : Holding commodities in demat form, hence no risk of
commodity theft or storage loss
Diversification of portfolio : Diversification of portfolio by investing in a different asset
30

class
Delivery at different locations : Investors can get physical delivery of accumulated units
of Gold / Silver / Copper at various locations without any premium







E-series products
e-Gold
e-Silver
e-Copper
e-Zinc*
e-Nickel*
e-Lead*
e-Aluminium
e-Steel
e-Iron Ore
e-Platinum
e-Cadmium
e-Pig Iron









How to participate
Retail Investors who intend to trade / invest in E Series products have to register
with Raghunandan money. The process is exactly similar to client registration
process for trading in the equity market.
Investment can be initiated in two simple steps:
o Open Client A/c (trading a/c) with Raghunandan Money and start
trading/investing.
o As the instruments are dematerialized commodity units, the investor needs to
open a commodity beneficiary demat account with Raghunandan Money .
Please note that the demat account meant for equities (Securities) is not
eligible to hold E-Series units and a separate demat & trading account will
have to be opened for trading in E-Gold, E-Silver & E-Copper
The buying and selling of demat units takes place on the NSEL trading platform
from Monday to Friday (10AM -11.30 pm) under symbol E-Gold, E-Silver & E-
Copper. The trading units are: 1 Gram for Gold, 100 gram for Silver & 1 Kg for
Copper.
31





DEPOSITARY


Enjoy the dual benefits of trading and depository services under one roof and experience efficient,
risk-free and prompt depository service. Raghunandan is registered as a Depository Participant
withCDSL.

Raghunandan Advantage
Automated pay-in facility
Access information Anytime, Anywhere
Quarterly demat statements with valuation
Statements on demand
View Demat A/C statement online
Competitive transaction charges

Easiest
You can transfer securities 24 hours a day, 7 days a week through Internet
Consolidation Demat Account: Dematerialize your physical shares in various holding
patterns and consolidate all such scattered holdings into your primary demat account at
reduced cost.


The pay-in of funds and delivery shall take place at 1:00 PM and payout will be at
5:30 PM on T+2 day (T- Trading day) from Monday to Friday excluding holidays
notified by the Exchange.
The settlement takes place through the members pool a/c as in equity. In case of
buy, the client needs to disclose the beneficiary account to the member and in case of
sale the client needs to transfer the demat units to the members account on T+1 day.
There is a provision of conversion of demat units to physical units at specific
delivery centres.
32

Corporate Benefit Tracking
Track your dividend, interest, bonus through your account statement.

Mobile Alerts
Receive SMS alerts for all debits/credits

Dedicated customer care
Executives specially trained at our help desk, to handle all your queries.



Countrywide Branches
You are never far from Raghunandan Money Demat Services outlet.

Competitive Charges
You will find our service charges very competitive - offering the best value for your
money.


INSURANCE


Future is uncertain and one needs to provide for the uncertainty today. We at "Raghunandan
Money" help you secure your future through insurance products.
33

Our Trust is
To give value added and quality services to the insuring public and enable them to get
proper insurance coverage that will adequately indemnify them in time of need
To give risk management back up to clients through our team of managers and
experienced executives.
To work together with the customers, combining our skills, technologies and experience -
no matter what your business is or how difficult the situation is - we give it the correct
perception.
Our approach to insurance broking is holistic. Raghunandan money critically views the
need and adequacy of Insurance from a client's perspective:
Define risk profile
Propose a risk management plan
Source insurance quotes
Evaluate quotes with recommendations
Focus on coverage and cost optimization
Placement of insurance as per clients choice
Validate the policy in line with proposal
Policy updation

Our motto is "Total Customer Satisfaction."
Our core value helps us to build and sustain enduring corporate relationships.
As always, we put your needs first.


I PO


Initial Public offerings provide a very good opportunity for investors to enter into high growth
companies early one when they come to capital markets for the first time for raising funds.
Raghunandan Money provides complete transaction support to investors for investments in
primary markets through IPO's. The advisory team offers advise to investors to invest only in
fundamentally sound IPOs.






34




MUTUAL FUND


Mutual Funds provide money management by specialists fund managers. As an investment
options providing broad diversification and covering wide range of investment objectives,
philosophies, asset classes and risk exposures. Mutual funds have become a must have for any
well balanced investment portfolio. We at Raghunandan Money offer Mutual fund
investment across 1000+ schemes and 22+ fund houses through our dedicated advisors.
Raghunandan also provides recommendations based on in-depth research, mutual fund
performance and mutual fund ratings to help meet your investment goals.




RESEARCH


Creating wealth is our only goal.Keeping in view, we offer customized research based services
to our wide range of clients through in-depth understanding and analyzing the various investment
opportunities that exist in our financial markets.

Raghunandan Money triumphs in the development of Real- time Research with Trailing stops
(RRT), in financial markets. Raghunandan Money has taken years of research and extensive hard
work to finally give a new outlook to trading in Equity & Commodity Markets through RRT.
The whole idea behind developing RRT is to give a new Dimension and Perspective to the
thinking of investors on How to Trade in the Markets with Defined Profits & Capped Risk.

With the stops been trailed on a Real time basis, the client who follows will always minimize the
losses and maximizes the return. More over the visual impact of Live Chart view of Stocks and
Commodities with BUY Sell Signals with Stop Loss, doesnt require a professional to follow
or interpret, a client can do himself and follow meticulously and reap its benefits.

A strong research team of competent and experienced professionals work continuously to pick
up the best opportunities for our valuable customers. The activities of the group also provide the
synergy for optimizing the growth of business by adding greater value to our clients business.

Close and continuous monitoring of the Global Macro Economic Scenario at the Highest level is
a great Advantage.

We follow a very large bouquet of Trading Strategies to give a robust and consistent
performance in Equity & Commodity Markets.



35




COMPETI TORS




Brokerage firms are the business entities that deal with stock trading. India, with an increasing
capital market and a growing number of investors, has a number of brokerage firms. In Indian
retail brokerage industry, the brokerage firms primarily work as agents for buying and selling of
securities like shares, stocks and other financial instruments and earn commission for each of the
transactions.
There are many companies which are competitor of RAGHUNANDAN MONEY


Name Raghunandan Money
Terminals 3320
Sub Brokers 810
No. of Employees 500
No. of Branches 10

Name Kotak Securities Limited
Terminals 4320
Sub Brokers 910
No. of Employees 4008
No. of Branches 350
Name Karvy Stock Broking Limited
Terminals 1700
Sub Brokers 19000
No. of Employees 3910
No. of Branches 581
Name Indiabulls
Terminals 2876
Sub Brokers NA
36

No. of Employees 5873
No. of Branches 522
Name IL&FS Investmart Limited
Terminals 1644
Sub Brokers NA
No. of Employees 1900
No. of Branches 294
Name Motilal Oswal Securities
Terminals 7923
Sub Brokers 890
No. of Employees 2193
No. of Branches 63
Name Reliance Money
Terminals 2428
Sub Brokers 1494
No. of Employees 2037
No. of Branches
142


Name India Infoline
Terminals 173
Sub Brokers 173
No. of Employees NA
No. of Branches 605
Name Angel Broking Limited
Terminals 5715
Sub Brokers NA
No. of Employees 284
No. of Branches NA
Name Anand Rathi Securities Limited
Terminals 1527
37

Sub Brokers 320
No. of Employees 4566
No. of Branches 220
Name Geojit
Terminals 627
Sub Brokers 247
No. of Employees 343
No. of Branches 314




































38

AUTHORISED PERSON



AP means any person not being a member of a stock exchange, who acts on behalf of a member-
broker as an agent or otherwise for market access and assisting the investors in buying, selling or
dealing in securities through such member broker.

A company would prefer to have someone else handling there centre link business on there
behalf . They authorize a person or organization to be there nominee or make enquiries only.
Nominee arrangements allow the company to authorize someone to act and/or receive the
companys centrelink payments on the companys behalf. This is referred to as a person
permitted to enquire about the company through authorized person.

Any person who is appointed as such by a stock broker (including trading member) and who
provides access to trading platform of a stock exchange as an agent of the stock broker is an
Authorized Person. An individual, Partnership Firm, Limited Liability Partnership (LLP) and a
Body Corporate meeting the requisite eligibility criteria prescribed by the stock exchange can
become an Authorized Person. The individual should be a resident of India, Partnership Firm
should be registered under Indian Partnership Act, 1932, LLP should be registered under the
Indian Limited Liability Partnership Act, 2008 and Body Corporate should be registered under
the Indian Companies Act, 1956. Same person cannot act as sub-broker with one stock broker
and as Authorized Person with another stock broker of the same stock exchange at a time.
Authorized Person can receive remuneration - fees, charges, commission, salary, etc. for his
services only from the stock broker and shall not charge any amount from the clients.
Accordingly, stock broker can share brokerage with the Authorized Person but shall not charge
any amount directly from the clients.
In case of an Authorized Person, as stipulated by SEBI, an agreement has to be entered between
stock broker and the Authorized Person in the format prescribed by the Exchange vide circular
no. 705 (download ref. no. 13601) dated December 3, 2009. (circular hyperlink to be provided
here). There is no requirement of a tripartite agreement in case of Authorized Person.



As per SEBI stipulations in person verification of clients can only be carried out by employees of
the stock broker, hence an Authorized Person who is not an employee of the stock broker cannot
carry out in person verification and same rule is even applicable to a sub-broker.
A choice has to be made on becoming Authorized Person or sub-broker and having both
concurrently for same segment is not permitted.
The sub-broker on the Capital Market segment can apply for appointment as Authorized Person
along with the application for cancellation of sub-broker. The stock exchange shall de-recognize
the entity as sub-broker and approve the appointment of the entity as Authorized Person so that
the business continuity is not affected. The KYCs need not be entered afresh in such cases.
Authorized Person can operate terminal on behalf of the stock broker. However, in respect of
stock brokers proprietary trading there are restrictions that it can take place only from locations
39

that have been declared so to the stock exchange. It is necessary for a Director level person to be
located at the place where proprietary trades are permitted.
As per Exchange requirement every client has to be individually registered with stock broker and
all funds and securities settlement have to take place between stock broker and the investor.
Recovery issues if any between stock broker and Authorized Person would depend on the
arrangements that they have entered into.

Arbitration mechanism of the stock exchange will be available for resolving the client disputes
against the Authorized Person and the stock broker wherein the Authorized Person can be made
party to it. The stock exchange arbitration mechanism will be available in case of any dispute
between the stock broker and the Authorized Person. An Authorized Person can have multiple
offices.
A single application specifying the segments can be submitted in case stock broker is seeking
approval of the stock exchange for appointment of Authorized Person in two or more segments
together. Further a single agreement between the stock broker and the Authorized Person will
suffice in such cases. However, it is necessary to keep the agreement separate for each stock
exchange.
The agreement between the stock broker and Authorized Person should be strictly as per the
format prescribed by the stock exchange. In case stock broker wishes to stipulate additional
terms and conditions, stock broker may include additional clauses clearly stating that these
clauses are mutually agreed to between stock broker and Authorized Person taking care to ensure
that such clauses are not in contravention with compliance requirements stipulated by
Exchange/SEBI.
The existing registration process of sub-brokers will continue and the existing Sub-brokers and
Authorized Persons can continue operating without getting registered again as per the new
process.
The obligations and liabilities of an Authorized Person are similar to that of a Sub-broker.
However, Authorized Person would not have a registration granted by SEBI. Further in all
representations to investors at large name of the affiliated stock broker along with its registration
number should be clearly displayed.
A stock broker may enter into any additional agreement with Authorised Person provided the
clauses of such agreements are not in contravention of SEBI/Stock Exchange stipulations.

A single notice board can be displayed mentioning the details of stock broker, sub-broker and
Authorized Person.
If the Authorized Person would be operating from the office of stock broker, the address of the
stock broker can be mentioned in the application form seeking appointment of Authorized
Person.
For change in affiliation of Authorized Person from one stock broker to the other stock broker of
the exchange, the application for appointment of Authorized Person shall be submitted by the
new affiliating member along with a No objection certificate from the earlier stock broker.





40

List of APs

1.Amit Mohan Upadhya (lucknow)

2.Sanjay Mangal (lucknow)

3.Jitendra Tiwari (Baliya)

4.Shivjeet Prasad (Banaras)

5.Vijay Kishore Pandey (Gorakhpur)

6.Seema Mishra (Kanpur)

7.Jyoti Mishra (Kanpur)

8.Bansh Raj (Barabanki)

9.Minoti Bhattacharya (Mau)

10.Shailendra Srivastava (Faizabad)



Competitors:

1. Kotak Securities Ltd.

2.Karvy Stock Broking Ltd.

3.India Bulls

4.IL &FS Investmart Ltd.

5.Motilal Oswal Securities

6.Reliance Money

7.Angel Broking

8.India Infoline

9.Anand Rathi Securities Ltd

10.Geojit

41




SWOT ANALYSIS





Strengths

Dedicated team of young professional and financial experts.
Efficient RMS team which serves as backbone to the company.
Vast network of outlets across India at best of Locations.
Technological backup including state of art LAN and WAN.
Technology, linked at the client-end too.
Transparency to the clients.
Personalized services to the clients.
With average of 27 years Unicon is youngest and most aggressive company in
Stock/Commodity broking space.
Huge market opportunities i.e. Internet trading (stocks and commodities) is one of the
worlds fastest growing and large markets.
Strong management, experienced backers, proprietary technology.







42

Opportunities

One of the fastest growing company, huge potential for growth.
This market has a huge investor base and hence, serves as an opportunity for the
company to capture it.
Technology has given scope to have presence in all segment of market

Weakness

Lack of promotional activity.
In house Research (for technical analysis).

Threats

Facing tough competition from big brands such as Indiabulls, ICICI direct and Kotak
Securities etc.
Market fluctuations.


Data Analysis and Interpretation


SERVICE PROVIDED TO AP BY RAGHUNANDAN MONEY AND
OTHER COMPANY


LIST OF SERVICES

COMPANY- RAGHUNANDAN
MONEY
SECURITY DEPOSIT

25000 PER SEGMENT
ADVANCE BROKERAGE PLAN YES

SHARING TWO OPTION IN RATIO OR IN
FIX
SEGMENT NSE CASH, NSE-F&O, NSE-
CURRENCY,
MCX,NCDEX, MCX-SX,NSDEL
SOFTWARE

ODIN
SOFTWARE CHARGE NOMINAL

BACK OFFICE SOFTWARE

SHILPY
BACK OFFICE SOFTWARE
CHARGE
FREE

LIMIT IN NSE INTRADAY---16.5 TIMES

DELLEVARY- 5.5TIMES

LIMIT IN MCX INTRADAY- 5 TIMES

POSSITIONAL 2 TIMES

THIRD PARTY PRODUCT MUTUAL FUND, LIFE INSURANCE,

GENERAL INSURANCE, IPO, FD,

MANY MORE





LIST OF SERVICES

COMPANY- KOTAK
SECURITIES LTD.
SECURITY DEPOSIT RS.100000 PER SEGMENT

ADVANCE BROKERAGE PLAN NO

SHARING ONLY ONE OPTION IN RATIO

SEGMENT NSE CASH, NSE-F&O, NSE-

CURRENCY,

MCX,NCDEX, MCX-SX,NSDEL

SOFTWARE ODIN

SOFTWARE CHARGE CHARGEBLE

BACK OFFICE SOFTWARE OTHER

BACK OFFICE SOFTWARE
CHARGE
GHARGEABLE

LIMIT IN NSE INTRADAY---10 TIMES

DELLEVARY- 3TIMES

LIMIT IN MCX INTRADAY- 2TIMES

POSSITIONAL 1 TIMES

THIRD PARTY PRODUCT MUTUAL FUND, LIFE INSURANCE,

GENERAL INSURANCE, IPO, FD,

MANY MORE







LIST OF SERVICES

COMPANY- ANGEL BROKING
SECURITY DEPOSIT RS.50000 PER SEGMENT

ADVANCE BROKERAGE PLAN NO

SHARING ONLY ONE OPTION IN RATIO

SEGMENT NSE CASH, NSE-F&O, NSE-

CURRENCY,

MCX,NCDEX, MCX-SX,NSDEL
SOFTWARE ODIN

SOFTWARE CHARGE CHARGEBLE

BACK OFFICE SOFTWARE OTHER

BACK OFFICE SOFTWARE
CHARGE
GHARGEABLE

LIMIT IN NSE INTRADAY---10 TIMES

DELLEVARY- 3TIMES
LIMIT IN MCX INTRADAY- 2TIMES

POSSITIONAL 1 TIMES
THIRD PARTY PRODUCT NO















LIST OF SERVICES

COMPANY- KARVY STOCK
BROKING LTD
SECURITY DEPOSIT RS.50000 PER SEGMENT
ADVANCE BROKERAGE PLAN NO

SHARING ONLY ONE OPTION IN RATIO

SEGMENT NSE CASH, NSE-F&O, NSE-

CURRENCY,

MCX,NCDEX, MCX-SX,NSDEL
SOFTWARE ODIN

SOFTWARE CHARGE CHARGEBLE

BACK OFFICE SOFTWARE OTHER

BACK OFFICE SOFTWARE
CHARGE
GHARGEABLE

LIMIT IN NSE INTRADAY---10 TIMES

DELLEVARY- 3TIMES
LIMIT IN MCX INTRADAY- 2TIMES

POSSITIONAL 1 TIMES
THIRD PARTY PRODUCT MUTUAL FUND, LIFE INSURANCE,

GENERAL INSURANCE, IPO, FD,

MANY MORE













LIST OF SERVICES

COMPANY- INDIABULL
SECURITY DEPOSIT RS.50000 PER SEGMENT

ADVANCE BROKERAGE PLAN NO


SHARING ONLY ONE OPTION IN RATIO

SEGMENT NSE CASH, NSE-F&O, NSE-

CURRENCY,

MCX,NCDEX, MCX-SX,NSDEL
SOFTWARE PIB

SOFTWARE CHARGE FREE

BACK OFFICE SOFTWARE OTHER

BACK OFFICE SOFTWARE
CHARGE
GHARGEABLE

LIMIT IN NSE INTRADAY---10 TIMES

DELLEVARY- 3TIMES
LIMIT IN MCX INTRADAY- 2TIMES

POSSITIONAL 1 TIMES
THIRD PARTY PRODUCT MUTUAL FUND, LIFE INSURANCE,

GENERAL INSURANCE, IPO, FD,














LIST OF SERVICES

COMPANY- SHRIRAM
INSIGHT
SECURITY DEPOSIT RS.50000 PER SEGMENT
ADVANCE BROKERAGE PLAN NO

SHARING ONLY ONE OPTION IN RATIO
SEGMENT NSE CASH, NSE-F&O, NSE-
CURRENCY,
MCX,NCDEX, MCX-SX,NSDEL
SOFTWARE D2C
SOFTWARE CHARGE FREE
BACK OFFICE SOFTWARE OTHER

BACK OFFICE SOFTWARE
CHARGE
GHARGEABLE

LIMIT IN NSE INTRADAY---10 TIMES

DELLEVARY- 3TIMES

LIMIT IN MCX INTRADAY- 2TIMES

POSSITIONAL 1 TIMES
THIRD PARTY PRODUCT NO

















LIST OF SERVICES

COMPANY- INDIAINFOLINE
SECURITY DEPOSIT RS.100000 PER SEGMENT
ADVANCE BROKERAGE PLAN NO

SHARING ONLY ONE OPTION IN RATIO

SEGMENT NSE CASH, NSE-F&O, NSE-

CURRENCY,

MCX,NCDEX, MCX-SX,NSDEL
SOFTWARE ODIN

SOFTWARE CHARGE FREE

BACK OFFICE SOFTWARE OTHER

BACK OFFICE SOFTWARE
CHARGE
GHARGEABLE

LIMIT IN NSE INTRADAY---10 TIMES

DELLEVARY- 3TIMES
LIMIT IN MCX INTRADAY- 2TIMES

POSSITIONAL 1 TIMES
THIRD PARTY PRODUCT NO

















Segments provided by Raghunandan Money to their A.Ps

Segments Total No. Of A.Ps
Mixed 9(45%)
Commodity 6(30%)
Equity 5(25%)
Total 20
















Data Interpretation:-

Out of 20 A.Ps 45% subscribe mixed segment, 30% subscribe commodity and
25% subscribe equity of Raghunandan Money.














45%
30%
25%
Mixed
Commodity
Equity


Security deposit taken by Raghunandan Money from A.Ps per segment

NAME OF
COMPANY
BROKERAGE/SEGMENT
R Money 25000
Indian Infoline 100000
Kotak Securities 100000
Angel Broking 50000
Karvy Stock Broking 50000
India Bulls 50000
Shriram Insight 50000


Data Interpretation:
After analyzing 7 broking companies we can find out that Raghunandan Money is one of the
broking company which provides all the segments at lesser brokerage amount and Indian
Infoline and Kotak Securities take higher amount among all.


0
20000
40000
60000
80000
100000
120000
BROKERAGE
BROKERAGE




Ques3. What is the amount of securities deposited by the A.P to the company while
taking the franchise ?

1.100000 2.75000
c.25,000 4.50,000

Ans. Minimum 25,000 amount of security is must to get themselves registered as authourized
person.

NAME OF THE COMPANY BROKERAGE

RAGHUNANDAN MONEY 25000
INDIA INFOLINE 100000
ANGEL BROKING 50000
INDIAN BULLS 50000
KOTAK SECURITIES 100000



Data interpretation:-
In comparison with other broking companies Raghunandan Money take lesser amount as
brokerage from there A.Ps

Q4. Is any advance brokerage deposited by the A.P before taking franchisee?
a.Yes b.No.

Ans. Yes

100000
75000
25000
50000
1
2
3
4


Q5. What is the ratio of brokerage offered by the companys to their A.Ps?

a.70:30 b.60: 40
c.50:50

Ans. 70.30

Q6. What are the segment offered to the A.P for their customers?

a.NSE b.NCDEX
c.MCX-SX d.NSDEL

Ans. NSE

Q7. Is software of odding is given to the A.P or not and whether it is chargeable
or not?

a.YES b.NO

Ans. Yes



Q8. Whether back office software is chargeable or not?

a.YES b.NO


Ans. NO


Q9. What are the limits process in the company?

a.5 times b.2 times
c.3 times d.10 times

Ans.5 times


Q10. Whether the companys provide third party product to consumer?

a.YES b. NO

Ans. Yes




FINDINGS
A.P plays the role of middle man between clients and company.
There are various segment offered in stock market such as equity and commodity.
Knowlegde about Life Insurance and Mutual funds as third party product.
To know about the current prices of share and commodities we use terminal as
source.
Awareness about customers preferences.
Importance of saving and investments in current scenario.
Raghunandan is the company which provides best service at lower charges from
there A.Ps.



SUGGESTION
The company needs to analyze the market and need to know about their
competitors.
They should use various market strategies and create awareness about there
product more in the market
They provide more training to there sells person and A.Ps so that they can
give correct knowledge to there clients





CONCLUSION
The analysis and interpretation of data on study of comparison between A.Ps of different
companies and Raghunandan Money. These are the following findings of the project:
Working of the stock market.
Working of the terminals to check prices of the shares.
Services provided to A.Ps by Raghunandan Money.
Various research tips provided by the company to the A.Ps to attract more
clients.
Promotion and marketing material provided by the company to A.Ps.





ANNEXURE




QUESTIONNAIRE



Q1. What is the amount of securities deposite by the A.P to the company while
taking the franchise ?

a.50,000 b.1,00,000
c.25,000 d.75,000

Q2. Is any advance brokerage deposited by the A.P before taking franchisee?

a.Yes b.No.

Q3. What is the ratio of brokerage offered by the companys to their A.Ps?

a.70:30 b.60: 40
c.50:50

Q4. What are the segment offered to the A.P for their customers?

a.NSE b.NCDEX
c.MCX-SX d.NSDEL

Q5. Is software of odding is given to the A.P or not and whether it is chargeable
or not?

a.YES b.NO

Q6. Whether backoffice software is chargeable or not?

a.YES b.NO

Q7. What are the limits process in the company?

a.5 times b.2 times
c.3 times d.10 times

Q8. Whether the companys provide third party product to consumer?

a.YES b.NO


BIBLIOGRAPHY



WWW.NSC INDIA.COM
WWW.GOOGLE.COM
WWW.MONEYCONTROL.COM
WWW.RMONEY.COM