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Milco A B C D E

Overview Leading aerospace


and defense
provider

Competitive
advantage

Target
Market

Market Share
Strategies
Strengths 1. One of the
leading
players in all
the given
segments
2. Presence in
the military
facility
construction
market

Weakness Lack of
diversification
focussing only on
military

Opportunities
Threats

1. MRO Flight simulator
Total revenue US= $ 3 Bn; Trend (2014-15):
Company Revenue (in $ Bn) % share
Milco 0.6 20
A 0.45 15
B 0 0
C 0 0
D 0 0
E 0 0
X+Y+Z 1.35 45
Others 0.6 20

5 companies (Milco+A+X+Y+Z) account for top 80% of the revenue
Largest competitor share: (Assumption)



2. Military Flight simulator instruction
Total revenue US= $ 1.75 Bn; Trend (2014-15): ---
Company Revenue (in $ Bn) % share
Milco 0.35 20
A 0.0875 5
B 0 0
C 0 0
D 0 0
E 0 0
X+Y+Z 0.9625 55
Others 035 20

5 companies (Milco+A+X+Y+Z) account for top 80% of the revenue
Largest competitor share: (Assumption)

3. Military Flight simulation service maintenance
Total revenue US= $ 1.12 Bn; Trend (2014-15):
Company Revenue (in $ Bn) % share
Milco 0.392 35
A 0.112 1
B 0 0
C 0 0
D 0 0
E 0 0
W+X+Y+Z 0.504 45
Others 0.213 19

5 companies (Milco+W+X+Y+Z) account for top 80% of the revenue
Largest competitor share: (Assumption)
A is not among the 5 companies (Assumption)





4. MRO IT System
Total revenue US= $ 3 Bn; Trend (2014-15):
Company Revenue (in $ Bn) % share
Milco 0.3 35
A 0 0
B 0.06 2
C 0.21 7
D 0.03 1
E 0.006 0.2
Others 2.388 79.6

15 account for top 80% of the revenue
Largest competitor share: (Assumption)

5. MRO IT Services
Total revenue US= $ 1.15 Bn; Trend (2014-15):
Company Revenue (in $ Bn) % share
Milco 0.23 20
A 0 0
B 0.023 2
C 0.046 4
D 0.012 1
E 0.0023 0.2
Others 1.0672 92.8

15 account for top 80% of the revenue
Largest competitor share: (Assumption)


6. Military Facility Construction
Total revenue US= $ 125 Bn; Trend (2014-15): ---
Company Revenue (in $ Bn) % share
Milco 0.125 0.1
A 0 0
B 0 0
C 0 0
D 0 0
E 0 0
Others 124.875 0

Largest competitor share: (Assumption)
Total Revenue from all segments given in A&D market in US= $135.02 Bn
Total Revenue from all segments given in A&D market in US (excluding Military Facilty
construction) = $10.02 Bn
(Military Facility Construction is a highly fragmented market with presence of 100 players and
with very high revenue of $125 Bn).
Company Revenue
(in $ Bn)
% share
Milco 1.847
18%
A 1.098
11%
B 1.2
12%
C 0.7
7%
D 0.214
2%
E 0.2
2%
Others 4.761
48%
Total 10.02
100%


Milco
A
B
C
D E
Others
Revenue (in $ Bn)