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JIANDI E.

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WORK EXPERIENCE

HBL Bank, KARACHI, PAKISTAN


Brand Activation & International Communications Manager Dec 2007 – Dec 2008
 Developed and executed Business Strategy Plans on an overall country and product level for all
consumer products in 25 countries
 Developed communication ideas for consumer bank product launches and executed 360 degree marketing
 Contributed to the ongoing development of the banks brand strategy and vision whilst securing
consumer led need and understanding
 Responsible for liaising between creative agencies, media buying agencies and bank businesses for
promotions, launches, activations, sponsorships and CSR activities
 Created and rolled out Standard Operating Procedures to international head offices outlining the
process flows for international vendor selection for re-branding of branches and stationary

CITIBANK NA, KARACHI, PAKISTAN


Product Manager, Cards Acquiring & E-Merchant Business Oct 2006 – Dec 2007
 Built strategic opportunities for growing merchant on us card / on us machine spend through various partner
alliances and promotions
 Expanded E-merchant acquisition by tapping into new market opportunities whilst deepening the existing
product offer by reducing bank loss through fraud and risk management
 Managed various new market technology and process improvement initiatives
 Introduced merchant appreciation, service and education programs to induce stickiness and loyalty for our
strategic partnerships
 Identified credit flexible related opportunities to expand current merchant portfolio

Product Manager, Cards Portfolio May 2006 – Oct 2006


 Responsible for the growth and management of EPP (Equal Payment Plan) Portfolio Products; Advanced
Loan On Phone, Cash On Call, Balance Transfer & Smart Installment Plan
 Increased sales productivity of Direct Sales and Telesales units by initiating sales competitions for these
channels. Enhanced internal improvements in compensation structure and incentive systems, process and
training, selling aids and performance tracking mechanisms
 Grew portfolio base by launching customer promotions
 Took initiatives to improve the end-to-end customer experience including inquiry management and problem
resolution. Highlighted service and process related issues, and actively worked with cross functional teams
to reduce turn around time, and ensure the smooth and seamless delivery of product promise to customer

Assistant Product Manager, Clear Card Aug 2005 – May 2006


 Re-launched Clear Card by developing value proposition and developed a new creative platform for
positioning
 Signed up strategic alliances with key brand partners to strengthen the Clear Card Product Proposition.
Worked with alliance partners to re-position the Clear Card with more emphasis on ‘lifestyle’
 The campaign effectively resulted in Clear Card spend increase by atleast 25% and brought in fresh
acquisition of 50,000 customers during the year

TOYS R US, FLORIDA, USA


Store Manager Feb 2004 – May 2005
One of the biggest stores in the region; I joined post graduating college & was promoted to Manager within 6 months
Consistently exceeded store revenue targets
Organized special in store promotions to highlight new product launches
Organized special customer relation training programs to boost staff sales skills
Responsible for quarterly stewardship reports to regional office with full analysis of store performance and
achievement data
UNIVERSITY OF NEW ORLEANS, LOUISIANA, USA
Tutor, Prep Start Program Oct 2002 – Dec 2004
 Worked actively with specified teachers tutoring course work and leap
test preparation to mentally and physically challenged high school
students from low income / first generation college families
 Assisted the Prep Start Office with maintaining a student database, and
organizing events and field trips

EDUCATION
University of New Orleans, New Orleans, Louisiana Graduation: Dec
2003
Bachelor of Science, Major: Business Management / Information Systems
Cumulative G.P.A in major 3.6/4.0

WORKSHOPS
 Marketing & Brand Communication 2008, Tom Darlow, Pakistan Mar 2008
 Logic & Leap, Pakistan Advertising Society, Pakistan Aug 2008

AWARDS & HONOURS


Spring 2003
 UNO Orientation Leader Assistant: Helped new and transfer
students register classes, interacted with parents and students
in discussions and speeches of life adjustment requirements at
UNO
 Committee Chairperson, International Student Organization: Hosted
the International Night, the largest event on campus every year, with
team member chairs
 Dean’s List, University of New Orleans, LA
Fall 2002
 Dean’s List, Louisiana State University, Baton Rouge, LA
Fall 99, Spring 01, Spring 02

EXTRA CURRICULAR ACTIVITIES


 Volunteer Work: Tutoring English to King’s College students
April 2009 – current
 6 week training to be a Mosac Advocate (Supporting Non
Abusing Parents Of Sexually Abused Children & Carers)
October 2009
 Member, Sigma Iota Epsilon Business Fraternity
Spring 2003
 Big Buddy Program Committed volunteer hours of study help
to middle school students
 Outstanding Service Award, LSU Governing Board for team
participation on International Committee