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Research Methods and Report Preparations V1
Assignment - A
Q1. Explain Non Probability sampling methods. Give one example of each.
Q2. Give the type of Scale, the following belongs to
Temperature measured on Kelvin scale
Military Ranks
Social Security Number
Number of passengers on busses from Delhi to Mumbai
Amount of Money collected
Dimension's of a plot of land
Q3.What are the methods of collecting primary data? Compare and contrast them.
Q4. Discuss the relative merits & demerits of cumulative scales.
Q5. Why tabulation is considered essential in research study.

Assignment - B
Q1. A researcher approaches five golf players for a survey and asks each of them
for further references to complete the sample. Explain this technique of sampli
ng and give another application of the same.
Compare it with three other kinds of sampling techniques.
Q2. A packaging device is set to fill detergent powder packets with a mean weigh
t of 5 kg. The standard deviation is known to be 0.01 kg. These are known to dri
ft upwards over a period of time due to machine fault, which is not tolerable. A
random sample of 100 packets is taken and weighed. This sample has a mean weigh
t of 5.03 kg and a standard deviation of 0.21 kg. Can you conclude that the mean
weight produced by the machine has increased? Use a 5% level of significance?
Q3. The specimen of copper wires draw form a large lot have the following breaki
ng) in kg. Weight):
578, 572,570, 568, 570, 572, 596, 544
Test (using Student's t-statistic) whether the mean breaking strength of the lot
may be taken to be 578kg. Weight (test at 5 % level of significance).
Q4. Design a questionnaire to study the impulse buying behavior of consumers in
a grocery store.
Q5. Two hundred randomly selected adults were asked whether TV shows are primari
ly entertaining, educational or a waste of time (only one answer could be chosen
). The respondents were categorized by gender. Their responses are given in the
following table:
Opinion
Gender Entertaining Educational Waste of Time Total
Female 52 28 30 110
Male 28 12 50 90
Total 80 40 80 200
Is this evidence convincing that there is a relationship between gender and opin
ion in the population interest?
Case Study
A major television company of India was incorporated in 1963 and in 2000 its bus
iness areas included consumer electronics, telecommunications, consumer durables
, professional and medical products, power and components covering over 230 prod
ucts and services. In the FY 2000 its market capitalization was a respectable Rs
. 5955 million and the turnover for the group stood at Rs. 20146.68 million. Til
l then, the company was showing over 4.5 per cent improvement over the previous
years. However, in the subsequent years, its performance started degrading in th
e wake of active competition. The company was particularly worried about its dec
lining market share of the Television market. They decided to conduct a research
to tackle the situation.
In light of the above case answer the following:
a. Define the Research Problem.
b. Formulate the associate hypothesis.
c. What type of research should be conducted by the management to come up with a
decision? Justify your answer.
d. Use chi-square test to help the company understand and interpret the relation
ship between the dependent and independent variable. (Critical Value of Chi Squa
re at 1% level of significance for 4 degrees of freedom = 13.3)


S. No. 1 2 3 4 5 6 7 8 9
10 11 12 13 14 15 16 17 18 19
20 21 22 23 24
Profession S S S S S S S S
S S S S S S S S S S
S S S S B B
Brand Purchased X Y Z X Z Y Z X
Y Y Z X Z X X Z Z Z
Z Z Y Y Y X


S. No. 25 26 27 28 29 30 31 32 33
34 35 36 37 38 39 40 41 42 43
44 45 46
Profession B B B B B B B B
B B B B B B B B B B
B B P P
Brand Purchased X Y X X Z X Z X
Z X Z Y Y Y Y Y X Z
Z X Y Y

S. No. 47 48 49 50 51 52 53 54 55
56 57 58 59 60 61 62 63 64 65
66
Profession P P P P P P P P
P P P P P P P P P P
P P
Brand Purchased Y X X X Y X X X
Y Y Y Z Z Z Z Z Z Z
Z Z
(Note- S: Service; B: Business; P: Professional)


Assignment III

Multiple Choice Questions
( Note: from Q20 - Q29 , calculate value of z,t or x2 as required)
1. In which scale objective evidence is missing that such scales measure the con
cepts for which they have been developed. We have to rely on researchers' insigh
t and competence.
a) Likert Scale
b) Interval Scale
c) Arbitrary Scale
d) Nominal Scale
2. In which scale the statements are related to one another in a way that if you
have a favorable response for an item you should also have a favourable reply f
or the previous items.
a) Cumulative Scale
b) Ordinal Scale
c) Arbitrary Scale
d) Interval Scale
3. Likert scales are treated as yielding interval data by a majority of marketin
g researchers
a) True
b) False
4. The overall score of which type of scale represents the respondents' position
on the continuum of favourable-unfavourableness towards an issue?
a) Arbitrary Scales
b) Likert Scales
c) Cumulative Scales
d) Ordinal Scales
5. A Descriptive Research may not contain one of the following attribute:
a. Rigid and Focus
b. Biased but flexible
c. Reliable and economical
d. Careful planning
6. Which study or survey leads to monitor behavior?
a. Cross-sectional Studies
b. Causal Research
c. Experience survey
d. Longitudinal Studies
7. Among the following, which does not qualify to the qualities of a good resear
ch?
a) Good research is logical
b) Good research is empirical
c) Good research is non-replicable
d) Good research is systematic
8. Main text of the report should have-Introduction, Summary of Findings, Conclu
sions and ____________________. Fill in the space with an appropriate answer:
a) Appendices
b) Recommendations
c) Bibliography
d) Graphs and charts
9. Which does not form the objective of Research?
a) To achieve new insights
b) To formulate causal relationship between variables
c) To loose familiarity with a phenomenon
d) To test hypothesis for conclusion
10. Which statement, out of the following, doesn't cater to the Research Ethics?
a) Concern for the integrity of the work
b) Define individual moral principles
c) Plagiarism
d) Work community with moral standards
Q11. The monthly income of 10 employees working in a firm is as follows:
4487, 4493, 4502, 4446, 4475, 4492, 4572, 4516, 4468, 4489
Find the average monthly income.
a) 4494
b) 4495
c) 4496
d) 4497
Q12. Weekly rent No. of persons paying rent
200-400 6
400-600 9
600-800 11
800-1000 14
1000-1200 20
1200-1400 15
1400-1600 10
1600-1800 8
1800-2000 7
For the following frequency calculate mean:
a) 1000
b) 1010
c) 1100
d) 1001
Q13. From the following data of wages of 7 workers, compute the median wage:
4600, 4650, 4580, 4690, 4660, 4606, 4640
a) 4640
b) 4644
c) 4645
d) 4643
Q14. When one variable determines values of other variables, _______research des
ign is used.
a) Causal
b) Exploratory
c) descriptive
Q15. Size of shoes: 5 6 7 8 9 10 11
No. of persons: 10 20 25 40 22 15 6
Calculate the Mode from the following information.
a) 11
b) 5
c) 7
d) 8
Q16. The following figures relate to the preferences with regard to size of scre
en of T.V sets of 30 persons selected at random from a locality. Find the modal
size of the T.V screen.
12 20 12 24 29
20 12 20 29 24
24 20 12 20 24
29 24 24 20 24
24 20 24 24 12
24 20 29 24 24
a) 20
b) 24
c) 12
d) 29
Q17. The _______ level of measurement describes variables that can be ordered or
ranked in some order of importance.
a) ordinal
b) nominal
c) ratio
d) interval
Q18. Find the Standard Deviation from the weekly wages of ten workers working in
a factory:
Workers Weekly
A 1320
B 1310
C 1315
D 1322
E 1326
F 1340
G 1325
H 1321
I 1320
J 1331
a) 7.89
b) 6.81
c) 7.52
d) 7.25
Q19. An analysis of production rejects resulted in the following figures:
No. of rejects per operators No. of operators
21-25 5
26-30 15
31-35 28
36-40 42
41-45 15
46-50 12
51-55 3
Calculate Standard Deviation.
a) 7.4
b) 7
c) 6.8
d) 6.37
Q20. The mean lifetime of a 100 light tubes produced by a company is found to be
1,580 hours with standard deviation of 90 hours. Test the Hypothesis that the m
ean lifetime of the tubes produced by the company is 1600 hours. (calculate)
a) 2.6
b) -2.22
c) -2.8
d) 2.9
Q21. In 600 throws of six-faced die, odd points appeared 360 times. Would you sa
y that the die is fair at 5 % level of significance? (calculate)
a) 3.9
b) 5.5
c) 5.9
d) 4.9
Q22 A sample of 400 managers is found to be a mean height of 171.38cms. Can it b
e regarded as a sample from a large population of mean height 171.17 cms and sta
ndard deviation of 3.30 cms? (calculate)
a) 1.9
b) 2.3
c) 2.5
d) 1.3
Q23. Ten oil tins are taken at random from an automatic filling machine. The mea
n weight of the tins is 15.8 Kg and standard deviation is 0.50kg. Does the sampl
e mean differ significantly from the intended weight of 16 kg? (calculate)
a) 1.46
b) -1.81
c) -1.26
d) -2.0
Q24. Price of share of a company on the different days in a month was found to b
e:
60, 65, 69, 70, 69, 71, 70, 63, 64 and 68
Test whether the mean price of the shares in month is 65. Calculate t?
a) 2.81
b) 3.04
c) 2.48
d) 3.08
Q25. A sample of 200 persons with a particular disease was selected. Out of thes
e, 100 were given a drug and the others were not given any drug. The results are
as follows:
Number of Persons
Drug No Drug Total
Cured 65 55 120
Not cured 35 45 80
Total 100 100 200
Test, whether the drug is effective or not.
Find the value of Chi- Square at 5% level of significance.
a) 2.9
b) 2.084
c) 3.015
d) 1.649
Q26. A certain drug is claimed to be effective in curing cold. In an experiment
on 500 persons with cold, half of them were given the drug and half of them were
given the sugar pills. The patient's reactions to the treatment are recorded in
the following table:
Helped Harmed No effect Total
Drug 150 30 70 250
Sugar pills 130 40 80 250
Total 280 70 150 500
On the basis of this data, can it be concluded that there is a significant diffe
rence in the effect of the drug and sugar pills?
Find the value of Chi- Square at 5% level of significance.
a) 4.5
b) 4.0
c) 5.1
d) 3.5
Q27. The number of parts for a particular spare part in a factory was found to v
ary from day to day. In a sample study, the following information was obtained:
Days: Mon. Tues. Wed. Thurs. Fri. Sat. total
No. of Parts: 1124 1125 1110 1120 1126 1115 6720
Demanded
Test the Hypothesis that the number of parts demanded does depend on the day of
the week. At 5% level of significance.
a) 0.115
b) 0.121
c) 0.125
d) 0.179
Q28. A survey of 320 families with 5 children n each, revealed the following dis
tribution:
No. of boys: 5 4 3 2 1 0
No. of girls: 0 1 2 3 4 5
No. of families: 14 56 110 88 40 12
Find the value of Chi- Square at 5% level of significance.
a) 11.7
b) 12.1
c) 7.16
d) 12.5
Q29. The figures given below are (a) the theoretical frequencies of a distributi
on and (b) the frequencies of the distribution having the same mean, standard de
viation and total frequency as in (a):
(a) 1 12 66 220 495 729 924 792 495 220 66 12 1
(b) 2 15 66 210 484 799 943 799 484 210 66 15 2
Do you think that the normal distribution provides a good fit to the data?
Calculate Chi- Square with 5 % level of significance.
a) 3.839
b) 1.464
c) 2.149
d) 1.670
Q30. Exploratory research is used in Convenience Sampling.
a) True
b) False
Q31. The sampling in which the selection of additional respondents (after the fi
rst small group of respondents is selected) is based upon referrals from the ini
tial set of respondents is called?
a) Convenience Sampling
b) Judgment Sampling
c) Quota Sampling
d) Snowball Sampling
Q32. Sample on the basis of which certain basic parameters such as age, sex, inc
ome and occupation that describe the nature a population so as to make it repres
entative of the population:
a) Convenience Sampling
b) Judgment Sampling
c) Quota Sampling
d) Snowball Sampling
Q33. In Simple Random Sampling the probability of selecting a specified unit of
population at any given draw is equal to the probability of its being selected a
t the first draw.
a) True
b) False
Q34. In Lottery Method selecting a simple random sample is dependent on the prop
erties of population.
a) True
b) False
Q35. It is impossible to have knowledge about each and every unit of population
if population happens to be very large. This encourages the use of simple random
sample.
a) True
b) False
Q36.In which type of sampling the variance of the sample estimate of the populat
ion is inversely proportional to the sample size, and directly proportional to t
he variability of the sampling units in the population:
a) Systematic Sampling
b) Lottery Sampling
c) Stratified Sampling
d) Multistage Sampling
Q37. Which type of sampling over-rules the possibility of any essential group of
the population being completely excluded in the sample. It thus provides a more
representative cross section of the population and is frequently regarded as th
e most efficient system of sampling.
a) Convenience Sampling
b) Judgment Sampling
c) Snowball Sampling
d) Stratified Sampling
Q38. In which type of sampling you have the complete and up-to-date list of samp
ling units is available you can also employ a common technique of selection of s
ample.
a) Systematic Sampling
b) Lottery Sampling
c) Stratified Sampling
d) Multistage Sampling
Q39. In which type of sampling we regard population as a number of primary units
each of which is further composed of secondary stage units and so on, till we u
ltimately reach a stage where desired sampling units are obtained.
a) Systematic Sampling
b) Lottery Sampling
c) Stratified Sampling
d) Multistage Sampling
Q40. The order for writing the name of books in Bibliography of your research re
port:
a. name of author( last name first), title, publisher, number of volumes
b. number of volumes, name of author( last name first), publisher, title
c. title, name of author( last name first), publisher, number of volumes
d. publisher, title, name of author( last name first), number of volumes
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