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Pran Cola is a functional product manufactured by Pran Bangladesh. As a functional product, Pran Cola has predictable demand, a product life cycle of over 2 years, and a focus on physical efficiency in the supply chain to meet demand at the lowest cost. The document outlines analyzing Pran Cola using the framework of what supply chain strategy is appropriate for its product type. It concludes that as a functional product, Pran takes a comprehensive approach to introduce Pran Cola into the market and focuses on quality and meeting predictable demand through its supply chain.
Deskripsi Asli:
Pran cola is a functional product .Functional products are those products which does not change much over time, such product satisfy basic needs and have predictable, stable and long life cycle. This stability in the demand brings competition in the market. So, thus such products have a low profit margin. There is not much change in this product so this is not an innovative product. Innovative product has new additive features with the existing product. This can attract more customers and can increase the profit margin.
Pran Cola is a functional product manufactured by Pran Bangladesh. As a functional product, Pran Cola has predictable demand, a product life cycle of over 2 years, and a focus on physical efficiency in the supply chain to meet demand at the lowest cost. The document outlines analyzing Pran Cola using the framework of what supply chain strategy is appropriate for its product type. It concludes that as a functional product, Pran takes a comprehensive approach to introduce Pran Cola into the market and focuses on quality and meeting predictable demand through its supply chain.
Pran Cola is a functional product manufactured by Pran Bangladesh. As a functional product, Pran Cola has predictable demand, a product life cycle of over 2 years, and a focus on physical efficiency in the supply chain to meet demand at the lowest cost. The document outlines analyzing Pran Cola using the framework of what supply chain strategy is appropriate for its product type. It concludes that as a functional product, Pran takes a comprehensive approach to introduce Pran Cola into the market and focuses on quality and meeting predictable demand through its supply chain.
Submitted to Ejazur Rahman Assistant Professor Guest Faculty FBS, BUP
Submitted by Md. Sadman Sakib B1102015 M. M Shahriar B1102031 Shahnewaz Reza Mansur B1102048 Ashara Mubashshara B1102050 Pritom Bhowmik B1102052 Tabassum Andalib B1102054 Mehriba Jafrin B1001004
Bangladesh University of Professionals 2 | P a g e
Company Profile
PRAN started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown its value but also contributed in the overall socio economic development of the country. Besides one of the most popular food and beverage brand in our country PRAN products are exported over 106 countries in the world. All the PRAN products are produced as per international standards maintaining highest level of quality at every stages of its production process. PRAN is currently producing more than 200 food products under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. The company has adopted ISO 9001 as a guiding principle of its management system. The company is complaint to HACCP & certified with HALAL which ensures only the best quality products are reaches to the consumers table across the Globe. Mission: To generate employment and earn dignity and self respect for our compatriots through profitable enterprises. Vision: Improving Livelihood About pran max cola:
Pran max cola is a cola soft drink manufactured by Pran Bangladesh. It is the first local carbonated drink in Bangladesh. 3 | P a g e
Product
What type of product is Pran Cola: Pran cola is a functional product .Functional products are those products which does not change much over time, such product satisfy basic needs and have predictable, stable and long life cycle. This stability in the demand brings competition in the market. So, thus such products have a low profit margin. There is not much change in this product so this is not an innovative product. Innovative product has new additive features with the existing product. This can attract more customers and can increase the profit margin. Characteristics of Functional product Product life cycle more than 2 years Contribution margin between 5% to 20% Product variety is low Average margin of error in forecast 10% Predictable demand for product Average stock rates 1% to 2 % Average forced markdown 0% Lead time required for made to order is 6 months to 1 year Strategy used: An efficient supply chain should be built for a functional product like Pran cola. As the demand for functional product remains same over time the companies typically have the good sense to stick with efficient chain. Physically efficient process Primary purpose- Supply predictable demand efficiently at the lowest possible cost. Manufacturing Focus- maintain high average utilization rate 4 | P a g e
Inventory Strategy- generate high turns and minimize inventory throughout the chain. Lead time focus- shorten lead time as long as it does not increase cost. Approach to choosing Suppliers- Select primarily for price and quality Product design strategy Maximize performance and minimize cost.
Outline for the project: 1. Choosing a product. 2. Getting to know about the product and the company through literature survey. 3. Reading the article What Is The Right Supply Chain For Your Product? by Marshall L. Fisher. 4. Figuring out our product type and the appropriate type of strategy. 5. Contacting the company and gather information about the strategies they have for the product. 6. Checking whether they are on the right track or not. 7. Reaching a conclusion based on what we found, and recommending for improvements, if needed.
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Conclusion
The beverage industry of Bangladesh is an old, steady yet neglected industry. PRAN takes a comprehensive approach in introducing Pran maxx cola while the entire market is accompanied with cola giants, and with their unique Ideas and tastes, Pran continues to produce its carbonated drinks and supply them into the market. Companys computer systems offer continuous monitoring of all manufacturing process to ensure the highest levels of quality. Considering hygiene factor of all products manufactured in the industry PRAN has always been loyal to their customers and promises to provide better and with new products.
Seven Essentials of Supplier Quality Management A Concise Guide: A systematic approach in managing supplier towards delivering zero-defect material consistently