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CHAPTER 1
INTRODUTION OF
BANKING
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BANKING IN INDIA
Without a sound and effective banking system in India it cannot have a healthy
economy. The banking system of India should not only be hassle free but it should
be able to meet new challenges posed by the technology and any other external and
internal factors. For the past three decades India's banking system has several
outstanding achievements to its credit. The most striking is its extensive reach. It is
no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian
banking system has reached even to the remote corners of the country. This is one
of the main reasons of India's growth process.
HISTORY
The first bank in India, though conservative, was established in !"#. From !"#
till today, the $ourney of Indian %anking &ystem can be segregated into three
distinct phases. They are as mentioned below'
( )*+&, I - ,arly phase from !"# to .#. of Indian %anks
( )*+&, II - /ationali0ation of Indian %anks and up to ..
( )*+&, III - Indian Financial 1 %anking &ector 2eforms after ...
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PHASE I:
The 3eneral %ank of India was set up in the year !"#. /ext came %ank of
*industan and %engal %ank.
The ,ast India 4ompany established
Bank of Bengal (1809)
Bank of Bo!"a#(18$0) an%
Bank of &a%'a( (18$)5 as independent units and called it P'e(*%en+#
Bank(.
These three banks were amalgamated in .67 and I!,e'*al Bank of In%*a
was established which started as private shareholders banks, mostly ,uropeans
shareholders. 8uring the first phase the growth was very slow and banks also
experienced periodic failures between .9 and .:". There were approximately
77 banks, mostly small. To streamline the functioning and activities of
commercial banks, the 3overnment of India came up with The %anking
4ompanies +ct, .:. which was later changed to %anking 2egulation +ct .:. as
per amending +ct of .#; <+ct /o.69 of .#;5. 2eserve %ank of India was vested
with extensive powers for the supervision of banking in India as the 4entral
%anking +uthority. 8uring those day=s public has lesser confidence in the banks.
+s an aftermath deposit mobili0ation was slow. +breast of it the savings bank
facility provided by the )ostal department was comparatively safer. >oreover,
funds were largely given to the traders.
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PHASE II:
3overnment took ma$or steps in this Indian %anking &ector 2eform after
independence. In .;;, it nationali0ed Imperial %ank of India with extensive
banking facilities on a large scale especially in rural and semi-urban areas. &econd
phase of nationali0ation Indian %anking &ector 2eform was carried out in ."7
with seven more banks. This step brought "7? of the banking segment in India
under 3overnment ownership.
The following are the steps taken by the 3overnment of India to 2egulate %anking
Institutions in the 4ountry'
( 19$9: ,nactment of %anking 2egulation +ct.
( 19--' /ationali0ation of &tate %ank of India.
( 19-9' /ationali0ation of &%I subsidiaries.
( 19.1: Insurance cover extended to deposits.
( 19.9: /ationali0ation of : ma$or banks.
( 19/1: 4reation of credit guarantee corporation.
( 19/-' 4reation of regional rural banks.
( 1980' /ationali0ation of seven banks with deposits over 677 crores.
+fter the nationali0ation of banks, the branches of the public sector bank India
raised to approximately "77? in deposits and advances took a huge $ump by
,777?.%anking in the sunshine of 3overnment ownership gave the public
implicit faith and immense confidence about the sustainability of these institutions.
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PHASE III
This phase has introduced many more products and facilities in the banking sector
in its reforms measure. In .., under the chairmanship of > /arasimham, a
committee was set up by his name which worked for the liberali0ation of banking
practices.
The country is flooded with foreign banks and their +T> stations. ,fforts are being
put to give a satisfactory service to customers. )hone banking and net banking is
introduced. The entire system became more convenient and swift. The financial
system of India has shown a great deal of resilience. It is sheltered from any crisis
triggered by any external macroeconomics shock as other ,ast +sian 4ountries
suffered. This is all due to a flexible exchange rate regime, the Foreign 2eserves
are high, the capital account is not yet fully convertible, and banks and their
customers have limited foreign exchange exposure.
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NATIONA0I1ED BANKS IN INDIA
%anking &ystem in India is dominated by nationali0ed banks. The nationali0ation
of banks in India took place in .#. by >rs. Indira 3andhi the then prime minister.
The ma$or ob$ective behind nationali0ation was to spread banking infrastructure in
rural areas and make available cheap finance to Indian farmers. Fourteen banks
were nationali0ed in .#..
%efore .#., &tate of India <&%I5 was only public sector bank in India. &%I was
nationali0ed in .;; under the &%I +ct of .;;. The second phase of
nationali0ation of Indian banks took place in the year ."7. &even more banks
were nationali0ed with deposits over 677 crores
PRI2ATE BANKS
+ll the banks in India were earlier private banks. They were founded in the pre-
independence era to cater to the banking needs of the people. %ut after
nationali0ation of banks in .#. public sector banks came to occupy dominant role
in the banking structure. )rivate sector banking in India received a fillip in ..:
when 2eserve %ank of India encouraged setting up to private banks as part of its
policy of liberali0ation of the Indian %anking Industry. *ousing 8evelopment
Finance 4orporation @imited <*8F45 was amongst the first to receive an AIn
principle= approval from the 2eserve %ank of India <2%I5 to set up a bank in the
private sector.
)rivate %anks have played a ma$or role in the development of Indian banking
industry. They have made banking more efficient and customer friendly. In the
process they have $olted public sector banks out of complacency and forced them
to become more competitive.
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CHAPTER 2
COMPANY PROFILE
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Na!e Of T3e Bank A4*( Bank
T#,e P'*5a6e
In%7(6'# Bank*ng 8*nan+*al Se'5*+e(
8o7n%e% 199$ ( A( 9TI Bank )
Ke# Peo,le D': San;*5 &*('a (<3a*'!an)
S3*k3a S3a'!a ( &D = <EO )
P'o%7+6( <'e%*6 <a'% <on(7!e' Bank
<o',o'a6e Bank*ng 8*nan+e An% In(7'an+e
In5e(6!en6 Bank*ng &o'6gage 0oan
P'*5a6e Bank*ng P'*5a6e E>7*6# ?eal63 &anage!en6
Re5en7e )$0 "*ll*on ( 9S @-:$ "*ll*on)(A01A)
O,e'a6*ng *n+o!e 9$ "*ll*on ( 9S @1:- "*ll*on)(A01A)
Ne6 In+o!e -A "*ll*on ( 9S @8)0 !*ll*on)(A01A)
To6al A((e6( ):$ 6'*ll*on ( 9S @-$ "*ll*on)(A01A)
E!,lo#ee( $0A)9 ( on )0 Se,6e!"e' A01) )
?e"(*6e BBB:a4*("ank:+o!
<O&PANY DES<RIPTION
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+xis %ank India, the first bank to begin operations as new private banks in ..:
after the 3overnment of India allowed new private banks to be established. +xis
%ank was $ointly promoted by the +dministrator of the specified undertaking of the
Bnit Trust of India <BTI-I5
@ife Insurance 4orporation of India <@I45
3eneral Insurance 4orporation @td.
+lso with associates vi0. /ational Insurance 4ompany @td., the /ew India
+ssurance 4ompany, The Criental Insurance 4orporation and Bnited Insurance
4ompany @td.
<ORPORATE PRO8I0E
+xis %ank is the third largest private sector bank in India. +xis %ank
offers the entire spectrum of financial services to customer segments
covering @arge and >id-4orporates, >&>,, +griculture and 2etail
%usinesses.
The %ank has a large footprint of .:! domestic branches <including
extension counters5 and ,6:; +T>s spread across the country as on 9st
>arch 679. The %ank also has overseas offices in &ingapore, *ong Dong,
&hanghai, 4olombo, 8ubai and +bu 8habi.
+xis %ank is one of the first new generation private sector banks to
have begun operations in ..:. The %ank was promoted in ..9, $ointly by
&pecified Bndertaking of Bnit Trust of India <&BBTI5 <then known as Bnit
Trust of India5,@ife Insurance 4orporation of India <@I45, 3eneral Insurance
4orporation of India <3I45, /ational Insurance 4ompany @td., The /ew
India +ssurance 4ompany @td., The Criental Insurance 4ompany @td. and
Bnited India Insurance 4ompany @td. The shareholding of Bnit Trust of
India was subseEuently transferred to &BBTI, an entity established in 6779.
With a balance sheet si0e of 2s.9,:7,;# crores as on 9st >arch
679, +xis %ank has achieved consistent growth and stable asset Euality
with a ; year 4+32 <677.-95 of 6#? in Total +ssets, 6:? in Total
8eposits, 6!? in Total +dvances and 9!? in /et )rofit.
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REGISTERED O88I<E ADDRESS
The registered office of +xis %ank is located at'
ATrishul=, 9rd Floor,
Cpposite &amartheshwar Temple,
/ear @aw 3arden, ,llisbridge,
+hmedabad, 3u$arat - 9"7 77#
<ORPORATE O88I<E ADDRESS
A4*( Ho7(e
<CA ?a%*a In6e'na6*onal <en6'e
Pan%7'ang B7%3ka' &a'g ?o'l* &7!"a* D $000 0A-

The 4orporate Cffice of +xis %ank is located at +xis *ouse
>umbai. +xis *ouse has received the A)latinum= rating awarded by
the B& 3reen %uilding 4ouncil for its environment friendly facilities
and reduction of carbon emission
S9BSIDIARIES O8 AEIS BANK
T3e Bank 3a( (e6 7, e*g36 B3oll#CoBne% (7"(*%*a'*e(:
+xis 4apital @td.
+xis )rivate ,Euity @td.
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+xis Trustee &ervices @td.
+xis +sset >anagement 4ompany @td.
+xis >utual Fund Trustee @td.
+xis %ank BD @td.
+xis &ecurities @td.
+xis Finance @td.
PRO&OTERS
+xis %ank @td. has been promoted by the largest Financial
Institutions of the country, BTI, @I4, 3I4 and its subsidiaries. The
%ank was set up in ..9 with a capital of 2s. ; crore, with BTI
contributing 2s. 77 crore, @I4 - 2s. !.; crore and 3I4 and its four
subsidiaries contributing 2s. .; crore each
<APITA0 STR9<T9RE
The %ank has authori0ed share capital of 2s. ";7 crores comprising
";7,777,777 eEuity shares of 2s.7F- each. +s on 97th &eptember,
679 the %ank has issued, subscribed and paid-up eEuity capital of
2s. :#... crores, constituting :#,.,".,!"# eEuity shares of 2s. 7F-
each. The %ank=s shares are listed on the /ational &tock ,xchange
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and the %ombay &tock ,xchange. The 382s issued by the %ank are
listed on the @ondon &tock ,xchange <@&,5.
DISTRIB9TION NET?ORK
The %ank has a network of .:! domestic branches <including
extension counters5 and ,6:; +T>s across the country, as on 9st
>arch 679. The %ank=s overseas network consists of : branches in
&ingapore, *ong Dong, 8IF4 G 8ubai, 4olombo and 9
2epresentative offices at &hanghai, 8ubai, and +bu 8habi.
B9SINESS O2ER2IE?
+n overview of various business segments
Re6a*l Bank*ng
+xis %ank has developed a strong retail banking franchise over the years.
2etail %anking is one of the key drivers of the %ank=s growth strategy and it
encompasses a wide range of products delivered to customers through
multiple channels. The %ank offers a complete suite of products across
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deposits, loans, investment solutions, payments and cards to help customers
achieve their financial ob$ectives. The %ank focuses on product
differentiation as well as a high level of customer-service to enable it to
build its retail business.
The %ank has continued to develop its risk management capabilities in
2etail business, both from a credit and operations risk standpoint. The
branch channel is effectively utilised for growing the retail assets business,
with loan and card products being offered to existing clientele.
The growth areas identified by the %ank are in the areas of residential
mortgages and passenger car loans. Cf the total retail loans portfolio,
"".:!? is in the form of secured loans <residential mortgages and auto
loans5.
The %ank offers a wide range of payment solutions to its customers in the
form of debit cards, prepaid cards and credit cards. +s on 9st >arch 676,
the %ank has a base of approximately 6:... lac debit cards, placing it
among the leading players in the country. The %ank is also a dominant
player in prepaid cards. +xis %ank has over 6 lakh installed ,84 machines -
a highest for any bank in India.
+xis %ank )rivHe=, an exclusive private banking service offers advisory,
investment and lending solutions to its customers across 7 cities in the
country. )rivHe follows a client-focused investment process and a team-
based approach for managing client relationships. The relationship
management team is supported by a team of product specialists, client
servicing teams, investment consultants and research experts. The private
banking business focuses on addressing both the personal and corporate
advisory needs of an entrepreneur or business family by bringing solutions
offered by various business groups across the retail and corporate businesses
within the %ank under an integrated platform.
The %ank launched A+xis %ank Wealth= in 677"-7. targeting customers who
have a total relationship value with the %ank of between 2s.97 lacs and
2s.677 lacs. The value proposition aims at delivering a ACne %ank=
experience to such customers and is positioned as a complete solution
involving banking, investment and asset needs.
The %ank also distributes third party products such as mutual funds, %ank
assurance products <life and general insurance5, online trading, 3old and
&ilver coins through its branches.
The retail business of the %ank is supported by innovative services and
alternate channels which provide convenience of transactions to customers.
These channels include an extensive +T> network, internet banking, mobile
banking and phone banking.
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In6e'na6*onal Re6a*l
International 2etail %usiness focuses specifically on the overseas sales
channel, retail foreign exchange business, remittances and retail businesses
in overseas centres such as *ong Dong and &ri @anka, where the %ank has a
presence. The products offered in the area of retail Forex and remittances
include travel currency cards, inward and outward wire transfers, traveller=s
cheEues and foreign currency notes, remittance facilities through online
portals as well as through collaboration with correspondent banks, exchange
houses and money transfer operators. The %ank continued to have a market
leadership position in Travel 4urrency 4ards with currency options other
than I/2 being offered. The aggregate spends on Travel 4urrency 4ards
have crossed B&8 9 billion during the year 676-9.
B7(*ne(( Bank*ng
%usiness %anking leverages the %ank=s strengths G a well distributed
network of branches and a strong technology platform to offer the best in
transaction banking services. The %ank offers a range of current account
products and cash management solutions across all business segments
covering corporates, institutions, central and state government ministries and
undertakings as well as small and retail customers.
The %ank is one of the top 4>& providers in the country. The %ank acts as
an agency bank for transacting government business offering services to
various 4entral 3overnment >inistries F 8epartments and other &tate
3overnments and Bnion Territories.
In order to provide solutions for business to effectively manage their funds
flow, the %ank has introduced liEuidity management solution for corporate
customers. &imilarly, a single window for all payment reEuirements was
launched with several advanced features such as setting a daily transaction
limit for corporate users, setting transaction limits for individual
beneficiaries, prioritising payment methods, online stop payment and
cancellation facilities.
<o',o'a6e <'e%*6
+xis %ank has built a strong corporate banking franchise across corporate,
liability and asset businesses. +xis %ank provides customi0ed structuring
and financing solutions in a timely and comprehensive manner to its
corporate customers with a focus on building out a high Euality credit
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portfolio. The %ank is a market leader in 8ebt 4apital >arkets and loan
syndication business across segments, sectors and geographies. The %ank
also provides full range of Treasury and Trade Finance solutions to its
corporate clients. The %ank offers technology enabled transaction banking
and cash management services to customers across 3overnment, financial
institutions and corporate segments.
%ank=s infrastructure business includes pro$ect and bid advisory services,
pro$ect lending, debt syndication, pro$ect structuring and due diligence,
securitisation and structured finance. 8uring the year the %ank launched its
first ever A81%-+xis %ank Infra +wards 67= in association with 8un 1
%radstreet. The award felicitates leading infrastructure pro$ects and
infrastructure companies. In Cctober 677, the %ank launched the +xis Infra
Index <+II5 with the primary ob$ective of conveying a sense of investment
conditions in the infrastructure sector. The Index, as a composite measure of
investor confidence, comprises four components' flow of eEuity and debt
funds into infrastructure sectors, pro$ect completion and commencement of
operations, output related to infrastructure segments and regulatory and
policy developments relevant for the sector. It is designed to capture the
evolving fundamentals of the sector and is updated and disseminated on a
Euarterly basis.
T'ea(7'#
The %ank has an integrated Treasury, covering both domestic and global
markets, which manages the %ank=s funds across geographies. The %ank=s
treasury business has grown substantially over the years, gaining market
share and continuing to be among the top five banks in terms of forex
revenues. The Treasury plays an important role in the sovereign debt
markets and participates in the primary auctions held by 2%I. It also actively
participates in the secondary government securities and corporate debt
market. The foreign exchange and money markets desk is an active
participant in the inter-bankF FI space. The %ank has been exploring various
cross-border markets to augment resources and support customer cross-
border trade. The %ank has emerged as one of the leading providers of
foreign exchange and trade finance services. It provides a gamut of products
for exports and imports as well as retail services. Its cutting edge technology
provides comprehensive and timely customer services.
In6e'na6*onal Bank*ng
The international operations of the %ank form a key enabler in its strategy to
partner with the overseas growth potential of its domestic clientele, who are
venturing abroad or reEuire non-rupee funds for domestic pro$ects. The %ank
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now has a foreign network of four branches <&ingapore, *ong Dong, 8IF4
<8ubai5 and 4olombo <&ri @anka55 and three representative offices
<&hanghai, 8ubai and +bu 8habi5 with presence in six countries. While
corporate banking, trade finance, treasury and risk management solutions are
the primary offerings through the branches at &ingapore, *ong Dong, 8IF4
<8ubai5 and 4olombo, the %ank also offers retail liability products from its
branches at *ong Dong and 4olombo. Further, the %ank=s 3ulf 4o-
operation 4ouncil <3445 initiatives in the form of representative offices in
8ubai and +bu 8habi, and alliances with banks and exchange houses in the
>iddle ,ast provide the support for leveraging the business opportunities
emanating from the large /2I diaspora present in these countries.
S!all An% &e%*7! En6e','*(e(
The &mall and >edium ,nterprises <&>,5 segment is a thrust area of the
%ank. The business approach towards this segment, which is expected to
contribute significantly to economic growth in future, is to build
relationships and nurture the entrepreneurial talent available. The
relationship based approach enables the %ank to deliver value through the
entire life cycle of &>,s. The %ank has segmented its &>, business in
three groups' &mall ,nterprises, >edium ,nterprises and &upply 4hain
Finance. The %ank extends working capital, pro$ect finance as well as trade
finance facilities to &>,s. The %ank has launched A%usiness 3aurav &>,
+wards= in association with 8un 1 %radstreet to recogni0e and award
achievers in the &>, space.
Info'!a6*on Te+3nolog#
Technology is one of the key enablers for business and delivery of
customi0ed financial solutions. The %ank continues to focus on introducing
innovative banking services through investments in scalable and robust
technology platforms that delivers efficient and seamless services across
multiple channels for customer convenience and cost reduction. The %ank
has also focused on improving the governance process in IT. The %ank has
launched the %usiness )rocess >anagement &ystem, a reusable system,
which helps to build process efficiencies across various areas of operations.
The %ank has undertaken various steps in order to align itself towards 2%I
guidelines on security and governance, including setting up of %oard and
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,xecutive level committees and working on IT operations and other key
areas.
Ag'*+7l67'e
The %ank continues to drive and expand the flow of credit to the agricultural
sector. :7 branches of the %ank have dedicated officers for providing farm
loans. )roducts and solutions are created specifically with simple features
and offered at affordable rates to rural customers. The %ank has also adopted
a value-chain approach, wherein end-to-end solutions are being provided for
various stakeholders. It also offers various customi0ed solutions to meet the
regional reEuirements.
8*nan+*al In+l7(*on
The %ank perceives financial inclusion <FI5 not as a corporate social
responsibility or a regulator driven initiative but as a large business
opportunity that lies untapped in the rural and unexplored section of the
urban market. Till >arch 676, the %ank has opened over :.: million /o-
Frills accounts in over !,#7! villages through a network of ; %usiness
4orrespondents and nearly #,777 customer service points. The %ank has a
strong presence in the ,lectronic %enefit Transfer <,%T5 space and has
covered around #,"77 villages across . districts and . states till date with
over 9.! million beneficiaries.
In the urban space, the %ank has launched financial inclusion initiatives in
%angalore, 4hennai and 8elhi targeting migrant labourers, slum dwellers
and other under-banked sector of the urban population and has opened over
9.; lac /o Frill accounts. The %ank=s financial inclusion efforts are not
merely restricted to launching of financial inclusion initiatives and sourcing
basic /o Frill accounts, but to also promote the savings habits and enable
the customers to obtain customi0ed solutions for their financial needs.
The %ank also has a range of other customised products for this customer
segment like different variants of +xis Bday /o Frills &avings +ccounts,
4hhota 28, 4hhota F8, and 4hhota &I). The %ank has been one of the first
few banks to have tied-up with telecom companies to offer remittance led
financial inclusion services on the mobile platform.
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H7!an Re(o7'+e(
The %ank aims in creating and developing human capital to realise its vision
of nurturing a mutually beneficial relationship with its employees. ,mployee
engagement and learning, leadership development, enhancing productivity
and building multiple communication platforms thus occupied centre stage
in the %ank=s *2 ob$ective. The %ank continues to maintain a strong
employer brand in the financial services sector especially on the campuses of
the premier business schools of the country. In a ma$or initiative, the %ank
launched +xis +cademic Interface )rogram <++I)5 with Institutions to offer
youngsters an understanding about the financial services industry, and
creating A+xis %ankers=. &o far, the %ank has tied up with >anipal
Bniversity, /IIT, IF%I and 3uwahati Bniversity.
+xis %ank has a young workforce with an average age of 6. years. The
eEual opportunity employer policy of the %ank contributes strongly to the
+xis %ank brand
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BOARD O8 DIRE<TORS
PERSON DESIGNATION I&AGE
8r. &an$iv >isra 4hairman
&hikha &harma >8 1 4,C
D. /. )rithvira$ 8irector
I. 2. Daundinya
8irector
&. %. >athur 8irector
)rasad >enon 8irector
2abindranath %hattacharyya
8irector
)rof. &amir D %arua 8irector
&om >ittal 8irector
Ireena Iittal 8irector
2ohit %hagat 8irector
I &rinivasan ,8, 4orporate %anking
&mt. Bsha &angwan 8irector
&omnath &engupta ,8, 4orporate 4entre
&*((*on
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4ustomer service and product innovation tuned to diverse needs of
individual and corporate clientele.
4ontinuous technology up gradating while maintaining human values.
)rogressive globali0ation and achieving international standards.
,fficiency and effectiveness built on ethical practices.
4ustomer &atisfaction through providing Euality service effectively and
efficiently.
2ISION AND 2A09ES
2*(*on A01-
To be the preferred financial solutions provider excelling in customer delivery
through insight, empowered employees and smart use of technology
<o'e 2al7e(
4ustomer 4entricity
,thics
Transparency
Teamwork
Cwnership
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A?ARDS AND RE<OGNITION
IN CA010
%est 8ebt *ouse in India - ,uro money 677
%est 8omestic 8ebt *ouse in India - +sia money 677
%est %ond *ouse in India - Financeasia 677
%est /ew )rivate &ector %ank, 2ank 6 - F, %est %anks +ward 677
The %est of +sia-)acific=s %iggest @isted 4ompanies- second year in a row -
Forbes Fab ;7
The +sset +wards 677'%est 8omestic %ank, India
The +sset +wards 677'%est 8omestic %ond *ouse, India
Cverall Winner 1 4onsistent )erformer -<@arge %anks 4ategory5 - %usiness
Today %est %ank +wards 677
Fastest 3rowing @arge %ank - %usiness World=s %est %anks +ward 677
2anked /o. in Joverall experience with bank staffJ and Joverall branch
facilitiesJ by The *industan Times->a2& &urvey 2eport dated, 6.th >arch,
677
INCA011
%ank of the Kear G India GThe %anker +wards 67
%est %ank in the )rivate &ector - /8TI )rofit %usiness @eadership +wards
67
%est %ank - Cutlook >oney +wards 67
The %est 8omestic %ank G India - The +sset Triple + 4ountry +wards 67
Fastest 3rowing %ank - %loomberg BTI Financial @eadership +wards 676
>ost )roductive )rivate &ector %ank- FI%+4 67 %anking +wards
9rd &trongest %ank in +sia -)acific 2egion by +sian %anker
%rand ,xcellence +ward- 67<%F&I &ector5 - &tar /ews
>ost )referred %ank amongst retail consumers - 4@&+ survey on personal
banking trends
%est %ond *ouse India - 67 by Finance +sia
%est 2isk >aster award - <)rivate &ector 4ategory5 G FI%+4 67 %anking
+wards
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INCA01A
%ank of the Kear - >oney Today F)4I@ +wards 676-9
%est %ank - 4/%4-TI" India=s %est %ank and Financial Institution
+wards 676
%est %ank - 2unner Bp - Cutlook >oney +wards 676
4onsistent )erformer - India=s %est %anks G 676 &urvey by %usiness Today
1 D)>3
Fastest 3rowing @arge %ank - 8un 1 %radstreet - )olaris Financial
Technology %anking +wards 676
Fastest 3rowing @arge %ank - %usiness world %est %anks &urvey 676
%est 8omestic %ond *ouse - The +sset Triple + 4ountry +wards 676 - Cur
%ank has been honored with this award for the third year in a row.
India %ond *ouse of the year - IF2 +&I+ - 4ountry +wards 676
8eal >aker of the Kear in 2upee %onds - %usiness world >agna +wards -
India's %est 8eal >akers 676
The %est ,merging %ullion 8ealing %ank - .th India International 3old
4onvention-67-6
%est +cEuiring Institution in &outh +sia - Iisa @,+8,2 +ward at Iisa=s
676 +)4,>,+ &ecurity &ummit, %ali
3old &hield for ,xcellence in Financial 2eporting in the )rivate %anks
category - 67-6 - I4+I <Institute of 4hartered +ccountants of India5
INCA01)
+xis %ank voted for >ost Trusted )rivate &ector %ank in the country in the
>ost Trusted %rands survey 679 by %rand ,Euity.
+xis %ank ranked no. bank in I/8I+ in both )rimary 1 &econdary market
of corporate bonds -The +sset %enchmark 2esearch
%est 8ebt *ouse in India - ,uro money +wards for ,xcellence 679
+xis %ank ranked /o company to work for in the %F&I sector - 'The %est
4ompanies to Work for' survey by %usiness Today
4onsistent )erformer - India=s %est %anks G 679 &urvey by %usiness Today
1 D)>3
2unner up for %est %ank category- Cutlook >oney +wards 679
Fastest 3rowing @arge %ank - %usiness World G )W4 &urvey of India=s best
banks 679
%anking frontiers Finnoviti 679 +wards for AFx4onnect=
2anked /o in the IT %i0 +ward - large enterprises category by ,xpress IT
+wards
- 77 -
Innovation for 679 for @adies First card under Athe >ost Innovative %road
%ased )roduct Cffering= category- I%+ Innovations +ward
+xis %ank featured in +sia's Fab;7 companies for 679 by Forbes +sia
3old &hield for second year in a row for ,xcellence in Financial 2eporting
in the )rivate %anks category - 676-9 - I4+I <Institute of 4hartered
+ccountants of India5
&econd 2unners Bp for %est Financial Inclusion Initiative amongst )rivate
&ector %anks- I%+ %anking Technology +wards 679
&econd 2unners Bp for %est Technology %ank of the Kear amongst )rivate
&ector %anks- I%+ %anking Technology +wards 679
&econd 2unners Bp for %est 2isk >anagement 1 &ecurity Initiative
amongst )rivate &ector %anks- I%+ %anking Technology +wards 679
&econd 2unners Bp for %est Internet %ank amongst )rivate &ector %anks-
I%+ %anking Technology +wards 679
KEY &I0ESTONE
- 77 -
The %ank=s debit card base crosses the one million mark in 6779
The %ank opens its +T> at Thegu near the /athula )ass in &ikkim.
This +T> is at the highest altitude in India in 6779
First Indian bank to launch the travel currency card in 6779
The %ank opens its 777th +T> in 6779
%ank gets listed on @ondon stock exchange in 677;.
The %ank and Iisa International launch mobile refill facility for all
Iisa card holders in India in 677;
Cpens it's first international branch at &ingapore in 677#.
The first Indian %ank to successfully issue foreign currency hybrid
capital in the international market in 677#.
Cpens 2epresentative Cffice in &hanghai in 677#.
@aunches credit card business in 677#.
Cpens the first of it's kind )riority %anking lounge in )une in 677#.
@aunches )latinum 4redit 4ard, India's first ,>I chip based card in
677".
Cpens its 8ubai 2epresentative Cffice in 677".
Cpens it's 777th branch at >,T %andra 2eclamation, >umbai in
677.
@aunches India travel card - India's first and only Indian currency
prepaid travel card for foreign nationals in 67
The %ank inaugurates +xis *ouse, its new 4orporate Cffice at Worli,
>umbai in 67
Cpens the 7,777th +T> - @argest +T> network amongst private
sector banks in India in 676
2eached 6 lakh installed ,84 machines G the highest for any bank in
India in 676
%ecomes the first %ank in the world to reach L6 billion loading on
prepaid Travel 4urrency4ards in 676
%ank of the Kear' at the >oney Today F)4I@ +wards 676-9
%est Financial Website - India 8igital awards 676-9
+xis %ank voted for >ost Trusted )rivate &ector %ank in the country
in the >ost Trusted %rands survey 679 by %rand ,Euity.
A4*( "ank offe'( *6( (e'5*+e( !a;o'l# *n fo7' ,a'6(:
- 77 -
+. )ersonal
%. 4orporate
4. /2I
8. )riority banking
A:Pe'(onal
+xis bank offers various services for individual domestic customers, which
includes services like
. +ccounts
6. 8eposits
9. @oans
:. 4ards
;. Forex
#. Invstments
!. Insurance
". )ayments
.. Cther services
1. T3e a++o7n6( offe'e% "# a4*( "ank fo' *6( +7(6o!e'( a'e:
,asy+ccess &avings +ccount
Future Stars Savings Account
Krishi Savings Account
Prime Savings Account
Prime Plus Savings Account
Basic Savings Account
Womens Savings Account (smart privilege account)
)riority banking +ccount
8emat +ccount
&enior citi0en=s +ccount
8efence &alary +ccount
TrustF/3C &avings +coount
Insurance +gent +ccount
2esident Foreign 4urrency <8omestic5 2F4<85 +ccount
)ension &avings %ank +ccount
- 77 -
KCBth +ccount
9-in- Cnline Investment +ccount
A: De,o(*6( offe'e% "# A4*( Bank:
a) 8*4e% De,o(*6(
+xis %ank offers simple reinvestment Fixed 8eposits <at very competitive
interest rates5, which can be opened with a minimum investment of
2s 7,777. 4ustomers can make additions to your deposit in multiples of
2s ,777 each. The tenure of their deposit must be a minimum of # months.
") Re+7''*ng De,o(*6(
Axis Bank's Recurring Deposit scheme will allow you with an opportunity
to build up your savings through regular monthly deposits of fixed sum over
a fixed period of time.
Features
2ecurring deposits are accepted in eEual monthly installments of minimum
2s ,777 and above in multiples of 2s ;77 thereafter.
The fixed numbers of installments for which a depositor can opt are 6, 6:,
9#, 9., :", #7, #9, !6, ":, .#, 7" and 67 months.
Transfer of +ccounts - a recurring deposit account can be transferred from
one office of the %ank to another branch.
The amount of installment once fixed, cannot be changed.
Installment for any calendar month is to be paid on or before the last
working day of the month. Where there is delay in payment of installment,
one can regularise the account by paying the defaulted installment together
with a penalty <at present it is M )@2 plus : ? for the period of
delay5.Fraction of a month will be treated as full month for the purpose of
calculating the penalty.
- 77 -
The total amount repayable to a depositor, inclusive of interest, depends on
the amount of monthly installments and the period of deposit.
+) En+a(3 A$
The Encash 24 (Flexi Deposit) gives the liquidity of a Savings Account
coupled with high earnings of a Fixed Deposit. This is achieved by creating
a Fixed Deposit linked to your Savings Account providing you the following
unique facilities:
&a4*!7! Re67'n('
4ustomer=s money is no longer idle. +s soon as the balance in your &avings
+ccount crosses over 2s 6;,777, the excess, in multiples of 2s 7,777 will be
transferred automatically to a higher interest earning Fixed 8eposit +ccount. The
maturity of fixed or term deposits formed as a result of transfer of money from the
&avings %ank account will be for a maximum period of " days and the interest
will be calculated on simple interest rate basis.
&a4*!7! 0*>7*%*6#'
The money parked in Fixed 8eposits as a result of the above mentioned sweep out
from your &avings account can be easily accessed by issuing a cheEue,
withdrawing through +T> etc. The amount broken form your Fixed 8eposit will
earn interest rates at the applicable rate for the period that the deposit was held
with the %ank. The remaining amount of Fixed 8eposit will continue to earn the
contracted rate of interest.
%) Ta4 Sa5e' 8*4e% De,o(*6
In the Finance %ill of 677#, the government had announced Tax benefits to %ank
Term 8eposits which are of over ; year tenure uFs "74 of IT +ct, .# vide
/otification /umber 679F677# and &C667 <,5 dated 6"F7!F677#.
- 77 -
The salient points of the scheme notification areN <a5 Fixed tenure without
premature withdrawal. <b5 Kear is defined as a financial year. <c5 +mount limited to
2s. 77 minimum and 2s. 77,777 maximum. <d5 %ank will issue a Fixed 8eposit
2eceipt that shall be the basis of claiming tax benefit. <e5 Term deposit under this
scheme cannot be pledged to secure a loan.
): 0oan( Offe'e% "# A4*( :
*ome @oan
4ar loan
)ersonal @oan
@oan against &hares
@oan +gainst )roperty
@oan +gainst &ecurities
@oan against 3old
,ducation @oan
$: <a'%( Offe'e% B# A4*( "ank
<'e%*6 <a'%(
)latinum +dvantage 4redit 4ard
)latinum 4redit 4ard
3old credit card
&ilver credit card
4orporate 4redit 4ard
Trust chemists credit card
&hriram credit card
e&hop card
,asy credit card
De"*6 <a'%(
- 77 -
)riority )latinum 4hip 8ebit 4ard
)riority 8ebit 4ard
4lassic 8ebit 4ard
3old 8ebit 4ard
3old )lus 8ebit 4ard
%usiness 3old 8ebit 4ard
P'e,a*% <a'%(
Travel 4urrency 4ard
)ayroll 4ard
4orporate 3ift 4ard
3ift 4ard
2ewards 4ard
2emittance 4ard
>eal 4ard
+nnuity 4ard
-: 8o'e4 offe'e% "# A4*( "ank
T'a5el <7''en+# <a'%(
The Travel 4urrency 4ard gives its customers a 6:-hour access to money.
Withdraw funds in the local currency from any Iisa or Iisa )lus +T>'s
<+utomated Teller >achine5 as well as pay for all your purchases in any
country you visit, anywhere in the world.
- 77 -
O76Ba'% Re!*66an+e(
+xis %ank offers Cutward 2emittance facilities enabling its customers to
remit money abroad through reliable and Euick transactions.
They can send money abroad for reasons more than one' education, medical
purpose, gifting, maintenance for loved ones or donation for a cause.
8o'e*gn <7''en+# T'a5elle'( <3e>7e(
+merican ,xpress Traveler's cheEues are widely accepted globally as a
mode of payment in many parts of the world. It is always worthwhile taking
some of your foreign exchange in travelers' cheEues as it is a great backup to
cash and cards.
8o'e*gn <7''en+# <a(3
4arrying small amount of local currency or internationally acceptable
currency variants in wallet while travelling overseas is reassuring and
convenient - especially to make payments for the services you may reEuire
on your arrival at the destination
In%*a T'a5el <a'%
Sen% &one# 6o In%*a
.: In5e(6!en6 Se'5*+e( offe'e% "# A4*( "ank
3old >ohurs
&ilver >ohurs
>utual Funds
Cnline trading
I)C&mart
- 77 -
8emat +ccount
"? &aving %onds
/: In(7'an+e Se'5*+e( offe'e%:
@ife Insurance
*ome Insurance
>otor Insurance
*ealth Insurance
Travel Insurance
%usiness 3uard
8: Pa#!en6( (e'5*+e( offe'e% "# A4*(:
B*ll Pa#
+xis %ank's %ill )ay service enables you to make secure payments from the
comfort of your home or office. &o its time to say goodbye to late payment
fines, long Eueues, lost bills, and commissions paid to local errand boys.
E<S
It is an electronic clearing system that facilitates paperless credit F debit
transaction directly linked to your account and also provides for a faster
method of effecting periodic and repetitive payments.
Through ,4& <8ebit5, you can pay all your Btility bills
<electricityFtelephoneF>obile bills, credit cards, etc5, >utual Fund <&I)5,
Insurance )remium, @oan Installments, credit card payments, payments of
donations and other bill payments.
- 77 -
Ta4 ePa#!en6(
In this service, Income F Cther 8irect Taxes, as well as 4entral ,xcise 1
&ervice TaxO through i4onnect can be paid from account online and can get
on-line acknowledgement of the payment by way of a 4yber 2eceipt,
including 4hallan Identification /umber <4I/5 immediately after making
the payment.
D*'e+6 6a4 Pa#!en6
The %ank is authori0ed for 4ollection of Income or Cther 8irect Taxes on
behalf of 4entral %oard of 8irect Taxes <4%8T5 w.e.f Cctober, 6779.
Pen(*on D*("7'(e!en6
The %ank is authori0ed by 2%I and >inistry of 8efense for disbursement of
)ension to +rmed Force <+rmy, /avy and +ir Force5 personnel through its
; authori0ed branches across the country.
O63e' (e'5*+e( offe'e% "# a4*( Bank 6o *6( *n%*5*%7al
+7(6o!e'( a'e:
&OBI0E RE8I00 : RE<HARGE AT THE AT&
+n individual can recharge his mobile talk time at any of our +T>s. *e
doesn=t even have to be an +xis %ank customer. +ll his need is a II&+ debit
or credit card. If he is an +xis %ank customer, then he can also use his +xis
%ank debit card <both II&+ as well as >aster card5.
0O<KER <Bnmatched protection for your valuables5
- 77 -
A Safe Deposit Liker with Axis Bank is the solution to an individuals
concern. Located at select branches in cities all over the country, our lockers
ensure the safe keeping of an individuals valuables.

A%5an6age(
Wide +vailability' +s on >arch 9, 677 lockers are available at .::
branches and extension counters.
@ockers available in various si0es.
8irect debits for locker rentals from your account rid you of the hassle in
writing out cheEues.
,xtended banking hours to operate lockers.
4ompetitive rentals.
ON0INE SHOPPING <&afe and &ecure internet )ayment5
+xis %ank offers an individual the convenience of shopping at many ma$or Cnline
stores from the comfort of his home or office. +ll he need is an Internet enabled
)4. *e can choose 1 then get he items delivered at his doorstep. *e can also avail
of numerous online services, get to know about the current special offersFdiscounts
and get a preview of the new items added on to the shelves by these online
- 77 -
retailersFservice providers. *e can shop as much as he like and conveniently make
instant payments by debiting his account through the secured payment channel,
i4onnect G Cur Internet banking platform.
IPOS&ART </ow invest in I)C=s without letting go of your funds P5
+n individual=s +xis %ank savings account now makes I)C application a seamless
and hassle-free process. Instead of moving out funds from his account for
application to an I)C, the amount can now simply be blocked. Which means as
long as the I)C shares are not allotted, the funds stay with him and he also gain
interest on them, )lus he get the security of having the refunds directly unblocked
and made available to you, in his account itselfP
The above service is being made available in accordance with the &,%I guidelines
on +&%+ <+pplications &upported by %locked +mount5.
Benef*6(
Interest on funds which otherwise would have moved out of your savings
account.
/o need to write cheEues or make demand drafts.
4onvenient and transparent management of funds.
Instant release F unblocking of funds after allotment F non- allotment of
shares.
ECS6a6e!en6
- 77 -
+xis %ank offers the facility of ,-&tatement. ,-&tatement are secure and electronic
way to receive statement of accounts from the %ank.
- 77 -
%. A4*( "ank offe'( <o',o'a6e (e'5*+e( l*ke :
1: E4+l7(*5e Bank*ng Re%ef*ne% C <l7"-0 <7''en6 A++o7n6
+t a half yearly average balance of 2s. ;7 lacs <2s. 6; lacs at &emi - Brban F
2ural branches5, this premium current account smoothly fulfills your daily
banking reEuirement.
>ain Features'
8edicate relationship manager
@ifestyle benefitsF privileges
Free doorstep banking
Free 2T3& F /,FT Facility
4ash >anagement &ervices
Free International %usiness 3old 8ebit 4ard
A: 2a'*o7( 6#,e( of <7''en6 A++o7n6( 6o (7*6 e5e'# "7(*ne((
'e>7*'e!en6( like'
The %anks offers a range of current account products to meet the needs of
the various customer segments such as &mall ,nterprises, Trade, ,xproers,
4orporate and intuitions.
/ormal 4urrent +ccount
%usiness +dvantage +ccount
%usiness &elect +ccount
%usiness 4lassic +ccount
%usiness )rivilege +ccount
4hannel Cne +ccount
4urrent +ccount for 3ovt Crganisations
4urrent +ccount for %anks
4urrent +ccount for %uilders 1 2eal ,state
4apital >arket 4urrent +ccount
Drishi 4urrent +ccount
%usiness 3lobal 4urrent +ccount
4lub ;7 4urrent +ccount
Inland 2oad Transport 4urrent +ccount
Travel, Tourism and *ospitality 4urrent +ccount
@ocal 4urrent +ccount 4urrent +ccount for )harma
- 77 -
4urrent +ccount for 4hartered +ccountants
These products offer flexibility to customers to choose from the above option
with varying minimum average Euarterly balance commitments and charges
structure. In addition to conventional banking facilities, these accounts offer >ulti-
4ity at )ar payable cheEue G book facility and anywhere banking facility across
offer >ulti G city +t )ar payable cheEue G book facility and any where banking
facility across braches. 4ustomers can access their account Cnline through
4orporate i4onnect, +xis %ank=s Internet banking platform as also through Tele-
%anking facility and can receive account balance information on mobile
telephones and electronic mail. 4ustomers are sub$ect to transaction charges
including charges for non-maintenance of the committed balances.
+xis %ank brings different kinds of current accounts for different types of
businesses select the one that best suits an individual=s business reEuirements.
+xis %ank=s 4urrent +ccount came eEuipped with the following features to give
maximum value for an individual=s money.
8ea67'e(
An#B3e'e Bank*ng
+xis %ank=s 4urrent +ccount allows an individual to bank from all +xis %ank=s
branches and ,xtension counters. +n individual can deposit cash, withdraw cash,
deposit cheEue, and issue Aat-par= cheEues at any of +xis %ank=s branches. &o bank
at an individual=s own 4onvenience.
In(6an6 87n% T'an(fe'
+n individual can transfer funds instantly between any of +xis %ank=s branches.
Funds transfers can be affected online, right from an individual=s through +xis
- 77 -
%ank=s internet banking services.
In6e'ne6 Bank*ng
+xis %ank presents corporate i4onnect G a uniEue net %anking platform for the
current account customers. +vailable with multiply user I8s, depending on an
individual=s needs. +ccess an individual=s account at any time form anywhere. +n
individual can transfer funds to his own accounts or to third party accounts within
+xis %ank 1 Inter %ank covering over 6;,777 branches of various banks.
4orporate i4onnect also permits transaction initiation by one user and approval by
another. +n individual can also excuse bulk payments like salary and commission
across +xis %ank network right form his desktop.
A6CPa' (&7l6*+*6#) <3e>7e"ook
,n$oy the benefits of >ulticity 4heEuebook with +xis %ank=s current +ccounts.
+n individual cans issue cheEues payable at par at all +xis %ank=s branches across
the country. +n individual=s cheEues will be treated as local cheEues at more than
9!; locations as on Qanuary 9, 677".
AT& o' De"*6 <a'%
With every 4urrent +ccount <For proprietary and partnership concerns5, +n
individual can avail upto 6 +T> cum 8ebit cards, which allow an individual round
the clock access to his account from any of all +xis %ank=s +T>s all over the
country. +n individual can withdraw upto 2s :7,777 a day.
8'ee &on63l# A++o7n6 S6a6e!en6
%y courier and daily on email.
- 77 -
&o"*le Bank*ng
>obile %anking will enable an individual to bank with +xis %ank through his
mobile phone irrespective of where an individual are.
Fast track loans for &>,s
Wide range of products for the &>, segment
Crganised payment and collection solutions
Cnline tax payment or through vast branch network
>obile %anking services available for 4urrent +ccount
): <'e%*6 Se'5*+e( "# A4*( "ank:
To large 4orporates
To +gri %usiness'
For &>, unites
>icrofinance
$: Be(*%e( 63e(e (e'5*+e( A4*( "ank ,'o5*%e( (e'5*+e( *n 63e a'ea( l*ke:
4apital >arket
Treasury
4ash management services
3ovt. business
- 77 -
<: NonCRe(*%en6 (E46e'nal) NRE Sa5*ng A++o7n6
+ny person resident outside India may open /2, account. This account permits a
/2I to hold and maintain foreign currency earnings in Indian rupees. The )rincipal
and interest earned on these balances are freely reportable.
Whether an individual are a student, a professional, a salaried employee or an
entrepreneur, this account will meet all an individual=s banking need.
8ea67'e(
@ow minimum balance reEuirement of 2s ;,777
A>ulticity= cheEue book which will permit +n individual to make payment
via cheEue across multiple locations
>andate or )ower of +ttorney facility available so that in +n individual=s
absence from the country +n individual can authori0e his relative or friend
to operate conduct banking transactions on his behalf.
Free i4onnect' 6: R ! account access through secure internet banking
facility from anywhere and anytime.
Cnline shopping mall and utility bill payment facility be using +xis %ank=s
Internet based i4onnect banking login.
Free personal accident cover of Indian 2upees 6,77,777 on +xis %ank=s
8ebit 4ard <The insurance cover will come in force only after +n individual
make his first successful payment transaction at any merchant
establishment.5O
Tax +dvisory &ervices from +xis %ank=s empanelled consultants
- 77 -
+ssistance to obtain Income Tax )+/ 4ards to make an individual
compliant with the tax regulations of the native lands.
- 77 -
D: P'*o'*6# Bank*ng D Re(*%en6
In a segmentation study undertaken in 6776, it was found that 6.!6 ? of +xis
%ank=s retail customers contribute to nearly :..7;? of +xis %ank=s total retail
deposits. The clients that bring a larger share of business to the %ank expect a
differentiated standard of service. This also makes business sense, as more often
than not, most of the business in a particular branch flows from a handful of
clients. *ence, )riority %anking was launched in order to cater to the needs of the
high net worth customers within the bank.
The product has at its core, the idea of providing a certain bit of differentiation in
service and treatment to a segment of its customers with a view towards customer
retention, acEuisition and cross selling.
The nucleus of these services has essentially four important components
)ersonali0ed service
Investment advisory &ervices
)refential pricing of banking productsFservices
@ifestyle privileges.
>ost of %anks, private as well as foreign, offer a speciali0ed banking service to
their elite customers. The definition of the value of relationship and services
offered differs across banks. In general, >/4 banks define the */I segment
taking into account the customers= liability as well as, assail relationship with the
bank <%etween 67-97 @akhs and above5 whereas the Indian private banks only take
in the savings bank balances and term deposits <%etween ;-7 @akhs and above5.
- 77 -
8ea67'e( :
)riority %anking @ounge '
+s a )riority banking customer an individual will have access to an exclusive
A)riority %anking @ounge= at branches. This will allow an individual to conduct his
financial transactions in utmost comfort and confidentiality through an exclusive
2elationship >anager.
8edicated 2elationship >anager
+n individual will en$oy access to a dedicated 2elationship >anager who will be
his one point contact at branch for all +n his banking transactions thus ensuring
that +n individual would neither have to move from one counter to the other nor
stand in Eueues to await his turn.
*ome %anking
,xperience the convenience of +xis %ank=s home banking facilities. +vail of free
cash and cheEue pick-up delivery at an individual=s or residence.
,xclusive )riority %anking International 8ebit card
This card allows an individual free access to all II&+ +T>s in Idea. The card also
comes with higher +T> withdrawal limitsN higher )C& transaction limits at
merchant establishments, enhanced insurance over and a host of special discounts
and offers. +n individual also get )refential Interest 2ates and lowered )rocessing
Fees on select 2etail @oans.
Investment )rivileges
+vail of assistance in financial planning. Investment advice market information
reports and invitations to investor meets are offered complimentary to an
individual.
@ifestyle privileges
*owever, it=s all about $ust financial series. We aim to provide a different lifestyle
experience through @ifestyle privileges like exclusive invitations to movie
- 77 -
screenings, plays, music concerns and other special events sponsored by +xis
%ank, especially for +xis %ank=s )riority %anking 4ustomers.
- 77 -
O63e' SER2I<ES:
AT&
The bank has 7,9#9 +T>s as on 9 8ecember 676. This includes all +xis %ank=s
onsite and off-site +T>s. +ll +xis %ank=s +T>s are connected to +xis %ank=s
%ase 6: +T> switch, which in turn interacts with +xis %ank=s centrali0ed core
banking software for transaction processing.
The %ank through its +T>s offers the following services S
Bank*ng Se'5*+e(:
4ash Withdrawal, with real time debit to customer=s account
4ash 1 4heEues 8eposit
%alance InEuiry
)I/ 4harge
O63e' Se'5*+e(:
>obile +irtime 2efill for *utch, +irtel, Idea, %)@, 4ellular, 2I>, Tata Tele
Facility for /on BTI bank II&+ card holders to refill their prepaid phones.
@ife Insurance 4orporation )remium )ayment
%ill )ayment e.g.' %&/@, >T/@
Funds Transfer <within own accounts5
Cnline 8onations to Trusts 1 /3Cs
)urchase and redemption of BTI >utual Fund &chemes through the +T>
- 77 -
Strategic Tie-ups for ATM
They have also tied up with Western 2ailway <>umbai5, 4entral 2ailways
<>umbai5 )antaloons, *)4@, and %)4@ for setting up +T>s at their locations.
+lmost all costs related to setting up and maintenance of an +T> network is fixed.
Thus, the challenge for the %ank has been to migrate customers to this channel and
develop new streams of revenues from this channel, in order to make the channel
viable. The %ank has achieved tremendous success in this regard. We have been
able to migrate about .7? of all cash disbursement transactions to +xis %ank=s
+T>s.
To gene'a6e %*'e+6 'e5en7e f'o! 63e AT& <3annel 63e "ank 3a( a%o,6e% A
(6'a6eg*e(:
+T> &haring with other banks
/ew functionalities such as mobile airtime refill, bill payment 1 mutual
fund sales through which +xis %ank=s bank earns a commission.
The %ank has also set up +T> galleries at 9 location. ,ach of the 3allery has 6
+T>s for the convenience of the customers, information kiosk, a card operated
touch-screen internet kiosk, though which the customers can access their i4onnect
accounts with bank and perform their banking transactions such as funds transfer,
bill payment, balance inEuiry, etc. + bill payment kiosk has also been set up at this
gallery.
The +T> 4hannel for the bank has been a ma$or customer acEuisition tool,
increasingly the channel is being seen as a customer servicing tool and all the new
value added services are part of that initiative
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INTERNET BANKING
&ince +pril 6777, the Internet %anking channel has grown fast to com pelmet the
branch and +T> network. +s of >arch 677#, there are around 67 lakh users of
internet banking, which amounts to more than ;7? of +xis %ank=s retail banking
savings accounts customers. +part from routine functional like balance and
transactions lookup, we also provide a number of value G added services on the
internet banking platform. + bride description of each product is given below'
B*ll Pa#!en6
The bill payment series on the internet can be classified into three categories'
P'e(en6!en6 of EBPP (Ele+6'on*+ B*ll P'e(en6!en6 an% Pa#!en6):C
Bnder this type of bill payment, the customer needs to register for each bill.
Cnce registered, the biller will sent an electronic version of the bill for
acceptance and payment.
D*'e+6 Pa#!en6: - Bnder this type of bill payment, no bill presentment
happens. The customer is free to select the biller and pay accordingly to his
convenience.
Pa#ee: This a variation of direct payment method with the customer creating
his own biller for example, payment of rent to landlord. The landlord=s
account details would typically be entered and payment made on a recurring
basis.
S3o,,*ng
- 77 -
+ customer with Internet banking access can buy from merchants registered with
us and pay through the direct debit facility on +xis %ank=s website.
&OBI0E BANKING
>obile banking was launched by the bank in Cctober 677:, within the last one and
a half yearN the customer base has grown to over five lacs subscribers as of +pril
677#.
+xis %ank Cffers the +utomatic +lerts service in mobile banking'
+ subscriber is alerted through &>& on the activities in his account with automatic
alerts for every debit in his account of more than 2s. ;,777. +lso if the customer is
registered for bill payments, he receives an alert as soon as a bill is presented by
the biller for payment.
Benef*6(
Safe6#: %e alerted on any transaction above 2s. ;,777 in an individual=s account so
that action can be initiated promptly in case of any misuse of the account.
<on5en*en+e: Dnow the status of the account from wherever an individual are.
- 77 -

CHAPTER 3
RESEARCH
METHODOLOGY
- 77 -
OBFE<TI2ES O8 ST9DY
%anking and finance can be called as the nerves of any economic system as they
accelerate the process of economic development through canali0ation of adeEuate
finace. It is hard to anticipate development of efficient banking services in the
country. /o doubt financial institutions play so important in economic
development but at the some time economic development determines the growth
and development of banking institutions the role of various kind of banking
institution. In economic development need not be emphasi0ed.
>ain ob$ective of the study is to S4ritical appraisal of product 1 services offered
by axis bank.T &ome of the ma$or ob$ectives of the study include the determination
of the following'
4onsumer awareness about the products and services provided by the axis
bank.
4onsumer preference about various products and services.
4ustomer=s perception towards private %anking and their expectations from
private banks.
4ustomer satisfaction with the service provided by the bank.
8raw out with conclusions and suggestion based on the analysis and the
interpretation of data.
- 77 -
TYPE O8 RESEAR<H
2esearch is one of the most important parts of any study and pertains to the
collection of information and knowledge. >arketing research is defined as the
systematic design, collection, analysis, and reporting of data and findings relevant
to a specific marketing situation facing the company. >y pro$ect has been
developed on has basis of both e4,lo'a6o'# and %e(+'*,6*5e research. The research
process depends upon developing the most efficient plan for gathering the needed
information. 8esigning a research plan calls fro decisions on the data sources,
research approaches, research instruments, sampling paln, and contact methods.
SA&P0E SI1E AND &ETHOD O8 SE0E<TING SA&P0E
I chose a sample si0e of :7 respondents consisting of based on $udgment sampling
+ll respondents were the customers of +xis %ank. The method was simple random
sampling.
Da6a So7'+e
For this pro$ect both primary and secondary data were valuable sources of
information.
- 77 -
Se+on%a'# %a6a
&econdary data provides a starting point for any research and offers valuable
sources of already existing information. &econdary data are the easiest to gather
and the cost of collecting this data is also very low. For my pro$ect work it was
collected through the help of various directories of various associations,
maga0ines, newspapers, websites etc. The directories helped me in short lisitng
people, for my target people.
&ome of the directories made use of are as follows'
Telephone directory
Income tax office
4ity directory
Transporter directory
P'*!a'# %a6a
)rimary data are data freshly gathered for a specific purpose. For my pro$ect work
the primary data was collected by means of survey though Euestionnaires.
<on6a+6 !e63o%(
Cnce the client had been decided now my task was how to contact them, and for
me there only two ways of contacting them.
1. Pe'(onal *n6e'5*eB:C this method was the most appropriate way of
survey, because by personal interview I came to know about their
feeling for +xis %ank.
2. Tele,3one:C This method was also used by me once or twice, keeping
in mind the busy schedule of a few respondents.
- 77 -
S<OPE O8 ST9DY
+xis %ank is one of the most famous banks in India. The various products and
services offered by it include'
PROD9<T
8eposits <&aving account and current account5
@oans
4ard
SER2I<ES
+T>
>obile %anking
Internet %anking
)ayment
Cther &ervices
The deposit mix of an organi0ation especially the &aving accounts are the
backbone of every bank as an ordinary man is most inclined to invest in it due to
its convenience and easy availability. This pro$ect deals with the various customer
concerns regarding these and tries to suggest appropriate suggesting based on
conclusions. I hope that this report would be able to suggest some measures and
draw attention of bank towards the area of improvement.
- 77 -
0I&ITATIONS O8 ST9DY
The study was based on a very modest sample si0e hence cannot be called as
a representation of the views and opinion of the ma$ority.
In a rapidly changing industry, analysis on one day or in one segment can
change very Euickly. The environmental changes are vital to be considered
in order to assimilate the findings.
The conclusion arrived at are based on a very less experience of researcher
in this field.
- 77 -
Chapte !
DATA ANALYSIS AND
INTERPRETATION
- 77 -
G9ESTIONNAIRE C1
H<O&PARATI2E ANA0YSIS O8 SA2ING AND SA0ARY
PROD9<TS O8 AEIS BANK ?ITH HD8< AND I<I<I BANKI
- 77 -
ANA0YSIS C 1
This analysis displays the division of sample according to the occupation. + total
of 77 people were surveyed.
Table 1
Frequency Percent Valid Percent
Cumulative
Percent
Valid SALARIED 44 44.0 44.0 44.0
BUSIESS !4 !4.0 !4.0 "#.0
PR$FESSI$AL %! %!.0 %!.0 &00.0
'(tal &00 &00.0 &00.0
ANA0YSIS C A
- 77 -
*ow the customers find salary and savings account provided by +xis %ankU
ANA0YSIS C )
8o customers have any other product of +RI& %+/D other than savings and
salary accountU <@ike term deposit, mutual funds, insurance, home loan, car loan
etc.5
ANA0YSIS C $
+re the customers satisfied with their savings and salary accountU
- 77 -
ANA0YSIS C -
Which bank is better in providing services regarding transactionsU
ANA0YSISC.
Which is better bank in ease of access <both branch 1 +T>5U
- 77 -
ANA0YSISC/
Which bank=s accounts provide greater flexibilityU
ANA0YSIS C 8
+re you satisfied with the relationship manager=s service provided by +xis %ankU
- 77 -
ANA0YSIS C 8
Which channel you use to access your accountU
ANA0YSIS D 9
Which are the areas of improvementU
- 77 -
8INDINGS
The bank has good relation with its customers. The customers are very
satisfied with the relationship manager service provided by +xis %ank.
- 77 -
The bank and its customers have a long term relationship. +xis %ank has the
tendency to retain its customers at any cost. They believe that the old
customer is more profitable instead of a new one that=s why they try to
maintain good and long term relations to their customers.
@ess no. of customer use mobile banking or net banking.
The accounts of axis bank <both salary 1 saving5 provide great flexibility in
terms of offering.
The accounts of these three banks don=t have much difference in terms of
features but when it comes to service providing the +xis %ank gets an edge
because of their great customer services.
The axis bank has good no. of branches and +T>=s that=s why it has more
ease of access.
The customers of +xis %ank are satisfied with their savings and salary
accounts.
- 77 -
G9ESTIONNAIRE D A
S42ITI4+@ +))2+I&+@ CF )2C8B4T 1 &,2II4,&T
G:1 ?3*+3 a'e g'o7, %o #o7 "elong (Age B*(e) J
- 77 -
In6e','e6a6*on :
+fter looking this bar graph, it can be said the middle-aged group are the main
customer of the banks as they occupied almost !;? of this graph. The bank has a
huge potential in terms of the untapped market G Koung and old age group people.
*igh pay packages to today=s employed youth and large saving with the old age
people <especially in urban areas5 has made them attractive potential customers.
G:A ?3a6 *( #o7' o++7,a6*onJ
- 77 -
In6e','e6a6*on :
>ost of the service class people prefer to open a &avings +ccount in comparison to
the business class people. This may be possible due to the facility of S+nywhere
%ankingT suiting their needs and preferences.
G:) Plea(e (,e+*f# #o7' ann7al *n+o!eJ
- 77 -
In6e','e6a6*on:
Income does not make any difference as far as opening the account in the +xis
%ank is concerned, as the bar diagram is vividly revealing that more or less people
of every segment of income group have opened and are opening the account expert
one group i.e. lower income group where emphasis is reEuired to penetrate this
group so it can be said that the target group of the axis bank, specially for saving
account are of every segment of income group since its is devoted to render best
services to its costumer.
- 77 -
G:$ B3a6 fea67'e(Ka66'*"76e( B3*le o,en*ng an a++o7n6 %o #o7 e4,e+6
f'o! a "ankJ
In6e','e6a6*on:
When a customer visits any bank the first and foremost thing he expects is the
Euickness of service and the promptness in entertaining by the bank employee.
&econd thing customer wishes to have is proper information regarding his Eueries.
Cne this in this bar also really significant is, factor like less formalities of
document while opening an account. Iarieties of product do not make a big impact
on customer behavior for opening an account in any bank if its services are
efficient. %ut on the other hand bank can=t ignore working hours. +s in this bar
customer has erred it. For these services like bank preference should be given to
make a prompt and customer friendly service channel. For this focus must be given
to make well informed and proactive employee along with work should be
executed technologically rather than manually.
- 77 -
G:- ?3a6 k*n% of a++o7n6 %o #o7 3a5e *n A4*( Bank J
In6e','e6a6*on :
&aving account is the leading and attractive product for the +xis bank as it
occupies a ma$or chunk in this bar. It is clearly implying that this product has the
ability to satisfy the customers. Cn the second had and the positions current
accounts and fixed deposits has also been helpful to increase the customer base but
still their performances needs to be improved. Cne thing in this bar which is
significant is the business of the bank is relying on only few leading products,
reason for this could be, neither it has limited range of products nor rest of the
product does not have much ability to penetrate in the stiff market of banking of
Qaipur. That is giving an alarming message to the management of the bank to go or
analy0ing the situation very minutely and must ascertain where things are going
wrong and for that what short of necessary step could be taken. )roviding better
services in comparison with the competitors is a must for excelling in industry.
- 77 -
G:. ?3o *nfl7en+e% 6o o,en an a++o7n6 *n A4*( Bank J
In6e','e6a6*on :
+s it is said a satisfied customer is the best medium for advertisement since in this
bar friends and relatives have play a key role in opening the accounts for others,
which implies that bank real customer are satisfied enough with the facilities
available on the products and the services en$oyed by them. +n advertisement and
bank employees more or less has been good performer in their respective domain.
It reveals advertisement of different medium, as been a key factor in generating the
awareness about banks product as well as facilities that are made to available on
then in the peoples mind.
- 77 -
G:/ Yo7' 'e!a'k on ,'o%7+6( of A4*( Bank J
In6e','e6a6*on :
+s this bar is showing at what level people are saved with saving account, with its
uniEue facilities features, and ability to serve all the needs of customer because by
and large it can be said !;? people are saving good to savings accounts, this
implies that this product has been a leading product and still an attractive product
of the +xis bank. 2eason for this could be different type of facility associated with
this product, which are reading true value to the customer and marketing people
are also very much devoted to give the best from this part. ,fforts must be given to
know why they are people who are still saying average and poor about saving
accounts and what are the factors that are going wrong with that segment of
people.
- 77 -
G:8 In +o!,a'*(on 6o o63e' "ank 3oB Bo7l% #o7 'a6e A4*( Bank J
In6e','e6a6*on :
2ating of any bank depends on its overall performance in the eye of the people.
This bar is vividly showing that the performance of +xis bank has been good
because in such a short span of it=s existence in this city with strong competition
from ma$or public sector bank like &%I and other private banks, 2eason for this
could be, it has occupied a different position in the people mind with its customer
friendly products and to serve them a efficient and prompt banking system.
- 77 -
G:9 HoB long %*% #o7' Ba*6 *n >7e7e J
In6e','e6a6*on :
+s this bar graph showing ;!? people wait in Eueue 7-; minutes. While it should
be 77? people.
G:10 Do #o7 63*nk 63e n7!"e' of +o7n6e'( a5a*la"le a'e (7ff*+*en6J
In6e','e6a6*on:
+s this bar graph showing "6? people are sufficient. While it should be 77?
people.
- 77 -
CHAPTER"#
CONCLUSION AND
SUGGESTIONS
- 77 -
<ON<09SION
The study mainly was on the customer orientation that how they think, what
they want from their banks and how they take decision going to any bank.
In this study I found that the bond of +xis %ank with its customers is very
strong, because +xis %ank mainly focuses on retaining their customers.
This study finds that however +xis %ank is not the leading private sector
bank but its vast range of products and availability of options make it one of
the better banks in India.
The bank should focus on the semi urban and rural market because these
markets are very good opportunity for someone like +xis %ank which is in
growing face. Without expanding in these markets +xis %ank can not be a
leading bank so they should focus on this market.
The bank should focus on mass banking in order to increase their market
share. They should launch such products which would be within the reach of
the lower middle class
The bank should pay more attention on giving updates and should increase
the level of service providing because the competitors of axis are better in
this area.
The bank should try to increase the use of technology like mobile and net
banking among its customers.
- 77 -

RE<O&&ENDATION = S9GGESTIONS
>ostly service class persons prefer the axis bank in the comparison of
business and students and other class persons thus it needs to promote its
product and services that are offered mainly for the business class people
and students. %ecause these two class forms ma$or users of the banking
services.
+xis bank is normally not using properly for the current account so its
popularity ratio is Euite down. This bank normally using for the long term
planning like saving and F8.
This bank is not investing more into the marketing sector so I will suggest
that some of the part of income it investing in the advertising and marketing
sector.
Into the comparison of other bank its performance is Euite good but not an
effective so this may be doing the rates were down with some other
facilities.
- 77 -
APPENDI$
- 77 -
G9ESTIONNAIREC 1
/ameVVVVVVVVVVVV. +ddress VVVVVVVVVV
3enderVVVVVVVV VVVVVVVVVVVVV...
+ge VVVVVVVVVVVV.. Cccupation VVVVVVVVVV
. Which income group do you belong toU
a5 @ess than ;7,777 p.a.
b5 ;7,777 to , 77,777 p.a.
c5 , 77,777 to 9, 77,777 p.a.
d5 9, 77,777 to ;, 77,777 p.a.
e5 >ore than ;, 77, 777 p.a.
6. *ow you find the salaryFsaving accounts of +xis %ankU
a5 very good
b5 good
c5 excellent
d5 poor
e5 satisfactory
9. 8o you have any other product of axis ban other than salaryFsaving accountU
a5 Kes
b5 /o
:. +re you satisfied with your salaryFsaving accountU
a5 Kes
b5 /o
;. Which bank has ease of accessU
- 77 -
a5 +xis bank
b5 *8F4 %ank
c5 I4I4I bank
#. Which bank offers you the flexibility in its productsU
a5 +xis %ank
b5 *8F4 %ank
c5 I4I4I %ank
!. Which is the area of improvement for +xis %ankU
a5 )roducts
b5 2>
c5 &ervices
d5 Technology
e5 Bpdates
G9ESTIONNAIRE CA
- 77 -
/ameVVVVVVVVVVVV. +ddress VVVVVVVVVV
3enderVVVVV VVVVVVVVVVVVV...
+ge VVVVVVVVVVVV.. Cccupation VVVVVVVVVV
W. Which age group do you belongU
a5 @ess than 6;
b5 6; to :7
c5 :7 to ;;
d5 +bove ;;
W.6 What is your occupationU
a5 &ervice
b5 %usiness
c5 &tudent
d5 Cthers
W.9 )lease specify your annual incomeU
a5 @ess than lakh
b5 to 6 lakh
c5 6 to 9 lakh
d5 9 to : lakh
e5 >ore than : lakh
W.: What featuresFattributes, while opening an account do you expect from a
bankU
a5 Wuick &ervices
b5 Iariety of products
c5 @ess formalities of documents
d5 Working hours
e5 )roper information
- 77 -
W.; What kind of account do you have in +xis %ankU
a5 &aving +ccount
b5 4urrent +ccount
c5 Fixed 8eposits
d5 /2@ +ccount
W.# Who influenced to open an account in +xis %ankU
a5 %ank ,mployees
b5 )rospectus
c5 +dvertisement
d5 Friend and 2elative would you recommend
W.! Kour remark on products of +xis %ankU
a5 ,xcellent
b5 3ood
c5 +verage
d5 )oor
W." In comparison to other bank how would you rate +xis %ankU
a5 ,xcellent
b5 3ood
c5 +verage
d5 )oor
e5 4an=t &ay
W.. *ow long did your wait in EueueU
a5 7-; minutes
b5 ;-7 minutes
c5 >ore than 7 minutes
W.7 8o you think the numbers of counters available are sufficientU
a5 Kes
b5 /o
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BIB0IOGRAPHY
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WWW.I4I4I%+/D.4C>