© Nick Gonashvili
Content
Warm up exercise - photos
Concept
An experimental demonstration (a case)
History in brief
Application of framing in Politics
Cases
© Nick Gonashvili
This Dr. Lightman & his team from TV series
“Lie To Me”
They work on identifying whether people say
truth or lie.
Emotion: Happiness
Ways to detect:
Crow's feet wrinkles
Cheeks are pushed up
Muscle that orbits the eye
shows movement
© Nick Gonashvili
Emotion: Fear
Ways to detect:
Eyebrows are raised and pulled
together
Upper eyelids are raised
Lower eyelids are tensed
Lips are slightly stretched
horizontally back to ears
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Emotion: Sadness
Ways to detect:
Drooping upper eyelids
Eyes appear to be losing focus
Lip corners are slightly pulled
down
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Emotion: Contempt
Ways to detect:
A corner of the lip is tightened
and raised on one side of the
face
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Emotion: Disgust
Ways to detect:
Nose is wrinkled
Upper lip is raised
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Emotion: Anger
Ways to detect:
Eyebrows are down and close
together
Eyes have a glare
Lips are narrow
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Emotion: Surprise
Ways to detect:
Eyebrows are raised
Eyes are widened
Mouth is open
© Nick Gonashvili
is
social construction of a social
phenomenon
by
mass media sources or specific
political or social movements or
organizations
© Nick Gonashvili
Is influenced by:
• Context
• Personal experience
• Social factors
• etc.
Can influence
result
(Experimen
Amost)Tversky and Daniel Kahneman (1981) demonstrated
systematic reversals of preference when the same problem is
presented in different ways, for example in the Asian disease
problem.
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The concept of framing is mostly attributed to the work of Erving
Goffman and point especially to his 1974 book, Frame analysis:
An essay on the organization of experience.
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"I've been told that you assassinated President
Lincoln. Can you confirm that this is a simple
misunderstanding?“
The accusation is nested in a seemingly reasonable request for a
denial, but the request itself gives the framer a chance to spread
the accusation.
© Nick Gonashvili
- Is it true that there is serious
misunderstanding and separation between
the opposition leaders?
- No, It’s not
true..................................................................
........
What Irakli Alasania did, was rejecting the
idea of the Georgian opposition being
separated.. And explaining and proving that
they have unity.
But he did it more than it was necessary... In
such cases no exaggeration is needed;
simple denial and explanation is the best
way out
© Nick Gonashvili
Opposition questions: