FOT - MARKETING - What Photo Editors Want

Grover Sanschagrin
Founder, Vice President

What Photo Editors Want
Best Practices in Photographer Websites
Whos this guy?
?
Whos this guy?
!
Ohio University (1986 - 1990)
!
Internships all over the place
!
Newspaper staffer in Michigan
!
ChicagoTribune.com (1995)
!
Quokka Sports (1999)
!
SportsShooter.com (2002)
!
PhotoShelter (2005)
Aint it the truth...
Photographers build websites
for other photographers, and
not their actual customers.
Most photographers dont ask
their clients what they want
from a website, yet they think
they have a site that clients like.
Most photographers dont
really know for sure if their
website is a successful
component of their business.
What we will be covering...
1) Photo editor/buyer survey results
2) Your sites purpose/goal
- The 2 different types of users
- Getting assignment work
- Selling stock/prints
- Getting a better/new job
- The 6 most important elements
- One website, multiple revenue streams
3) Marketing your website
- Driving trafc to your site
- Search Engine checklist
- Google and Flash
- Your title tag
- Marketing case study: Brad Mangin
4) Website best practices
5) Some advice from your clients
6) Evaluation Criteria
7) How PhotoShelter can help
Our Survey
Our Survey
We received very specic answers regarding photo websites from
550+ photo editors and image buyers
We wanted to know what professional
photo buyers liked, and disliked about
photographer websites. This market
research is essential guidance for those
photographers interested in selling
photography online, creating an online
portfolio that makes clients happy,
and landing more assignments.
18%
3%
30%
49%
Art/Creative Directors
Print & Web Designers
Marketing/PR
Others
49% of respondents were
Art/Creative Directors who
buy photography regularly.
30% work as either print or
web designers with a need for
imagery.
3% came from the marketing
& public relations industries.
18% of respondents, like
Agents, Researchers, and
Project Managers are listed
here as other.
Our Survey
Your budget for
photography in
2009 is...
QUESTION:
Even with the economy as
a factor, 60% said their
budgets for photography will
either increase or remain
the same in 2008, and
75% said they would use
the same, or more Rights-
Managed images in 2009.
14%
40%
46%
Photography Budgets for 2009
Our Survey
The same as in 2008
Less than in 2008
More than in 2008
Do you search
for images using
search engines
(such as Google,
Yahoo!)
QUESTION:
Searching for images via the
major search engines is part
of the image buying routine
for 61% of the respondents.
39%
61%
Yes No
Internet Search Engines
Our Survey
Do you search
for images using
consumer-based
photo sharing
websites, like
Flickr?
QUESTION:
57% of the respondents
said that they dont bother
with consumer-based photo
sharing sites.
57%
43%
Yes No
Consumer-based sharing sites
Our Survey
Do you search
for images
directly from
independent
photographer
websites?
QUESTION:
said that they search for
images on independent
photographer websites.
42%
58%
Yes No
Independent Photographer Websites
Our Survey
Do you search
for images
directly from
independent
photographer
websites?
QUESTION:
42%
58%
Yes No
Our Survey
Photographers spend WAY too
much time making sites look cool
rather than focusing on
functionality. I want to nd what
I want quickly. They need GREAT
search engines and keywords.
Keep it simple and clean once you
get beyond the home page.
Do you search
for images
directly from
independent
photographer
websites?
QUESTION:
42%
58%
Yes No
Our Survey
I am usually looking for
something specic, so I
want to see a good search
engine. Most other stuff is
nice, but I don't have time
to look at it.
Which
method(s) of
image delivery do
you prefer?
QUESTION:
prefer to receive images via
FTP or web download.
82% want the ability to
download images directly
from a photographers
website.
Web download
FTP
E-mail
DVD/CD-ROM
0 125 250 375 500
Image Delivery Preferences
Our Survey
Which
method(s) of
image delivery do
you prefer?
QUESTION:
prefer to receive images via
FTP or web download.
82% want the ability to
download images directly
website.
Web download
FTP
E-mail
DVD/CD-ROM
0 125 250 375 500
Image Delivery Preferences
Our Survey
Don't get lazy with the
usability design or try to be
too complicated. In the end,
it's just about the work, and
having your images easily
accessible to the user will
pay off in the end.
Does a uniquely-
designed website
make you more
likely to purchase
images from, or
give assignments
to the
photographer
who owns it?
QUESTION:
58%
42%
Yes No
Is unique design important?
Our Survey
Does a uniquely-
designed website
make you more
likely to purchase
images from, or
give assignments
to the
photographer
who owns it?
QUESTION:
58%
42%
Yes No
Our Survey
Being unique and
creative is great, as
long as it's intuitive.
Does a uniquely-
designed website
make you more
likely to purchase
images from, or
give assignments
to the
photographer
who owns it?
QUESTION:
58%
42%
Yes No
Our Survey
Do not over-design the
website. I am looking for
images not design ideas.
Does a uniquely-
designed website
make you more
likely to purchase
images from, or
give assignments
to the
photographer
who owns it?
QUESTION:
58%
42%
Yes No
Our Survey
Clean, well-designed
websites are best. Ease of use
can make or break a site.
Does a uniquely-
designed website
make you more
likely to purchase
images from, or
give assignments
to the
photographer
who owns it?
QUESTION:
58%
42%
Yes No
Our Survey
How long are
you willing to wait
for a website to
load before giving
up?
QUESTION:
If your site doesnt load
within 15 seconds, you will
lose 71% of your audience.
0
34
68
103
137
171
205
< 5 10 15 30 1 5 5+
Site/Page Load Speed
Our Survey
Seconds
said they would bail out if
your site doesnt load within
5 seconds.
Minutes
How long are
you willing to wait
for a website to
load before giving
up?
QUESTION:
0
34
68
103
137
171
205
< 5 10 15 30 1 5 5+
Our Survey
Seconds
5 seconds.
Minutes
Speed is the most
important thing to me,
followed by the ability to
quickly search for key
words & phrases.
How long are

you willing to wait
for a website to
load before giving
up?
QUESTION:
0
34
68
103
137
171
205
< 5 10 15 30 1 5 5+
Our Survey
Seconds
5 seconds.
Minutes
Make the home page as
easy and simple as
possible. I don't have a
lot of time to navigate
through and gure it out.
Time is golden!
How long are

you willing to wait
for a website to
load before giving
up?
QUESTION:
0
34
68
103
137
171
205
< 5 10 15 30 1 5 5+
Our Survey
Seconds
5 seconds.
Minutes
Got to get me to that
rst image fast!
How long are

you willing to wait
for a website to
load before giving
up?
QUESTION:
0
34
68
103
137
171
205
< 5 10 15 30 1 5 5+
Our Survey
Seconds
5 seconds.
Minutes
Make it very simple and
very quick. No one has time
to look at or try to
maneuver through a
complicated site. The fewer
bells and whistles the better.
The photos should stand out
more than the site itself.
When you nd a
suitable stock image
website, do you want
the ability to generate
an immediate price, or
would you like to
contact the
photographer directly
to negotiate pricing?
QUESTION:
39%
5%
9%
47%
Instant Pricing
Call to Negotiate
Dont Care
Both
Immediate Pricing
Our Survey
want the ability to get an
instant price.
When you nd a
suitable stock image
website, do you want
the ability to generate
an immediate price, or
would you like to
contact the
photographer directly
to negotiate pricing?
QUESTION:
39%
5%
9%
47%
Instant Pricing
Call to Negotiate
Dont Care
Both
Immediate Pricing
Our Survey
want the ability to get an
instant price.
I need to obtain pricing
and images quickly. Need a
good search engine.
When it comes
to viewing the
images on a
photographers
website, which of
the following sizes
do you prefer?
QUESTION:
67% of respondents dont
like it when images are
smaller than 700 pixels
wide.
0
38
76
114
151
189
227
265
Any 500 700 900 900+
Image Sizes
Our Survey
pixels wide
When it comes
to viewing the
images on a
photographers
website, which of
the following sizes
do you prefer?
QUESTION:
wide.
0
38
76
114
151
189
227
265
Any 500 700 900 900+
Image Sizes
Our Survey
pixels wide
We care less about how
cool the site is and more
about how great the images
are, We want to see them
fast and big and the
navigation needs to be clear
and simple.
When it comes
to viewing the
images on a
photographers
website, which of
the following sizes
do you prefer?
QUESTION:
wide.
0
38
76
114
151
189
227
265
Any 500 700 900 900+
Image Sizes
Our Survey
pixels wide
Please rate each
of these
watermarked
image examples
according to their
usability.
QUESTION:
UNUSABLE
Images are impossible to
comp with, so the image will
not be considered at all.
Our Survey
94%
84%
say this will not
be considered
say this will not
be considered
Please rate each
of these
watermarked
image examples
according to their
usability.
QUESTION:
UNUSABLE
Images are impossible to
not be considered at all.
Our Survey
94%
84%
say this will not
be considered
say this will not
be considered
I don't like ridiculous
watermarks. Often times I
have to comp an image to
show a client before making
a purchase decision, if the
watermark gets in the way, I
won't use it.
Please rate each

of these
watermarked
image examples
according to their
usability.
QUESTION:
AGGRAVATING
Images are very difcult to
not be considered.
Our Survey
68%
68%
63%
say this will not
be considered
say this will not
be considered
say this will not
be considered
Please rate each
of these
watermarked
image examples
according to their
usability.
QUESTION:
AGGRAVATING
Images are very difcult to
not be considered.
Our Survey
68%
68%
63%
say this will not
be considered
say this will not
be considered
say this will not
be considered
Post comp images that can
be worked with - or make it
easy to request comp
images.
Please rate each

of these
watermarked
image examples
according to their
usability.
QUESTION:
ACCEPTABLE
Not ideal, but the image is
able to comp.
Our Survey
25%
33%
12%
say this will not
be considered
say this will not
be considered
say this will not
be considered
Please rate each
of these
watermarked
image examples
according to their
usability.
QUESTION:
IDEAL
No watermark at all. Can
comp well with this image.
Will denitely consider.
Our Survey
92.8%
of respondents preferred
un-watermarked images.
Please rate each
of these
watermarked
image examples
according to their
usability.
QUESTION:
IDEAL
No watermark at all. Can
comp well with this image.
Will denitely consider.
Our Survey
92.8%
of respondents preferred
un-watermarked images.
I like to be able to
download comp versions
easily (right-clicking).
Embedding caption and
photographer info in IPTC is
extremely helpful.
Please rate the

following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
6% 17% 47%
Love it Like it Neutral
31%
Hate it
Split Screen
Two large images side by
side with next/back arrows
23%
approval
rating
Please rate the
following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
11% 27% 39%
23%
Hate it
Full Screen
Single image with next/back
arrows.
38%
approval
rating
Please rate the
following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
19% 37% 29%
14%
Hate it
Split Screen
Large image at top with
animated lm strip of
thumbs at bottom
56%
approval
rating
Please rate the
following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
19% 37% 29%
14%
Hate it
Split Screen
thumbs at bottom
56%
approval
rating
I don't like moving
whizzing graphics that make
it difcult to click on
photos.
Please rate the

following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
19% 37% 29%
14%
Hate it
Split Screen
thumbs at bottom
56%
approval
rating
Clicking through images
with arrows are easiest.
Hate scrolling images on top
and bottom, I always have
to try to "catch" the
image.
Please rate the

following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
19% 37% 29%
14%
Hate it
Split Screen
thumbs at bottom
56%
approval
rating
Please rate the
following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
23% 49% 25%
4%
Hate it
Split Screen
One large image with
thumbnails to side
72%
approval
rating
Please rate the
following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
25% 48% 23%
4%
Hate it
Split Screen
One large image with
thumbnails at bottom
73%
approval
rating
Please rate the
following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
32% 33% 22%
11%
Hate it
All thumbnails
Large thumbnails that click
to the image at a larger size
65%
approval
rating
Please rate the
following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
32% 33% 22%
11%
Hate it
All thumbnails
65%
approval
rating
I want to see as many
thumbnails as possible as
quickly as possible.
Please rate the

following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
32% 33% 22%
11%
Hate it
All thumbnails
65%
approval
rating
Give me multiple smaller
images that I can then click
on or roll-over to see a
larger image.
Please rate the

following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
32% 33% 22%
11%
Hate it
All thumbnails
65%
approval
rating
I like to see lots of
thumbnails with larger
versions available if I click
on a thumbnail. I hardly
ever want to view one full-
screen photo after
another.
Please rate the

following website
templates/
designs. Which
kind of site
organization do
you prefer?
QUESTION:
Our Survey
32% 33% 22%
11%
Hate it
All thumbnails
65%
approval
rating
I like scrolling through
images at my own speed. Also,
having thumbnails of images
and a roll-over to make the
image bigger is extremely
useful... and if they have a
click through to the image
even bigger, the better.
Is there a color
or shade for
website
backgrounds that
you prefer?
(Where you feel
images are either
easier to view, or
look best?)
QUESTION:
Our Survey
WHITE
BACKGROUND
38% 38% 20%
3%
Hate it
76%
approval
rating
Is there a color
or shade for
website
backgrounds that
you prefer?
(Where you feel
images are either
easier to view, or
look best?)
QUESTION:
Our Survey
BLACK
BACKGROUND
44% 30% 20%
5%
Hate it
75%
approval
rating
Is there a color
or shade for
website
backgrounds that
you prefer?
(Where you feel
images are either
easier to view, or
look best?)
QUESTION:
Our Survey
DARK GRAY
BACKGROUND
20% 39% 32%
9%
Hate it
59%
approval
rating
Is there a color
or shade for
website
backgrounds that
you prefer?
(Where you feel
images are either
easier to view, or
look best?)
QUESTION:
Our Survey
LIGHT GRAY
BACKGROUND
14% 34% 42%
9%
Hate it
48%
approval
rating
Is there a color
or shade for
website
backgrounds that
you prefer?
(Where you feel
images are either
easier to view, or
look best?)
QUESTION:
Our Survey
COLORED
BACKGROUND
2% 2% 27%
69%
Hate it
4%
approval
rating
Is there a color
or shade for
website
backgrounds that
you prefer?
(Where you feel
images are either
easier to view, or
look best?)
QUESTION:
Our Survey
TEXTURED/
PATTERNED
BACKGROUND
1% 1% 4%
94%
Hate it
2%
approval
rating
Is there a color
or shade for
website
backgrounds that
you prefer?
(Where you feel
images are either
easier to view, or
look best?)
QUESTION:
Our Survey
TEXTURED/
PATTERNED
BACKGROUND
1% 1% 4%
94%
Hate it
2%
approval
rating
I like a nice clean
background (white) --- not
an over designed site. It
should be about the
images.
How many
galleries of images
do you
realistically look
through on a
photographers
website?
QUESTION:
0
42
84
126
168
210
0-3 4-6 7-10 10+
Galleries Viewed
Our Survey
number of galleries viewed
40% said they look through
4-6 galleries per visit.
21% said they will look
through 10+ galleries.
How many
galleries of images
do you
realistically look
through on a
photographers
website?
QUESTION:
0
42
84
126
168
210
0-3 4-6 7-10 10+
Galleries Viewed
Our Survey
I will look through every
image on a site if I like the
work, and the site is usable.
If it's too hard to get to the
galleries, or search, or if the
pages take too long to load,
I won't go past 2 or 3
galleries.
How many
galleries of images
do you
realistically look
through on a
photographers
website?
QUESTION:
0
42
84
126
168
210
0-3 4-6 7-10 10+
Galleries Viewed
Our Survey
Too many photos per
gallery is annoying.
How many
galleries of images
do you
realistically look
through on a
photographers
website?
QUESTION:
0
42
84
126
168
210
0-3 4-6 7-10 10+
Galleries Viewed
Our Survey
Do you often
watch auto-
running
slideshows within
a photographers
website?
QUESTION:
77%
23%
Yes No
Willing to watch slideshows?
Our Survey
77% said they usually dont
watch self-running
slideshows within a
photographers website.
Do you often
watch auto-
running
slideshows within
a photographers
website?
QUESTION:
77%
23%
Yes No
Our Survey
watch self-running
slideshows within a
No auto-running
Slideshows. No music. No
design/Flash pizzazz.
Do you often
watch auto-
running
slideshows within
a photographers
website?
QUESTION:
77%
23%
Yes No
Our Survey
watch self-running
slideshows within a
I hate running slideshows. I
want to be able to stop and
drag a low res off to show
designers, etc.
How do you feel

about the
following
common features
within
photographers
websites?
QUESTION:
REQUIRED FEATURES
Our Survey
! Email address always
available
! Phone number always
visible
! Fast image loading
! Search images by keywords
How do you feel
about the
following
common features
within
photographers
websites?
QUESTION:
VERY IMPORTANT
Our Survey
! Ability to email a photo
! Ability to send or copy a link to a
photo or gallery
! Ability to click to view all images
as thumbnails
! Ability to create/send lightboxes
! Ability to view images a full
screen
! Ability to purchase images
directly from the website
! Menus persistent on all pages
How do you feel
about the
following
common features
within
photographers
websites?
QUESTION:
SOMEWHAT IMPORTANT
Our Survey
! A newly added section
! Captions below photos or
visible upon rollover
How do you feel
about the
following
common features
within
photographers
websites?
QUESTION:
NEUTRAL
Our Survey
! Photographers personal photo
on bio page
! iPhone-friendly site
! Ability to sign up for updates/
new work
! Contact forms instead of listing
email address
! Use of Flash
How do you feel
about the
following
common features
within
photographers
websites?
QUESTION:
NEUTRAL
Our Survey
! Photographers personal photo
on bio page
! Ability to sign up for updates/
new work
! Contact forms instead of listing
email address
! Use of Flash
Less Flash, more substance.
How do you feel

about the
following
common features
within
photographers
websites?
QUESTION:
NOT IMPORTANT
Our Survey
! Slideshows for every gallery
! Photographers blog
! Videos
How do you feel
about the
following
common features
within
photographers
websites?
QUESTION:
HATED FEATURES
Our Survey
! Not having a phone number
listed at all
! Music
! Introductory slideshows as an
intro to the website
! Slideshows as default or
slideshow-only galleries
! Full-screen intro that plays
before you get to main menu
! Auto browser window resizing
! Ads (ie: Google text ads)
How do you feel
about the
following
common features
within
photographers
websites?
QUESTION:
HATED FEATURES
Our Survey
! Not having a phone number
listed at all
! Music
! Introductory slideshows as an
intro to the website
! Slideshows as default or
slideshow-only galleries
! Full-screen intro that plays
before you get to main menu
! Auto browser window resizing
! Ads (ie: Google text ads)
I hate when the window
opens to t my screen. Hate
when you have to enter a
site and it opens another
window. Hate that camera
clicking noise.
Your sites
purpose/goal
Whats your sites purpose/goal?
There are two different types of users:
People in Portfolio Mode
are willing to sit through a slideshow-style
presentation, and are more tolerant of Flash.
People looking to buy images
dont wish to be entertained by
slideshows, animations, and sound effects.
1.
2.
Looking for Assignment Work ?
"
Make it clear what you are good at
"
Make it clear where you work (where is local, and where
is travel.)
"
Make it obvious how to contact you
"
List clients youve worked with before
"
Create a case study area where you show pictures and
describe how the assignment went.
"
Get yourself listed in as many directories and link lists as
possible.
"
Experimental showcase (be like Howard!)
Looking to Sell Stock / Prints ?
"
Caption/keyword ALL of your images!
"
Make your images searchable - via CONCEPT, too!
"
Make sure your site, and your search, is fast
"
Make sure there is an easy way to identify images (ie:
image numbers, image names.)
"
24/7 contact info: dont hide your cell phone, email
"
Make transactions fast, smooth (built-in e-commerce with
instant pricing and instant download.)
"
Consider specializing in a specic category of stock (ie:
minorities, or active seniors.)
"
Diversify - get your images in many places.
"
Imagine what it would be like to BE one of your clients.
Looking to get a New/Better Job ?
"
Regular updates
"
Only the best of the best. Quality, not quantity.
Consider having someone else edit your portfolio.
"
Show your unique vision
"
Be positive!
"
Maintain a blog, be passionate about photography
and let that show
The Six Most Important
Elements to a Great Website
1. Intuitive Navigation
2. Image quality, size, and speed
3. Easy to update, and update often
4. A clear and present brand
5. A clear way to contact you
6. Integrate search, stock, e-commerce,
print sales, etc.
Making Money
How many of these revenue sources
can your website handle?
1. Rights-Managed Licenses
2. Royalty-Free Licenses
3. Print Sales
4. Personal Use Licenses
5. Hard goods
6. Subscriptions
7. Assignment work
Marketing
your website
A few ideas on how to get people to your site:
"
Direct mail (promo cards) with your URL on them
"
Links trades with others
"
Business cards containing your URL
"
Email signatures
"
Word of mouth
"
Buy text ads
"
Pro Community Sites (like SportsShooter.com)
"
Prosumer Communities (Flickr, Photo.net)
"
Social Networking Sites (Facebook, Myspace)
"
Blogging and RSS feeds
"
Message boards
"
Viral marketing tactics
"
Search Engines...
Marketing Your Website
Search Engine and SEO checklist
Caption and keyword your images.
Keep track of your stats (Google Analytics)
Know your Google page rank number.
The number of people who link to YOU is of huge importance.
One way to create links to your site is to maintain a blog.
Use the browsers title tag wisely.
Make sure you are able to be found - get listed in
photographer directories.
Image names are important.
Whenever possible, links to your pages should contain
keywords, not just click here.
Always remember, text is your friend.
How YOU see this Flash site...
How Google sees that same Flash site...
Lets all completely GEEK OUT
with Google Analytics...
The wonderful world of Google Analytics
Your title tag is important!
Marketing Your Website / Brad Mangin
Website
Best Practices
Website Best Practices
Do these things...
Make sure images load fast (aka: instantly, with no
waiting)
Make it possible to search through the images on
your site through keywords.
Make it possible to download usable comp images.
If you embed a watermark, make sure it is subtle.
Make sure your email address always visible!
Include a page where your users can view an entire
gallery as thumbnails.
Include the ability to purchase images right on the
site, instantly.
Do these things...
Make sure your phone number is always visible!
Make it possible to view images at full screen.
Make sure that menus are persistent on all pages
of your site.
Make it possible to send or copy or bookmark a
link to a photo or gallery.
Make sure captions appear below every photo
Include metadata information in the le that
identies you as the photographer, and how
someone can contact you.
Do these things...
Create a 'newly added' section
Give your users the ability to sign up for email
update notications that alert them that new work
has been added.
Keep track of your stats, study your users
behavior.
Get people to link to your site.
List yourself in every directory and list you can
nd.
Remain positive. Dont be a hater. :-)
NOT these things...
No phone number listed at all.
Put music on your site.
Place ads on your site (ie: Google text ads.)
Use a slideshow as the default view, or use
slideshow-only galleries.
Force users to sit through a full-screen 'intro' that
plays before you get to your site's main menu.
Use contact forms instead of listing an email
address directly, so it is clearly visible on your site.
Automatically resize your clients browser window.
Advice from
your clients
Free Advice
What your clients want to tell you, but dont.
If you want to get my attention,
make it clear up front that you
will be easy to work with and that
your prices will be affordable --
no haggling. I'm not looking for
Microstock prices, but it IS extra
work for me to get photos from
you instead of an agency, so I
don't want it to cost more, too.
Free Advice
Less is more. Show only the
best stuff. MUST be
memorable and easy to le you
in my brain. Oh, that's the guy
who does ____________. Specic
vision is key. But it's OK to
have differing categories of
images, but each with a
specic strong vision. Make
sense?
Free Advice
A simple, well-designed
site gets me every time.
Evaluation
Criteria
Website Evaluation Criteria
Does your website load fast (within 10 seconds)?
Does it you make it clear what you do and where you are?
Are your images, and thumbnails large enough?
Does it contain contact information on every page?
Is your content clearly organized? Navigation clear?
Are your galleries edited tightly?
Can you search for images?
Does it contain obtrusive watermarks?
Is it SEO-friendly? (Page titles, captions, keywords)
Can clients download images directly?
Does design get in the way of functionality? Backgrounds clean and
simple?
Are your prices clear?
If you are using Flash, can Google still index it?
How
PhotoShelter
can help
How PhotoShelter Can Help
Some key ways we can make it easier...
Instant portfolio websites
Sales tools
Website features that buyers demand
Image delivery options that t your
workow
Viral marketing tools
Search engine optimization & guidance
Images are secure in our redundant
datacenters
Grover Sanschagrin
Founder, Vice President
grover@photoshelter.com
510-759-8137 [m]
Download the survey results:
photoshelter.com/survey

FOT - MARKETING - What Photo Editors Want

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