El ran Caf de Mxico.

G
Caf Punta del Cielo
Corporative Identity Manual of
El ran Caf de Mxico. G
Caf Punta del Cielo
INDEX
General Information
IMAGE
Logo
Color Specications
Typography
ELEMENTS AND USES
Reticle
Restriction Area
Textures
Logo Proper Use
Logo Improper Use
OFICIAL PAPER
Business Card
Company Paper
Company Envelope
Note
Menu
COMPANY SIGNS
Open
Close
No Smoking
No Pets
Bathroom
INTERIOR AND EXTERIOR
OFICIAL ARTICLES
Plastic Cups
Mugs
Napkins
GENERAL INFORMATION
Cafe Punta del Cielo is 100% mexican company dedicated
exclusivly to produce gourmet coffee in different presentations.
Our vision we have commited to place Mexicos coffe at the height
of the nnest coffees of the world.
Our mission is to have the best concept that could lead the Mexican
coffee to compete against anyone in the world through quality
research and development of high value-added products
developed with our own technology.
El Gran Caf de Mxico.
Caf Punta del Cielo
LOGO
The logo represents a minimalist coffee mug seen from the top, the
color that is used is a light blue, blue transmits calm y freshness.
On the side we have the name Caf Punta del Cielo and below El
Gran Caf de Mxico in Arial font in black which makes it very easy
to read for anybody.
The logo all together is very simple but original.
COLOR SPECIFICATIONS
C
M
Y
K
93%
67%
0%
0%
C
M
Y
K
0%
0%
0%
100%
C
M
Y
K
0%
0%
0%
0%
TYPOGRAPHY
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!?:;.,()#$%/
El Gran Caf de Mxico.
Caf Punta del Cielo
RETICLES
El Gran Caf de Mxico.
Caf Punta del Cielo
RESTRICTION AREA
TEXTURES
LOGO PROPER USE
El Gran Caf de Mxico.
Caf Punta del Cielo
YOU CAN USE THE LOGO
IN A BLACK BACKGROUND
YOU CAN SEPARATE THE
LOGO FROM THE FONT
F O R D I F F E R E N T
APPLICATIONS
El Gran Caf de Mxico.
Caf Punta del Cielo
El Gran Caf de Mxico.
Caf Punta del Cielo
YOU CAN RESI ZE
PROPORTI ONALLY
THE LOGO
LOGO IMPROPER USE
El Gran Caf deMxico.
Caf Punta del Cielo
El Gran Caf de Mxico.
Caf Punta del Cielo
El Gran Caf de Mxico.
Caf Punta del Cielo
DO NOT CHANGE FONT
OR ORIENTATION OF
THE WORDS
DO NOT CHANGE
COLORS
DO NOT CHANGE
ARRANGEMENT
OF THE LOGO
x
x
x
BUSINESS CARD
COMPANY PAPER
El ran Caf de Mxico. G
Caf Punta del Cielo
Perifrico Ral Lpez Snchez #6000, Col. El Fresno, C.P. 27018,
Torren, Coahuila.
COMPANY ENVELOPE
El ran Caf de Mxico. G
Caf Punta del Cielo
NOTE
Perifrico Ral Lpez Snchez #6000
Col. El Fresno, C.P. 27018
Torren, Coahuila.
El ran Caf de Mxico. G
Caf Punta del Cielo
MENU