Business Intelligence

Program : PGPM Class of :

Credit : 3 Sessions : 30
Course Code : SL IT 609
AIM
To equip students with a basic level of understanding on the importance and role of business
intelligence in the managerial decision making process of a modern business enterprise and how
business firms are competing on business intelligence. Further, for such of those students who would
wish to specialize in analytics (business analyst), the course provide a strong foundation for the
application of business intelligence platforms.
LEARNING OUTCOMES
At the end of the course the student should be able to
1. Explain the importance of Business Intelligence in the modern business world.
2. Handle the available business information/data more efficiently.
3. Use the analytical tools like MS excel , SPSS and SAS efficiently in order to take managerial
decisions more effectively

REFERENCE BOOKS AUTHOR / PUBLICATION
Business Intelligence: Data Mining and
Optimization for Decision Making,
By Rajiv Sabherwal, Irma Becerra-
Fernandez, John Wiley and Sons, 2009
Marketing Models
Gary L. Lilien, Philip Kotler, K. Sridhar
Moorthy 2009, PHI Learning
Modeling the Supply chain Jeremy F.Shapiro 2007 Books / Cole
Markets Models Carlo Alexander, Wiley 2001


Detailed Syllabus
Introduction to Business Intelligence:
Definition, relevance and scope BI, BI
architecture, recent trends
in BI
Exploratory Data Analysis: SEMMA, Descriptive
statistics, testing the assumptions of
multivariate analysis, data preparation for
modeling, testing and transformation
Business Forecasting Methods: Introduction to
time series analysis, Classical time series
analysis, Box-Jenkins ARIMA modeling,
smoothening techniques, multivariate models.
Financial Modeling: Modeling the market risk
portfolios, models for financial markets,
banking performance and efficiency analysis
Marketing Models : Theory and models in
marketing- consumer behaviour- organizational
buying price-product-advertising-promotion-
sales force-distribution-new product planning-
strategy-decision and implementation-sales
forecasting.
Modelling Supply Chain :Supply chain
optimization, fundamentals of optimization
models, overview of descriptive models,
Supervised Learning :Introduction to artificial
neural networks (ANN) and CART. Application of
artificial neural network and CART, employee
profiling , employee retention, real estate
appraisal, stock market prediction and HR
Cases
Faculty will identify appropriate cases




Suggested Schedule of Sessions
Topic
No of
Sessions
Introduction to Business Intelligence
2
Exploratory Data Analysis
5
Business Forecasting Methods
7
Financial Modeling
5
Marketing Models
4
Modeling Supply Chain
3
Supervised Learning
4
Total 30