Table-7
Large data base (N1) 63 65 67 57 48
Matrimonial provides good service (N2) 213 87 - - -
Sources: Primary Data
n
6 d^2 i
Rs = 1- i=1
n(n^2 -1)
n
6 d^2 i
R
12
= 1- i=1
n(n^2 -1)
n
6 d^2 i
R23 = 1- i=1
n (n^2 -1)
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H
0
: There is a difference between large databases and matrimonial provides good service
H
1
: There is a no difference between large databases and matrimonial provides good service
Table-8
Ranks 1 2 3 4 5 6 7
Values 48 57 63 65 67 87 213
Sources: Primary Data
63 65 67 57 48 213 87
n
1
=5, n
2
=2, R
1=
15
Z=
U=n
1
n
2
+n
1
(n
1
+1) / 2 - R
1
= 5(2) + 5(5+1) / 2 -15 = 10
E (U) = n
1
n
2
/ 2
= 5*2 / 2 = 5
u
=
= 2.58
Z=
= 1.937
IzI =1.937
Level of significance 5% Z1.96
IzI Z
1.937 1.96
H
03
is accepted.
Decision
It is inferred that large database in a matrimonial will not influence in good service to users.
Anova
The analysis of variance is a method, which separates the variation ascribable to one set of causes from the variation ascribable to
other set. In another words, analysis of variance is a method of splitting the total variation of data into constituent parts, which
measures different sources of variation.
Correlation Factor (C.F) =
(or)
Rc N
Table-9
Customers refer matrimonies to others 98 145 51 6 0
Matrimonial provides good service (N2) 213 87
Sources: Primary Data
H
0
: There is no a significant difference in the mean of the matrimonial provides good service and customers refer
matrimonies to others.
H
1
: There is a significant difference in the mean of the matrimonial provides good service and customers refer
matrimonies to others.
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Table-10
Ti Xij^2
Customers refer matrimonies to others 98 145 51 6 0 300 33266
Matrimonial provides good service (N2) 213 87 300 52514
311 232 51 6 0 600 85780
Sources: Primary Data
Ho: 1 = 2
H
1
: 1 2
Correlation factor (C.F) =
(or)
Rc N
= (600)^2/7 = 51423
Total sum of the square (SST) = ij xij^2 C.F
= 85780 -51423 = 34357
Sum of the square s/w variance (SSC) = I (
) /C
=
/5+
/2 C.F
= 18000 +45000 51423 = 11577
Error sum of the square SSE =SST-SSC
= 34357- 11577 = 22780
Table-11
Source of Variance Sum of Square d.f Mean Sum of Square F cal F tab
6/10 variance (SSC) 11577 k-1
2-1=1
Msc = ssc/k-1
=11577
11577/4615
=2.47
F115 6.61
Within sam (SSC) 22780 N-k
7-2=5
4615
Total (SST) 34357 6
Sources: Primary Data
Therefore calculated value < tabulated value = 2.47< 6.61
H
04
is accepted.
Decision
There is no significant difference in mean of the matrimonial provides good service and customers refer matrimonies to
others.
Graphical Representation of Respondents Demographics
Graph-1: Gender
Sources: Primary Data
Male, 201
Female, 99
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Graph-2: Age
Sources: Primary Data
Graph-3: Occupation
Sources: Primary Data
Table-4: Qualification
Sources: Primary Data
Graph-5: Marital Status
Sources: Primary Data
0
50
100
20-25
26-30
31-35
36-40
Above 40
49
83 89
37
42
0
10
20
30
40
50
60
55
24
37
21
44
31
26
Diploma
Course, 34
Under Graduate,
82
Post Graduate,
151
PhD, 33
0 50 100 150 200
Single
Married
Divorced
Widows
161
135
3
1
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Graph-6: Preferable Matrimonial By Chennai Customers
Sources: Primary Data
FI NDI NGS
Majority of the customers in Chennai prefer Kalyanamalai matrimony and Bharath matrimony. National wide service is the major
reason to prefer matrimonial sites by customers in Chennai. Newspaper and television & radio are the major sources of
advertisement to create awareness of matrimonial sites among the customers. Majority of the respondents are feels that the service
charge collected my matrimonial is moderate. Easy access with availability of information is the major purpose of visiting
matrimonial sites by customers.
Majority of the respondents ranked the matrimonial sites based on their services as fast mode of matching of brides & grooms
offer one stop shop convenience, safer mode of matching, common usage for match making and large database. Greater part of
the respondents ranked the users of matrimonial sites as for relatives, for self, for friends and for their childrens. It is oblivious
that 55% of the respondents are said television is one of the major effective media of advertisement for matrimonial sites. Most of
the respondents inferred that matrimonial sites are relevant today due to multiple choices of bride and groom.
Majority of the respondents are believes that excellent classification of profiles and user friendliness will make matrimonial sites
successful. 41% the respondents are satisfied the quality promotion of matrimonial sites.
40% the respondents are satisfied the content of matrimonial sites profiles. 35% the respondents are satisfied the time taken by
matrimonial sites. 44% the respondents are satisfied the security service of matrimonial sites.
40% the respondents are satisfied the options or variety of brides and grooms available in matrimonial sites.
Majority of the respondents observed that privacy is the major drawback of matrimonial sites. Decrease of matrimonial schemes
fees will be the major considerable factor to improve unbeaten matrimony.
It is inferred 71% of the respondents thinks that matrimonial sites provides good service to customers.
40% of the respondents are agreed that customers visit matrimonial sites on frequent basis.
37% of the respondents are partly agreed that matrimonial site is really served for the customer needs and requirements.
40% of the respondents are agreed that visiting matrimonial by customer is trust worthy.
49% of the respondents are partly agreed that time taken by the matrimonial sites to match customers is satisfactory.
39% of the respondents are partly agreed that level of website to deliver that promise is satisfactory.
48% of the respondents are agreed that customer matrimonial sites to their friends, family and colleagues.
40% of the respondents are agreed that the information provided by the matrimonial sites is relevant. 45% of the respondents are
agreed that the matrimonial sites generally use attractive advertisements.
36% of the respondents are partly agreed that majority of the customers are depends on matrimonial sites.
Bharatmatrimony.c
om
102
Jeevansathi.com
38
Simplymarry.com
20
Kalyanamalai.com
124
Shadi.com
15
Indian
Matrimonial
01
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37% of the respondents are partly agreed that the marriage adopted by the matrimonial sites is successful.
33% of the respondents are agreed that the majority of the youngsters prefer matrimonial sites. Chi square inferred that there is a
significant relationship between age and preferable matrimonial sites.
KruskalWallis Test inferred that there is a mean difference among common usage, fast mode, safer mode, one stop shop
convenience. Rank correlation inferred that most of the visitors use matrimonial sites for their child and relatives rather than
friends. Mann-whitney u-test inferred that large data base in a matrimonial will not influence in good service to users. Anova
inferred that there is no a significant difference in the mean of the good service provided by matrimonial and customers refer
matrimonies to others.
SUGGESTI ONS
1. Matrimonial sites can consider their service charges according to their facility provided by them.
2. In view of the fact that matrimonial sites is not a social network even though some customers are using matrimonial
sites for fun, which should be avoided.
3. Majority of customers are using matrimonial sites for self and relatives, which could be increased with the help of more
advertisements.
4. Live chat option may include to know about bride and groom each other.
5. Since some wedding brokers are taking profile from matrimonial sites and using for their self-profit, which should be
restricted and necessary steps, can be taken to avoid redundant logins.
6. Employees of matrimonial sites used to make a call and forcing customers to become a paid member, who can be short-
listed. Enough information can be given on the sites itself.
7. During the creation of an account in matrimonial sits, certain options can be included like adding career proof and
navigation of residential address to reduce fraudulent activities.
8. Customers expected categorized profiles might send to them for creation of interest in the mind of the customer towards
matrimonial sites.
9. Most of the youngsters prefer matrimonial sited so contents in the matrimonial can be better to attract them.
10. Success stories of matrimonial sites can be added with updating in their sites to create good impression among the
customers.
CONCLUSI ONS
The overall customer perception and attitude towards matrimonial sites in Chennai is good. Since customers are using
matrimonial sites on frequent basis so more flexibility in software and technology can adopt by the matrimonial sites to attract and
increase more customers. The range of customers visiting matrimonial sites become huge especially parents use matrimonial to
search bride or groom for their children and youngsters use matrimonial to select good life partner to them. Matrimonial sites
should take necessary steps to avoid fraudulent activities so that they can create trust among the customers.
Especially special laws can be introduced to punish the person who misuses the matrimonial sites. Home page of matrimonial
sites should also contain terms and conditions to use matrimonial sites so that customers will be aware of the purpose of it. This
research hints that the matrimonial site should give attention to its marketing strategy on enhancing the attributed of different
schemes, attractive advertisements, privacy and cost.
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