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The curator of luxury design in belgravia, Francesca barrow, tells cnn about her business, 'faconner' the business works closely with leading brands to curate products for presentation in high-end lifestyle magazines and for display in Faconner's exhibition space. Former shoot locations have included The Ritz and No. 11 Cadogan gardens, with every aspect overseen by Francesca.
The curator of luxury design in belgravia, Francesca barrow, tells cnn about her business, 'faconner' the business works closely with leading brands to curate products for presentation in high-end lifestyle magazines and for display in Faconner's exhibition space. Former shoot locations have included The Ritz and No. 11 Cadogan gardens, with every aspect overseen by Francesca.
The curator of luxury design in belgravia, Francesca barrow, tells cnn about her business, 'faconner' the business works closely with leading brands to curate products for presentation in high-end lifestyle magazines and for display in Faconner's exhibition space. Former shoot locations have included The Ritz and No. 11 Cadogan gardens, with every aspect overseen by Francesca.
Anthony Armstrong interviews one of the best curators in Belgravia, Francesca Barrow, founder of Faonner H as brand become vulgar? I ask Francesca Barrow the Belgravian curator of luxury design over coffee at The Berkeley Hotel. The point is that it shouldnt be. Its how one uses the brand which is important, she says. In the 1950s, for example, people contemplated brands with purpose. There was an appreciation of quality, workmanship and etiquette. Now there is lesser consideration of the history and material of a product. Faonners purpose is to change that, she adds enthusiastically. Established three years ago, the business works closely with leading brands to curate products for presentation in high-end lifestyle magazines and for display in Faonners exhibition space. I ask what curating involves and discover that to curate is to present a brand in such a way as to bet its desired image, which, Francesca tells me, is often marred by ill-considered promotion. Too often nowadays the objective is to gain the audiences attention through being controversial as opposed to being pure, she confesses. As a result, a brand will approach me for my honest contemplation of chic and for a more sophisticated perspective. Former shoot locations have included The Ritz and No. 11 Cadogan Gardens, with every aspect overseen by Francesca: the creative idea, the choice of model, the most effective photographer, the location disparate elements that must be combined to produce a work of art. Achieving the ideal scenario where the creative team shares a fantastic chemistry, the photographer understands the objective and the model moves perfectly, is difcult sometimes, she admits. But that doesnt stand in my way of realising my vision and Im always pleased with the result. That result is of both style and substance. Dedicated to the integrity of what luxury should mean, Francesca eulogises about her clients, such as Champagne producer Perrier-Jout. The artistry of the bottle alone is inspiring, but I wanted to encompass its history by merging a French and Japanese aesthetic within an Art Nouveau location. I ended up choosing the bar at the Savoy. I could think of few places ner. Fashion has rules. If you believe it hasnt, you cant encapsulate true style, she expounds. Turning up at London Fashion Week with pink hair for eccentricitys sake purely to get photographed isnt good promotion. Style should be signicant, timeless and noticeable for all the right reasons. Not everyone is able to grasp the rules of fashion, and it would be easy for Francesca to slip into condescension, yet her congeniality and genuine interest in aesthetics are so plainly evident as to render any such tone non-existent. The interview is drawing to a close, so I ask Francesca to dene Faonner in a single word or phrase. Taste maker she replies, aptly. I consider the literal denition of the French innitive to shape, to fashion, to mould and, come to further understand Francesca. Shes an aesthete. She seeks beauty in every aspect of her life, and, most importantly, in other peoples lives too. The culmination of those desires is Faonner. (faconner.co.uk) A brand will approach me for my honest contemplation of chic T he C U R A T O R Francesca Barrow
Suite Nello Stile Italiano by Mario Castelnuovo-Tedesco Review By: James Ringo Notes, Second Series, Vol. 14, No. 3 (Jun., 1957), P. 445 Published By: Stable URL: Accessed: 07/10/2014 09:14