Yenr oJ

Success in
Frnnchising

the franchlse
masterclass
lnLernaLlonal
Workshop Cn lranchlslng
& 8uslness CrowLh
t08I80IIIIJ
l0WI0
I800I0
N8080N00I
I0800lt0I
t0000tt
12Lh OCTOEk, 2O1/ | PkhGhT MhDhN, NEWDELH, NDh
CAURAV MARYA,
CH/PM/N, FP/NCHSE ND/,
BUSNESS /DVSCP, ENTPEPPENEUP & /UTHCP
Source. Tne |rancn|s|n \or|o Maaz|ne
Host preferred franchise
business model (in )
I
h
0
I
A
h

F
8
A
h
0
h
I
8
I
h
0

A
T

A

0
L
A
h
0

CoFo
15
CoCo
5
FoCo
20
FoFo
60
e the rand.
e the usness. e Ycu
T|e nost inportant need for a Business in today's tine is to |ave an
effective growt| strategy in place, no natter w|at is t|e size of your
current enterprise. /s Consuners are today ouilding greater orand
affinity, T|e relevance of franc|ising and its power to leverage
entrepreneurial resources to ouild growt| in ndia |as never oeen as
strong as it is today .Having participated in t|e rapid growt| of t|e
franc|ising industry in ndia for t|e last sixteen years, |ave seen
|ow it |as never oeen linited oy externalities and |as delivered on
anoitious vision and well worked out strategy.
/s a strategy, franc|ising |as at its core t|e principle of Building a
orand, w|ic| is oigger entity t|en t|e orand owner and t|e Brand
partners. t is t|e partners|ip oetween t|e franc|isor and franc|isee
t|at ouilds a responsive network t|at ad|usts itself oot| to t|e needs
of t|e central vision and t|e ground realities of eac| franc|ised outlet
as it |arnesses t|e spirit of entrepreneurs|ip in|erent in all.
anpleased to welcone our nenoers and to everyoody interested
in ouilding growt| to participate in t|e Franc|ise lnowledge Series
and gain valuaole insig|t on t|e inportant aspects of franc|ising.
Source. The Franchising world 8ureau
I|t ||at||st
|as|atss w||t|
|s st|aj ttt|
s|a|t aa||.
KK
1 K
la|t|a||ta|
||a1s ||| |tt
ta|t|t1 la1|
|||ta| ms|t|
||at||s|a.
I|t aam|t|s
t| ||at||st|s
|tt |tta |tw|a
| ||| ||t,
ta||ta|| ||t
aam|t|s |t |ta|.

1
I|t aam|t| t| wtmta ta||tj|tata|s
|s |at|ts|a |a la1|, wtmta ||at||st
|at|s ttas|||a|t jj|tt|m|t|.
l
||at||s|a ||t |s
sj|t1 t|tss la1|,
j|tm|ata|| || |s
1|s||||a|t1 ttt| wts|
a1 at||| |t|tas.
||t|t||t1
||at||st |as|atss
mt1t| |s ||at||stt
twat1 ||at||stt
tjt||t1 (|t|tl.

ltmjtaa1
|aaa| l|tw||
||t (l|l|l
|t|s|t|t1 |
la1|a ||at||st
la1as||.
||at||st
|a1as|| |s
|||t| |t |tt|
|||s ||a|t
| I1I|.

i 1r|
;;rt

rt |t
!
Mt|t ||a |1
t| ||t |a|t|a||ta|
||a1s ||t aj
ms|t| ||at||st
|ta|t |t ta|t|
la1|.

I
i Wtt|

l||l||
||||ll|
||lI |ll|
Abcut the ccnference
|n its 12th year, Franchise Knowledge Series -
2O14 stands as a platformfor all businesses
that are associated with the world of
franchising, or are considering doing so. The
knowledge series has been divided into
various modules and levels to facilitate the
maximumlearning based on the
understanding and experience of the veterans
with franchising. These discussion forums will
be chaired by eminent personalities and subject
matter experts fromthe respective fields, as
well as peers fromthe industry will share their
experiences and ideas on franchising.
C0NFERENCE PR0CRAMME
plannlng
8T8d0Td8 0d8 8d8Ih88 80LL-0dT
10.30-11.30 Sesscn 1
Why, When & How to Franchse 14.30-15.15 Sesscns 4
Feasioility c|eck and capaoility assessnent oy t|e
orand for franc|ising
Lega Consderatons
nitial capital outlay for franc|ise expansion. T|e
T|e /natony of a franc|ise agreenent
financial ousiness plan for developing a franc|ise
Protecting your Brand P
systen
Understanding w|at is fixed and w|at is flexiole in
Weig|ing t|e risk and oenefits of franc|ising your
Franc|ise /rrangenents
Brand
How does a Franc|ise M&/ or capital raising at
Franc|ising PC. w|at's reasonaole
Franc|isor level affect t|e franc|isee
11.30-12.30 Sesscn 2
15.15-16.00 Sesscn 5
The udng ocks of a Strategc Franchse usness Pan
What t takes for Franchsor-Franchsee to grow together
T|e different Franc|ise fornats and w|at will suit
Session Hig|lig|ts.
your ousiness (single, nultiunit, nater and area)
Striking oalance oetween conpany owned &
Setting standards & creating a value proposition for
franc|isee owned locations in t|e sane narket
Franc|isees in t|e ousiness
T|e inportance of training in a franc|ised network
T|e elenents for deternining t|e franc|ise fees,
and naking it an ongoing process
roytalty, royalty/ product nargins,
Building and sustaining a culture of accountaoility oy
T|e Ceograp|ies or narkets to oe reac|ed in first
financial satisfaction sustained
p|ase and organizational structure and roll outs
Best tools to audit franc|isees' financial perfornance
scorecard
12.30-13.30 Sesscn 3
Pole of internal and external audit agencies in
analyzing perfornance
How to Identfy, Attract & Pecrut the Pght Partner Building strong teanco|erence for next level of growt|
W|o are t|ese franc|isees & w|ere do you find t|en? T|e different stages of a franc|isee's ousiness and
How to identify your true franc|ise prospect and t|e different types of support needed during eac|
connunicate wit| t|enon t|eir terns stage
How to qualify a franc|isee of your orand How to ouild, transfer and naintain t|e support fron
How to weig| up your rig|t partner on Skills, Capital |eadquarters to t|e field
and Location
FRANCHISE START-UP
THE FRANCHISE ACREEMENT
CETTINC STARTED
UIDLINC & MAINTAININC THE RAND
FINDINC THE RICHT MATCH
13.30-14.30 Netwcrkng Lunch
C0NFERENCE PR0CRAMME
management
8dIL0 Ah FF0TIv 8dPP08T 88TH
Conparing peer perfornance groups to |elp create
top perforners, as well as |elp struggling
franc|isees reac| oenc|nark
How to get franc|isees to oe positive, inplenent
c|ange and ac|ieve success
16.00 17.00 Sesscn 6
Funds t|e VC way w|y we funded / w|y we passed
T|e PE stage. Cetting your ousiness ready to invite
investors
Coing Linited. W|y t|e PC route
How to negotiate a terns|eet & cost structure
How are franc|ise Brands vs. nonfranc|ise orands
differently evaluated oy funds
ecomng a Master Franchsee or udng
a Franchse Congomerate Successfuy
Making nultiunit & nulti orand succeed nininize
orand overlap & naxinize coverage
Creating operational functionality oased on t|e
orand arc|itecture
ntegrating forward and oackward operations to
naxinize franc|ise support
Creating t|e rig|t orand nix deternining t|e reac|
and role of eac| orand
dentifying redundant entities & doing away wit| t|en
Developing t|e art of creating or ouying new orands
SHAPINC T0M0RR0W'S USINESS. WHAT
NEXT F0R M0NEY, MARKETS & CR0WTH
17.00 18.00 Sesscn 4 Sesscn 5
16.45-17.00 Netwcrkng Tea
Whc shcuId attend?
Entrepreneurs operating 2-1O stores under a brand name &
looking to grow their outlets
CE0's, C00's, of retail and Consumer Product 0roups
Hanufacturers looking to grow their distribution or 0ealership
base
Haster franchisees looking at developing a business
expansion blueprint
Ecommerce companies looking to grow their physical formats
8rand Reads, 0irector of Harketing / Petail / 8usiness
0evelopment fromconsumer goods business
hational & State Franchise Hanagers looking for franchise
recruitment & support insights
Product & 8usiness 0evelopment Hanagers looking for
8usiness growth strategies
Students fromPetail & Hanagement schools
/t s e greet compettve p/etform for e// steke bo/ders ecross
sectors oc/udog.
Food & 8everages including Pestaurants, 8everage
Hanufacturers, F&V &0rocery, 0ourmet & organic food stores
Consumer & 8usiness Services like |nsurance, Financial
consulting, Peal estate, Hatrimonial, Cleaning
Education 8usiness including Early Education, K 12, Colleges
& Universities, Skill training institutes, Education Technology
Fashion Petail including Apparel, Jewellery, Footwear,
Accessories, Randbags & Luggage
Consumer 0urables including Electronics, Hobile, computers,
Tablets & Androids
Rome Petail including Furniture & Furnishings, Sanitary ware,
Kitchen & Rome ware
Auto Petail including 0ealerships, Second hand car
showrooms, Car wash
Realth, 8eauty & wellness Petail including Salons, Spa,
Fitness centers, Pharmacy & Realth Stores, 8eauty Products
& Cosmetic Shops
Specialty 8usiness like Stationary Stores, 8ooks & Husic
Stores, 0ift Shops, Florists
Fcr emergng franchscrs Fcr grcwng franchscrs Fcr mature franchscrs
8uild a franchise business plan and 0etting into fast track growth with a Exploring new markets in the international
launch a franchise model proper franchise recruitment plan arena
0evelop a profile for franchisee candidate 8enefits & risks of multi-unit franchising Peviewing of Contracts. review ongoing
and master the art of franchise sales Understanding the procedure and norms support & fee structure for the franchisor
0et acquainted with legal documentation for external funds available Understanding |P0s in franchise systems
in franchise system Pealizing support structure in a growing Effecting innovation to keep the franchise
8uild an integrated franchise marketing system systemfresh
plan to reach out to potential franchisees
|dentify the geographical areas for
expansion
Hcw wcuId franchse kncwIedge seres beneft ycu
The franchise knowledge series would provide actionable insights to all stages of franchise systems including
emerging, growing and mature franchisors.
0ood
to have practca|
so|utoos. It Was more
techoca| 8 focused summt
so very usefu| to get o-depth
kooW|edge. 0vera|| Was
satsfactory oo fraochsog
bascs.
kAd8hIk hA8IA, AH 80,
0taoja| 0roup
080w 0d8 8d8Ih88
work
-shop Was gute
ba|aoced o terms of
cooceptua| kooW|edge.
Ioteractve sessoos Were
very effectve to get deta|s.
0Ad8Av 8hAh.
0eneral Hanager,
Samrat 8everages
8peakers Were
very competeot o
ther subject areas 8
oformatoo gveo by them
Was very sgofcaot.
hA88hA0 8 8hAT,
Haoager Logstc,
hettch Ioteroatooa|
Fraochsog
fuodameota|s Wth
examp|es 8 practca|
kooW|edge had put forth
the oeW cha||eoges.
TALHA dPLTAwALA,
Proprietor, Persian
0arbar
8essoos are very
prcsed 8 re|evaot Where
as practca| expereoces Were
he|pfu|. It covered varous aspects
of fraochsog Wth far speakers. It
Was good opportuoty to share the
expereoces 8deas Wth 8of dffereot
compaoes froma|| over Ioda.
JAA8h8 F8hAh0I8
8 kAHAL khTAh,
0irectors, EL|X|P Training
Services Pvt. Ltd.
The
sessoos are much
focused 8 foe|y beeo
exp|aoed. Practca| prob|ems
are addressed as We||. I |oved the
opeo haod dscussoos Whch he|p to
add a |ot to kooW|edge 8 oteractoo
Wth dffereot peop|e from dffereot
backgrouod Was Wooderfu|
expereoce.
d0IT 0AIkwA0, 0irector,
Little KingdomSchool,
Jabalpur
WHAT
0UR PAST
DELECATES
HAVE
T0 SAY
8ummt Was very
oformatve 8 opeo
house I oteractve sessoo
Were very mportaot o terms of
doubt so|vog. 8peakers Were very
specfc to ther fe|d 8 W||og to
gve modest aosWers. It focused
oo a|| aspects of fraochsog.
AhAHIkA AhJA8IA, 0irector,
Pratham, Educare Pvt. Ltd.
The
cooteot of
Workshop Was
exce||eot. 8essoos Were
very oformatve 8
effectve. It Was very
usefu| summt.
vI8hAL A0A8wAL,
0F0, 0ty kds
The
programme Was
very fuodameota| 8
Was very We|| preseoted.
Focused oo a|| aspects of
fraochsee 8 fraochsors.
hIHAh8hd H00, CE0,
Techno Point
Hultimedia
kLGIS1kA1ICN:
Plmanshu [ | Lmall [ confQfranch|se|nd|a.net
PoLllne no: | WebslLe expo.franchlselndla.com
08S9S3S0S0S
08S9S3S0S0S
CALL 1CDA!
ndan Franchse hssocaLon s nda's premer, non-polLcal, noL-
or-proL body represenLng ndan Franchse SecLor. Fh's endeavor
s Lo promoLe, promulgaLe and popularze Lhe concepL o
ranchsng as a mode o dong busness across Lhe ndusLry
verLcals and Lo nurLure Lhe enLrepreneural skll o every ndan.
We caLalyses change by workng closely wLh sLakeholders and
polcymakers on polcy ssues, enhancng ecency,
compeLLveness and expandng busness opporLunLes or
ranchse secLor Lhrough a range o specalzed servces and global
lnkages. Fh also provdes a plaLormor Franchse secLor
consensus buldng and neLworkng.
www.rnancusenea.onc
Franchse nda Holdngs LmLed s hsa's leadng
nLegraLed ranchse and reLal soluLon company snce
1 and has an absoluLe auLhorLy on Franchsng,
Lcensng, keLalng, keal EsLaLe and MarkeLng. FHL has
helped hundreds o nvesLors n selecLng Lhe rghL
opporLunLy and n Lurn asssLed varous organsaLons n
nLernaLonal and domesLc ranchse expanson. WLh Ls
sLraLegcally ormed dvsons, FHL has creaLed Ls own
nche n Lhe ndusLry
Francorp s acknowledged as Lhe world's leader n
ranchsng. Snce 176 Francorp has provded ull
developmenL programs Lo help ensure Lhe ranchse
success o over 2,OOO busnesses. Francorp's credblLy
and Lrack record are unsurpassed. Franchse nda and
Francorp's combned E exLensve experLse makes L Lhe
saesL opLon or ranchsng soluLons across Lhe world
Www.rnanconr.n
Supportlng 8y
|N0|A
A0v|!0k!
Knowleoge Partner Organlseo by
Supportlng Meola
WLh Prme MnsLer Narendra
Mod askng MPs Lo adopL a
vllage or Swach haraL n hs
ndependence Day speech, we aL
Franchse nda have Laken a cue and have Lurned L nLo our CSk
nLaLve. WLh Lhs, our am s Lo draw Lhe aLLenLon o
ranchsors Lo Lhs noble cause by askng Lhem Lo adopL Lhe road
where Lhey have a shopisLoreiouLleL and keep L clean. WLh
ranchsors openng so many sLores across nda, Lhe day s noL
ar where we wll have a clean nda.
L s Lme once agan Lo come LogeLher Lo celebraLe E
acknowledge conLrbuLon o nda's mosL dynamc
ndusLres. Franchse hwards 2O1/ are nda's TopmosL
Honor n Franchsng. Now runnng n L's nnLh consecuLve
year, Lhe Franchse hwards puL sLandards, eLhcs and besL
pracLce aL Lhe Lop o Lher agenda. Nomnaze ToeavI

Markng 12 successul years o usness uyng and Sellng,

Franchse nda 2O1/ wll reLurn gger and Dversed,
showcasng every Possble Franchse E usness OpporLunLy
under one roo Lo choose rom keLal, Consumer Servces,
ManuacLurng and Lcensng usnesses.
EXhI8ITIh | 0hFEEh0E | AwA08

InIernaI|ona| Franch|se and eIa|| 8hoW

CIean lndia