Trung Nguyen Supply Chain

Introduction:
Trung Nguyen coffee, which is very popular in Viet Nam and the whole world, is setted up
in 1996
To create a perfect cup of coffee roasters, satisfy all customer needs, requires a
combination of links such as supply chain of raw materials, manufacturing, distribution and
product line feedback from the consumers. And it is also the supply chain of Trung Nguyen.
Sence 1+2:
Suppliers play an important role in each company's supply chain. Coffee beans is the most
important raw material. Trung Nguyen selected the worlds 5 best coffee regions.
1. Viet Nam: Famous Buon Ma Thuoc Robusta coffee beans considered as the world
best with delicious strong taste
2. Ethiopia: Fragrant original coffee flavor from homeland of coffee Ethiopia
3. Jamaica: Irresistible taste and aroma of Arabica coffee beans from the land of
Jamaica
4. Brazil: the world famous brand of first- rate coffee exports
5. Columbia: the diversity of terrain and climate from South to North has given
Columbian coffee beans variety of distinct flavors
All are combined and refined to achieve the most special ingredients
Trung Nguyen company also has suppliers of packaging such as Phuong Nam Ltd,
Vinapackink .
Sence 3: When coffee beans is collected from these areas, shall be carried out in clean
storage, then transported to the roasting plant in Buon Ma Thuat, Binh Duong and Sai
Gon
Here Trung Nguyen owns technological systems RFB roaster 350 modern and largest in the
world, with a proprietary process, all temperature data, the processing time ... control,
directly managed from a control center in Germany. There is a secret oriental blend of rare
herbal ingredients, these special energies from gemstones and special additives in the
roasting process. The combination of modern technology and the mystical secrets of the
East are the unique features found only in Trung Nguyen, which retain the flavor of the
coffee essence in each product that no other brand the world has been.
* All modern production machinery of Trung Nguyen are provided by Neuhaus NEOTEC
company - company specialized in manufacturing coffee processing equipment leading in
Hoykenkamp - Germany.
4. Distribution:
Finished packets of coffee is moved to the distribution center in Ward 5, Go Vap District,
HCMC. With commodity is coffee, Trung Nguyen took advantage of both channels of
distribution: traditional and modern to achieve the best successful.

* Traditional distribution system: finished products will be distributed to wholesalers, retail
stores (Big C, FiviMart, Co-op Mart ...), retailers. Trung Nguyen has established a network of
121 distributors and 7,000 sales points and 59000 retail outlets across the country and many
countries around the world ..


* Cf-shop Franchise System:

Today, there are 1,000 coffee shops across Viet Nam and 8 shops abroad, such as America,
Japan, Singapore, Thailand, China, Cambodia, Poland, Ukraine.

*modern distribution channel: G7 Mart, supermarkets and electronic commerce

* 5-2014, Trung Nguyen has launched online supermarket cafe.net.vn
5. Customer Services:
Online order
Customer meetings
Hot line 19006011
6. Trung Nguyen's supply chain is considered as a successful supply chain, from raw
material procurement proactive, investment and production control activities to
effectively operate extensive distribution to end-customers ...