INTRODUCTION

Ranchi, after becoming the capital of Jharkhand, has seen a major

development in higher education. This has eventually resulted in an
increase of students at a very high pace. Every year thousands of students
take admission in various colleges in Ranchi. This has given us an
opportunity to cater to the growing need of fast food centres which is at
hype in today’s fast moving world. The present generation students prefer
fast food items over the other traditional items or normal food items such
as chapattis, vegetables, and other eateries. The most important aspect
with fast food items is that it can be prepared and served within a few
minutes. The taste of these items are so mouth watering that the younger
age groups of today’s society can barely escape from having these foods.
 BUSINESS CONCEPT

Ranchi after becoming the capital has crowned the state of Jharkhand. It is fast
becoming an important industrial and business area of Jharkhand. Urbanisation and
modernisation is growing at a mushroom pace in this region. In spite of all these it
still lacks an exclusive Pizza Hut where Ranchities could go and relish their appetite
with mouth watering Pizzas and other such snacks. Hence it becomes an exciting and
glamorous venture to open up a Pizza Hut in the Ranchi market.

Our USP will be to provide Ranchities a wide range of Pizzas in different price range.

They will have different kinds of toppings, gratings and sausages over them, each
with a unique style and method of preparation. In addition to Pizzas we would also
give our customers snacks like burgers, patties and hotdogs in order to give them
greater satisfaction.

There are many snack bars and restaurant in Ranchi that serve Pizzas. But Pizza is not
the main attraction of their shop. And the price is also quite high. So it is not
affordable by people belonging to middle class. The demand for Pizzas is increasing
day by day. People are not satisfied with the quality and price of Pizzas provided in
Ranchi market. So we’ll provide them with Pizzas of different varieties at affordable
price so that it satisfies people belonging to both middle class as well as upper class.
 PRODUCT & SERVICES

Our main product will be Pizzas of different varieties with different toppings. In
addition to Pizzas we’ll also serve our customers light refreshments like burgers,
patties, hotdogs and beverages.

Our product mix comprises of snacks, delicacies and light refreshments catering to an
Italian and continental taste with special consideration given to the taste and
preference of North Indians.

Our product mix consists of 5 product lines namely Pizzas burgers patties, hotdogs
and beverages.

For us the customer is the king. So we’ll provide our customers an excellent quality
service.
We’ll provide them
⇒ A good comfortable seating arrangements with proper lighting and
ventilation in the eating-place.
⇒ Experienced and well trained cooks will cater to our customers
⇒ Playing some good music in three-dimensional stereo sonic sound system
will create a soothing environment.
⇒ Home delivery within Ranchi at minimal charges.
⇒ Food items will be packed in hygienic packets which will maintain the
quality and taste of the product.
 MARKET CHARACTERISTICS

 Highly competitive – The various snacks bar and restraints existing in

Ranchi market already provide sumptuous Pizzas , burgers and hotdogs. To
enter and sustain in such a food market is really a competitive task.

 Demographic details :

 Majority of our customer will be youngsters in the age group of 5 – 25

with equitable distribution of both sexes.

 Apart from teenagers and youngsters families especially nuclear

families will frequently visit our Pizza hut

 All our snacks will be in different price range, so we will be in a

position to cater middle class, upper middle class and upper rich
income group of the market.

FINANCIAL SUMMARY

To start up the business we estimate an initial investment of Rs.13 lakh. However the
total cost of the project may go upto Rs.20 lakh Being entrepreneurs the four of us
together will invest atleast 40% of the total investment The ideal debt and equity ratio
will be 3 : 2 Our working capital needs will be fulfilled through SFC ( State Financing
Cooperation) and loans under self – employment schemes from State Bank of India.
PRODUCT

Main Product :PIZZAS of different varieties with different

toppings.

We will also serve our customers light refreshments like burgers,

patties, hot dogs and beverages.

Product Mix

Pizzas Burgers Patties Hot Dogs Beverages

• Vegeta Vegetable Vegetable • Cold Coffee

ble
Paneer Paneer Coffee
• Onion
Capsicum Cheese Cheese Tea

• Stuffed Chicken Juice

• Margar
ita Thumbs-up

• Mushr Pepsi
oom
Coca-cola
• Chees
e Miranda

• Tomat
o

• Chicke
n

• Masala

• The
Yummies
Special
 EXECUTIVE SUMMARY

This opening section of our project work presents the synopsis of our proposed
enterprise, i.e. the opening up of a Pizza hut in Ranchi market. The aim here is to
catch the attention of our potential customers.

The executive summary consists of the following topics :

 Definition of the business venture

 Product / Service
 Market characteristic
 Financial summary

Definition of business venture : Here we visualize the purpose of our business

venture . Ranchi has become the capital of the state of Jharkhand . It is fast becoming
an important industrial and business area of Jharkhand. However it still lacks an
exclusive Pizza Hut where Ranchities could go and relish their appetite with mouth
watering Pizzas and other such snacks and delicacies. Hence we would provide
Ranchities a wide range of Pizzas in different price range. Customer is the king. So to
give them more satisfaction and delight, we would provide refreshments like burgers,
hotdogs and cold drinks in addition to Pizzas. Hence somewhere in the mid August of
2002 an exclusive Pizza Hut called ‘THE YUMMIES’ will be opened by four of us
namely Akriti Kumar, Anjani Anupama Sahay and R.Rachna

Product : Pizzas will be our main product. In addition to Pizzas, we also identify
those snacks as our product that we hope to market and sell successfully at a
reasonable profit in the market. All our food items in the product mix will be light
refreshments and snacks only. These will be available in different varieties and at
different price range. Sumptuous Pizzas will be our major product with different kinds
of toppings and gratings over them, each having a distinct style of preparation.

SERVICE

For us, THE CUSTOMER IS THE KING. So we’ll provide our customers quality
service by delighting them in following ways :

We’ll provide them

 A good comfortable seating arrangements with proper lighting and
ventilation in the eating-place.
 Experienced and well trained cooks will cater to our customers
 Playing some good music in three-dimensional stereo sonic sound system
will create a soothing environment.
 Home delivery within Ranchi at minimal charges.
 Food items will be packed in hygienic packets which will maintain the
quality and taste of the product.
 LIST OF INFORMATIONS REQUIRED

To find and study the following aspects :

1. Consumer’s preference for Pizza.

2. Market share for Pizzas and other snacks in the Ranchi food market.

3. Visiting pattern of the customers to restaurants and snack bars offering Pizzas.

4. Different varieties of Pizzas and other snacks that the consumers will prefer.

5. The pricing and the marketing strategies of the competitors.

6. To know the most rival competitors in this market segment.

7. The location preferred by customers.

8. Level of service provided by the leading restaurants and snack bars of Ranchi.

9. Demographic details of our potential customers.

10. Source of fund required.

11. Required skilled personnel.

 OPERATION PLAN

FACILITIES

Our Yummies Pizza hut will be located in Main Road. Since it is the heart of the city
people will have no transportation problem in reaching the place. Adequate parking
facilities will also be provided. Sophisticated and good quality equipment will be
used. Discounts will be given on large purchases.

Home delivery will be made at minimal charges. These charges will depend upon the
value of total purchases as well as the distance that has to be covered. Orders will also
be taken over the telephone. 5% discount will be given to the students of B.I.T. Staffs
will be given free food. The expenses incurred on petrol while making home delivery
will be given to the delivery boy. The unique feature of our Pizza hut is that we will
make our own base. We’ll make use of Mozzarella in the preparation of Pizzas.
Mozzarella is an expensive substance that is known to increase the taste of Pizza.

INVENTORY

Purchase manager will take care of the inventory.

Purchase system : We’ll procure raw materials on order basis. We’ll have
centralised inventory control. The authority to order, receive and store raw material
will be left in the hands of one individual i.e. the purchase officer. It will lead to better
supervision and economy in the floor space and easy record maintenance. We’ll hire
trucks from NECC and auto rickshaws for local purchases (Upper Bazaar ).

MAINTENANCE AND QUALITY CONTROL:

Our manager having a good knowledge of the Food and Adulteration Department will
himself check the standards and hygiene of the food items.
 HUMAN RESOURCE REQUIREMNT

Operating Personnel Number Salary (in Rs )

Head cooks 3 5000
Helper 2 3000
Sweeper 1 3000
Dish washer 1 3000
Delivery boy 1 3000

SKILL REQUIREMENT

Manager : The manger should be a graduate with good communication skill. He

should have a minimum of 3 years of experience as a manger in any good restaurants
or snack-bar. A diploma holder in hotel management will be preferred. He should also
have a good knowledge in accounts.

Purchase officer : He should be a graduate with 1 – 3 years of relevant experience He

should have good knowledge of marketing , inventory and laws of food and
adulteration department.

Head cooks and Sous cooks : The head cooks must have attended cooking classes.
They have to be continental cuisine specialists with a minimum of 4 years of working
experience . Sous cooks must have a relevant experience of 2 years .

Delivery boy : The minimum requirement for them is that they should have a two
wheeler and they should be physically fit.

Since we are adopting a policy of self service. There won’t be any waiters and
attendants. There will be one guard but we won’t pay him directly. We will sign a
contract with Panther Security agency, Patna for a period of one year.

OPERATIONS

There will be no research and development department.

Manufacturing process : It is not possible to discuss the manufacturing process of all
the items
Purchase officer will look after the quality aspect. Quality control process will have
our main attention.

OTHER ISSUES :

Insurance : Insurance will cover land and building (included in rent), cooking
equipments, furniture, electronic equipments.
 PIZZA SMALL MEDIUM LARGE
(In Rupees) (In Rupees) (In Rupees)

VEGETABLE PIZZA - 30 -

CHEESE PIZZA - 35 -

VEG CHEESE PIZZA - 40 -

ONION CAPSICUM PIZZA - 40 -

CHICKEN PIZZA - 50 -

PANEER PIZZA - 40 -

VEG BURGER - 15 -

CHICKEN BURGER - 30 -

PANEER BURGER - 25 -

VEG PATTIES - 10 -

CHICKEN PATTIES - 15 -

PANEER PATTIES - 12 -

SAMOSA - 3 -

VEG CUTLET - 3 -

EGG ROLL - 15 -

DOUBLE EGG ROLL - 20 -

EGG CHICKEN ROLL - 25 -

DOUBLE EGG CHICKEN ROLL - 30 -

PANEER ROLL - 15 -

VEG CHOWMEIN 8 - 15

EGG CHOWMEIN 10 - 20

CHICKEN CHOWMEIN 15 - 30
COLD COFFEE 8 - 15

HOT COFFEE 6 - 10

TEA - 5 -

MASALA TEA - 7 -

MAUSAMI JUICE - 10 15

PINEAPPLE JUICE - 10 15

POMEGRANATE JUICE - 20 30

MIX JUICE - 10 15

MARKET RESEARCH AND ANALYSIS ACTIVITIES

Here we identify our potential customers, evaluate the market, analyze the
competitors and define our pricing approach.

CUSTOMERS
We identify our potential customers as children and youngster mainly. Our survey
reveals that most of them will be in the middle income group.

COMPETITORS
As there is no Pizza Hut in Ranchi, all the competition will be posed by the
restaurants and snacks bar offering Pizzas.
Some of the major competitors will be Kaveri , Masala Planet and Temptations.

NICHE POSITION: After analyzing the information collected from our

competitors and customers , we assume the following specialist roles as our
nicemanship.

Product feature specialist: We will specialize in Italian and continental

delicacies.

Product line specialist: Main product line is for pizza .Other product lines are
reserved for burgers,patties,hot dogs, coffee and soft drinks.
Geographic specialist : We would sell and market in Ranchi only.

WINDOW OF BUSINESS OPPORTUNITY:

Following are the major areas where we can tap opportunities and stand against the
competitors:
1) No restaurant or snacks bar in Ranchi has a quality control manager. We
would employ one. By this, we will maintain our standards of quality and
hygiene.
2) Attractive quantity discounts will enable us to get the market share from the
competitors .
3) The packaging of food items will be done in environmentally bio -degradable
packets. Hence, an eco-friendly business with a societal marketing concept
will be adopted by us.
4) We would have a cabin facility, an open air facility and a closed room seating
arrangement with a.c all under one roof.
5) Customers would get proper parking facility.

MARKETING PLAN

Here we have described our intended strategy as an entrepreneur. This section

explains how our venture will succeed. It includes the following:

PRODUCT : Pizzas are our main product. In addition to pizzas, we will also identify
those snacks as our product that we hope to market and sell successfully at a
reasonable profit in the market. These snacks include items like Hot Dogs, patties,
burgers and beverages like cold drinks and coffee.

PRICING: Here we have tried to define the price of our items, i.e.
the snacks and beverages that we will be selling. For that, we took into consideration
the fixed costs, variable costs and total cost. The cost of our production and
transportation have also been taken into consideration. After that, we adopted the
following pricing methods to give a final price to our items.

PRICING METHOD:
1) Going rate pricing method: Here we have based our prices more or less on the
competitor’s prices.
2) Discriminatory Pricing method of Product-form pricing : this is the second
pricing method whereby different versions of the product are priced differently
but not proportionately to their respective costs . Here, different varieties of
pizzas and items will be priced differently .
PRICE DISCOUNT:
Quantity discount – We will give a price reduction to those buyers who buy large
volumes. It will be offered on a non - cumulative basis on each order placed. A 5%
discount will be given on each purchase of Rs 1000 and above. Also students of B.I.T
would a 5% discount on every purchase.

PROMOTIONAL MIX : Advertisements featuring our Yummies pizza hut will be

shown on cable T.V , billboards, hoarding and glow sign boards across Ranchi. Also ,
we will place advertisements in the commercials of newspapers and magazines. Our
manager will be experienced in handling public relation issues .he will deal with the
following functions:

1) PRESS RELATIONS: This is presenting news and information about the

Yummies Pizza center in the most positive light.
2) PRODUCT PUBLICITY: It deals with sponsoring efforts to publicize our
products.
3) LOBBYING: This is dealing with legislators and governments officials to
promote or defeat legislation.

DISTRIBUTION CHANNNEL:

For acquiring raw materials, we will get supplies of mozzerella cheese from Delhi.
Other suppliers and wholesalers of raw materials will be local from areas like
Upper Bazaar. Our suppliers of chandeliers, aquariums and furniture will be from
Kolkata while that of crockery will be from Delhi. We will hire NECC, a private
truck agency for the transportation purpose. After acquiring raw materials from
suppliers, we will use zero level distribution channel as we would be directly
selling to customers.

MARKET LEADERSHIP: Following key personnel have been identified:

1) The manager will take care of marketing and promotional activities.
2) Puchasing Officer will look after transactions with the suppliers, inventory
control and quality control.

SCHEDULING:
Following is the sequence of activities to be carried out by us.
1) Estimate the demand for pizza.
2) Acquire the land
3) Get the required license
4) Get reliable suppliers
5) Estimate the costs and hence prices of the product.
6) Buy the furniture, ovens, interior décor items and cooking range.
7) Start the advertising and promotion activities.
8) Determine the opening inventory.
9) Arrange for the human and financial resources to start the operations.
TECHNICAL COST BENEFIT ANALYSIS

We will use latest cooking range that will have latest technology so that it does not
become obsolete in near future.

We will purchase them from local market so its maintenance won’t be a big problem.
Since we don’t import them so it will be cost effective.

SOCIAL COST BENEFIT ANALYSIS

We’ll use Eco - friendly biodegradable packaging for home delivery. This way we
won’t pollute the environment. Ranchi is not having an exclusive Pizza hut. So we’ll
provide the people of Ranchi with an exclusive Pizza hut.

We are also providing employment. We are appointing staffs on the basis of their
experience so we are providing gainful employment. We won’t encourage child
labour.

We’ll use ethical business concept and follow healthy competition.

MANAGERIAL FEASIBILITY

Four entrepreneurs will look after the smooth running of this venture. First member
will look after the quality control aspect. Second , third and fourth member will take
care of finance, maintenance and purchase.

LEGAL FEASIBILITY

We have taken necessary license required to run the business such as shop and
establishment license and labour license

We’ll strictly follow the government policies and we’ll also pay all the necessary
taxes to the government regularly and timely. According to our venture we will pay
33.5% of our income as income tax. Policies regarding maintenance of hygiene,
nutrient quality and prevention of adulteration will be pursued. The measures and
policies of governmental agencies like food and adulteration department will be
strictly followed by us. The quality control manager will see to it that standards
prescribed by food and adulteration department is maintained.
ECONOMIC FEASIBILITY

Since we are not operating on a very large scale so our contribution to the economy as
a whole will be negligible. The profit earned from the business may contribute to the
local economy and in long run may also contribute to national economy. We will
serve in Ranchi only. Ranchities will be benefited as they are getting an exclusive
Pizza hut with various facilities and services under one roof at reasonable price.

We have tried to make better use of available raw material. We will buy good quality
of raw material. The raw materials used in our business are costly and perishable so
we’ll take care that there is minimal wastage.

We have also tried to reduce the use of scarce and valuable resource by using plastic
furniture instead of wooden ones. We’ll also take care that cooking gas are not wasted
unnecessarily.

If we gain considerable profit in future then we’ll make Yummies an established

brand name.

COMMERCIAL FEASIBILITY
We achieve commercial feasibility or marketing feasibility for our venture by
having a competitive edge in terms of quality, pricing , advertising and
consumer acceptability.

A) DEMAND FOR THE PRODUCT:

From the responses collected through questionnaires, we come to know
that the demand for pizzas is and it is still increasing. Hence, our Yummies
Pizza center will cater to a high demand Pizza market in Ranchi.
Moreover, we found that only 4% of customers were extremely satisfied by
the quality and service of the pizzas and snacks bar or the restaurants
where visited for the pizzas. Hence, we can successfully and profitably
provide quality pizzas to our customers and care of their taste and
preference. The wide variety of our pizzas with different toppings will give
us a competitive edge over other snacks bar and restaurants offering
pizzas.

B) SUPPLY FOR THE PRODUCT:

WE would minimize the gap existing between the demand for raw
materials and their supply by identifying the lead time. Their will be a
timely supply of raw materials from Delhi as well as local market. From
using many suppliers to using fewer but more reliable ones would help us
to work closely in a “partnership” relationship with the suppliers.

C) DISTRIBITION CHANNELS:
We would be directly selling our product to the customers. This use of
zero-level distribution channel would eliminate nonessential services that
add to the final price of the product. Hence, customers would get good
 quality at less. In the long term, this will again have an advantage over the
competitors.

D) PRICING OF THE PRODUCT:

majority of our respondents wanted to have pizzas in a price range of Rs
30-60.Alsomost of them , i.e. 65% also came in the middle income bracket
of Rs 10,000-25,000.Target market reaction’s along with competitor’s
prices and our cost of production and operation were considered before
fixing the final price of our snacks. Our pricing strategy will cover various
price range such that both the higher and lower end of the Pizza market be
satisfied. However, most of the varieties of pizzas will be offered in the
price range of Rs 30-60 to satisfy majority of our middle income
customers.

FINANCIAL FEASIBILITY

From the study of financial feasibility , we found that our project is meeting
the following aspects.

1) Additional revenue to meet the cost of equity capital.

2) Payment of debt with the required rate of interest on time.
3) Generate adequate revenue so as to meet the working capital needs.
4) Able to meet the Break-even sales in one and a half year.
5) Raise funds to meet firm’s future investment required for the project.
6) Generate additional revenue to meet the contingency requirement.
7) Able to check that expected sales give expected revenue at the
expected cost.
8) Generate required amount of profit for the entrepreneur
9) Able to adopt future line of action and generate revenue to maintain the
debt-equity ratio.
DATA COLLECTION TOOLS

SEMI-STRUCTURED and PARTLY DISGUISED questionnaire was used

with both OPEN ENDED and CLOSE ENDED questions

LIMITATIONS of STUDY

• Non-probabilistic technique of Convenience Sampling and

Judgement Sampling method was used which could have
given errors of biasness. Due to long and an exhaustive
sampling population ,there may have been errors of
insufficient coverage.

• Time and resource constraint led us to confine our study to

the small car segment only.

• Only a few major restaurants and snacks bar were included in

our study.

• Paucity of time and recourses led to small a sample size.

.
Fixed Assets:
Particulars Amt.(Rs) Amt(Rs)

Land and Building 2,90,000

Furniture: Plastic Chairs: 16@250 4,000

Plastic Tables: 7@500 3,500

Wooden Desk 20,000

Chair 5,000

Miscellaneous 10,000 42,500

Cooking Appliances: Juicer 4,000

Coffee Maker 6,000

Other kitchen Items 40,000 50,000

Generator 30,000

Toiletry Items 8,000

Wash Basin 4,000

Calculating Devices 2,000

Computers 25,000

Lightings and Fans 17,000

Fire Extinguishers 20,000

TOTAL 4,88,500

Total Depreciation

Depreciation on:
Furniture @ 10% 4,000

Cooking appliances 8% 3,760

Generator @ 15% 3,000

10,760
SALES FORECAST

Avg. Sales per month - Rs 1,82,800

No. of days in a year - 365

No. of bands - 11

No. of holidays - 54

No. of months - 12

Therefore Total sales - Rs 21,93,600

Estimated Sales

Quantity Per month

Pizza 1100

Burger 1100

Patties 1350

Tea & Coffee 800

Soft Drinks 150

Juice 1150

Roll 1600
PROFIT & LOSS ACCOUNT

(for the year ended 2009 )

Particulars Amount (Rs)

To Rent 2,90,000

“ Salaries 3,60,000

“ Insurance 30,000

“ Telephone expenses 18,000

“ Electricity bill 36,000

“ Repair & Maintenance 10,000

“ Carriage or freight (Distribution expenses) 65,000

“ Depreciation 10,760

“ License Fee 10,000

“ Advertisement 60,000

“ Sales Tax 45,000

“ Interest on Loan @ 10% 1,20,000

“ Miscellaneous 10,000

“ Net Profit 1,68,840

12,33,600

Particulars Amount (Rs)

By Gross Profit transferred from Trading A/c 12,33,600
12,33,600
 BREAK-EVEN ANALYSIS
(Amount in lakhs)

Sales (21.93)

Total Cost (18.50)

Break Even Point

Cost

Fixed Cost (4.88)

1.5 years
Sales

Break Even Point (in Rs.) = Fixed cost x sales .

Sales – Variable cost

= 4.88*21.93
21.93-9.60

= 8.68
 TOTAL FINANCIAL REPORT

Equity 8,00,000

Loan 12,00,000

Total Investment 20,00,000

Fixed Cost 4,88,000

Variable Cost 9,60,000

Total Cost 17,22,000

Sales 21,93,600

Gross Profit 12,33,600

Net Profit 1,68,840

Break Even Point 8,68,000

We are able to generate the expected net profit that is sufficient

to meet variable cost and we will be able to recover fixed cost.

Reaching Break Even Point in 2 years.

 TRADING ACCOUNT

(for the year ended 2003)

Particulars Amount (Rs)

To Stock
Materials for :
Pizzas
Burgers
Patties
Rolls
Tea & Coffee
Juice
Cold Drinks
To Carriage and Freight 65,000
To Water expenses 20,000
To Gross profit transferred to P/L A/C. 12,33,600

Particulars Amount (Rs)

By Sales 21,93,600

By Closing Stock
 TENTATIVE PLAN FOR REPAYMENT OF LAON IN
INSTALLMENT

Date Instalment Total

Jan. 2004 3,00,000 3,00,000

May. 2004 3,00,000 6,00,000

Aug. 2004 3,00,000 9,00,000

Nov. 2004 4,00,000 13,00,000

Feb. 2005 4,00,000 17,00,000

May 2005 5,00,000 22,00,000

Total Loan = 12,00,000

Interest @ 10% = 1,20,000

Total = 22,00,000
 BALANCE SHEET

(for the year ended 2003)

Liabilities Amount (Rs)

Proprietorship:
Capital 40,00,000
Add : Net Profit 3,03,925
43,03,925
45,000
Less : Drawings 42,58,925
51,46,000

Bank Loan 20,00,000

62,58,925

Assets Amount (Rs)

Current Assets
Cash in hand 20,00,725
Cash at bank 21,77,000
Closing Stock 3,45,000
Fixed Assets 17,36,200

62,58,925
MARKET RESEARCH & ANALYSIS

• Identification of potential customer

Above 35
26 - 35 5% Below 13
20% 30%

13 - 25
45%

Through analysis, we came to know that mostly people

between 13 – 25 and children below 13 yrs visit to

Restaurant for PIZZA.

 • MONTHLY FAMILY INCOME

25,000 - 40,000
30%

10,000 - 25,000 40,000 - 55,000

65% 5%

Majority of the customers lies in the Income Group of Rs. 10,000

– 25,000.

Therefore Prices of the product offered by us are easily

affordable by them.
1. Arrangement preferred in the shop

80% 75%
70%
60%
50%
40%
30%
20% 15%
10% 5% 5%
0%
Open air A/C Cabin All the
Facility above

Demand for cabin facility, closed room with A/C and open-

air arrangement under one roof is the most. So we are

providing all the above facilities.

2. REASONS FOR EATING PIZZA

50%
50%
45%
40%
35%
30%
30%
25%
25%
20%
15%
10% 7%
5%
0%
Taste Status To Try new For Health
Sym bol things Nutrition

From the data we infer that people eat pizza because of its

taste and they feel it is a status symbol. Some eat only to

try new things and only a few eat for health and nutrition.
3. AWARENESS OF THE VARIETIES OF PIZZAS

100% 100%
95% 95%
90%
80%
70%
60%
50% 48%
40% 40%
30% 30%
20% 20%
10% 5%
0%

Stuffed

Masala

Any other
Chicken
Capsicum

Capsicum
Vegetable

Mushroom
Cheese

Onion
Pizza

People are aware with most of the flavours.

Cheese capsicum is the most favoured Pizza.

4. PREFERRED PRICE RANGE

60% 60%

50%

40%

30%
21% 19%
20%

10% 10%

0%
Rs. 20 - 40 Rs. 40 - 60 Rs. 60 - 100 Above 100

The most preferable price range for pizza is Rs. 20 – 80. So

we have tried to fix our prices accordingly.

5. FACILITIES & SERVICE

Excellent Good

Seating Arrangement Parking facility

Average Unsatisfactory

Quick Service Hygienic & Biodegradable

Home Delivery packaging.

Environment Quantity discount

Customers are dissatisfied by the facilities like hygienic and

biodegradable packaging, quantity discount provided by the

shop which they visit for pizza and they are moderately

satisfied by the services like quick service and home

delivery.

6 PREFERRED ITEM ALONG WITH PIZZA

Snacks Be verages

40% 40% 50% 50%

35%
30% 40%
30% 30%
20% 20%
20%
10% 15%
5% 10%
5%
0% 0%
Rs. 20

Rs. 40

Rs. 60

Above
- 100

Cold Coffee Tea Any

- 40

- 60

100

Drink other
 Most preferred snacks are patties and burgers and

beverages are cold drinks & coffee. So we will also provide

the same.

7. RESTAURANT / SNACK BAR PREFERRED FOR PIZZA

60% 58%

50%

40% 40%

30% 30%

20%

10%
2%
0%
Kaveri
Masala

Any other
Planet
Temptation

Temptation is the most preferred restaurant for Pizza.

8. HOW OFTEN CUSTOMER VISIT RESTAURANT / SNACK

BAR FOR PIZZA?

70%
62%
60%

50%

40%

30%

20% 20%

13%
10%
5%
0%
Once a
month
Twice a
month

More than it
Once a week
Customer visit more than twice in a month.

9. PROMOTIONAL MEANS

Any other Word of m outh

Television
2% 30%
15%

New spaper, Hoardings &

Magazines billboards
25% 28%

People mostly come to know about the Pizza shop through

word of mouth, hoardings, newspaper, cable TV, glow sign

boards etc, so we will also adopt above means of

promotion.

10. SATISFACTION LEVEL

Extrem ely Extrem ely

Dissatisfied satisfied
4% 0%

Dissatisfied
Moderately
40%
Satisfied
56%
 Most of the customers are either dissatisfied or moderately

satisfied by the facilities currently provided by the

restaurants or snack bars where they visit for pizzas.

12. OPINION OF OPENING OF AN EXCLUSIVE PIZZA HUT

100% Yes
90%
80%
70%
60%
50%
40%
30%
20%
10% No

0%
Yes No

Mostly all the respondents appreciate the idea of opening

up of an exclusive pizza hut with all the possible facilities

under one roof at a reasonable cost.

12. FOLLOWING COMPLAINTS ARE FACED BY THE

RESTAURANT AND SNACK BAR FROM CUSTOMER

• Cleanliness and hygiene

• Crispness of pizzas

• Home delivery service.

• Service of waiters.
 COMPETITOR:

1. DO THEY OFFER PIZZA IN THE SHOP?

No Yes

Only 50% shops offer pizza to their customer.

2. DEMAND OF PIZZA

Moderate
30%

Low High
5% 65%

Most of the respondents said that demand for pizza is high

and increasing.
3. WHICH VARIETY OF PIZZA IS SOLD MAXIMUM?

Anyother
10% Cheese
Vegetable Capsicum
20% 35%

Mushroom Chicken
20% 15%

Cheese capsicum is sold the most.

4. FACILITIES

60%
60%

50%

40%

30%
20% 20%
20%

10%

0%
Any other
Delivery

Quantity
Discount

telephone
Home

through
Order

Only 20% provide home delivery.Another 20% provide

quantity discount. And 60% provide order through

telephone. We will provide all the above facility.

5. SNACKS & BEVERAGES ALONG WITH PIZZA ( THE

PREFERRED ITEMS ARE)

Snacks Beverages

80% 70% 100% 90%

60% 70% 70%
60% 50% 80%
60%
40%
40%
20% 20%
0% 0%
Patties Burger Hot Dogs Cold Drink Tea Coffee

6. CHARGE EXTRA PRICE FOR HOME DELIVERY

No
20%

Yes
80%

Majority of shops charge extra price for home delivery. So

we will charge minimal price on home delivery.

7. PRICE RANGE

Rs. 60 - 100 Above 100 Rs. 20 - 40

20% 0% 20%

Rs. 40 - 60
60%

Maximum Pizza are sold in the range of Rs. 40 – 60.

8. PROMOTIONAL MEANS

40% 40% 34%

10%
Any other
Television
Display &

Newspaper &
Billboards

Magazines
Most of them prefer displays and hoarding for advertisement

of their restaurants.
9. AGE GROUP

45%

45%
40% 30%
35%
30% 20%
25%
20%
15% 5%
10%
5%
0%
Below 13 13 - 25 25 - 35 35 Above

People between 13 – 25 and children below 13 years visit to

restaurant for Pizza most.

10. MAJOR COMPETITORS

60%

Temptation
20%

Masala Planet
20%

Kaveri

0% 20% 40% 60% 80%

Temptation is the main competitor.

11. AVERAGE DAILY DEMAND FOR PIZZA

60%
60%

50%

40%

30%

20%
20%

10%

10%
10%

0%
Below 100

100 - 300

300 - 500

500 - 600

Above 600

Average demand for pizza is 500 – 600 pizzas per day and

it may increase in future.

 SAMPLING PLAN

SAMPLE SIZE

Our sample size comprises of 100 customers and 10 competitors.

SAMPLING UNIT

Our sampling unit consists of individual customers and individual

restaurants and snacks bar that offer Pizzas.

EXTENT

The extent of our entrepreneurial work will be confined in the

region of Ranchi.