Your Gateway to the Premium Punjabi Consumer

News - Entertainment - Discussions - Sports - Music

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Sports News
Sports Coverage
Interviews
Live Shows
Live Events
World News
Gurbani
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Talk Shows
Debates
Music
Channel Overview
A Premium Punjabi channel - Fair and Fearless that aspires to serve the Punjabi community
with rich content that truly makes it relevant and a market leader.
USA - Dish Network, Channel # 739
USA - Dishworld IP TV, Punjabi Pack on Roku TV
Canada - Bell Fibe TV, Channel #671
North America DHT TV Distribution
Internet Distribution
World wide streaming available @ www.globalpunjabtv.com
Punjabi Community Overview
Punjabi Community is the first Asia Indian to arrive in
North America in 1890
Only two Governors of Indian Origin in USA are
Punjabi
Punjabis in US and Canada are part of the US &
Canadian Armed forces
Punjabis in Canada have been in high public positions:
Premier Cabinet Minister, Members of Parliament
Punjabi Community is today in top ranking positions
in all walks of life: business, arts, medicine, science,
technology, banking, corporate, academics among
others
Small business leadership
Socially and culturally very active
Strong roots across all generations
Family oriented and high values
Strong interest in politics, culture, religion and
entertainment
News and infotainment is focus
Growing
Population
NJ/NY & North East : 200,000
California & West Coast : 250,000
Mid-West : 100,000
TX, AZ & Other States : 150,000
An estimated 700,000 in US and 1 Million in Canada
Target Audience
CA 662k, TX 280k, NY 360k, NJ 311k, IL 295k.
Gender : Female and Male
Age: 23-55
Price: Price Sensitive
Interests: Movies, religious programming, sports,
cultural events (on a general level).
Location: Nationwide. 78% in Primary DMAs and
22% in Secondary DMAs.
Religion: Diverse, Hindu, Sikh.
Median Household Income: 71,079
Size of Household: Multi generational household.
Primary Target:
Primary DMAs
IL 295,000
NY 360,000
NJ 311,000
TX 280,000
CA 662,000
Target Audience Segmentation
Punjabi households usually consist of 3 generations.
In terms of media consumption and behavior, they
are divided into Parents, Grand Parents and Youth.
Parents remain the decision makers. The
grandparents and the youth in the house are
influencers.
Each generation tend to be slightly different in their
media consumption.
Target In Order of TV
Consumption
Age Range
Parents
Grand Parents
Youth
24 - 55
55+
-24
Parents
Grand
Parents
Youth
Market Prole: Punjabi Population
California
38%
Texas
7%
New York
11%
New Jersey
7%
Illinois
9%
Other
28%
Punjabi Populaton in the U.S.
Gender : Female and Male.
Age: 23-55.
Interests: Bollywood, politics, sports and
music.
Location: Nationwide, 72.3% (445k) reside in
Primary DMAs.
Religion: Hindu, Sikh
Size of Household: Multi-generational
household.
Primary Target:
Global Punjab
Complete Family
Entertainment
Sports, Entertainment & Infotainment
Live Events & Shows (Politics,
Lifestyle, Issus, Debates,
Forums etc.
Gurbani
News & Current Affair
Punjabi News, Word News, Current Affairs,
Sports News Local North America News
Gurbani from Baru Sahib, Nitnem,
Gurbani Vichar, Dhur Ki Bani
Sajre Sur, Meri Voice, First Laughter After Gane,
Music Videos, Film Promos, Shokiniya
Roshni, Sath A Punjabi Hangout, Discussion Point, Talking Punjab, Prime Debate,
Live Coverage of Events across North America
News
News & Current Aairs
Daily
Sports News
Daily
World News
30 Minutes
Daily Prime
Punjabi News
Gurbani
Gurbani
Local
Kirtan Darbars
Gurbani
From
Baru Sahib
Morning
Prayers
(Nitnem)
Dhur Ki Bani
Local Show on
Gurbani Music &
Raags
Evening
Prayers
(Nitnem)
Forum
Forum
Talking
Punjab
Sath
A Punjabi
Hangout
Global Punjab
Debate
Discussion
Point
Entertainment
Entertainment
Meri Voice
Meri Choice
World Class
Entertainment
Shokiniya
Phele Laughter
Gane After
Sajjray
Sur
Live Events
Event Coverage
GLOBAL
PUNJAB
@ Your Community
GLOBAL
PUNJAB
@ Your Channel
GLOBAL
PUNJAB
@ Your Events
GLOBAL
PUNJAB
@ LIVE
Advertise with us
For Advertisement, Promotions, Events & Programming contact
Advertise with us
Sumandeep Kaur
VP Programming
VP Sales and Marketing
Suman@GlobalPunjabTV.com
Tel # +1 917 287 0972
USA- East Coast
Jagdev Bhandal
Bureau Incharage ,California
jagdev@GlobalPunjabTV.com
Tel # +1 916 543 1313
USA- West Coast
Ajay Fotedar
VP Sales and Marketing
ajay@globalpunjabtv.com
Tel # +1 647 502 1251
CANADA
Manraj Rai
VP Sales and Marketing
manrajrai@globalpunjabtv.com
Tel # +91 904 103 0317
+91 987 865 4446
INDIA