Aradia Correnti Email: aradia.uni@gmail.

com
Information Architecture UI/UX Design Interaction Design Content Management

PORTFOLIO:
http://www.aradiaux.com

QUALIFICATIONS SUMMARY
Experienced hands-on UX designer with focus on responsive design for mobile, Web & tablet.
Passionate end-user advocate.
Proficient content/information architect with 10 years combined experience in organizing information for
Web and print; equally adept in interaction and IA design.
Expert practitioner of User-Centered Design; delivers solutions that combine clean architecture and great
UI/UX.
Highly skilled in wire-framing and prototyping concepts.
Conducts and/or assists with User Research and data mining efforts to land on the right solution.
Consistently provides strong thought leadership and strategic input across large-scale platforms and
multiple feature areas.
Well-versed in Agile Software Development.
Focuses on improving the product, as well as the team.
Produces specifications, white papers, and designs that meet business, design, and end-user goals.
Very strong relationship-building and cross-team collaboration skills; adept at driving consensus.
Demonstrates proven ability to manage projects; works independently with minimal direction; enjoys
working with a team; highly-developed interpersonal and communications skills.
Naturally gravitates toward ownership of multiple projects; enjoys challenges & expanded reach.
Proven strategic planning and execution of projects and product concepts.

WORK HISTORY
Product Designer, Tipbit (Contract) 08/12-Current
Designing newly-concepted product from the ground up.
Designing on-brand experiences across all surfaces (PC, Tablet, Web, and Mobile).
Delivering IA, wireframes and high-fidelity mock-ups for app and marketing Website.
Collaborating on brand development.

UX/UI/Visual Designer, Amazon (Kindle Group Contract) 05/12-08/12
Designed Kindle Content Store experiences for Web, Mobile & Kindle devices (includes UI, information &
visual design).
Participated in planning sessions for 2013-2014.

Freelance UX Designer, Filter Digital 03/12-06/12
Created wireframes and interaction flows for a startups iPhone app.
Created interaction flows & visual mockups for an Xbox companion app.
Met with and presented to clients on a regular basis.

Freelance UX Consultant, Rooster Park 03/12-06/12
Designed a data portal site/app for a startup (focused on large-scale IT management data.)
o Created new Information Architecture for this large app, focusing on simplification.
o Re-branded the product and created new visual design & guidelines.
o Created all end-to-end Interaction and UX/UI Designs.


Senior UX Designer/Architect, Draftfcb 07/11-03/12
Introduced UCD and UX for digital projects to the agency.
Educated agency on the UX Design process and project cycle for Website/app design & production.
Designed Website for consumer-focused HP loyalty program (producing Scenarios, sitemap, interaction
model, wireframes and comps).
Aradia Correnti Email: aradia.uni@gmail.com Mobile: (206) 397-6627
2
Designed separate Website for enterprise-focused HP loyalty program (producing Scenarios, sitemap,
interaction model, wireframes and comps).
Influenced loyalty program strategy from UX perspective.
Hired freelance design and User Research resources.

User Experience PM II, Microsoft Corp. 09/07-07/11
Digital Entertainment Team (Xbox Live) 09/10-07/11
Defined Social, Community and Rewards experiences for PC entertainment software that connects users
with new content.
Defined identity experiences for PC entertainment client that draw customers to product marketplace.
Wireframed social Profile, Friends UX, Sharing & Avatar experiences that appear across the product.
Created experiences for and drove development of ratings, rewards and recommendations system.
Ensured revenue increase opportunities through user experiences that continually introduce customers to
new media.
Managed internal partner relationships (Xbox console, Windows group, Web experiences groups, etc.).

Windows

Phone Messaging Team 03/09-09/10

Created wireframes and other conceptual mockups for email and Visual Voicemail user experiences.
Created, wireframed, and drove the development of platform-wide Content Sharing solution and UI.
Defined and managed the development of Start menu experience for e-mail, SMS/MMS and IM.
Defined & managed the notifications experiences for e-mail, SMS/MMS and IM.
Led incubation teams to design concepts & experiences for upcoming releases; created hi-fidelity
mockups of forward-thinking experiences.
Tracked all dependencies on partner teams; created a process to be used for future releases; acted as
liaison between Communications team and all partner teams.
Managed branding relationships for all messaging; engaged with internal & external partners to obtain
logo usage rights and get the right contracts in place.

Windows Mobile Shell team and Phone/ConnUX team 09/07-03/09
Created graphics and mock-ups for software interaction models.
Responsible for creating initial setup/sign-in experiences that increase customer retention and overall
product satisfaction (Out Of Box Experience/OOBE).
Redesigned Connectivity User Experiences for full-touch devices (Wi-Fi, Bluetooth, cellular data).
Managed vendor Software Engineers.
Drove integration of services and related apps throughout device platform.

Content Manager/Publisher II Microsoft Corporation 08/06-09/07
Produced data visualization maps for backend system.
Created IA maps of Help documentation CMS.
Defined (along with team) the IA of the WP7 platform by creating vocabulary & labeling system of entire
platforms UI.
Analyzed Marketing site data to determine which content was most used/needed.
Assisted Marketing site group with IA redesign and Content Publishing Process updates.
Helped develop XML templates/system for one-time/multiple platform content creation.
Designed, wireframed, and prototyped ne Help application for mobile platform.
Managed contractor writers, developers, and testers.
Created and managed Dev and Test process and schedule for Help application.
Managed partner/client relationships (OEMs & Mobile Operators).

Designer & Writer, IDS (Atlanta) 05/04-07/06
(For easier reading, this section has been broken down by project)

Information Architect/UI DesignerMerck Intranet Project
Provided data visualization for Sales Rep career levels, paths, training & development.
Independently designed Information Architecture for this ~400 page Website.
Designed all graphical UI elements for entire site.
Implemented all pages of site using Dreamweaver, HTML, and Fireworks JavaScript.
Created all written content for site.
Aradia Correnti Email: aradia.uni@gmail.com Mobile: (206) 397-6627
3

Instructional Designer & DeveloperMerck, Orkin, Coca Cola, UPS
Designed and developed customized multimedia corporate technical and soft skills training courses for
Sales, Marketing, and Technical departments at Fortune 500 companies; built courses for beginner,
intermediate, and advanced audiences.
Managed client relationships while managing projects from inception to delivery.
Responded to Requests for Proposals with product outlines, presentations, and/or specifications.
Cooperated with clients Marketing departments to create customized course branding, selling
messages, and sales strategies.
Interviewed IT Developers and chemical/pharmaceutical Subject Matter Experts and conducted
independent research
Edited documents and tracked changes through multiple edit cycles.
Reviewed, analyzed, and interpreted scientific, pharmaceutical, technical, and operations documents,
including requirements documents, design documents, functional specifications, technical specifications,
operating procedures, white papers, technical articles, flow diagrams, and discussion forums.
Collected and clarified technical information.

Graphic/Visual Designerbooks, PowerPoint presentations, other collateral
Created style templates and formatting books.
Created internal training and style guides for new hires.
Designed artwork for self-study guides, PowerPoint presentations, websites, job aids, reference guides,
and all other publications. Designed and developing page layout for all media. Design included:
o Book Covers
o Slide Masters and Decks
o Photography
o Visio Flowcharts & Wireframes
o Charts and Diagrams
Built customer-facing Website for IDS; created and implemented email marketing campaign.

EDUCATION
Bachelor of Arts in English Queens College, CUNY (N.Y.C.) 1998
Minor in Education
Minor in Anthropology

INTERNSHIPS

Editorial Intern, L.A. Parent Magazine 01/00-07/00
Evaluated childrens books, videos, and clothing/product lines.
Wrote (nationally published) short reviews on said items.
Edited informational publications; corresponded with writers and producers.
Functioned as contact for PR firms and interviewer of featured people.

Educational Intern, Queens College Educational Department 1994-1997
Cooperated with Junior High and High School teachers in Queens, N.Y.
Designed lesson plans and exams; graded tests and essays.
Proofread and edited teaching materials and taught classroom lessons.

Tools Used:
Microsoft Word
Microsoft Publisher
Microsoft PowerPoint
Microsoft Excel
Microsoft Project
Microsoft Product Studio

Adobe Illustrator
Adobe Photoshop
Adobe PageMaker
Adobe Audition
Adobe Dreamweaver
Adobe Fireworks

Adobe Captivate
Adobe Flash
Microsoft Outlook
Visio
HTML
Sony Acid