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MARKETING TOPICS1. Consumer perception survey2. Internet marketing3. Market


assessment/planning4. Market research/surveys/focus groups5. New product
development/design6. Pricing strategy7. Revenue management8. Sales force management9.
Advertising and promotion/pr10. Branding11. Customer relationship mgmt12. Data mining/data
driven mktg13. Direct marketing customer satisfaction survey14. Consumer perception
survey15. Service quality study16. Service blueprinting17. Service process mapping back
stage, on-stage18. Improving service quality using service blueprinting19. Competition
analysis20. Service standards21. Study on effectiveness of employees role in service delivery22.
Effectiveness of channels (distributors) in service delivery23. Effectiveness of channels (on-line/
internet) in service delivery24. Customer data analysis25. Study of institutional markets26.
Effectiveness of promotion schemes27. Measurement of brand awareness and brand
perception28. Customer loyalty study29. Study of purchase influencing factors30. Customer
profiling31. Advertising effectiveness study32. Product strategies of private life insurance
companies33. A study on "why companies should go for outsourcing"34. Effectiveness of
advertising on real estate sector35. Study on consumer expectations and perceptions towards
consumer loans36. Workers attrition rate at hotel industry is increasing study regarding this
issue37. Attrition rates at different sectors38. Effectiveness and scope of employee referrals in
the process of talent sourcing39. Study of training needs across different industries40. Study on
creation of luxury brand41. Strategies used to build successful internet based customer
services42. Measuring the effectiveness of retail banking of a nationalised bank compared to a
mnc
43. Conspicuous consumption44. Study of awareness and acceptability of upvc windows and
door systems45. Opportunities of financing the nanos in bangalore46. Changing trends in fmcg
industry in india47. A study of best hr practices in service industry48. Fundamental analysis of
indian telecom companies49. Study of consumer behaviour in automobile industry50. Customer
buying behaviour towards insurance products51. Promotion strategies followed in insurance
sector52. Study on changing consumer preference towards organised retailing from un-organised
retailing53. Study on "impact of advertising in bb marketing"54. Distribution network & general
insurance industry55. A study on distribution channels in aluminum industry56. Study on
strategies for promoting retailers brands57. Study of operations & marketing of chemical goods
in ssi58. The impact of tax on electronic goods & products (industrial marketing)59.
Merchandising key account management in apparel exports60. Effect of marketing in
mobilization in bpo segment61. Marketing in fmcg sector62. E-marketing of financial services:
relationship approach63. Understanding cross cultural literacy in international business64. The
study of operations & marketing of indian pharmaceutical industry65. Impact of promotional
activities at mall on consumers behaviour at shopping malls66. A study on indian pharmaceutical
industry67. Managing of luxury brands68. Viability of micro insurance in indian scenario69.
Performance evaluation of initial public offers in india70. Process of underwriting and valuation
of life insurance71. Risk management in foreign exchange72. Asset liabilities management in
indian banks73. Customer satisfaction survey74. Consumer perception survey75. Service quality
study76. Service blueprinting77. Service process mapping back stage, on-stage78. Improving
service quality using service blueprinting79. Competition analysis80. Service standards81. Study
on effectiveness of employees role in service delivery82. Effectiveness of channels (distributors/
dsas) in service delivery83. Effectiveness of channels (on-line/ internet) in service delivery84.
Customer data analysis85. Study of institutional markets86. Effectiveness of promotion schemes
87. Measurement of brand awareness and brand perception 88. Customer loyalty study 89. Study
of purchase influencing factors 90. Customer profiling 91. Advertising effectiveness study 92.
Bcg matrix 93. Hr topics 94. Performance appraisal/ performance management system 95.
Human resource information system 96. Recruitment / selection methods 97. Attrition/retention
98. Compensation 99. Employee satisfaction/surveys 100. Organizational design, governance
101. Performance measurement/mgmt 102. Succession management 103. Training &
development FINANCE TOPICS Major topics1) cash management2) management of financial
services3) working capital4) inventory control5) audit and accounting6) budgeting/cost control7)
business valuations8) cost benchmarking9) electronic funds transfer10) factoring/financing11)
product/customer profitability12) project assessment, feasibility13) risk management.
RESEARCH PROJECTS1. Foreign exchange practices & hedging tools used by software
industry2. A comparative analysis of balanced fund scheme of mutual fund3. An analytical study
on the volatility of securities traded on bse sensex4. Analysis of foreign currency funding
option5. A study on the security analysis for selecting the appropriate security through
analyzingeconomy and industry6. A study on demat and online trading in secondary market7.
Analytical study of derivatives8. A study on impact of npas on profitability & liquidity in
banking industry9. Non performing assets10. Perception on mutual funds in Bangalore11. To
establish and carry on business of banking in any part of india or outside india.12. Role of
financial institutions in financing ssis13. Study on the role of financial institutions in providing
housing loans to middle income groupin bangalore city14. Budgeting15. A study of deposit
mobilization with reference to nationalized banks16. Indian capital market17. A study on foreign
exchange funding option18. Currency correlation and variability as hedging tool an analytical
study of their relationship19. Pre-banking development software analysis and operations
credentials20. Impact of inflation and gdp on stock market returns in india21. Co-operative
banks & their working capital22. The financial performance evaluation23. Instrument24.
Volatility analysis of pharmaceutical scrips25. Demat: online trading & its safety26.
Fundamental & financial analysis of fund management27. Brand loyalty of cigarette smokers in
bangalore28. Study on the rule of financial institution in providing housing rule to middle
income groups29. Trend analysis of pharmaceutical with reference to b.s.e (bombay stock
exchange) duringjuly-november 200530. Impact of electronic advertising on purchasing
decision31. A study of deposit mobilization with reference to nationalised banks32. Sensitivity
analysis of stocks in information technology, cement and automobile sectors33. Current scenario
of derivatives market in india34. Developing and measuring the developing and measuring the
performance of portfolio basedon risk and return35. An analytical study on impact of fdi in
industrial development in india36. Creating of an application regarding wealth management37.
Analysis of investors perception about mid-cap investment and mid-cap sector38. A study on
option strategies in derivative market39. A research on strategies for retaining employees in call
centers
40. Risk management with financial derivatives41. Portfolio analysis of banking sectors42.
Study of financial planning among it professionals in bangalore43. Technical analysis of bse it
sector index and investors perspective towards it stocks44. Crm and foreign banks45.
Working capital and ratio analysis at modern collections pvt ltd.,46. Budget and budgetary
control system at kpcl47. Financial analysis at beml48. Working capital management at med
reich49. A study on financial analysis of hdfc bank50. Hdfc standard life51. Performance
analysis of growth oriented income fund with special reference to hsbc assetmanagement india
pvt ltd52. A report on augmenting asset liability management practices at canara bank53.
Working capital management at 3m india limited, bangalore54. Working capital management a
case study of the kerala electrical and allied engineering co.Limited, cochin55. An analysis of
npa in commercial banks with special reference to dhanalakshmi bank limited56. A comparative
study on invest shield life of icici with other insurance companies57. A study on risks,
opportunities and hedging process in commodities market with reference toreymount
commodities pvt ltd58. A study on the analysis of risk and return towards mutual fund schemes
in forutne advisoryservices, business partner of reliance money59. Analysis of working capital
management of karnataka soaps & detergents limited, bangalore60. Inventory control and its
management at ks&dl61. A study on the impact of labour welfare measures in rubco group62.
Lending loans and advances ,position of various advances problem faced by sbm bank.63.
Financial assistance by ksfc to small and medium enterprises64. An analysis of the performance
of the golden harvest scheme (a study conducted for tanishq)65. The title of the study is "loans
and recoveries" at bharat cooperative bank (mumbai)limited.66. Financial analysis of page
apparels mft pvt ltd, bangalore67. Mobilisation of funds in insurance industry with reference to
hdfc standard life.68. Financial aspects and its operations with reference to rhino resins pvt.
Ltd69. A comparative study on the credit parameters used for lending housing finance in hdfc
withother major players in the industry70. A report on estimation of working capital requirement
(prepared on behalf of cruxinformation system (p) ltd)71. Evaluation of financial performance of
fairmate chemicals private limited72. Investors prospective towards mutual fund scheme at
franklin templeton global funds73. A study on credit management (a study conducted at abu
dhabi commercial bank)74. Customer satisfaction towards j&k bank with special refrence to
jamia qadeem sopore branch75. Working capital management towards msr motors pvt ltd76.
Budgeting and budgetary control - systems & procedures, a study made at bel- bangalore77.
Financial analysis-a case study of southern power equipment company limited, bangalore.
78. Cost analysis in wockhardt hospital79. A study of working capital management in bank of
india80. Financial ratio analysis of travancore cements ltd. (tcl), kottayam81. Financial analysis-
a case study of spec ltd82. Credit management" at amanath co-operative bank83. Welfare
amenities to bank employees. (a study conducted at canara bank, h.o, bangalore)84. A study
report of ratio analysis, at balaji enterprises85. A study on geojit financial services ltd86. A study
on changing business profile of karnataka state financial corporation87. A study on credit
management of state bank of travancore88. Financial statement analysis for effective financial
control a project study conducted atmysore sales international limited at hire-purchase division
(msil)89. Mergers and acquisition of banking industry with specific reference to bank of madura
ltd90. Performance of mutual funds under the global environment a case study conducted in
hdfc91. Financial performance of sudarshan telecom92. Investment options for investors in
mutual funds for kotak93. Financial performance analysis of the urban co-operative bank ltd.
Jaipur94. Study on car funding conducted with reference to apeejay finance95. Inventory control
& management at ssa(sri sri ayurveda)96. Study the growth of vijaya bank & evaluate the
financial performance of vijaya bank97. The management of non performing assets in the canara
banks loan portfolio98. Working capital management of blue star99. Working capital
management in sai agro industries100. Financial performance analysis of hindustan lever
limited101. Budgeting process and control system at hindustan aeronautics limited at engine
division102. An organizational study of icds securities and working pattern of various broking
firms andcomparative analysis of icds securities ltd. With other broking firms103. A study on
customer expectation and perception with reference to indian airlines104. Study of icici
direct.com (online share trading) dematerialization in icici capital ltd.105. Working capital of
ksrtc106. Study of working capital management at parisons foods pvt limited107. A study on
ratio analysis of beml108. Working capital management at bharath electronics ltd (bel)109. To
know the sources of funds and applications of funds and to allocate the availableresources
properly at ing vysya110. Analysis of mergers and acquisitions among banks, with specific
reference to bank ofmadura ltd., icici ltd. And icici bank ltd111. Foreign investment decision in
india and the effect of the hike in fdi ceiling on thetelecommunication sector112. To the study
the causes and movements of npas in ksfc113. A study on working capital management and ratio
analysis of mcdowells & company ltd114. Kerala roadways ltd/calicut115. Financial
performance of a. S. R. Associates116. A study & analysis on working capital management at
karnataka power corporation limited(kpcl)
117. Inventory management & its control at karnataka soap and detergent ltd118. A study on
financial statement analysis at jubliant organosys ltd119. Bu business loans for trade (blt)
portfolio at ing vysya bank ltd.120. A study on the financial performance of shree thyagaraja co-
operative bank limited121. A study of personal segment advances" in state bank of mysore122.
Funds flow management at k.s.f.c123. Financial performance and evaluation of ks&dl124. A
study on ratio analysis" adopted by druk sherig construction company, bhutan125. Ratio analysis
of financial performance of karnataka soaps & detergents limited126. The role of national bank
ltd in export and import of bangladesh or national banklimited, dhaka127. A study inventory
management at bharath earth movers limited128. Need for financial statement analysis of a
computer hardware industry129. An analysis of the financial statement of corporation bank130.
Financial statements, profit and loss account and the balance sheet of the company titan131. A
study on the financial statement with special reference to manjushree extrusions
limited,bangalore132. Working capital management of dscl133. A study on kaypee electronics &
associate private limited134. A study on midcaps and its impact on nifty market135. The study
on working capital in s m dyechem limited136. A study conducted for lords apparels private
limited on working capital management andratio analysis137. Financial planning and solutions
with life insurance with carried out to icici life insurancecompany ltd138. Export and import
finance, banking procedure and analysis of vijaya banks performance139. A study on
customer portfolio for mutual funds (with special reference to icici bank ltd)140. A study on
customer satisfaction towards vaibhav exports141. A study conducted for hgs apparels private
limited on working capital management andratio analysis142. Impact of market volatility on debt
funds investment a study conducted at standardchartered143. Inventory management & control at
rwf144. Ratio analisys, allahabad bank145. To bring about the importance of technical analysis
in the speculation activities and to studythe market movement through the rsi.146. A study on
working capital management and ratio analysis of abb ltd. (business area unit,peenya)147.
Financial statements analysis of metal comps (i) private limited.148. A study on risk
management system in banking industry(with respect to indian banks atbangalore)149. Inventory
management: to reach a level of rs.15 crores by financial year end for entirecompany, to have
average inventory of rs.22 crores of honeywell solutions150. Credit risk management a study
conducted at canara bank
151. Project apprisal for getting a financial aid from ksfc (prepared on behalf of crux
informationsystems (p) ltd bangalore)152. A comparative study of housing loan schemes of
various housing finance institutes for ic1cihome finance ltd153. A study on documentation of
export ever shine granites company pvt ltd.154. A project report on credit appraisal management
a case study of canara bank155. Financial statements are indicators of profitability and financial
statement of milco pvt ltd156. Project financing and non-performing assets management at mpfc,
bhopal157. Comparative study of the wealth management structure of banks & analysis of the
wealthmanagement marketplace at hsbc158. A study on the financial analysis of acknit knitting
limited159. Financial analysis of bharath earth movers limited160. Thomson corporation
(international private limited) bangalore161. A study on impact of mergers and acquisitions in
the capital market at cochin stockexchange ltd162. A study on financial aspects of the thiruvalla
east co-operative bank ltd.163. Financial performance of the state bank of mysore pertaining to
personal loans164. A feasibility study on hypothecation financing of car loans (with special
reference to ingvysya bank)165. Commercial banking, united bank of india, banking credit
an overview166. Study on the ratio analysis and interpretation of mysore steel suppliers167.
Study on labour welfare measures with reference to ksdl168. The project report on financial
analysis of blue star limited169. Financial statement analysis of karnataka silk marketing
board170. Analyzing the performance of anand polymers pvt ltd171. A study on inventory
management at indo american hybrid seeds (india) pvt ltd172. Comparative analysis of financial
statements of karnataka power transmission corporationlimited173. The study on stratigies used
in derivative market at kotak securitiies174. Financial performance of the 131 bank of india
pertaining to various scheme of loans175. Financial performance of mysore steel suppliers176.
Performance of selected information technology scrips with reference to early days ofupa
(united progressive alliance) government (during july november 2004)177. Financial analysis of
the comptrollers office co-operative bank ltd at the comptrollers officeco-operative bank ltd178.
Financial statement analysis at j&k bank179. Working capital management in bamul180. The
study of ratio analysis of rourkela steel plant181. Trend analysis of automobile industry actively
traded stock on bse with special reference tounited progressive allance government 2004{during
july to november}182. Study on portfolio management of the investors of tata metaliks
limited183. A study on working capital management at michigan rubber (india) ltd184. Detailed
analysis of service co-operative bank and analysing the problem of increase in theoverdues at
hosdurg service co-operative bank185. A study on financial ratio analysis of western india
plywoods ltd
186. Brand awareness of airtel mobile connection at impulse touch marathahalli bangalore187. A
study on brand preferences and comparative analysis of different brand of ready to eatproducts
with reference to mtr foods limited188. A study on the performance and financial progress of
mutual funds with special reference toabn-amro189. Current scenario of derivatives in indian
market with special reference to india infoline190.

Finance topics

A study on the assessment of performance budgeting in amanath co-operative bank ltd191.
"export procedure followed by rashmi silk fabrics for silk".192. A study on financial
performance at absolute infotech private limited, bangalore193. A study of investor preference
towards future and optioins of india infoline co ltd194. A study on term loans for industrial
sectors of corporation bank195. Inventory management analysis at hindustan aeronautics
limited196. Inventory management and control at bimal auto agency197. A study on risk return
analysis of insurance product at hdfc chubb general insurancecompany ltd bangalore198.
Customer satisfaction after sales and service provided by silicon honda199. The study of the
retailers expectations from tata steel (tubes & pipes div.)200. A project report on exporters credit
(conducted on behalf of state bank of india, commercialbranch, bangalore)201. A study of
financial performance of the united bank of india pertaining to various scheme ofloans202.
Export procedure followed by rashmi silk fabrics for silk203. Assessment of customer
satisfaction towards south indian bank (yeswanthpur branch)204. A report on working capital
management at forbes campbell knitwear205. Ratio analysis conducted on behalf of hotel
industrialists co-operative bank ltd206. A study on insurance as an investment conducted on
behalf of ing vysya life insurance207. Fixed asset accounting at karnataka state road transport
corporation208. A study of working capital management of k.s.r.t.c.209. Non-performing assets
in indian commercial banks210. The inventory management and control of arya vaidya sala
kottakkal211. Working capital management in ks&dl212. Working capital management analysis
a case study of bangalore diary milk union limitedbangalore213. Working capital management in
bangalore electricity supply company limited214. A analytical study on effectiveness of cost
control with special reference to ks&d l215. Evaluation of the inventory management system at
wockhardt hospital and heart institute216. Inventory management and import cost calculation
carried out in skf india limited217. A study on wear life perception of customers affecting
customer satisfaction in the case ofslurry pumps manufactured and supplied by m/s.mcnally
bangalore industries ltd,218. Inventory control techniques (using abc,eoq,ved) conducted on
behalf of goetz india ltd,yelahanka219. Working capital management in l&t komatsu ltd220.
Financial statement analysis using ratio analysis karnataka state co- operative apex bank221.
Evaluation of financial performance" of a. C. M. Industries private limited222. Anuvarthh
apparels pvt. Ltd.
223. Working capital management in bescom224. A study on costing system in ascertaining &
analysis of cost with reference to sri sriayurveda225. Comparative common-size financial
analysis to determine the co-relation between sharemarket price & earning capacity of the fmcg
companies226. Financial performance at absolute infotech private limited bangalore227. A study
on financial health of yuken india limited, bangalore228. Dematerialization of shares in bgse
financials limited, subsidiary of bangalore stockexchange229. Ratio analysis in bamul230. A
project report on the "export procedure followed by kishan international for silk".231. Financial
statement analysis - tafe232. Working capital management kmf233. Financial analysis at
power grid corporation of india ltd234. A report on activity based costing for kar mobiles ltd235.
Working capital management of bostik limited236. An overall organizational study at state
cooperative apex bank ltd237. The study of working capital management in alfred herbert ltd238.
Study on financial analysis and planning at kpcl239. Prateek appareals pvt ltd240. Inventory
management and control at shahi export house241. Effectiveness of cost control with special
reference to k s&dl242. Non-performing assets of public sector banks (with reference to the state
bank of mysore)243. Analysis of working capital management of auma india ltd244. Financial
analysis of keltron components complex limited245. Role of financial institution in financing
small scale industries (ssi) a study at thenilambur co-operative urban bank ltd246. Analysis
of ratios a study conducted for a.c.m. industries247. An insight into the financial
performance of movers (india) private ltd248. Customer satisfaction towards state bank of
mysore249. A study of working capital management of bharath earth movers ltd. Bangalore250.
Working capital management with special reference to the surlin solutions pvt limited251.
Financing of commercial vehicle trucks (sri ram investment)252. Efficiency of tele
marketing activities and its viabilities. By abn amro253. Zenith exports limited for silk254. A
study on the innovations in retail lending with reference to vijaya bank (jayanagar 3rdblock
branch)255. The rai saheb rekhchand mohota spg & wvg mills limited256. Structure of mutual
funds as an investment avenue and the performance of five debt fundsof standard chartered
mutual fund257. A study of credit appraisal system of ing vysya bank ltd258. Analysis of
financial performance of icici bank limited259. Ratio analysis of hindustan lever ltd260. Study of
associated cement companies limited on the basis of ratio analysis (acc)261. Honeywell
technology solutions lab (htsl)
262. A study of ratio analysis of the financial statements of ks&dl263. An effective study of
financial management information system of dlt pvt. Ltd264. A study on forex risk management
through forward merchant contracts265. Analysis of the financial statement of usha martin
limited through ratio analysis266. Inventory management system and control in bamul267.
Housing finance as a means of increasing the profitability of lic of india268. A study on forex
risk management at reymout (p) ltd269. Analysis of non-performing assets in the
hanumanthnagar co-operative bank270. Lending practices in banking sector at union bank of
india271. A study on financial statement analysis at peenya fine comp pvt ltd272. Standard
chartered bank, bangalore273. Market potential and brand awareness for honda activa in
bangalore city274. Motor industries company ltd (mico)275. A study of the market potentiality
of aaa size batteries276. Inventory management in ksrtc277. A study on financial analysis. On
behalf of kptcl278. Financial statement analysis conducted on behalf of the federal bank ltd279.
A study on non-performing assets with special reference to hdfc bank ltd280. A study on the
financial performance of allahabad bank.281. Systematic investment plan on behalf of
cholamandalam distribution service limited282. A study on mutual funds as a growth hdfc
ltd283. Comparative study of growth oriented balanced funds of various companies with
referenceto ing vysya mutual fund284. A study on market intelligence of event management
companies in bangalore for shrushtiads285. The study of recruitment and its effectiveness at
taj residency.286. Financial performance related to icici prudential insurance scheme287.
Exchange rate mechanisms in foreign exchange management conducted on behalf of vijayabank,
bangalore288. Financial statement analysis in om sai motors on the basis of various
techniques289. Study on attrition level290. An analysis on cash management291. Study on
industrial safety managemsent292. Morale293. Employee welfare294. Study on customer
satisfaction295. Demand and forcasting296. Study on financial performance using297. Ratio
analysis298. Effectiveness of grievance handling mechanism299. Inventory management
system300. Performance apprsial system301. Employee satisfaction302. Recruitment and
selection process303. Consumer behavior
304. Life insurance305. Training and development306. Market survey on brand equity307.
Effect of welfare measures on employee morale in hidesign308. Payables management309.
Conflicts management strategies310. Customer focus on supply chain management311.
Employees absenteeism312. Employee absenteeism and employee morale313. Women
consumer attitude of purchasing car314. Working capital management315. Labour welfare
measures316. Customer satisfaction317. Cash management318. Productivity level319. Sales
promotion320. The usage of321. Knowledge management322. Attitude of customers towards
standard polymers323. Employees job satisfaction in emami limited324. Effectiveness of
training programme at hcl peripherals325. Employees personality in natural capsules ltd.,326.
Employees motivation in emami limited327. Absenteeism among the employees328.
Employee welfare measures in arignar anna sugar mills329. Study on working capital
management330. Dealers satisfaction with reference to tamilnadu cement331. Employees job
clarity at whirlpool of india limited332. Ratio analysis in tamilnadu cement corporation ltd333.
Effectiveness of employee safety and health334. Market potential of float glasses in chennai
region335. Customer satisfaction in domestic sales with reference to anglo french textiles (ptc
ltd.,)336. Employee perception at appasamy ocular devices pvt. Ltd.,337. A repport on
international buisness operations of ongc & ovl338. A report on study of international
marketing339. Export prospects of alcoholic beverages to russia,ukraine and uzbekistan340.
International marketing of khadi341. Liner activities of shagai logistics342. The credit crunch
and its impact on the property market in the uk343. International services and india344.
Internationalizing to the uk: a resource based perspective345. Outward fdi and trade
performance346. Internationalization of banks: the consumer perspective347.
Internationalization process of big image systems ab348. Analysis of the commercial relations
between sweden and latin america
349. Internationalisation of companies350. The internationalisation process of the firm: a case
study351. Product cycles for swedens export of machinery goods352. Supplier relationship
management: developments in co-operative initiatives353. How to find an international business
partner?354. Using value chain analysis to manage consumer confidence in it knowledge
services355. Strategies in telecommunications industry during privatization process towards
competition the case of thailand356. Sustainable ioc - sustainable society357. The impact of
inflation on business and trade: a case study of ghana and canada358. The driving force of swap
spreads359. Essays in trade and development360. Valuing companies in emerging markets - the
case of nigeria361. Reward systems and strategy362. The pros and cons of business intuition in
strategic decision making363. Innovative ways to finance telecommunication in developing
countries364. Key success factors for ericsson mobile platforms using porters value chain
model365. Emerging role of teams in multicultural organizations366. Growth factors of service
based internet commerce in south asian markets367. Foreign direct investment in cohesion to
employment368. The culturally intelligent negotiator: the impact of cq on intercultural
negotiationeffectiveness369. Indian business ventures abroad370. Foreign collaborations in india
a study of patterns in the pre and the post- liberalisation era371. The performance of global
business teams within multinational corporations: the test of anintervening process model372.
Imperatives, challenges and task requirements of becoming a global player: the case of india373.
The global political economy of transnational corporations: a theory of
asymmetricinterdependence374. The use of print ads for an international brand375. Business
negotiations in the new china: same same but different376. The impact of culture on business
negotiations between swedish and us businessmen: a casestudy of two swedish businessmen