Anthony Perez

27 Gray St. Apt. #5 ● Jersey City, NJ 07302

aperez1222@gmail.com ● (516) 974-1609

Education:

St. John’s University 2006 – 2009

B.S. in Advertising Communication

Emphasis: Advertising/Marketing

Graduated: May 2009 Cumulative GPA: 3.4 GPA in Area of Concentration: 3.6

Notes:

• Professors have included former Account Executive for DDB in charge of 5 Clio award
winning campaigns, former CMO of Y&R, and current Executive Director of Marketing
at Time, Inc.
• Assisted in multiple brainstorming sessions with Planning for Good – New York, which
helped organizations such as LiveEarth, UNICEF, and Tom’s Shoes

Work Experience:

Micromarketing by Greg Verdino Research Assistant October 2009 - Present

• Research and find case studies relevant to particular elements of the upcoming book
Micromarketing by Greg Verdino, Chief Strategy Officer at Crayon
• Schedule and transcribe interviews with select marketing and media professionals about
particular initiatives and viral campaigns
• Secure permissions for disclosure in books for quotes and case studies chosen for the
book.

Conversation LLC Intern & Business Development/Marketing Strategist August 2009 – Present

• Led brainstorm, developed proposal, and won $60K+ contract with The Children’s Place
for their Holiday Facebook Marketing Campaign, the largest social media budget yet
attained by Conversation
• In first 3 days after the launch of The Children’s Place Facebook Campaign (as of this
writing), we helped TCP gain 1,034 fans and 500+ fan interactions.
• Developed proposals for the following new business pitches:
o Prudential Florida, Russian Standard Vodka, The Children’s Place, Ben Bridge,
Rental Hawk, Jose Cuervo, Baby Facts (book), Cigotine, and WineUDesign
• Participated in the brainstorming and contributed to strategies for new business pitches
and clients including the following:
o Oscar Blandi, Scuderia Restaurant, Bath & Body Works, and Deco Art
• Created ROI spreadsheet for The Children’s Place Facebook campaign which tracks Cost
Per Impression, Cost Per Engagement, Cost per Fan Acquisition, Percentage Monthly
Fan Growth – total and demographically, and Cost Per Acquisition (sales through e-
commerce presence)
 • Proposed revamped agency Branding and Business Development strategy which was
approved by the Founder and is currently in preparation
• Actively contributed to execution of Prince Tennis’ “Do You Know Prince” social media
campaign for the U.S. Open, which generated 10.8 million impressions and 6,200+
engagements

Betterfly Marketing Consultant August 2009 – Present

• Evaluated the start-up’s business plan, which resulted in a strategic re-positioning of

launch focus
• Refocused blogging strategy to be less self-promotional and deliver valuable content
related to services provided
• Coordinated 2-hour on-foot test promotional effort with team of four in Union Square
and Washington Square Park, which resulted in 73 new registrations.
• Created landing page guidelines to boost clarity of message and conversion rate, which is
still in development as of this writing
• Developed messaging brief for entire company outlining primary points of focus when
discussing the site to any potential leads
• Proposed “Better Bob” social media campaign, based around a real person trying to
accomplish outrageous “Betterment” objectives in a particular time frame in order to
leverage and reinforce Betterfly’s brand promise. Currently in pre-production

Flying Point Media Intern & Media Coordinator August 2007 – June 2009

• Trafficked hundreds of ad creative for multiple campaigns each week using both
DoubleClick DART and Atlas
• Brainstormed and executed solutions with account teams for campaigns which accounted
for nearly 70% of companies revenues
• Effectively handled $150,000 in ad spend for university client, generating an average cost
per lead of $18.50
• Analyzed data and optimized campaign which boosted campaign performance each weak
by an average of 17% for luxury travel client
• Worked directly with Brand Ambassador Director to introduce Detour activity bars to
50+ social media leaders
• Worked on 15 daily, weekly, and monthly reports for both banner and search advertising
campaigns, which in turn led to average campaign performance increase of 10%

Gamer 2.0 Founder & Publisher (currently at www.flippypants.com) October 2002 – Present

• Authored 25+ page development document outlined all functions of the Web site which
guided development team
• Managed development team of 3 on a day-to-day basis during production of the entire
Web site
• Brought site traffic to 100,000 unique monthly visitors within two months of launch
• Brokered content partnership deal with MTV’s GameTrailers.comwhich allowed us to
embed their library of over 1 million gaming videos directly on our site
• Managed development team of 3 (2 coders and 1 designer) during the 13-month
production of entire Web site
• Managed day-to-day operations of the publication and 23-member editorial staff
• Worked with 250+ public relations representatives in order to produce content ranging
from early previews to interviews with game developers.
• Attended and reported on 100+ press events
• Created copy for weekly newsletters and marketing campaigns to promote content which
attributed to 38% of site traffic.
 • Used Twitter to innovatively cover the E3 2009 expo, raise site traffic by 23%, and gain
1,100 followers

TasteSpace Marketing Intern July 2007 – August 2007

• Increased site traffic by 300%.

• Cultivated strategic partnership with LX.TV to include their content on our vendor pages
• Worked at offline promotional events
• Produced the copy for aggressive AdWords initiative employing 25 campaigns covering
1,500+ keywords

Propeller.com Propeller Scout March ’07 – Dec. 2008

• Submitted 3,100+ pieces of content which generated 1.1 million page views as paid user
of AOL-owned social news site Propeller.com
• Promoted content from around the web and interacted directly with Propeller users,
which lead to a boost of 20% in return visitor activity.

References

Joseph Tam | Associate Media Director, Digital

OptiMedia

Louis Tong | CFO

Flying Point Media

Ajay Rajani | Director, The Global Enterprise and Initiative Group

Founder, TasteSpace