To be in Advertising

As a student at Lee University, I am studying Communications with an emphasis

in Advertising in hopes that one day I will have the opportunity to work for a
non-profit organization such as World ision or !lood Water "ission# I have so
many interests in life, so I like the idea of constantly working on pro$ects for
different companies and making people aware of things that I think are
important to myself and other people around the world# I feel like this would
add a little flavor to a $o%# &ver the past four weeks in class we have %een
learning a%out different emphasis in the field of Communications#
I would like to work in the field of advertising# I have always thought it was
interesting how you can catch a person's attention %y using certain colors and
font# (here are many forms of advertising %ut form of advertising that I want to
%e a part of is media advertising# "edia advertising deals with television
commercials, %ill%oards, infomercials and pictures#
To be in advertising you should have a !achelors degree and training in
communication skills# )ou need to %e a%le to communicate to the audience
what you are trying to sell# )ou will also need strong people skills# Advertising
re*uires you to work closely with a client %ase that can %e difficult and
demanding# )ou need to %e a%le to communicate with your clients so you give
them what they want and what you want to accomplish with their campaign#
)ou will need to %e very creative# Advertising is one of the few fields where you
can use your creative flair and $ust to town on a pro$ect to sell it to the
audience# )ou will also need to %e a%le to work with a team#
(o prepare you for the field of advertising you should take classes in We%
+esign and if your university has an advertising program classes in that and art#
(he more you are in touch with your creative side the %etter# Also, $oin the
advertising clu%s on your campus and get involved in all things advertising# (his
will help you develop your skills and connections with others who are also in
the field of advertising#
Advertising is very competitive# )ou must %e willing to start at the %ottom and
work your way up# Internships in the advertising field is a must to make
connections# )ou must %e very goal oriented and %e ready to a lot for the $o%#
It is not for the faint of heart# (he stress levels in advertising are very high
especially if you want to finish the presentation properly for a pressing
deadline#
In the field of advertising so many $o%s are open to you# )ou can work for
corporate companies, nonprofit companies, free lance and so many other
opportunities are out there# (he field of nonprofit organizations would %e the
most rewarding %ecause in nonprofit organizations you have the opportunity to
make a difference and have a real chance to contri%ute to society and grow
while you are at it# )ou will pro%a%ly earn more money if you work freelance
%ut it pro%a%ly won't %e as rewarding# It really $ust depends on your personal
convictions and what you feel lead to do#
With advertising I %elieve it fits some of my strengths# "y five strengths are
+eveloper, Input, Consistency, ,mpathy, and -esponsi%ility# With the +eveloper
strength if I was pro$ect manager I could see myself encouraging the others
over the small steps we have made that make us that much closer to our goal#
.Choose classes with a field-studies component that involves working with
people# (his will provide an opportunity to see tangi%le growth e/periences of
others and o%serve how what you learn can %e used0 12trengths3# "y
responsi%ility strength will help me do things in a timely manner and allow me
to turn my work in on time and done in a way that would make me proud# (he
definition given %y 4allup 2trengths 5inder for -esponsi%ility is 6 .)our
-esponsi%ility theme forces you to take psychological ownership for anything
you commit to, and whether large or small, you feel emotionally %ound to
follow it through to completion# )our good name depends on it# If for some
reason you cannot deliver, you automatically start to look for ways to make it
up to the other person# Apologies are not enough# ,/cuses and rationalizations
are totally unaccepta%le# )ou will not *uite %e a%le to live with yourself until
you have made restitution# (his conscientiousness, this near o%session for doing
things right, and your impecca%le ethics, com%ine to create your reputation7
utterly dependa%le# When assigning new responsi%ilities, people will look to
you first %ecause they know it will get done# When people come to you for help
8and they soon will8you must %e selective# )our willingness to volunteer may
sometimes lead you to take on more than you should0 12trengths3#With my
consistency theme would come my hope to work for a none profit organization#
I hate seeing in$ustice and to %e a%le to use this strength to the fullest would
%e my %iggest dream come true# ,specially if I can influence others to hear and
see the in$ustice caused %y what is going on and that we can change it# (he
strength of empathy will help me voice the emotions of the people I am trying
to reach# !y advertising I am trying to make their lives that much %etter %y
using my commercials or flyers to make them aware and help them with their
everyday life# (he input theme would %e very useful# I can use the random
tid%its of information that I have stored up and put them on a %roacher and use
the cutting edge knowledge effectively and not letting it go to waste# I will
give my customers e/actly the information that they want and need %ecause of
my a%ility to gather it#
Advertising has always interested me# I find it interesting that a field that is
not really paid attention to can %e so important# )ou do not really realize how
much advertising has changed our lives# I want to %e part of this# (hat is why I
am a Communications "a$or with an ,mphasis in Advertising# I want to change
the world and to do so you need to get out there and get people's attention#
(hat is what I plan to do#