SPONSORSHIP BROCHURE

IIM Indore has through perseverance and diligence maintained

its hold at the pinnacle of management education. It has not
only been one of the leaders in management education, it has
been a leading innovator. IIM Indore believes that the essence of
management lies in managing one's own ambitions and forging
ahead consciously. A strong theoretical foundation is the basis
of good corporate practice. The institute was chosen to be set up
in Indore to give an impetus to management education in central
India and has ever since been acting as the pioneer in the field of
management, interfacing with the industry, government sectors
and PSUs. IIM Indores achievements in such a short span of
time can be attributed to its innovative spirit, its will to
excel, and, to a great extent, to the relationship it has developed
with the society.
INDIAN INSTITUTE OF MANAGEMENT INDORE

IIM Indore has through perseverance and diligence maintained its hold at the pinnacle of
management education. It has not only been one of the leaders in management education, it has
been a leading innovator. IIM Indore believes that the essence of management lies in managing
one's own ambitions and forging ahead consciously. A strong theoretical foundation is the basis of
good corporate practice. The institute was chosen to be set up in Indore to give an impetus to
management education in central India and has ever since been acting as the pioneer in the field
of management, interfacing with the industry, government sectors and PSUs. IIM Indores
achievements in such a short span of time can be attributed to its innovative spirit, its will to
excel, and, to a great extent, to the relationship it has developed with the society.
INDIAN INSTITUTE OF MANAGEMENT INDORE

DIRECTORS MESSAGE
Dr. Rishikesha T. Krishnan
Director
Indian Institute of Management
Indore
IIM Indores Integrated Programme in Management (IPM) is a special programme. IPM provides the only opportunity in
the country for our most talented school-leaving students to directly enter the portals of one of our leading management
institutes.
IPM itself is a unique blend of multi-disciplinary learning with a strong foundation in the social sciences followed up by
a contemporary, high quality management education. IPM goes well beyond traditional academic education to include
music, dance, theatre, fine arts, yoga and physical education.
IPM needs to reach out beyond the boundaries of IIM Indore, and I am delighted to know that our IPM students are
launching Atharv this year. This will allow their contemporaries from across the country to visit our campus and soak in
the IPM atmosphere.
I am confident that Atharv will attract some of the best talent from across the country. Atharv will provide sponsors a
unique opportunity to reach out to the leaders of tomorrow. I invite you to be a part of Atharv 2014.
The five year Integrated Programme in Management (IPM) is a novel enterprise of IIM
Indore. In a country where IIMs are known for postgraduate management studies, IIM
Indore has taken a step forward towards giving the country, not only good managers
but leaders leaders who have been nurtured from a very tender age to bring about a
change in the world.
IPM is the epitome of holistic education where the mind is not only honed to
think, analyse, observe, critique, endeavour but also moulded to lead. IPM brings to
IIM Indore, the young enthusiasts of the nation, who are just out of school and are
ready to be developed into the trailblazers of tomorrow.
Atharv, as a word, has come to mean knowledge.
However, knowledge is not static, it is dynamic and it flows. It
has a life and only when people come together and share this
knowledge does its true meaning ever get realized.
The IPM students of IIM Indore bring to you Atharv the first
undergraduate Management and Cultural Fest to be conducted
at an IIM.
The fest aims to create a unique platform to promote Industry-
UG interaction. The undergraduate students will get a chance
to understand and affiliate themselves with the industry and
the industry will be able to tap the potential of the brightest
young minds of the country and establish relations which shall
prove to be mutually beneficial to both the parties.
Atharv gives an opportunity, to the undergrads from all across
the country, to express and hone their business acumen and
also to explore their holistic development with a plethora of
activities that form the basis of the 3-day fest designed to
ignite the spark in students to initiate actions and finally
inspire the whole world. Atharv hopes to become the beacon
of all-encompassing knowledge and in future IPM aims to
make it the biggest college fest in India.
3 DAYS
2 PROSHOWS
1 CULTURAL NIGHT
40+ EVENTS
200+ COLLEGES
5000+ FOOTFALL
No event can ever be possible without some words of wisdom coming from the experienced.
Hence, Atharv brings to you a series of speeches from the most renowned names in the country. This
would include an inaugural speech on the first day, followed by two special speeches on the next two
days of the fest. The speakers insights on life and its ways and their success stories would help the
young listeners to think beyond the obvious and to understand that if one has the will power to
act, then sky is the limit.
We thoroughly believe that the success of any student in any sphere depends not just on the number of
books that one has read or the formulas that one remembers but on practical exposure that mixes with
such knowledge to form wisdom. Keeping this in mind, a Panel Discussion has been planned where five
eminent persons from the corporate world shall be discussing their views on a given topic, and would
also be shedding light on their personal experiences.
One of the basic postulates of IPM is to create
societal leaders who are sensitized to the
growing needs of having a society where
equality and justice prevails. We are being
tutored in a manner that imbibes in us, a sense
of responsibility and belonging for the society
that we live in.
The same is reflected through the idea of
associating a social cause with the Fest. The
target cause is a sensitive one but it demands a
lot of attention especially in a country like India.
Health problems faced by women shall be the
focal point of the cause with a special emphasis
on Menstrual Hygiene Management and
removing the stigma associated with
Menstruation. The cause aims at empowering
women by taking up an issue which is very
fundamental and deep-rooted.
Business enterprises are made or broken on the strength of innovative ideas that
propel them. To participate in the B-plan, aspiring entrepreneurs from all over the
country shall submit a written report on a basic business idea and justify its viability
and feasibility. Participants of selected entries shall be invited to the campus to
present their ideas in front of a panel of two eminent judges. The most innovative
and feasible idea shall be awarded.
AVANT-GARDE
To gauge the level of knowledge of various domains of the corporate world, the
distinguished Quiz master will pose questions at the participants in this business
quiz competition. Eight teams will compete with each other over a span of two
days with four unique rounds that will drive the participants to think beyond the
obvious.
PRAGNYA
Youre familiar.
Management students are often taught game theory, and the
same can be said for those studying economics or mathematics.
Yet none of them are given a chance to practically use their
learning in real life. The Game of shadows is an event
comprised of a series of smaller competitions or
challenges, each requiring the participants to actively apply the
principles of game theory, of competition, and to think out of
the box, collaborating and competing with each other in equal
measure until only one remains standing, the winner.
This trading event gives a chance to all the bulls and bears to skim their way to the
top of the exchange market. Three innovative rounds test the trading skills at
multiple fronts of the financial market and the commodities market. The teams
would have to work hard to maximize the values of their portfolios with constant
challenges and fluctuations in the market scenario.
FINOPOLY
This flagship event of Atharv aims to test the
skill of the participants in various domains of
advertising and marketing. After being
screened by an online round which targets at
taxing their out-of-the-box thinking, over eight
teams compete on-campus, to analyze the
advertising and marketing strategies of the
given product and to develop a detailed
roadmap for the future campaigning of the
product.
Vendition
vendetta
STRAT-O-
SPHERE
The solutions to all
problems lie in a well-
founded plan and this event
targets these strategy
building skills of the
participants.
FINAGLE
FACTOR
This HR event will test the
ability of the participants to
identify the most suited
person for the job and will also
put their leadership and
negotiation skills, and team
work capabilities under the
scanner
VOX
POPULI
In a world where social interaction is a life-saving drug, this Media event will gauge how
innovatively the participants can portray their idea to the world by using various media tools.
The budding
artists will
gear up with
their acoustic
instruments
for the
challenge.
Rock stars
of tomorrow
will fight their
way through to
oust each
other in the
Battle of Bands.
TREMOLO DELIRIUM
With coordination becoming a
challenge at every step, this
group dance competition will
set the stage on fire.
Individual talents will
blossom in this solo
dance competition.
Promenade
Bailar
The participants will
sensitize the crowd
about various social
issues through their
street plays.
The theatre artists will
get ready to mesmerize
the crowd as the
curtains open.
From aspiring directors
and writers to
cinematographers, this
short-film making
competition will provide
a platform to all.
Halla Bol Expressions
The MUN will put the responsibility of being the voice
of their countries on the young delegates.
Blessed with a gift of the gab, the young Presidents, Vice-
Presidents and Speakers will argue their way through this
British Parliamentary debate.
The aspiring writers can pen their imagination in the
creative writing competition.
This fashion event aims to take college
fashion shows to the next level where
creativity and style will blend on the
runway to mesmerize one and all. The
show would be based on narration by
couture, and presented by participating
teams on proposed fashion themes like
Art Noveau vs. Art Deco, the Orient and
many other relevant themes.
LAN GAMING
GRAFITTI
QUIZZING
APTITUDE TEST
Atharv will give a chance to the young aspiring managers to visit the college of their
dreams.
This Aptitude Test will be held in Indore, Bhopal, Ahmedabad and Mumbai for students of
classes IX XII.
Top 100 performers will be invited to the IIM Indore campus during Atharv 2014 to witness
the inaugural ceremony and Colloquium. It will help them to get acquainted with IPM.
Atharv tries to bring together the most fine-tuned brains of
the student community from top-ranking colleges like the
IITs, NITs, NLUs, NIFTs, NID, IIITs, reputed colleges of Delhi
University and Mumbai University, and many more.
Over 200+ colleges shall be targeted through Atharvs
Campus Ambassadors appointed in various colleges
throughout the country.
The Campus Outreach Programme will be conducted at many
colleges in Indore to popularize the Fest among the youth of
the city.
MEDIA OUTREACH
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Title Sponsor 10L+ Tier-Platinum 6L+ Tier-Gold 3L+ Tier-Silver 1L+
<Title Sponsor> presents ATHARV
Daily Entry Passes
Exclusive flagship event
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Merchandise
Invitations to colleges
Sponsor's promotional video
Invitation for Panel Discussion
Pamphlets & flyers
Complimentary stall space
Website homepage
Print Media
Radio Promotions
Sponsors' promotional videos
Fact Sheets at event locations
On-campus company's banners
In Promos and post fest videos
Atharv's posters and banners
Featuring in next years' Brochures
Company's Info brochure
Participants' Database
Exclusive other event
Social Media
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SPONSORS BENEFITS
CONTACT US
E-mail: atharv@iimidr.ac.in
Website: www.iimiatharv.in
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RISHI RAJ
Coordinator
Email : i12rishir@iimidr.ac.in
Mobile: +91-82360-50798
SPONSORSHIP TEAM
SHAARANG SINGH
Email : i12shaarangs@iimidr.ac.in
Mobile : +91-9755543424
ANKIT
Email : i12ankit@iimidr.ac.in
Mobile : +91 9871556116