ANUPAM SINGH BHANDARI

C-75, Pocket B, Dilshad Garden New Delhi

Tel: +91 011-9015434079 (M) 9311328080
Email: anupamsingh.bhandari@yahoo.co.in
anupam.s.bhandari@relianceada.com

Seeks a Senior Management position in…

Telecom Sales / Retail Chain

Marketing professional with over 11 years experience in Telecom Company and top companies in the
Telecom industry. Possesses in-depth knowledge of distribution with good man management and
communication skills. Proven skills in Planning, Resource Management and Business Enhancement. Having
a Decent experience of areas like UP (E), UP (W) Uttaranchal & New Delhi.

CORE COMPETENCIES

1Adept at developing new accounts and efficient channels.

2Target oriented and consistently achieved targeted distribution.
3Gaining through geographical knowledge of the market and applying the retail census data and census
data maps for planning strategies.
4Obtaining comprehensive knowledge of Trade Marketing rationale.
5Space and Category management.
6Maintaining & updating trade marketing data bases in the market, both in retail and wholesale.
7Planning & implementing various kinds of demand creation activities.
8Extensive Market Knowledge & Trade Relations Analysis of Retail Audit.
9Planning and implementing effective merchandising and promotion activities through identifying
merchandising outlets.
10Planning infrastructure and enhancing productivity.
11Planning, implementing & monitoring Market Coverage / Outlet Coverage / Brand Availability / Brand
Visibility and Route Design.
12Addressing issues of structural and operational problems of supply chain.
13Planning and implementing effective stock management and thus keeping product freshness as per
norms.
14Ensuring correct stocking practices by the trade and the effective rotation of stocks at all levels.
15Ensuring uninterrupted availability of brands during shortages and other eventualities.
16Implementing good Distribution / Logistics and Coverage consolidation practices.
17Determining market trends and estimating demands by areas / brands.

KEY ACHIEVEMENTS
Reliance Communications Ltd:

1-Won foreign trips and Awarded with Black Berry Handset Sales performer award in
Q2 & Q3.
Bharti Airtel Limited:

1Achieved 225% AOP targets before 3 months.

2Actively participated in the launch of postpaid wire line PCO & Broadband in UP (East).
3Awarded Several Cash & Gifts due to our splendid performances, Awarded 11 Times Star of the months.
4Won foreign trips and Awarded Best Sales performer award of Year 2005.

Tata TeleServices Limited:

1Awarded several times with Star Performer of the month.

2Achieved 187% AOP targets.
3Won several times cash & Sodexho coupons.

CAREER HISTORY

RELIANCE COMMUNICATION LTD, NEW DELHI

MANAGER November 2008 to present

1- Working as Distribution Cluster Head of East Delhi since Nov 08 which includes 6 distributors &
handling the prepaid business in New Delhi (East).
2-Develop sales forecast for the year and implement strategy to achieve desired numbers and market share
for Pre-paid product.
4-Develop effective and productive channel construct to meet targeted numbers and revenue for the zone.
5-Define allocation of network, finance and manpower resources in the zone with approval from Sales Head
in order to increase market share.
6-Channel Operations Management
7-Ensure the desired product availability up to the last point of the market.
8-Ensure that the dealers/ retailers maintain adequate stocks of all company products and merchandise as
per norms.
9-Ensure the availability of required manpower at dealerships as per plan and monitor their conduct/
behavior
10-Build trust and relationship with dealers/ retailers and company by clearing any doubts/confusions and
providing solutions to any issue raised by the franchisee stores within reasonable time frame.
11-Work with circle marketing in management of schemes/ promotions/ contests being run to promote the
company brand.
12-Ensure flow of knowledge, skills and training from company to the dealer/ retailer staff to ensure output
as per targets. Establish training plan for dealership. Assess training requirements on an ongoing basis.
Coordinate with training content and service providers to implement training.
13-Establish sales channel compensation at the zonal level based on corporate guidelines and with the
approval of the sales head.
14-Ensure targeted productivity norms for the channel.
15-Assess and analyze impact of trade promotions/ schemes/ promotions/ contest being run by the circle
and communicate feedback to Corporate Distribution.
16-Develop strong market intelligence and monitor competitor activities on trade channel related matters
and proactively provide feedback to corporate.
17-Disseminate best practices in franchise management to corporate.
18-Build and develop team. Enhance team motivation and productivity levels. Assist HR in identifying team-
training inputs.
19-Supervise MIS generation and analysis on a periodic basis and provide feedback on best practices to
Head Distribution. Monitor competitor activity and provide feedback to corporate office.

TATA TELESERVICES LIMITED, MEERUT

ASSITANT MANAGER Feb 2006 to October 2008
1) Worked as Cluster Head of Meerut, Muzzfarnagar, Moradabad & Bareilly which included 60
distributors & Handling the Prepaid, PCO, Parsec & RTB sales (Prepaid walky) in rural areas.
2) Meet or exceed the AOP in all functional Sales.
3) To ensure budgeted targets are achieved for all product and services of the zone.
4) To set a strong distribution network & monitor sales & distribution cost and ensure its efficacy.
5) Drive, manage and motivate the sales team to achieve targeted numbers.
6) Ensure implementation of marketing strategies and conducting various marketing events.
Act as facilitator and provide solutions to escalated problems.
7) Ensure implementation of quality management systems in the function.
Take business decisions pertaining to the zone.
8) Assist in hiring of suitable Professionals.
9) Assist in developing people competencies, career and succession plans.
10) Managing team of huge sales professionals Officers, Executive & Senior Executive on role & off
role Company Employees.
11) Territory Management &new distributor’s appointments in new rollout towns.
12) Responsible for the targeted ARPU zone/town.
13) Handling Sales, Revenue, Arpa, Arpu, & Churn.
14) Market size estimation.
15) Share gain in existing accounts.
16) Market share.
17) Team leadership.
18) Team - training and development needs

BHARTI AIRTEL LIMITED, LUCKNOW

Executive - Sales Dec.2002 to Jan 2006
1Handling the wire line Post Paid, PCO & Broadband account.
2Reporting to Sales Head.
3Managing a team of sales professionals.
4Territory Management.
5Direct CRM with high ARPU PCOs.
6Responsible for the targeted ARPU zone.
7Handling Sales, Revenue, Arpa, Arpu, & Churn.
2Achieving DELs Targets.
3Achieving Revenue Targets.
4Market size estimation.
5Listing potential STD accounts.
6Account managing STD accounts through team members.
7Opening of new accounts.
8Opening of NTO - non traditional outlets.
8Share gain in existing accounts.
9Market share.
10Team leadership.
11Market research of different geographical clusters of the city to find A.R.P.U. of that area.

PEPSI (JAI BEVERAGES PVT LIMITED), LUCKNOW

Customer Executive Sep 2000 to Nov. 2002
1) Reporting to Territory Development Manager (TDM).
 2) Responsible for a Turnover of 2 Crores
3) Supervising and controlling Territory Operations.
4) To ensure all marketing and advertising promotional activities required to boost up
sales.
5) Monitoring the route planning of company operated routes as well as distributor areas
ensuring maximum reach and penetration.
6) Responsible for launching new products and packs.
7) Recruit and train sales promoters/merchandisers.
8) Work at retail and dealer level to give timely feedback to the company on brand
trends.
9) Plan and ensure effective utilization of budget for various brand inputs.
10) Ensure availability, visibility and freshness of brands at both retail & dealer level.
11) Accountable for Complete Volume of Territory & fully responsible for market signage,
Market place execution, coaching of merchandisers & Route Agent /Distributor/
Salesman.
12) Tracking Stock level to ensure continuous availability and regular rotation of all
products in the market.
13) Planning for placing chilling equipment in the market place etc.
14) Resolving the customer's problem in the market
15) Distributor evaluation.
16) Tracking Day to Day Sales Record / all data of Marketing equipment placed in the market.

DSS MOBILE COMMUNCATION LIMITED (MOBILINK PAGERS),LUCKNOW

Officer -Sales Aug. 1996 to Aug 1998.
1) Responsibilities for acquiring business and developing relationship with new and existing
customers.
2) Reporting to Assistant Manager.
3) Conduct Market Survey and collect Market Information on Competitors, their core strength and
report the same to Business Manager on monthly basis.

TRAININGS
1) TBEM Session.
2) Key account distribution
3) Legal Training
4) Event Management through demonstrations in Exhibitions.

EDUCATIONAL QUALIFICATIONS

1) Master Degree in Business Administration from Lucknow University with 1st

Division in 2000.
2) B.Sc with Subjects Maths, Physics & Statistics from Lucknow University with 1st
Division in 1996.
3) Advance diploma in Computer Application and information System form Shram
Vidyapeeth Lucknow.

PERSONAL INFORMATION
Date of Birth : 31st December 1975
Father’s Name : Mr. P.S. Bhandari
Language Known : Hindi & English
Marital Status : Married
Current CTC : 8.57LAKHS/ANNUM

DECALARATION
I hereby declare that all the information’s given above are true to my Knowledge
and belief.

(ANUPAM SINGH BHANDARI)