Internship Report at City42

Internship Report at City42
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By: Sarrat Gill

INTERNSHIP REPORT

Submitted To:

Dr. Sajjad Ahmad Paracha

Submitted By:

Sarrat Gill
Roll No # 16
BS Hons
Media Studies
The Islamia University of Bahawalpur

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By: Sarrat Gill

Preface

The purpose of this report is to explain what I learnt during my internship period at
city42. My tenure of internship was a great source of inspiration for me.
My report focuses primarily on working environment, successes and observations that I
noticed during my internship. I gained experience and confidence of handling different tasks
during this period.
It was a great opportunity for me to work in this news channel as this channel is in a process of
progression.

Sarrat Gill

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By: Sarrat Gill

Acknowledgment
All prays and thanks to Allah who is the supreme beneficent and authority knowing the ultimate
realities underlines all phenomena going on this universe, blessed me to fulfill this task and
achieves the goals of my life.
I would say thank to Prof. Doctor Ghulam Shabbir Baloch who gave me the chance to go and
work at this workplace from where I got to learn a lot.
I would especially like to thank Mr. Mohsin Naqvi; CEO at City42 news TV, Mr. Ali Kazmi;
Executive Producer and the General Manger of the Programming Department, Mr. Muhammad
Ali Khan; Deputy General Manager and all the concerning staff for their great support and
guidance throughout my internship. I would especially like to thank Mr. Fahad Ajmal; Producer
in the Programming Department at City42, for he was my mentor and I had the experience of
working under his supervision. And all the other persons for their absolute support, co-
operation and encouragement that they extended to me from the very first day
I would like to acknowledge the support of my parents as I could not be able to achieve such a
level of experience without their oral and logistic support.

Sarrat Gill

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By: Sarrat Gill

Content
Internship details .. 5
Introduction .. 6
History of the City 42 7
Objectives of internship . 8
Mission statement of City 42 .. 8
Vision of city 42 8
Policy .. 8
Team of city 42 . 9
Table 1: Ownership and Structure 9
Organizational Structure of the company: Figure 2 ... 10
Departments Layout . 10
Functions Performed by Divisions/Departments 12
Major Competitors of the Company 16
Hierarchy of Programming Department 17
Internship Activities in Programming . 22
Critical Analysis .. 24
Observation .. 27
Recommendations 27
Conclusion .. 28
Glossary 28

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By: Sarrat Gill

INTERNSHIP DETAILS

Organization: City42 News TV
Starting date: 16
th
of June, 2014
Ending date: 5
th
of August, 2014
Total duration: 50 Days
Department: Programming Department
Designation: Associate Producer
Program: Noor-e-Sehar (Ramazan Sehri Transmission, 2014)

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By: Sarrat Gill

Introduction
City42 is a Lahore-based news channel which broadcasts news and information about
latest happenings and events in the city of Lahore in Punjab, Pakistan. The channel contains a
variety of programs in Urdu and English which span from current affairs to general infotainment.
It broadcasts its live transmission 24/7.
It was launched in year 2008 and is owned by Syed Mohsin Naqvi, Chief Editor at
Daily42, and CEO at City42 and Regional Producer at CNN for Pakistan. It is having its office and
correspondents everywhere in Lahore. The main purpose of City42 is that it aims at giving the
information in an effective way. There is no exaggeration in their news. And as it is a regional
channel, its targeted audience is of Lahore and its surrounding areas/
City42 also broadcast a number of shows based on political talk and current affairs. Generally
its a local news TV channel and provides the stories of the whole country but their main focus
is on Lahore city. City42 is a channel that provides its viewers all the factual content not in a
form of news but also in the form of deep analysis on the current issues. Besides these political
issues, city42 is also covering other fields like show biz, crime, sports, commerce etc. You can
also watch here live TV channels free online from all around the world. This is the most popular
and famous channel across the country. Peoples like their programs and shows as well as have
trust on their news, it provide news on time only for the convenient of their viewers.

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History of City42

Pakistans first ever city TV channel on satellite focusing on news, views, current affairs, local
weather, traffic update, events, happenings, sports, music, films etcthe newest addition to
the roaring media boom in Pakistan. The channel first time introduced the concept of city
journalism in Pakistan via television. The channel task is only focusing the city news and
happenings. This channel is owned by Syed Mohsin Naqvi.
First time the transmission of City42 was on aired on august 14, 2008. Test transmission has
been started one month before on July 12, 2008. City42 has got smaller infrastructure as
compare to the other leading news channels like GEO NEWS, Express, DUNYA etc, on the other
hand this particular head office has got a small building on Jail Road, Lahore. As far as official
rating is concerned, this channel can be ranked among the top news channels at city level. No
doubt, this channel cant compete with the top news channels of Pakistan like GEO NEWS,
Express or DUNYA because City42 has got a different policy which is based only on city
journalism. They have no concern with the other cities or countries in their news.

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By: Sarrat Gill

Objectives of Internship:
I had following objectives during my internship at City42.
To gain the experience in professional environment.
To understand the working environment of an electronic media news channel.
To experience all the essentials of electronic media.
Mission statement of city 42
The stated mission of the c42 is to inform, educate and entertain and the main area in
which organization deals is the news events, incidents, social issues and although money is also
raised through commercial activities such as sale of merchandise and programming.
Vision of city 42
Vision of c42 is to provide:
Planners with a much needed regionally focused organized medium for spreading their
message to a specified audience.
A platform to show regional activities in addition to the regular advertising messages.
The best value for your advertising.
Policy
The focus is only on the city journalism and entertained the viewers by their programs
which are actually based on local issues and happenings. The vision of this news channel is to
be leading city news, current affairs and city infotainment channel of lahore by presenting their
entertainment programs.
Their focus area is Lahore city and no concern with the other cities of Pakistan. They wish to
compete with the other leading channels of Pakistan by using their marvelous skills and to
improve their channel standards and status.
City42 is committed to provide its viewers all the city news as it happens and in depth analysis,
live discussion on hottest issues of city and live coverage of new happenings of lahore. City42
offers programs related to a various fields of life like politics, education, fashion, finance,
business and entertainment but at city level.

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Team of city 42
This news channel has been exceptional combination of unequaled technology and
skilled personnel make the city42 trustable. Specialized training sessions are arranged regarding
news, editing, graphics, programming, and anchoring, news production and camera handling.

TABLE: 1 OWNERSHIP AND STRUCTURE
Owner Syed Mohsin Naqvi
Launching Date 14
th
of August, 2008
Slogan Shehar Ki Sub Baatain
Type Regional News Channel
Language Urdu
Targeted Region Lahore
Headquarter 4-a/1 Shadman II, Jail Road, Lahore, Pakistan
Satellite Paksat 1at 38 Degree East
Frequency 3911 v
Streaming http://www.lyngsatstream.com/tvchannels/pk/City-
42.html
Website http://www.city42.tv/

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By: Sarrat Gill

ORGANIZATION AND STRUCTURE
Bureau

HR News & Current Affairs IT NLE MCR Prog. Production

DEPARTMENTAL LAYOUT
CEO
Mr. Mohsin Naqvi
Programming Department
Syed Ali kazmi (General Manager)
Muhammad Ali khan (DGM)
News Production Department (Producers)
Ateeq Anjum
Bilal Ahmed
Jahanzaib Khan
Accounts Department
Mr. Hassan
Zakaullah (Manager Accounts & Finance)
NLE Department
Dibaj haider (General Manager)

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HR Department
Fakhar-un-Nisa (HR Manager)
News Camera Department
Tahir Malik Khan (Chief Cameraman)
News Reporting Department
Asad Sahi (Chief Reporter)
Creative Department
Faheem Ahmad (General Manager)
Transmission Department
Shahzad Zaidi ( General Manager)
IT Department
Mr, Abubakar (General Manager)
Technical Department
Muhammad Iqbal (General Manager)
Ahmed Farrah Fauzi (Manager)
Archive Department
Qasim Ramay (Incharge archive)
News paper Department
Tanveer Shah (Senior Editor)
Marketing Department
Syed Sadat Mehdi (Manager Sales)
Imran Malik (Asst. Manager billing)
Copy Editing
Syed Tauqeer Hussain Bukhari (Senior Copy Editor)
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By: Sarrat Gill

FUNCTIONS PERFORMED BY DEPARTMENTS AT CITY42
Departments of City42
1. News production
2. HR department
3. Accounts department
4. Programming department
5. Marketing department
6. Newspaper marketing
7. NLE
8. Archive department
9. Creative department
10. Transmission
11. Technical
12. IT
13. Camera department
14. Makeup department
15. Administration
16. Copy editing
News production
The most important department of any news channel is news department. City42 has
got quit good news department because this channel is probably depends on this department
and this department is held by the director news

HR department
Human resources is exactly it says resources for humans within the workplace! Its main
objective is to meet the organizational needs of the company it represents and the needs of the
people hired by that company. In short, it is the hub of the organization serving as a liaison
between all concerned. Depending on the size of the company, the hr department might be
called personnel with a manageable workforce that can be handled by a personnel manager
and a small staff. For larger, more complex organizations with hundreds of departments and
divisions, the task is much more demanding, taking on a life of its own.
HR department in City42 is involved in different type of human resources development
activities
Here are the activities of HR department in city 42,
Recruitment
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By: Sarrat Gill

Training and development
Compensation
Performance appraisal
Employee welfare
Rewards and punishments
Retiring and termination benefits

Accounts department
City42 is service organization thats why there all working is related with petty expenses.
There are no long term expenses of city 42. Daily four type of vouchers are made
Bank receipt
Bank payment
Cash receipt
Cash payment
Journal voucher
Major responsibilities of accounts department is as under
Payroll
Cash collections
Cash payments
Accounts receivable and payable
Programming Department
Production department is involved in designing and executing different kinds of, current
affairs, entertainment and infotainment, programs. Consisting of Producers, Directors, Script
Writers and Program Anchors this department is responsible for catering the more than half of
the on-air time of city42.
Marketing department
Marketing department is the back-bone of any company. Marketing is here in media is
also one of the most important departments; their job description involves looking for
advertisement clients (local, or national) and selling on-air time as an only commodity.
Newspaper marketing department
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By: Sarrat Gill

Newspaper marketing is different from the channel marketing. Newspaper marketing is
cheaper and clients for newspaper are local. Mostly local colleges and universities advertise
their services in daily city 42 newspapers. This department is responsible for selling and
promoting the daily city 42 newspaper. Promotion is very necessary. Their major responsibility
is to attract the client towards daily city 42 newspapers.
NLE department
NLE stands for nonlinear editing. Programming and news reporters bring raw footage to
NLEs and they edit and re-arrange the footage. So that the raw footage could be excluded and
only the best is broadcasted.
Archive department
An organized collection of the noncurrent records of city 42 preserved in a repository
for their historical value. Managed and maintained by an archivist. Also refers to the physical
repository itself. These people are responsible for collecting the footage that was on-air and
saving it in their digitally designed archive system. So that it can be used as a reference or
wherever is needed.
Creative department
As its name suggests creative department is responsible for designing graphics
animations and different sets for the shows. Creative department is involved in the process of
product development which means the process of development of any idea (program promo or
channel id).
Transmission
This department decides the advertisement to content(news or programs) ratio they
run a specially designed room called MCR(master control room), where they receive the output
of all the studios in a television channel and on one side they have lined up different adds and
the MCR in charge decides what time what content or add will go on-air.
Technical
This department is managing very high tech equipment, equipment that allows the
transmission beam to travel to the satellite and receiving the satellite signals back. This
department is also responsible for managing OBS (out-door broadcasting units) vehicles you sea
covering different events live from different places. In city42 this dept.s duties also include
maintaining different high-tech equipment like cameras, VTRS switchers audio mixers and so
on.
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By: Sarrat Gill

IT department
It consists of its professionals who are managing independent and network-based
systems and setting up and managing different servers. People are also managing some
intranet and internet based portals and websites.
Camera department
In city42 there are two camera departments one is a news camera department and the
second is programming camera department. New camera departments job is to coordinate
with reporters and assign a camera man with every reporter going in field this camera man
shoot necessary footage and after than delivers to the NLE department who after editing it give
it to the news production dept. And on the other hand programming camera men are working
in a same fashion as news camera department the only difference is programming camera men
are involved in relatively more creative work.
Makeup department
This is a sub section of programs department & deals with the make-over & get ups of
the talents according to nature of the programmed.

Copy editing department
Copy editing is the work that an editor does to improve the formatting, style, and
accuracy of text. Unlike general editing, copy editing might not involve changing the substance
of the text. Copy refers to written or typewritten text for typesetting, printing, or publication.
Copy editing is done before both typesetting and proofreading, the latter of which is the last
step in the editorial cycle. Any news material goes to copy editors from reporters. Copy editors
are skilled and literary people their job is to convert raw information in news in more
expressive and news worthy fashion. Headlines of any newspapers and television stations are
made by copy-editors.
Administration Department
All the kitchen and peon staff is worked under the admin department. Admin
department controls the drivers gate keepers electricians of ci ty 42. The daily routine
inventory like papers stationeries food is undergone to the admin department.
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MAJOR COMPETITORS OF THE CHANNEL
There is no major competitor of the City42 as it has created the niche market. But the
upcoming new channels can cause to reduce the market share of the city 42. Thats why we can
take them as their competitors. These are
Bol TV
Geo news
Express news
Royal TV
News one
Value TV
Capital TV
Saman TV
Channel 5

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By: Sarrat Gill

PROGRAMMING DEPARTMENT

Hierarchy of Programming Department

General Manager (Head of the Department)
Syed Ali Kazmi

Deputy General Manager
Mohammad Ali Khan

Anchors
Amir Raza
Ahmad Pervaiz Malik
Seemal Irum Hashmi

General maneger
Dupty general manager
Senior producer
Producer
Associate
producer
Production
associate
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By: Sarrat Gill

Senior producer
Imran Naseem
Mohammad Ali Khan

Producer
Fahad Ajmal
Asher Imam Zaidi
Ahmad Haseeb
Nauman Saleem

Associate Producer
Ayesha Ajmal
Mohammad Abuzar

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By: Sarrat Gill

City 42 programs
There are following programs that on aired in City42:
News Night
180 Degree
City @10
City Investigation Cell
Reporters diary
City Special

Production process
In city 42 productions of programs are handled by the producers. They dont hire the
directors. Assisting a director in the control room is typically a technical director who operates
the video switcher. The technical director, or td, is also responsible for coordinating the
technical aspects of the production.
One or more Production Associates may be hired to help the producer and director. Among
other things, they keep notes on ongoing production needs and changes.
The Lighting Director, designs the lighting plan, arranges for the lighting equipment, and sets up
and checks the lighting. As we'll see, lighting is a key element in the overall look of a production.
Some productions have a set designer who, along with the producer and director, designs the
set and supervises its construction, painting, and installation.
The makeup person, with the help of cosmetics, hair spray, etc., makes sure that the person
going on screen looks their best - or their worst, if that's what the script calls for.
MEDIA PRODUCTION SYSTEM
Three Production Processes
The production process is commonly broken down into preproduction, production, and
postproduction, which some people roughly characterize as "before, during, and after."
Pre-Production
Production
Post-Production

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1. The Preproduction Phase
There is a saying in TV production

The importance of this is often more fully appreciated after things get pretty well messed up
during a production and the production people look back and wish they had adhered to this
axiom from the start. In preproduction the basic ideas and approaches of the production are
developed and set in motion. It is in this phase that the production can be set on a proper
course or messed up to such an extent that no amount of time, talent, or editing expertise can
save it.
Hit the target audience
In order for the program to be successful, you must keep in mind throughout each
production phase the needs, interests, and general background of the target audience (the
audience your production is designed to reach).
During preproduction, not only are key talent and production members selected, but all the
major elements are planned. Since things such as scenic design, lighting, and audio are
interrelated, they must be carefully coordinated in a series of production meetings. Once all the
basic elements are in place, rehearsals can start.
A simple on-location segment may involve only a quick check of talent positions so that camera
moves, audio, and lighting can be checked.
A complex dramatic production may require many days of rehearsals. These generally start with
a table reading or dry rehearsal where the talent along with key production personnel sit
around a table and read through the script. Often, script changes take place at this point.
Finally, there's a dress rehearsal. Here, the talent dresses in the appropriate wardrobe, and all
production elements are in place. This is the final opportunity for production personnel to solve
whatever production problems remain.
2. The Production Phase
The production phase is where everything comes together (we can hope) in a kind of
final performance. Productions can be broadcast either live or recorded. With the exception of
news shows, sports remotes, and some special-event broadcasts, productions are typically
recorded for later broadcast or distribution. Recording the show or program segment provides
the most important phase of production is preproduction

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an opportunity to fix problems by either making changes during the editing phase or stopping
the recording and redoing a segment.
3. The Postproduction Phase
Tasks, such as striking (taking down) set, dismantling and packing equipment, handling
final financial obligations, and evaluating the effect of the program, are part of the
postproduction phase. Even though postproduction includes all of these after-the-production
jobs, most people associate postproduction with editing.
As computer-controlled editing techniques and postproduction visual effects (vfx) have
become more sophisticated, editing has gone far beyond the original concept of simply joining
segments in a desired order. Editing is now a major focus of production creativity.
Armed with the latest digital effects, the editing phase can add much in the way of razzmatazz
to a production. In fact, it's pretty easy to become enthrall ed with the special effect capabilities
of your equipment.

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By: Sarrat Gill

ACTIVITIES I HAD DURING MY INTERNSHIP IN THE PROGRAMMING DEPARTMENT AT CITY42
During my internship I performed many duties which added lot to my learning and
experience. All the tasks that I executed gave me a sense of responsibility. Sometimes there
was too much responsibility on me, there was excess of work and work load was divided by
assigning tasks to several people. I learned each and every task and made an active
participation in the organization. I have worked in the programming department.
As I joined the City News Network, right before the Holy Month of Ramazan started, I
was assigned the task of assisting Mr. Fahad Ajmal, the Producer who was made responsible for
conducting the Sehri Transmission, Noor-e-Sehar, for this Ramazan.
We had Mr. Tahir Raza Bukhari, Ex-Director General Aukaf, as our host for this program
and every day we used to invite two guests to be a part of our Live Sehri Transmission. One of
the guests used to be a Naat Khuwan and the second guest was usually a Religious Scholar.
The Producer for this particular program, Fahad Aj mal, used to discuss the Programs
topic for every episode with our programs host. And the Religious Scholar for that episode was
invited according to that Episodes particular topic so that the discussion is more informative
and is made more interesting with the Scholar related to that topic is invited on the show.
We used to go on-air starting from 02:10 AM every morning till 3:50 AM. In which we
used to take 4 general routine breaks for the ads to be played and a one Sehri Break in which
our Host, Guests and the crew for this program, Including the Producti on Team, Camera-man
Team, Make-up Artist and the Technical Staff were served with the Sehri.
My every day job was to get to the office around 10 PM so that I could make the
preparations for the next days Sehri Transmission. The tasks I was assigned included:
To call the Guests for our next days transmission to confirm their availability and
confirming if they would need the pick and drop service from the offices side.
To make sure that the car has been sent to pick the guest up from his address, if
the guest has asked for it.
To get the run down time from the MCR, Main Control Room.
To get the studio ready, at least 30 minutes before we are to go on-air.
To receive our daily guests upon their arrival and making sure that they are
ready, which included make up, and making them to sit on the allocated
reservations.
To prepare the Capturing Server System, and get the project ready on Final Cut-
Pro Software. The Capturing Server is used to record the Live Transmission on
the System.
To prepare the Cue Card, and hand it over to our Host for his ease, even though
an IFB was provided to him by the technical department.
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To prepare the WASP System, and put in the entries for todays program.
To set the play out server ready, with the help of which we could play the title
and the break bumper every time we go to a break or coming back from a break.
We were using two PCR for our transmission, In one PCR we were managing the
audio level and as we were using a hybrid extension line for making the live
callers a part of transmission. They could call us and be the part of our show by
asking the Frequently Asked Questions and seek guidance from our invited
Religious Scholar. I used to sit in this PCR, and used to contact with the MCR and
my Producer every time we went for a break or we were coming back from it.
In the other PCR, which was connected to the studio, the Producer of the show
who was also serving as the Director, used to sit and co-ordinate with the
camera-men team, and the shows host of-course. And used to guide him
through the show, about when to take a link for a break, and when to welcome
the audience after we were back on air.

Apart from working in the Sehri Transmission for the whole month of Ramazan, I even
performed my duties for this years Eid Transmission as a Production Associate. It was a great
chance for me to work with the whole of the Production Department, for both indoor and
outdoor shoots. I learned a lot during my stay of 50 days at CITY42.

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Critical analysis
The manager's job is viewed as coaching or guiding workers to choose the best paths for
reaching their goals. "Best" is judged by the accompanying achievement of organizational goals.
It is based on the precepts of goal setting theory and argues that leaders will have to engage in
different types of leadership behavior depending on the nature and demands of the particular
situation. It's the leader's job to assist followers in attaining goals and to provide direction and
support needed to ensure that their goals are compatible with the organizations.
A leader's behavior is acceptable to subordinates when viewed as a source of
satisfaction and motivational when need satisfaction is contingent on performance, and the
leader facilitates, coaches and rewards effective performance. Path goal theory identifies
achievement-oriented, directive, participative and supportive leadership styles. In
achievement-oriented leadership, the leader sets challenging goals for followers, expects them
to perform at their highest level, and shows confidence in their ability to meet this expectation.
This style is appropriate when the follower suffers from a lack of job challenge. In directive
leadership, the leader lets followers know what is expected of them and tells them how to
perform their tasks. This style is appropriate when the follower has an ambiguous job.
Participative leadership involves leaders consulting with followers and asking for their
suggestions before making a decision. This style is appropriate when the follower is using
improper procedures or is making poor decisions. In supportive leadership, the leader is
friendly and approachable. He or she shows concern for followers' psychological well being.
This style is appropriate when the followers lack confidence.
Path-goal theory assumes that leaders are flexible and that they can change their style,
as situations require. The theory proposes two contingency variables (environment and
follower characteristics) that moderate the leader behavior-outcome relationship. Environment
is outside the control of followers-task structure, authority system, and work group.
Environmental factors determine the type of leader behavior required if follower outcomes are
to be maximized. Follower characteristics are the locus of control , experience, and perceived
ability. Personal characteristics of subordinates determine how the environment and leader are
interpreted. Effective leaders clarify the path to help their followers achieve their goals and make
the journey easier by reducing roadblocks and pitfalls. Research demonstrates that employee
performance and satisfaction are positively influenced when the leader compensates for the
shortcomings in either the employee or the work setting.
Fair media doesn't means media being true only in critical manner but its responsibility
is to provide true but balance news. Media must not try to exaggerate the original news.
Free media, media should be free, freedom of speech are some of slogan that are often heard
from many media personalities at different times and many of them believe they have won
freedom after the fight with government for their rights and what i think is that it was only the
will of government who gave this freedom to them otherwise i think that was impossible one of
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By: Sarrat Gill

the step to make them free and prosper was when the government on January 16, 2001
approved the proposal to establish national institute of mass communication in Islamabad by
ministry of information to integrate the training establishments of the Pakistan television,
Pakistan broadcasting corporation and the information services. The official statement said it
would be a degree-awarding institute with state of art training facilities.

Strength:
Strong image
Biggest viewer ship
Advance technology
Unbiased, accurate and timely 24-hour news in `Urdu language'.
Most competitive work team.
Goodwill as the largest media group in the country.

Weakness:
It is a newly established company so it is still under the learning process.
Because Pakistan has no institute that provides formal education on this field they are
required to have all employees trained from foreign institutions.
Lack of innovation in the entertainment scene.

Opportunities:
Demand for quality entertainment
Opportunity for increasing customers
Growing awareness about city42 of the people. They are attracted towards
entertainment.
Increase in viewer-ship
It increases cultural activities.

Threats:
Fear of competition:
Especially in entertainment because of new channels.
Retention of employees
Unstable political situation

When looking at the matrix it is clear that an opportunity that gives a lot of highly positive
effects is that there is a lot of demand for quality entertainment. Also the fact that city42 offers
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a huge range of entertainment, educate, infotainment and news products is a steady aspect in
giving the organization a likeliness to succeed.
The city42 claims to be socially responsible do not appear to compensate for the threats in
the market such as the intense competition and the fact that there are retention of employees.
However, because city42 TV is associated with the upper class, many of the threats that come
from the weak economy are relatively irrelevant since a weak economy mainly influences the
buying power of the lower class incomes. Unstable political situation is a threat that effect the
stability of organization is the list of top channels.
There should be certain limits for media that media should follow and provide news within
these limits if the news media stayed within these limits then it is expected that the license will
be issued to the new news channels in the new future.
Recently we have seemed that Pakistani news media has been portraying the negative aspects
of the government and neglecting the positive work of the government. In the future it should
cover both side of the picture.
In the future Pakistani news media should be fair enough to exploit the evils of the
society as well as to appreciate the goodness of society.

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By: Sarrat Gill

Observation
Working in city 42 channel is a great experience of my life the environment of city42
was very much sophisticated and encouraging, very corporative and supportive. Every one
helped me a lot in my assigned duties and work. I have observed the professional way of doing
work in a news channel. The way of making news is very much different from print medium.
During the working on my projects i have observed that the employees or reporters of an
electronic media should have good sense of news making and should always be ready in doing
the assigned work.
A producer should be active and if he or she is working in an Urdu news channel he or she
should know the Urdu typing. A producer should meet the deadlines provided by the seniors.
During production of a program it should be carefully observed that before the starting of the
program everything is perfect so that it is directly put live. From the content till the ending note
it should be noticed that there must be no chance of any mistake in a live show. All the
members working like a team, co-operative, friendly and always ready to help out others. I
really managed to learn many things in a very comfortable way indeed.
Recommendations
City42 is not much popular among the viewers. But city42 is following all the best tools
which are responsible for the popularity of a news channel. Here are some recommendations
which I think must be followed.
City42, Lahore bureau office needs to broadcast more programs from the platform of Lahore.
As there are only three programs being on aired from Lahore
In programming there are is no female producer. City42 needs to hire more female producers
for the coverage of female issues and other health issues.
Editing room of city42 needs improvement as it is not much big and is performing many tasks.
So I would recommend a room with more facilities and with space.
City42 is a channel that is in a process of progress I think they need some entertaining stuff for
much popularity among the audience and viewers.

28

By: Sarrat Gill

Conclusion
City42 is a well reputed news organization. The organizational structure of city42 is well-
brought-up. This internship has given me a chance to explore the real professional way of working in a
channel. The staff was very helpful and friendly, which made the working environment adaptive and
pleasant. I took a deep interest in observing how employees in city42 work together to overcome
challenging situations. I learned a lot which will prove to be a guide line in coming life. . In my concluding
note i would like to thank those people who always encouraged me during my internship.

Glossary

SWOT:
Strength, Weakness, Opportunities, Threat
HRD
Human Resources Department
VTRS
Video Tape Recorder

BBC
British Broadcasting Corporation
CNN
Cable News Network
CUE CARD
A card with the name of the program on one side, and the other side is for the Hosts
use, where he write down the guests name and the question which are raised in his mind.
PCR
Panel Control Room
MCR
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By: Sarrat Gill

Master Control Room
NLE
Non Liner Editing

WASP OPERATING SYSTEM
A computer system, on which a special software, WASP, is operated. With the help of
this software, we can play the name bands, contact number, the topic. Etc.
CAPTURING SERVER
A capturing server is a specially assigned computer for the task of recording the on-
going transmission with the help of creating a project for capturing the audio and video in the
software Final Cut Pro.

PLAY OUT SERVER
A video server is a computer-based device dedicated to delivering video. Unlike personal
computers, being multi-application devices, a video server is designed for one purpose;
provisioning video, often for broadcasters

IFB
Interruptible Feed Back
VO
Voice Over. It's when the video rolls on air with an anchor reading over it.
SOT
Sound on tape. A SoundBits from whomever you've interviewed.
VOXPOP
Opinion of General Public
FINAL CUT PRO
30

By: Sarrat Gill

Final Cut Pro is a professional non-linear editing software application developed by
Apple Inc. Final Cut Pro provides non-linear, non-destructive editing of any QuickTime
compatible video format including DV, HDV, P2 MXF (DVCProHD), XDCAM, 2K, and IMAX film
formats.

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