Increasing Revenue and Curbing Illegal Liquor in India

Diverse technologies, common goal.
2014 ASPA (formerly known as HOMAI) www.homai.org

Increasing Revenue and Curbing
Illegal Liquor in India
Presented by:
Manoj Kochar
President
Authentication Solution Providers Association
(Formerly known as Hologram Manufacturers
Association of India)
Tax Stamp Forum, Dubai: 16th September 2014
About ASPA
Authentication Solution Providers Association
(Formerly known as Hologram Manufacturers Association of India)
Formed in 1998, renamed as ASPA on 5th July 2014
Has a strength of 26 Manufacturing, 12 Associate and 5 Honorary
members
Mission : To provide a platform where authentication
technology providers can converge and collaborate to
develop customised cutting edge authentication solutions
for their customers
Indian Tax System
Central (Federal)
Government
Custom Duties
Income Tax
Manufacturing Tax
(Central Excise)
Liquor Excise
Sales Tax/VAT
Municipal Taxes
State (Province)
Government
Various States in India
Liquor Tax Stamps currently in use
The first tax stamp appeared in 1980s on a thin glassine based
paper
Even today no Tax Stamps at all for some states
The ones that are in the market
Paper based labels with a hologram strip
Full OVD hologram label also called HEAL -
Hologram Excise Adhesive Label
Initial Challenges and Redressal
High level of initial resistance
Does the technology work?
Hologram companies credibility, capacity?
Public acceptance and recognition?
Bottlers were not keen to adopt
Hologram on other government issued documents such as Voters
Identity Card, Driving Licence helped
Positioning not a panacea but a potent tool to help identification
of illicit liquor
The industry invested to build up capacities
Pilot projects conducted for bottlers
Stress on overt features
Evolution of HEAL
The first hologram stripe on a Paper based Tax stamp appeared in
1998
The first OVD Hologram Excise Adhesive Label (HEAL) appeared in
1999
Teething Problems
o Implementation issues at the Departmental level
o Hologram affixing, Bottler education
Gradually all the stakeholders realised the benefits, and then gave
their wholehearted support
Technology currently seen on
HEAL
Combination origination techniques
o Classical 2D/3D
o Dot Matrix
o High resolution Litho
Substrates
o Multi coloured bespoke security Films
o Customised tamper evidence
Conversion
o Demetallization
o Security Inks
o Taggants
o Serial Numbers
Technology - Paper based Labels
Combination origination techniques
o Classical 2D/3D
o Dot Matrix
o High resolution Litho
Substrates
o Security papers with UV Fibres
o Customised tamper evidence
Conversion
o Demetallization
o Security Inks
o Intaglio print
Typical Transaction Cycle for HEAL
Department invites RFQ; selects vendor
Vendor sets up a Numbering unit under Excise department
supervision
Vendor produces holograms at existing facility and supplies the
HEAL to the Numbering Unit Numbering/Coding under Department
supervision
Supply to bottlers only after specific approval of the Department
Bottlers affix the HEAL
Only the bottles with the HEAL are saleable
HEAL serves as the identifier for public and authorities
Departments conduct awareness campaigns
Awareness Campaign in Madhya
Pradesh
Such Posters were put up
at most of the liquor vends
to create awareness of the
HEAL
Some states also
conducted mass media
campaign
Market Coverage
Arunachal
Pradesh
Jammu
& Kashmir
Himachal
Pradesh
Delhi
Assam
Punjab
Meghalaya
Uttrakhand
Uttar
Pradesh
Haryana
Sikkim
Rajasthan
Nagaland
Bihar
Jharkhand
Manipur
Madhya
Pradesh
West
Bengal
Mizoram Gujarat
Chhattisgar
h
Orissa
Maharashtra Tripura
Goa
Karnataka
Andhra Pradesh
Telangana
Kerala
Tamil Nadu
Puducherry
State using
HEAL(12)
State using
Paper based
label with
OVD (5)
Potential
(11)
State using
Filmic label (1)
Case Study Tamil Nadu
R
e
v
e
n
u
e

i
n

m
i
l

U
S
D
402
431 439
483 496
389
599
746
936
1,119
1,352
1,583
1,906
2,343
2,848
3,398
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1
9
9
8
-
9
9
1
9
9
9
-
0
0
2
0
0
0
-
0
1
2
0
0
1
-
0
2
2
0
0
2
-
0
3
2
0
0
3
-
0
4
2
0
0
4
-
0
5
2
0
0
5
-
0
6
2
0
0
6
-
0
7
2
0
0
7
-
0
8
2
0
0
8
-
0
9
2
0
0
9
-
1
0
2
0
1
0
-
1
1
2
0
1
1
-
1
2
2
0
1
2
-
1
3
2
0
1
3
-
1
4

(
B
E
)
Tamilnadu
HEAL
Introduced
All exchange rates frozen as of March 1998
Case Study Madhya Pradesh
R
e
v
e
n
u
e

i
n

m
i
l

U
S
D
227
252
229
165
209
255
280
322
363
435
541
693
846
1,014
1,193
1,350
0
200
400
600
800
1,000
1,200
1,400
1,600
1
9
9
8
-
9
9
1
9
9
9
-
0
0
2
0
0
0
-
0
1
2
0
0
1
-
0
2
2
0
0
2
-
0
3
2
0
0
3
-
0
4
2
0
0
4
-
0
5
2
0
0
5
-
0
6
2
0
0
6
-
0
7
2
0
0
7
-
0
8
2
0
0
8
-
0
9
2
0
0
9
-
1
0
2
0
1
0
-
1
1
2
0
1
1
-
1
2
2
0
1
2
-
1
3
2
0
1
3
-
1
4

(
B
E
)
Madhya Pradesh
HEAL
Introduced
Case Study Uttar Pradesh
R
e
v
e
n
u
e

i
n

m
i
l

U
S
D
383
499
526
461
600
581
631
725
834
927
1,109
1,331
1,579
1,912
2,298
2,735
0
500
1,000
1,500
2,000
2,500
3,000
1
9
9
8
-
9
9
1
9
9
9
-
0
0
2
0
0
0
-
0
1
2
0
0
1
-
0
2
2
0
0
2
-
0
3
2
0
0
3
-
0
4
2
0
0
4
-
0
5
2
0
0
5
-
0
6
2
0
0
6
-
0
7
2
0
0
7
-
0
8
2
0
0
8
-
0
9
2
0
0
9
-
1
0
2
0
1
0
-
1
1
2
0
1
1
-
1
2
2
0
1
2
-
1
3
2
0
1
3
-
1
4

(
B
E
)
Uttar Pradesh
HEAL
Introduced
A
m
o
u
n
t
i
n

m
i
l

U
S
D
STATES USING HEAL/OVD ON THEIR TAX
STAMPS
STATES NOT USING TAX
STAMPS
2,249
1,941
1,667
913
506
458
0
500
1,000
1,500
2,000
2,500
Tamilnadu Karnataka Uttar Pradesh Madhya Pradesh Bihar West Bengal
Comparison in Revenue Growth
From 2005 to 2013
Road Ahead
Practically all the remaining states are at various considering
adoption of HEAL/OVD based Tax Stamps
We believe that by 2016 all the states should have kind of Liquor
Tax Stamp in place
Track and Trace based HEAL
Implementation of Track and
Trace Based System
ASPA Role
Keep an eye on suspicious activities
Help in conducting raids
Collect data from the States and process the same
Publish reports
Conduct Press campaigns and mobilise public opinion
Press Clippings
Conclusion
Almost 75% of all tax stamps in liquor are OVD hologram Based
Almost 15 billion tax stamps used every year
Reduction in cases of illicit liquor - leading to protection of human
lives and increase in Government revenue
OVD Hologram based Tax Stamps WORK!!
Thank You
For more information, please contact

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Diverse technologies, common goal.

2014 ASPA (formerly known as HOMAI) www.homai.org

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