THECI TI ZENS BANK

OF EDMOND
RETAIL
EXPERIENCE
CRITIQUE
10.9.2014
PROPOSAL
1 EAST 1
ST
STREET,
EDMOND, OK


THE CI TI ZENS BANK OF EDMOND
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STATEMENT OF UNDERSTANDI NG
____
The retail environment provides an opportunity to communicate information about product and
service offerings as well as what is unique about your approach to banking. If orchestrated
properly, primary brand features and retail communications will help to build brand equity,
increase loyalty, improve acquisition and deepen customer relationships.

SCOPE OF WORK
____
Our strategic approach informs innovation by considering best practices, industry trends,
immerging technologies and our comprehensive knowledge and insights on brand translation into
the retail environment. Adrenaline will provide a comprehensive review of the proposed 1 East
1st Street, Edmond, OK renovation floor plan to assess performance and enhancement
opportunities for the retail experience. A zoning strategy with points of experience will be
identified on the provided floor plan. Final deliverable will be a retail experience critique
presentation provided electronically with:

> Observations & insights of proposed floor plan
> Experience zones & points of experience
> Retail communication insights & strategy

INFORMATION NEEDED
____

The following is a list of information needed to begin work:
Electronic copy of floor plan in scale for 1 East 1st Street branch
Electronic copies of current brand standards
Electronic copy of current promotion or campaign

BUDGETARY ESTIMATE

____

Taxes, shipping and reimbursable travel is not included and will be billed at the completion
of the project.
Fee
Retail Experience Critique $8,500.00
Estimated Reimbursable Expenses TBD*
TOTAL $8,500.00
DESCRIPTION
*Reimbursable Expenses are estimated at NTE $2,000, and will be billed actual plus 15% to cover administrative
overhead.


THE CI TI ZENS BANK OF EDMOND
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CONTRACT TERMS & CONDITIONS

Adrenaline = ADR
The Citizens Bank of Edmond = Client

Payment Terms: Terms for the proposal will conform to the terms and conditions of the master services agreement if applicable.
As required, 50% of the proposal total will be invoiced upon receipt of signed contract. The balance of each contract or location
will be invoiced upon shipment or completion. A monthly finance charge of 1 1/2% will be charged on all invoices not paid
within 30 days.

Prices: Prices are valid contingent on receipt of a signed agreement at ADR no later than 90 days from the date issued. Prices do
not include licensing fees, travel and/or out of pocket expenses, kitting fees, shipping charges, or state and local taxes unless
otherwise quoted.

Approvals: Client shall proofread all final type before the production of artwork and custom copy. The approval of all such work
and other items is required in the form of written approval prior to release for printing, fabrication, or installation.

Cancellations: In the event of cancellation at any point during the execution of this agreement, ADR may retain any initial
payment, and the Client shall pay for all completed products in process at prices quoted and/or for professional services
expended up to the date of cancellation.

Prices for partially completed products or services will be pro-rated according to work completed to date covering material,
labor, overhead and profit and may include third party cancellation charges as well as additional expenses incurred by ADR,
including, but not limited to licensing fees, airfare, travel and living expenses. Additional expenses are subject to a 15% handling
fee. A restocking fee of 15% will be charged on all standard products cancelled.

Changes: Any changes to the original signed agreement, including but not limited to scope, quantities, products, specifications,
lead times or delivery dates will be provided to the Client in a formal, documented change order, which must be signed by the
Client prior to any action taken. Changes must be completed no later than 10 business days prior to the scheduled product ship
date.

The only agreements binding are those that have been stated in this agreement or subsequent change orders. No verbal
understanding by either party will be held as part of this agreement.

Changes in quantity or specifications, including but not limited to color changes, may cause adjustments to lead times, ship
dates and/or prices. A custom color charge will apply to all merchandising orders for nonstandard color selections. Please review
standard colors with a ADR representative. Client changes after the second revision of the selected concept on all orders
involving custom design are billable at rates in effect according to the design service provided.

Any discrepancies between the quantity of products ordered, and the list of names/custom copy provided by the Client for the
same, will result in an upward only adjustment to the order which reflects the quantity indicated on the name/custom copy list.

Confidentiality: If in the course of the sale or execution of this agreement, either party shares information regarding pricing,
financial, process, operational, trade secret, design, or other business matters considered to be proprietary, it is understood that
it will remain completely confidential. Both parties recognize and agree that unauthorized disclosure of this information will
constitute a breach in confidentiality and will result in immediate termination of this agreement and either is free to pursue
compensation for damages in a court of law. All intellectual property laws of the United States shall apply.

Unless otherwise stated, the payment of any design fee, prototyping fee, or limited production run charges will not constitute a
release of design rights and ownership by ADR.

Delays: For delays in requested Client approvals as described in the Lead Times section, or for Client changes in schedules that
are not communicated to ADR or in the event ADR cannot accommodate a Client change order due to its last minute nature,
causing conflicts with other schedules or subcontractors, or if ADR dispatches workers to an unprepared job site, Client agrees to
reimburse ADR for wages including overtime wages and out of pocket expenditures resulting from this delay, including payments
to third parties.

A surcharge of 1% per month of the total contract amount will apply for Client changes or delays extending the completion of
work beyond one month from original scheduled completion date.

Disputes: Client agrees to honor payment in full for total contract amount including change orders, shipping, handling and
reimbursable expenses. In the event of dispute, the Client will not have rights to offset or adjust these amounts without the
express written consent of ADR. If satisfactory resolution is not reached, Client agrees to utilize the American Arbitration
Association to pursue the matter through arbitration of major disputes or mediation of minor disputes, the non-prevailing party
paying fees and expenses on major disputes for both parties.

In any legal dispute the prevailing party is entitled to reimbursement by the other party of all costs, expenses and reasonable
attorney fees.



THE CI TI ZENS BANK OF EDMOND
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Materials Provided by Client: Client shall provide accurate and complete information and materials to ADR and warrants that all
materials supplied, including but not limited to logos, artwork, copy, designs, and trademarks, are owned by Client, or that
Client has all necessary rights in such materials to permit ADR to use them for the project. Client shall indemnify, defend, and
hold ADR harmless from and against any claim, suit, damages and expense, infringed upon.

All copy provided by Client shall be in a form suitable for typesetting. Where photographs, illustrations or other visual materials
are provided by the Client, they shall be of professional quality, and in a form suitable for reproduction without further
preparation or alteration. Client shall pay all fees and expenses arising from its provision of materials that do not meet
standards.

Promotional Use: ADR reserves the right to use elements of this project in whole or in part, for purposes of self-promotion at
any time. Client may also use photographs of the finished project once in the public domain. However, it is understood that such
use does not constitute or imply endorsement without prior permission.

Representations: ADR and Client representatives signing this agreement represent that they have full power and authority to
enter into this agreement, and that it is binding in accordance with its terms.

Rights and Ownership: All rights to, and ownership of, project material and intellectual property created for the sale and
execution of this agreement are reserved to ADR including but not limited to designs, copy, drawings, images, original art,
photography, comps, proofs, electronic files, scans, themes, concepts, sketches, films and the like except for such items which
are the legally copyrighted property of third parties, or which are in the public domain. This information is proprietary and may
not be disclosed to any third party, reproduced, posted in global computer information networks, or distributed in any way
without written consent of ADR. All such materials shall be returned to ADR at the end of this agreement or upon ADR request.

Client agrees that its directors, officers, employees, agents, suppliers, or others supporting its organization may not mimic,
reproduce, manufacture, engineer, assemble, or produce any item depicted in any project materials owned by ADR, nor will they
convey, communicate, or deliver said project materials to any person or entity where it is not directly required for performing
work directly related to the execution of this agreement.

Client is granted certain rights of limited use, and is restricted to the scope and use detailed separately in this agreement.
Licenses obtained by ADR on behalf of Client for use in all other products and services, are subject to the terms and conditions
imposed by the third party issuing the license.

Rush Work: Rush Charges may apply for expedited delivery outside the lead times noted previously in this document, or for
services performed outside of normal working hours by reason of unusual deadlines or as a consequence of Client inability to
meet scheduled times for delivery of information, material, or approvals. Normal work hours for this project are 8:00 AM through
5:00 PM, Monday through Friday.

State and Local Regulations: Unless otherwise stated, Permits are not included in this agreement. Client assumes full
responsibility for the job site meeting all relevant regulations, codes and ordinances. In the event that ADR is engaged to
perform work based on Client provided specifications and plans, Client agrees to assume full responsibility for the end product
meeting all such codes.

Client assumes full responsibility to obtain all permits, easements and zoning variances and agrees to disclose legal limitations,
utility locations, and legal descriptions of the site to ADR prior to the commencement of work.

Weather: ADR is not liable for any schedule delays or additional costs, both materials and/or labor, due to any inclement
weather conditions or natural disasters.

PROPOSAL APPROVAL $8,500.00


October 9, 2014
FRANK BEARDSWORTH, MANAGING DIRECTOR
DATE
THE CITIZENS BANK OF EDMOND, TI TLE DATE