Strategic Plan
Strategy and Execution
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Company Name
Strategic Plan
Strategy and Execution
CONTENTS Page
Executive Summary……………………………………………………………………… 3
The Company….………………………………………………………………………….. 3
Vision…………………………….…………………………………………………………. 4
Strategic Analysis…………………………………………………………………………. 7
Financial Plan………...…………………………………………………………………… 8
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Executive The Executive Summary is the introduction to the Strategic Plan. A
Summary synopsis of the company and the purpose of the Strategic Plan.
What message is being articulated? What is the intended use of the
Strategic Plan? How does the Strategic Plan integrate with the
Business Plan? Describe the difference between the two.
The Company The Company should include all relevant information about the
Company and its subsidiaries. When was it formed, has there
been strategic change recently? In what capacity does it currently
operate – B2B, B2C. What is the current state of the business?
What is the Strategic Intent of the business for the future?
Vision Describe here the Vision for the future. What is the strategic
commitment that the business is articulating? Consider what the
future will look like. What value will be delivered to Stakeholders?
What position will the business hold in the market?
3
External Analysis (Present)
• Economic Factors
• Market landscape
• Political landscape
• Competition (Identify Tier 1,2, and 3 competitors)
• Technology
SWOT Analysis
4
Products & Describe your current Products and Services that the business
Services
provides. Demonstrate the uniqueness of your business, its
services and products.
Sales & Include in the Sales and Marketing section, the intended sales and
Marketing
marketing initiatives that are planned. Describe the execution to
customers/end users. What internal resourcing do you currently
provide for internal and external sales. How is your marketing
function structured? Do you use an outsourced or insourced
model?
5
Financial Plan Include in The Financial Plan a detailed summary of past, present
and forecasted financial performance for the business. Attach
spreadsheets and other evidence that demonstrate the following:
Execution & The Execution & Implementation is the depth of how the Strategy
Implementation
will be executed. Using a model such as the Balanced Scorecard,
use divisional plans to demonstrate how the Strategy of the
Organisation will be implemented.
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